Online booking and keyless access for serviced apartments
- 3x
Every web application starts with the same problem: the default tools almost fit your use case, until they don't. You customise until you're fighting the platform, or you go custom from the start and own the result.
We build custom web applications for businesses that need software that actually fits their workflow. Internal tools, customer-facing platforms, data dashboards, enterprise portals, and multi-tenant SaaS, built in React, Next.js, and Node.js with architecture designed to scale.
Working software every 2 weeks, no 6-month wait before you see anything
Fixed project cost agreed before development starts
100+ web applications shipped across 24+ industries
You own the code, the architecture, and the infrastructure
Recent outcomes
Customer portal · Hospitality (Ireland)
Rebuilt booking platform for City Break Apartments; 3x direct bookings and 580+ active users within 2 months.
3x direct bookingseLearning platform · EdTech (USA)
Delivered 200+ content modules for Aggie Technologies with 5,000+ daily active users. On schedule and on budget.
5,000+ daily usersFood ordering SaaS · B2B (UK)
Built multi-platform food order management for Gula. Zero order errors, 3x revenue within the first quarter after launch.
3x revenueRecognition
SaaS tool that covers 80% of what you need and fails on the other 20%?
Web app that worked at launch but is too slow and too hard to change now?
The short answer
RaftLabs builds custom web applications for businesses in the US, UK, and Australia. 100+ web apps shipped across internal tools, customer portals, SaaS, and enterprise platforms. Fixed cost, 2-week sprints, and an MVP typically live in 10-14 weeks. You own all code and infrastructure.
Custom Software Development · Updated July 2026
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Most web applications fail for the same reason: they're designed to match a specification, not to solve a problem. The specification gets written, the application gets built to match it, and then someone tries to use it in production and discovers it doesn't fit how the business actually works.
The fix is designing around the workflow first. What do your users actually do, step by step? Where does the current process break down? What does success look like at the end of the workflow? The answers to these questions determine the architecture, the data model, and the feature set. The specification comes after the understanding, not before.
We've applied this process to 100+ web applications across logistics, healthcare, fintech, hospitality, and manufacturing. UrShipper, a multi-carrier shipping platform we rebuilt, migrated 200+ customers without a single support ticket and added 92 new signups in 2 months. SEKOU, a social learning platform for African schools, reached 4,000+ students and a 25% engagement lift in 16 weeks. Grubly, a food ordering SaaS, processed $10K+ in transactions within 15 days of launch. The output is software your team uses every day, not software your team tolerates.
Capabilities
Operations dashboards, workflow management systems, reporting tools, and data management platforms. The highest ROI in software investment is often an internal tool that eliminates 10 hours of manual work per team member per week. Stack: Next.js, Node.js or Python FastAPI, PostgreSQL, Redis. Typically $20,000 to $50,000 and 8 to 12 weeks.
Customer portals, self-service platforms, booking systems, and marketplace applications. Every transaction your customer can complete without involving your team is lower cost to deliver and faster for them to receive. Authentication via Auth0 or NextAuth; Stripe for payments; row-level data access enforced at the API layer.
Large-scale platforms serving hundreds to thousands of concurrent users with complex permission models, multi-step approval workflows, and deep enterprise integrations. Built with scalability as an explicit requirement from sprint one. RBAC, approval engines, and integrations with SAP, Salesforce, Oracle, and Dynamics 365.
Multi-tenant SaaS products with subscription billing, self-service onboarding, tenant isolation, and usage-based scaling. Architecture decisions that determine cost-per-customer and enterprise readiness are made in sprint one. Stripe Billing or Chargebee; shared schema or schema-per-tenant based on your isolation SLAs.
Web applications that surface operational data in a format decision-makers can act on. Real-time views via Server-Sent Events or WebSocket; historical trends with Recharts or Apache ECharts; drill-down from summary to detail without page navigation. dbt, Snowflake, BigQuery, or direct PostgreSQL.
Web applications integrated with your existing CRM, ERP, payment providers, and third-party APIs. Integration design emphasises fault tolerance: exponential backoff retry, dead letter queues, and idempotency keys. Salesforce, HubSpot, SAP, NetSuite, Stripe, Twilio, SendGrid, and AWS S3.
Application types
E-commerce web applications
Custom storefronts and marketplaces, B2B and B2C portals, multi-vendor store management, order tracking and inventory dashboards, and product recommendation engines.
Progressive web applications (PWA)
Retail and shopping PWAs, food delivery apps, event booking and ticketing, travel and hotel booking, media publishing portals, and fitness and lifestyle apps that install and work offline.
