Draftly

Draftly

AI-assisted LinkedIn drafting, scheduling, and analytics. Built by RaftLabs. Acquired in 2024.

Visit DraftlySee case study

The problem

Sound familiar?

  • Want to post on LinkedIn weekly but the blank page kills you every Monday?

  • Built a thought-leadership plan that fell apart by week three?

  • Drowning in vanity metrics that don't tell you what's actually working?

Short answer

Draftly is an AI-assisted LinkedIn content tool built by RaftLabs. It helped founders, agencies, and B2B teams draft posts, generate hooks, schedule on cadence, and track engagement, all from a Chrome extension and mobile app. RaftLabs sold Draftly in 2024 and no longer operates it commercially.

What Draftly fixed for LinkedIn posters

Most people who try to post on LinkedIn consistently quit within a month. Draftly removed the three things that made them quit.

Before Draftly
  • Blank-page paralysis every MondayYou sit down to write, stare at the editor for 40 minutes, and post nothing. Repeat next week.
  • Hooks that get ignoredPosts open with "Excited to announce…" and die at 80 impressions. You can't tell why.
  • Scheduling that breaks the cadenceYou batch-write on Sunday, forget to schedule, and posts trickle out at random hours.
  • Analytics that tell you nothing usefulImpressions and likes, but no signal on which topics actually pull replies, DMs, or pipeline.
After Draftly
  • Drafts in 90 seconds, not 40 minutesType a rough idea, get a structured draft you edit, not approve. Your voice, your point, faster.
  • Hooks ranked by what worksThe hook generator pulls patterns from posts that hit, so you start with an opener that earns the second line.
  • Queue once, post on cadenceWrite three posts Sunday, queue them, done. Posting time picks itself from your audience's active hours.
  • Engagement signals, not vanitySee which hooks drove DMs, which topics pulled comments from your ICP, and what to write more of next week.
In practice

A two-person B2B agency used Draftly to go from one post a month to three a week without hiring. Inbound demo requests from LinkedIn went from 2 a quarter to 11 in the next quarter.

What Draftly actually did

A Chrome extension plus mobile app, built for people whose pipeline runs through LinkedIn

  • 01

    AI drafting in your voice

    Trained on your past posts, not a generic template. You typed the angle, Draftly returned a draft that sounded like you on a good day, not a marketing intern.
  • 02

    Scheduling and queues

    Batch-write on Sunday, queue for the week. Posting times auto-picked from your audience's active windows. No third-party scheduler needed.
  • 03

    Hook generator

    First-line variants ranked against what's working in your niche. You picked the one that fit, edited if needed, moved on. The hardest 20% of writing the post, handled.
  • 04

    Comment-engagement helper

    Surfaced posts in your feed worth engaging with, drafted comment replies in your voice. The thing that grows reach but nobody has time to do daily.
  • 05

    Analytics that meant something

    Not impressions and likes. Reply rate per hook style, DM rate per topic, and which posts pulled people from your ICP into your inbox.
  • 06

    Native Chrome extension

    Draftly sat inside LinkedIn itself. You didn't context-switch to a dashboard. The mobile app handled queue checks and approvals on the go.

Why Draftly worked

The four product decisions that made it different from the dozen other LinkedIn schedulers in the market

  • 01

    Built by people who post for a living

    We weren't building a generic social tool. The team posted on LinkedIn every day and shipped the features they wished existed. Hook generator, comment helper, voice-trained drafting, all came from the founder's own posting workflow.
  • 02

    AI for tone, not template-spam

    Draftly trained on your own posts before suggesting anything. Generic AI tools produce LinkedIn slop that everyone can spot. Draftly produced drafts that sounded like you because it learned from you.
  • 03

    Native LinkedIn integration

    The Chrome extension worked inside the LinkedIn UI itself. No copy-paste loop. No "will this break next week when LinkedIn updates?" Draftly kept up, because Draftly lived in the browser.
  • 04

    Agency-ready multi-account

    Most LinkedIn tools assumed one person, one account. Draftly let agencies and ghostwriting teams manage 5-20 client accounts from one workspace with proper approval flows. That's why we kept signing agencies, not just solo founders.

Draftly was acquired in 2024. We're no longer selling it, but we're glad to build LinkedIn-class AI products for your team. Start with a call.

What clients say

Most clients stay.
Some say so on camera.

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

"Raftlabs is not only our partner, but an integral part of our team and startup!"

Tedo S.

CCO and CTO at Fore Coffee

"Incredibly simple and easy to use app. Exactly what we were looking for."

Nuala C.

Director, BrandFire

"The collaboration was very well managed from start to finish."

James Foskin

Founder & CEO, TiAiMe Limited

"What distinguished RaftLabs from other providers was their fantastic ability to build real-time engagement-based products."

Georgina D.

CEO & Co-Founder, People Supported Technologies

"Working with RaftLabs felt like having an extension of our own team. They're extremely nimble and responsive, adapting quickly to changing startup needs. I highly recommend them, especially for small and mid-sized companies."

Niccolo Pescetelli

Co-founder & Director, PSi, UK

"I was pleased with RaftLabs team's quality, consistency and execution."

Dr.J. Ayo Akinyele

President, Co-Founder, Yeletech Security Inc & Bolt

"I found RaftLabs to be the perfect partner for Perceptional, with their expertise in helping startup founders build MVPs, a free consultation, a prototype that matched my vision, and their unwavering support."

Amer Abu Khajil

Founder, Peak Studios & Perceptional

"All of the sprints were completed on schedule and on budget. We highly recommend RaftLabs!"

Charles E.

Entrepreneur at Aggie Technologies

"Thanks to RL Remotely team for experimenting with an innovative remote work application for employee engagement and enterprise productivity."

Mohit S.

Founder, WorxRemotely

"RaftLabs elevated my ideas and brought them to life when everything seemed impossible."

Grady Lakshmono

CoFounder, Moka (acquired by Gojek) & Gula (acquired by Runchise)

"Their ability to translate my vision into a fully functional MVP in just 8 weeks was outstanding. Highly recommend!"

Eric M.

Founder at Intrinsic Sales

"RaftLabs has been an exceptional partner. From the start, they became more than just a service provider, they embraced our vision with their expertise and dedication. We're proud of the result."

Jennyfer Ngueno

CoFounder & CEO, Sekou

"RaftLabs excelled in contemporary UI and delivered better high-fidelity wireframes. The team is culturally very strong, and they take a lot of pride in the quality of their work."

Gabe Moynagh

CEO, TuneClub

"I genuinely feel they care about where we're trying to take it."

Aaron McGoona

Founder, TicketStop

Common questions

No. RaftLabs sold Draftly in 2024. The product still runs under new ownership, but we're not the team operating it commercially anymore. If you're an existing Draftly user, the product's current team handles support.
Yes. We've shipped AI content tools, scheduling systems, browser extensions, and agency-ready multi-account products. If you have a niche where the existing tools don't fit your audience, we can scope a build. Most products like Draftly ship in 12-16 weeks at [fixed price](/pricing).
Three things. One: AI-assisted writing only works when the model trains on the user's voice, not a generic style. Two: distribution beats features. Draftly's Chrome extension placement inside LinkedIn drove more retention than any feature we shipped. Three: agencies are a better wedge than solo creators, because they bring 10+ accounts each.
Draftly became a real product with real users, and running it long-term meant building a full marketing and support org around a single SaaS. That's not RaftLabs' core. We're a build-shop for businesses with real problems. Letting Draftly grow under owners who specialize in social-software made sense for everyone involved.
Day-to-day support and product updates are handled by the current Draftly team. RaftLabs no longer operates the product. If you're an enterprise customer with a legacy build question that pre-dates the acquisition, contact us and we'll point you to the right person.

Want to build something like Draftly?

Tell us what's not working in your business. We'll find the real problem and tell you exactly what it would take to fix it.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.