Custom Software & AI Development Company

One partner, from the idea to real growth.

Most agencies do one slice. We do the whole thing: custom software, AI development, mobile apps, and the growth to your first 1,000 customers.

See our work

Why RaftLabs

We build and ship our own products.

Two have been acquired: Draftly in 2024, and Gula, by Runchise

Retention

3+ years

Average client relationship

Trusted by

Vodafone logoNike logoCisco logoMicrosoft logo

RaftLabs is an AI-native custom software development company and one partner for the whole journey, whether the software runs your business or is your business. We get specific about the idea, show you a working prototype in three weeks, make it real as custom software, mobile apps, and AI, then help you grow it. 100+ products in production since 2015, for clients from early-stage startups to Vodafone, T-Mobile, and Nike.

See it before you commit

You shouldn't have to sign off on 40 pages and hope.

3weeks to a working version you can click through

The usual deal is a document and a price. You approve something you can't quite picture, then find out at launch whether it was right.

We flip that. In the first few weeks you get a working version to click through and put in front of real users. You spend the big money only once you have seen it working.

See how the first weeks work

How we work

The whole journey, and what we do in each step.

Understanding the problem first, a working prototype by week three, live software around week twelve, then growth. Each step below lists the services we deliver inside it.

01

Understand the problem

Weeks 1–2

We get specific about what's actually costing you, before anyone writes code.

02

Prototype and validate

Week 3

A working version you can click through, weeks before the big spend.

03

Make it real: software and AI

Weeks 4–12

The build. Custom software, apps, and the AI that takes the manual work off your team.

04

Launch and grow

Ongoing

We don't stop at launch. We stay on until real customers are coming back.

Trusted by

Vodafone logo
Aldi logo
Nike logo
Microsoft logo
Heineken logo
Cisco logo
Calorgas logo
Energia Rewards logo
GE logo
Bank of America logo
T-Mobile logo
Valero logo
Techstars logo
East Ventures logo
TuneClub logo

What you can count on

How an engagement with us actually runs.

The team

No handoffs

The senior engineers who scope your build are the ones who ship it. No polished pitch team up front, no junior swap-in once the contract is signed.

Pricing

Fixed price, agreed upfront

Scope and cost are locked before any work starts. No surprise change orders once the build is underway.

Payment

You pay by milestone

You see working progress before each invoice. If a direction isn't right, you're never locked in past the current milestone.

Ownership

The code is yours

You own everything we build outright at handoff. No per-seat licence fees, no vendor lock-in, no roadmap you have to wait on.

Who we serve

The industry changes. The broken process usually looks the same.

Pick yours. We'll show you the kind of work we do for businesses just like you: real problems, real systems we've built.

Healthcare

Healthcare

Paper workflows, compliance risk, and patient portals that patients don't use.

  • Remote patient monitoringReal-time vitals, alerts, and care team dashboards. HIPAA compliant.
  • AI intake & triageQualifies symptoms, routes patients, and takes triage off the front desk.
  • Clinical data platformCentralised EHR integration, audit trails, and role-based access control.

Don't see your industry?

What clients say

The rating is one thing. Here's what clients actually said.

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Gil Nugraha
Gil Nugraha
Indonesia flagIndonesia
Founder at UrShipper

I definitely recommend RaftLabs, especially to solo founders like me. Their clear communication and detailed discussions have always helped me make better decisions.

01 / 14

Why us

We understand your business, not just your code.

  • 01
    We've seen your problem before
    Across dozens of industries and 100+ products, we recognise your situation fast, then frame the fix around your margin and your operations, not a generic template.
  • 02
    We own the number, not the ticket
    We measure success the way you do: hours saved, revenue earned, margin recovered. We stay through launch and growth, so the result is ours to own.
  • 03
    Serious businesses trust us
    Vodafone, T-Mobile, Cisco, Energia, Aldi, Nike. Building since 2015, 100+ products in production. Serious businesses keep coming back because we stay accountable long after launch.

Fit check

Not everyone who visits this page should book a call with us.

Everything on the left should be true for you. Even one thing on the right, and we're probably not the fit you need.

A fit
  • You've got a real problem, one that's already costing you time or money.
  • You've got at least $10,000 set aside, committed to spending it on the fix.
  • You want to start within the next six months.
Not a fit
  • You're after a $100 template or a weekend script, not real engineering.
  • You haven't set aside a budget for this yet.
  • You're not planning to start anytime soon.

Most agencies make it and leave. We help you grow it.

A live product is where the work begins. We run positioning, SEO, AI search visibility, content, and paid campaigns until real customers are finding you on their own, not just clicking once. One team owns the result, from the first idea to a growing customer base.

See how we grow products

Straight answers

Common questions

Custom software development starts at around $10,000 for an MVP with 1–2 core features and scales to $20,000–$40,000 for full-featured products. Enterprise platforms and complex AI systems are quoted based on scope. We agree on scope and cost before development starts. No surprises.
Most clients have a working prototype within 3 weeks of kickoff. Most full builds ship in about 12 weeks; complex platforms can run longer. You see progress at every milestone before the next payment.
We've worked across healthcare, hospitality, fintech, logistics, retail, loyalty programs, and media. Each has different rules and user expectations. We adapt to those rather than applying a generic template.
We build in milestones. If a direction isn't working, we raise it before the next phase starts, not after months of work. You're never locked in past the current milestone. We'd rather lose a project than waste your budget on the wrong thing.
Most agencies do one slice: they take a brief and write code. RaftLabs owns the whole journey. We get specific about the real problem first, show you a working prototype in about three weeks, make it real as software and AI, then run the growth marketing to take it to market. One accountable team, from the first idea to a growing customer base.
Both. RaftLabs is one partner for the whole journey. Alongside custom software and AI, our in-house growth team handles positioning, SEO, AI search visibility, content, and paid campaigns, so your product reaches launch with momentum instead of a blank slate. Most agencies stop at launch. We stay on until you have real customers, not just a live product.
Yes. Most clients are non-technical. We explain tradeoffs in business terms, not engineering jargon, and handle all technical decisions. You focus on outcomes.

Work with us

Name the problem. We'll tell you what it costs to fix, and when.

Most clients come to us with one of three things: a process bleeding money, systems that don't connect, or a product idea with no team to build it. We give a straight answer on scope, cost, and timeline. We respond within 1 business day.

  • No obligation. The first call is a working conversation, not a sales pitch.
  • Working prototype within 3 weeks of kickoff.
  • All conversations are NDA-protected.