Custom Software & AI Development Company

Custom software, AI agents, and automation built to fix a specific business problem.

We scope the work in 2 weeks at a fixed price, ship in 12, and hand over the code. 100+ products delivered to teams from early-stage startups to Vodafone, T-Mobile, and Nike.

See our work

What you can count on

Retention

Average client relationship across active accounts

3+ years

First milestone

Working prototype in front of real users

Week 3

Pricing

Scope and cost agreed before work starts

Fixed price

Team

The senior engineers who scope the build also ship it

No handoffs
4.9 / 5 on ClutchSee all work

Trusted by

Vodafone
Nike
Microsoft
Cisco
T-Mobile
Aldi
Heineken
GE

Results we've delivered

Projects that started like yours

Voice AI · Research

We turned text-based AI interviews into voice calls. Drop-off rates collapsed.

We rebuilt a text-based AI interview platform as a voice-first system that conducts automated phone interviews globally, removing user friction and surfacing richer insights through natural conversations.

Read case study
AI phone agent that conducts voice interviews at scale
Gas station management software with AI-based OCR
Operations · AI

AI OCR replaced manual invoicing at 40+ gas stations. 20k+ transactions on day one.

Purpose-built gas station management software using AI-based OCR to automate invoice processing and unify inventory, sales, and vendor tracking across 40+ locations.

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Multi-carrier shipping software
SaaS · Logistics

One shipping hub for Indonesian eCommerce. 2,000+ shipments across 70+ countries in year one.

Multi-carrier shipping SaaS built for fast-growing eCommerce businesses in Indonesia. Shopify-integrated with instant Aramex, FedEx, DHL, and UPS rate comparisons.

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AI OCR loyalty platform for a supermarket chain
Loyalty · Retail

A loyalty platform for SuperValu and Centra. 1,000+ users in the first 4 weeks.

We built an AI loyalty platform for Musgrave's SuperValu and Centra that automates receipt validation with 99.9% accuracy, acquiring 1,062 users in 4 weeks.

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See all projects

What we fix

Seven problems we know how to fix.

Most broken operations share one of seven root causes. Manual processes. Disconnected tools. Missing software. Outdated systems. Slow reporting. Error-prone handoffs. Or an idea with no team to build it.

We find the one that's costing you and fix it. Sometimes with a new app, sometimes with an AI agent, often both.

01 / 07

AI agents & automations

Your agents take over specific workflows, each built for your exact process and connected to the tools you already use.

  • Invoice processing from vendor emails, no manual entry
  • Support ticket routing and triage without a human in the loop
  • Document data extraction synced to your CRM, ERP, and Slack
  • Lead qualification that scores, tags, and routes enquiries in real time
  • Nightly reports pulled from multiple systems and delivered to the right inbox, no manual compiling
See how we fix this

What we believe

We don't believe in "AI transformation". We quietly remove the parts of your business that nobody enjoys doing. You get back the hours, the margin, and the focus to grow the parts only you can.

01

Outcomes, not output

We measure ourselves on hours saved and revenue earned, not lines of code or sprints completed.

02

Ownership, not task completion

We treat your product as our own. We own the outcome, stay when things get hard, and don't cut corners. Most clients stay 3+ years because of it.

03

No fluff

No 80-page proposals, no 'discovery' that's really billing. We start with a working prototype in week three.

What clients say

Rated 4.9 on Clutch. Here's what clients actually said.

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Niccolo Pescetelli
Niccolo Pescetelli
Co-founder & Director, PSi

Working with RaftLabs felt like having an extension of our own team. They're extremely nimble and responsive, adapting quickly to changing startup needs. I highly recommend them, especially for small and mid-sized companies.

01 / 14

Have a specific problem?

Tell us what it is. We respond within 1 business day with an honest take on what it costs and how long it takes.

Why us

We own the outcome. We don't disappear. That's why clients stay.

  1. 01

    Only what you need

    Every feature ties to a specific business goal. You get what you need to launch. Not a bloated spec that takes twice as long and ships half-baked.

  2. 02

    We show up

    Production fire at 11pm? We're there. We take ownership, fix fast, and keep your business running when it matters. No hiding behind tickets.

  3. 03

    Expert, not yes-men

    If the idea won't work, we say so before a line of code is written. Honest advice saves you more than a team that nods along.

Who we serve

The industry changes. The broken process usually looks the same.

Pick yours. We'll show you the kind of work we do for businesses just like you: real problems, real systems we've built.

Healthcare

Paper workflows, compliance risk, and patient portals that patients don't use.

  • Remote patient monitoringReal-time vitals, alerts, and care team dashboards. HIPAA compliant.
  • AI intake & triageQualifies symptoms, routes patients, and takes triage off the front desk.
  • Clinical data platformCentralised EHR integration, audit trails, and role-based access control.
See our healthcare work
From our portfolioHIPAA-compliant telehealth app·150+ hospitals on platform

Don't see your industry?

Straight answers

Common questions

Custom software development starts at around $10,000 for an MVP with 1–2 core features and scales to $20,000–$40,000 for full-featured products. Enterprise platforms and complex AI systems are quoted based on scope. We agree on scope and cost before development starts. No surprises.
Most clients have a working prototype within 3 weeks of kickoff. Most full builds ship in about 12 weeks; complex platforms can run longer. You see progress at every milestone before the next payment.
We've worked across healthcare, hospitality, fintech, logistics, retail, loyalty programs, and media. Each has different rules and user expectations. We adapt to those rather than applying a generic template.
We build in milestones. If a direction isn't working, we raise it before the next phase starts, not after months of work. You're never locked in past the current milestone. We'd rather lose a project than waste your budget on the wrong thing.
We figure out what's broken before we write code. Most agencies take a brief and start coding. We spend 2 weeks mapping the real problem first: users, workflows, data, and the metrics that tell you it's working. The result is a scoped, costed build with no surprises mid-way.
Yes. Most clients are non-technical. We explain tradeoffs in business terms, not engineering jargon, and handle all technical decisions. You focus on outcomes.

Start here

Name the problem. We'll tell you what it costs to fix, and when.

Most clients come to us with one of three things: a process bleeding money, systems that don't connect, or a product idea with no team to build it. We give a straight answer on scope, cost, and timeline. We respond within 1 business day.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • All conversations are NDA-protected.

From the blog

Thinking from the field