01City Break Apartments grows self check-ins 7x and direct revenue 25% with branded booking platform
- 72+
- Weekly self check-ins via mobile app
- 580+
- Active users on the new website within 2 months of rollout
AI & Custom Software Development Company
Custom software and AI, from prototype to production.
Bring us an early prototype, a clear idea, or software that's holding you back. We'll turn it into a production-ready product, automate the right work with AI, and help it grow.
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Your starting point
Where are you starting from?
Choose the situation closest to yours. We'll show you the most relevant way forward.
See every service- 01 / Prototype
I have a prototype that needs to become a real product
You have something people can click through or already use, but the code, architecture, or reliability isn't ready for real customers.
Prototype → Production - 02 / New build
I need to build a new product
You know the problem and who it is for. You need a team to shape the scope, design the experience, and ship production-ready software.
Idea → Custom software - 03 / Automation
Manual work is slowing the business down
Repetitive data entry, approvals, and handoffs are taking time and creating errors. Connect the workflow and automate the right steps.
Manual work → AI & automation - 04 / Modernization
Our existing software is holding us back
Slow releases, fragile integrations, or aging architecture are making every change risky. Modernize the system in stages without stopping operations.
Legacy software → Modernization
Selected client outcomes
What changed after launch.
Four products in production, with the operating numbers behind each one.
View all client work01
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What we build
What needs to change next?
Find the situation that sounds familiar. Each path shows the problem we take on and the work involved in fixing it.
- 01
Make a new product real
You have an idea, a clickable prototype, or a half-built MVP, but no clear route to a reliable launch. We shape the scope and user experience, make the web or mobile product work, connect payments and data, test it, and launch it.
- 02
Put AI to work
Your team copies data between tools, reviews the same documents, or answers the same questions every day. We map that workflow, connect the systems, and add AI agents or automation with human checks where judgment still matters.
- 03
Fix software that's holding you back
Releases are slow, bugs keep returning, or one old system makes every change risky. We inspect the code and data, stabilise the critical paths, then replace or move parts in stages without stopping the operation that depends on them.
- 04
Find and keep customers after launch
The product works, but the message is vague, search demand is being missed, or campaigns are not tied to revenue. We handle positioning, SEO, AI search visibility, content, conversion work, and paid campaigns around the same product plan.
- 05
Clear the work your team cannot get to
The roadmap is stalled because hiring takes months or a specific skill is missing. We add product, design, engineering, or QA capacity inside your current tools, with clear ownership and a handover path when the work is done.
How we work
From problem to working product, four steps.
Scope agreed before we build. Milestones you see before the next payment.
- 01Week 1
Understand the problem
We map the problem, the users, and what's already built, prototype, MVP, or nothing yet, so scope reflects reality, not a guess.
- 02Weeks 1-2
Scope the solution
Fixed price and a milestone plan agreed before any code changes. You know the cost and the timeline going in.
- 03Weeks 3-12
Make it real
We turn the agreed scope into working software, apps, or AI. You review each milestone before the next payment.
- 04Ongoing
Improve after launch
We stay on for growth marketing, new features, and the fixes real users surface after launch.
Who we serve
We've worked in your industry before.
Pick yours. We'll show you the kind of work we do for businesses just like you: real problems, real systems we've built.
HealthcareRetail & E-commerceFintechLogisticsHospitalityMarketing & Loyalty
View all industries
Healthcare
Paper workflows, compliance risk, and patient portals that patients don't use.
We build HIPAA-compliant healthcare software: telehealth platforms, remote patient monitoring, and AI intake that takes triage off the front desk. The telehealth platform we built onboarded 50+ clinics in its first 12 weeks.
What we build
- Remote patient monitoringReal-time vitals, alerts, and care team dashboards. HIPAA compliant.
- AI intake & triageQualifies symptoms, routes patients, and takes triage off the front desk.
- Clinical data platformCentralised EHR integration, audit trails, and role-based access control.
From our portfolioHIPAA-compliant telehealth app·50+ clinics onboarded in 12 weeks
Don't see your industry?
Working together
What you can expect from the process.
- 01
A direct answer on the first call.
If the problem is outside our scope, we say so. No pitch or follow-up sequence.
- 02
A working prototype before the full build.
The riskiest assumptions are tested before the production budget is committed.
- 03
The people you meet stay involved.
The same senior team remains accountable from scoping through delivery.
- 04
Scope and price agreed upfront.
Milestones, cost, and decision points are written down before development starts.
- 05
A clear path after launch.
Continue with product improvements and growth support, or take the code and documentation in-house.
- 06
Decisions tied to your constraints.
Architecture and scope are framed around users, operations, budget, and the systems already in place.
At a glance
What you know before we start.
The starting budget, first working milestone, expected delivery window, and what you own when it ships.
- $9,500
- Every project starts here
- Clear scope and fixed price before we build
- 3 weeks
- To a working prototype
- Test the direction before full production
- 10-14 weeks
- Typical production-grade MVP
- See progress at every milestone
- 100%
- Your code and IP
- No licence fees or vendor lock-in
What clients say
The work, in their own words.
Founders and operators on what changed, how the work ran, and what happened after launch.
Amer Abu Khajil
CanadaFounder, Peak Studios & Perceptional
I found RaftLabs to be the perfect partner for Perceptional, with their expertise in helping startup founders build MVPs, a free consultation, a prototype that matched my vision, and their unwavering support.
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Fit check
Every RaftLabs project starts at $9,500.
Here's who that fits.
Everything on the left should be true for you. Even one thing on the right, and we're probably not the fit you need.
A fit
01
You've got a real problem, one that's already costing you time or money.
02
You've set aside at least $9,500 and you're ready to invest it in solving the problem.
03
You want to start within the next six months.
Not a fit
01
You're after a $100 template or a weekend script, not real engineering.
02
You haven't set aside a budget for this yet.
03
You're not planning to start anytime soon.
Straight answers
Common questions
- Every RaftLabs project starts at $9,500. An MVP with 1–2 core features typically costs $9,500–$20,000, while full-featured products typically cost $20,000–$40,000. Enterprise platforms and complex AI systems are quoted based on scope. We agree on scope and cost before development starts. No surprises.
- Most clients start within a week. If you arrive with a prototype or MVP, we begin with a technical audit, then a production-grade MVP typically ships in about 10 to 14 weeks. Complex platforms can run longer. You see progress at every milestone before the next payment.
- We've worked across healthcare, hospitality, fintech, logistics, retail, loyalty programs, and media. Each has different rules and user expectations. We adapt to those rather than applying a generic template.
- We build in milestones. If a direction isn't working, we raise it before the next phase starts, not after months of work. You're never locked in past the current milestone. We'd rather lose a project than waste your budget on the wrong thing.
- Yes. RaftLabs can assess an existing prototype or MVP, keep what users have validated, replace what will not hold up in production, and handle the positioning, SEO, content, or campaigns needed after launch. You can use the whole team or only the stages your product needs.
- Both. RaftLabs is one partner from prototype to production to growth. Alongside custom software and AI, our in-house growth team handles positioning, SEO, AI search visibility, content, and paid campaigns, so your product reaches launch with momentum instead of a blank slate. Most agencies stop at launch. We stay on until you have real customers, not just a live product.
- Yes. Most clients are non-technical. We explain tradeoffs in business terms, not engineering jargon, and handle all technical decisions. You focus on outcomes.
- