Custom Software Development Company | AI Agents & Automation

Custom software, web and mobile apps, and AI that fix what's costing you.

Most agencies only do one part. We do the whole thing. We find what's costing you, show you a working version before you commit, make it real as software and AI, then help you grow it. 100+ products delivered, from early-stage startups to Vodafone, T-Mobile, and Nike.

See our work

What you can count on

Retention

3+ years

Average client relationship across active accounts

First milestone

Week 3

Working prototype in front of real users

Pricing

Fixed price

Scope and cost agreed before work starts

Team

No handoffs

The senior engineers who scope the build also ship it

4.9
on Clutch
See our work

RaftLabs is one partner for custom software, AI, and growth. We get specific about the business problem, show you a working prototype in three weeks, make it real as web, mobile, and AI software, then help you grow it. 100+ products in production since 2015, for clients from early-stage startups to Vodafone, T-Mobile, and Nike.

Trusted by

Vodafone logo
Aldi logo
Nike logo
Microsoft logo
Heineken logo
Cisco logo
Calorgas logo
Energia Rewards logo

See it before you commit

You shouldn't have to sign off on 40 pages and hope.

3weeks to a working version you can click through

Most agencies hand you a document and a price. You approve something you can't quite picture, then find out at launch whether it was right.

We flip that. In the first few weeks you get a working version to click through and put in front of real users. You spend the big money only once you have seen it working.

See how the first weeks work

The first 12 weeks

What the calendar looks like, week by week.

Understanding the problem first. A working version in week three. Live software around week twelve, then growth. You see progress every week, not a reveal at the end.

  1. Weeks 1–2
    01

    Understand the problem

    Whether you're starting from an idea or a process that's already costing you time and money, we get specific about what's actually going on and what's worth fixing first.

  2. Week 3
    02

    Prototype

    We design and build a clickable version of the fix, then put it in front of you and your team. What you learn here shapes what gets made, while changes still cost nothing.

  3. Weeks 4–12
    03

    Build MVP

    We turn it into software and AI that works day to day: web, mobile, wearable, and connected devices, plus AI that handles the manual work.

  4. Ongoing
    04

    Launch & Grow

    We don't stop at launch. We stay on until real customers are finding you and coming back, not just clicking once.

Results we've delivered

Projects that started like yours

SaaS · Logistics

One shipping hub for Indonesian eCommerce. 2,000+ shipments across 70+ countries in year one.

Multi-carrier shipping SaaS built for fast-growing eCommerce businesses in Indonesia. Shopify-integrated with instant Aramex, FedEx, DHL, and UPS rate comparisons.

Read case study
Multi Carrier Shipping Software
Gas Station Management Software with AI OCR Case Study
Operations · AI

AI OCR replaced manual invoicing at 40+ gas stations. 20k+ transactions on day one.

Purpose-built gas station management software using AI-based OCR to automate invoice processing and unify inventory, sales, and vendor tracking across 40+ locations.

Read case study
AI Phone Agent To Conduct Voice Interviews at Scale
Voice AI · Research

We turned text-based AI interviews into voice calls. Drop-off rates collapsed.

We rebuilt a text-based AI interview platform as a voice-first system that conducts automated phone interviews globally, removing user friction and surfacing richer insights through natural conversations.

Read case study
AI OCR Loyalty Platform
Loyalty · Retail

A loyalty platform for SuperValu and Centra. 1,000+ users in the first 4 weeks.

We built an AI loyalty platform for Musgrave's SuperValu and Centra that automates receipt validation with 99.9% accuracy, acquiring 1,062 users in 4 weeks.

Read case study
See all projects

What we do

Custom software, AI, and growth services we deliver

Most broken operations share the same root causes. Manual processes. Disconnected tools. Missing software. Outdated systems. Slow reporting. Error-prone handoffs. Or an idea with no team to make it real.

This is the full menu behind the journey above. We find the one thing costing you and fix it. Sometimes with a new app, sometimes with an AI agent, often both.

01 / 09

AI development

Your agents take over specific workflows, each built for your exact process and connected to the tools you already use.

  • Invoice processing from vendor emails, no manual entry
  • Support ticket routing and triage without a human in the loop
  • Document data extraction synced to your CRM, ERP, and Slack
  • Lead qualification that scores, tags, and routes enquiries in real time
  • Nightly reports pulled from multiple systems and delivered to the right inbox, no manual compiling
See how we fix this

What we believe

We put AI to work on the parts of your business nobody enjoys doing. You get back the hours, the margin, and the focus to grow the parts only you can.

01

Outcomes, not output

We measure ourselves on hours saved and revenue earned, not lines of code or sprints completed.

02

Ownership, not task completion

We treat your product as our own. We own the outcome, stay when things get hard, and don't cut corners. Most clients stay 3+ years because of it.

03

No fluff

No 80-page proposals, no 'discovery' that's really billing. We start with a working prototype in week three.

What clients say

Rated 4.9 on Clutch. Here's what clients actually said.

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Grady Lakshmono
Grady Lakshmono
Indonesia flagIndonesia
CoFounder, Moka (acquired by Gojek) & Gula (acquired by Runchise)

RaftLabs elevated my ideas and brought them to life when everything seemed impossible.

01 / 14

Why us

We understand your business, not just your code.

  • 01
    We've seen your problem before
    The industry changes. The broken process usually looks the same. Across dozens of industries and 100+ products, we recognise your problem fast, and we frame the fix around your margin and your operations.
  • 02
    We own the number, not the ticket
    We measure success the way you do: hours saved, revenue earned, margin recovered. We stay through launch and growth, so the result is ours to own.
  • 03
    Serious businesses trust us
    Vodafone, T-Mobile, Cisco, Energia, Aldi, Nike. Building since 2015, 100+ products in production, 4.9 on Clutch. Serious businesses keep coming back because we stay accountable long after launch.

Fit check

Not everyone who visits this page should book a call with us.

Everything on the left should be true for you. Even one thing on the right, and we're probably not the fit you need.

A fit
  • You've got a real problem, one that's already costing you time or money.
  • You've got at least $10,000 set aside, committed to spending it on the fix.
  • You want to start within the next six months.
Not a fit
  • You're after a $100 template or a weekend script, not real engineering.
  • You haven't set aside a budget for this yet.
  • You're not planning to start anytime soon.

Most agencies make it and leave. We help you grow it.

A live product is where the work begins. We run positioning, SEO, AI search visibility, content, and paid campaigns until real customers are finding you on their own, not just clicking once. One team owns the result, from the first idea to a growing customer base.

See how we grow products

Who we serve

The industry changes. The broken process usually looks the same.

Pick yours. We'll show you the kind of work we do for businesses just like you: real problems, real systems we've built.

Healthcare

Healthcare

Paper workflows, compliance risk, and patient portals that patients don't use.

  • Remote patient monitoringReal-time vitals, alerts, and care team dashboards. HIPAA compliant.
  • AI intake & triageQualifies symptoms, routes patients, and takes triage off the front desk.
  • Clinical data platformCentralised EHR integration, audit trails, and role-based access control.
See our healthcare work
From our portfolioHIPAA-compliant telehealth app·150+ hospitals on platform

Don't see your industry?

From the blog

AI & Software Development Insights

Straight answers

Common questions

Custom software development starts at around $10,000 for an MVP with 1–2 core features and scales to $20,000–$40,000 for full-featured products. Enterprise platforms and complex AI systems are quoted based on scope. We agree on scope and cost before development starts. No surprises.
Most clients have a working prototype within 3 weeks of kickoff. Most full builds ship in about 12 weeks; complex platforms can run longer. You see progress at every milestone before the next payment.
We've worked across healthcare, hospitality, fintech, logistics, retail, loyalty programs, and media. Each has different rules and user expectations. We adapt to those rather than applying a generic template.
We build in milestones. If a direction isn't working, we raise it before the next phase starts, not after months of work. You're never locked in past the current milestone. We'd rather lose a project than waste your budget on the wrong thing.
Most agencies do one slice: they take a brief and write code. RaftLabs owns the whole journey. We get specific about the real problem first, show you a working prototype in about three weeks, make it real as software and AI, then run the growth marketing to take it to market. One accountable team, from the first idea to a growing customer base.
Both. RaftLabs is one partner for the whole journey. Alongside custom software and AI, our in-house growth team handles positioning, SEO, AI search visibility, content, and paid campaigns, so your product reaches launch with momentum instead of a blank slate. Most agencies stop at launch. We stay on until you have real customers, not just a live product.
Yes. Most clients are non-technical. We explain tradeoffs in business terms, not engineering jargon, and handle all technical decisions. You focus on outcomes.

Work with us

Name the problem. We'll tell you what it costs to fix, and when.

Most clients come to us with one of three things: a process bleeding money, systems that don't connect, or a product idea with no team to build it. We give a straight answer on scope, cost, and timeline. We respond within 1 business day.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • All conversations are NDA-protected.