Content management systems (CMS)
Headless CMS for omnichannel experiences, custom CMS for enterprise sites, multi-author publishing platforms, media and asset management, and role-based editorial workflows.
Real-time web applications
Chat and messaging apps, video and voice conferencing, real-time analytics dashboards, live trading feeds, collaborative editing tools, and IoT device monitoring dashboards.
Marketplace platforms
B2B trading marketplaces, freelance and gig platforms, real estate listings, equipment and vehicle rental, and local service marketplaces.
Services
Web application consulting and architecture
Architecture reviews, technology selection, and a build plan before a line of code. We map the workflow, size the effort, and hand you a fixed scope and cost.
Custom web application development
Full-stack builds designed around your workflow: internal tools, customer portals, dashboards, and enterprise platforms in React, Next.js, and Node.js.
SaaS platform engineering
Multi-tenant SaaS with subscription billing, tenant isolation, and self-service onboarding, architected for cost-per-customer from sprint one.
Progressive web app development
Installable, offline-capable web apps that behave like native software across desktop and mobile, with no app store required.
Web application modernization
Re-architecting slow, brittle, or unmaintainable web apps with incremental rebuilds that keep the product running while the foundation is replaced.
API development and integration
The APIs and third-party integrations that connect your web application to your CRM, ERP, payment, and data systems, built for fault tolerance.
Support and maintenance
Ongoing feature development, monitoring, and maintenance after launch, or a clean handover to your internal team with full documentation.
Why us
The engineers who assess your problem also build the solution. No bait-and-switch, no offshore handoff after the contract is signed. The team you meet in week 1 ships in week 12.
We scope the work, calculate the cost, and lock it in writing before any development starts. A scope change is a change request: priced, agreed, or dropped. It never absorbs into the project and appears on the final invoice.
Clients include Vodafone, T-Mobile, Aldi, Nike, Cisco, and Lockheed Martin. Track record across AI, SaaS, mobile, automation, and enterprise platforms across healthcare, fintech, logistics, and hospitality.
GDPR, HIPAA, SOC 2 compliance requirements are scoped in week 1, not retrofitted before launch. We have shipped HIPAA-compliant systems for US healthcare clients and GDPR-compliant products for European markets.
Tell us the workflow. We'll design the web application and give you a fixed cost.
Process
We map your workflow, identify the problem, and define the product. You get a documented scope, a timeline, and a fixed price before any code is written.
Current workflow and pain point mapping
Scope definition with user stories and acceptance criteria
Technical environment and integration requirements
Fixed-cost quote with milestone delivery dates
We design the system before we build it. Data model, API design, authentication, integrations, and deployment architecture, all designed for your constraints and your 3-year roadmap.
System architecture and data model design
Technology stack selection and rationale
Integration design for connected systems
Security and access control model
We build in 2-week sprints. Every sprint delivers working software you can use and give feedback on. You're never waiting 3 months to see if we understood the brief.
2-week sprint cycles with working software deliverables
Demo and feedback session at end of each sprint
Code review and automated testing built into every sprint
We deploy to production, document the codebase, and hand over everything you need to run and extend the software.
Production deployment and monitoring setup
Codebase documentation and runbook
Credentials and infrastructure handover
Optional ongoing support and feature development retainer
We are not tied to one framework. We pick the stack that fits your performance, scale, and handover needs, then document every choice so any competent engineering team can maintain it. The technologies we reach for most often:
| Layer | Technologies we use | Where it fits |
|---|---|---|
| Frontend | React, Next.js, TypeScript, Vue.js, Angular, Tailwind CSS | SEO-friendly, interactive UIs and dashboards |
| Backend | Node.js, NestJS, Python, FastAPI, Django, Go | APIs, business logic, and real-time services |
| Databases | PostgreSQL, MySQL, MongoDB, Redis | Relational data, flexible schemas, and caching |
| Cloud and DevOps | AWS, Google Cloud, Azure, Docker, Kubernetes, Vercel, CI/CD | Containerised, production-grade deployment |
| Auth and payments | Auth0, NextAuth, Stripe, Chargebee | Secure access control and subscription billing |
| Integrations and data | Salesforce, HubSpot, SAP, NetSuite, Twilio, Snowflake, BigQuery | CRM, ERP, messaging, and analytics pipelines |
The rule holds at every layer: no proprietary frameworks that lock you in, and no stack we cannot hand to your team on day one.
What clients say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Working with RaftLabs has been amazing. The team is super responsive and quick to address our needs. They built a booking platform that's been a game changer for our team and our guests.
01 / 02
We price by project, not by the hour. After a scoping session you get a fixed quote with a defined scope, timeline, and price, so you know the number before development starts.
| Project type | Typical timeline | Cost range |
|---|---|---|
| Focused MVP, one core workflow, launch-ready | 10–14 weeks | $20,000–$60,000 |
| Enterprise platform, multi-tenant, complex permissions and integrations | 4–8 months | $80,000–$200,000+ |
What pushes cost up: deep integrations with legacy or on-premise systems, strict compliance requirements such as HIPAA, SOC 2, and GDPR, and real-time or high-concurrency features. What keeps it down: a narrow first scope, clean existing data, and managed cloud services rather than self-hosted infrastructure early on. We scope every project before pricing it.
The architecture changes with the domain. Compliance-heavy sectors need audit trails and access controls designed in from sprint one, while high-volume consumer platforms need caching and horizontal scaling. We build web applications for:
Healthcare and life sciences: HIPAA-ready portals, clinical dashboards, and patient engagement platforms.
FinTech and financial services: compliance-first lending, payments, and reporting software.
Retail and e-commerce: storefronts, inventory, and order management platforms.
Manufacturing and supply chain: production tracking, quality, and operations dashboards.
Real estate and property: listing, management, and tenant-facing platforms.
Insurance: claims, underwriting, and policy administration software.
Custom Software Development
Full-scope custom software beyond web applications.
SaaS Application Development
Multi-tenant SaaS product development.
API Development
Building the APIs that power your web application.
Mobile App Development
Companion mobile apps for your web platform.
Enterprise Software Development
Large-scale enterprise platforms with complex requirements.
Progressive Web App Development
Installable, offline-capable web apps without an app store.
UI/UX Design
Product design and interface work for web applications.
Web Application Modernization
Rebuilding slow or unmaintainable web applications.
Tell us what's broken. Within one business day you get a straight take on cost, timeline, and the right first step. No deck, no pressure.
We build internal business tools (dashboards, workflow management, reporting systems), customer-facing platforms (portals, marketplaces, booking systems), enterprise web applications (multi-user platforms with complex permissions and integrations), and SaaS products (multi-tenant web apps with subscription billing and self-service onboarding). The common thread is that every web application we build is designed around a specific business workflow, not a generic template.
We build primarily with React and Next.js on the frontend and Node.js or Python on the backend. For databases, we use PostgreSQL, MySQL, and MongoDB depending on the data model. We deploy on AWS, Google Cloud, or Azure using containerised infrastructure. We select the stack based on your requirements, not defaults, and we document our choices so any competent engineering team can maintain what we build.
A focused first product with core functionality typically takes 10–14 weeks from kickoff to production launch. A complex enterprise platform with multiple integrations and advanced features takes 4–8 months. We work in 2-week sprints, so you see working software every two weeks, not at the end of a long timeline.
We price by project, not by the hour. After scoping, you get a fixed quote: defined scope, timeline, and price. A focused web application MVP typically runs $20,000--$60,000. A full enterprise web platform runs $80,000--$200,000+. The exact cost depends on scope, integrations, and technical complexity. We scope every project before pricing it.
Yes. We take over existing codebases regularly. The process starts with a code audit to understand the architecture, technical debt, and test coverage. We tell you honestly what's worth keeping and what should be rebuilt. We won't refactor code for the sake of it, only where it's blocking progress or creating real risk.
Yes. You own everything we build, the codebase, the architecture, the database schema, the deployment configuration. We don't retain any IP, we don't use proprietary frameworks that lock you in, and we don't create dependency on us. When the project ends, the code is yours.
Yes, as a separate engagement. Some clients take an ongoing retainer for feature development and maintenance. Others hand the product to their internal team after launch. We document the codebase thoroughly so any competent engineering team can take it over without depending on us.
A web application, or web app, is a collection of resources (HTML pages, JavaScript, CSS) used as a service, usually over the internet. Some web applications are very interactive, and some are simply documents served through a web browser. Web applications can be found on websites and can also be bookmarked and accessed like any other website.
The best platform for developing a web application depends on your specific requirements, such as the type of application, growth targets, team expertise, and budget. Here are some of the most popular platforms and their best use cases:
Our web application development services typically include the following steps:
By following these steps, we deliver full web application development services that meet your specific needs and produce a successful product.
Work with us
We scope Web Application Development Services in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.
FinTech
Compliance-first financial software for lending, payments, and wealth management.
Healthcare
HIPAA-compliant platforms for clinical workflows and patient engagement.
Retail and e-commerce
Custom storefronts, inventory management, and loyalty programs.
Logistics and supply chain
Dispatch automation, fleet management, and supply chain visibility.
SaaS products
Multi-tenant SaaS platforms built to scale without a rewrite.
Hospitality
Booking engines, PMS integrations, and guest-facing platforms.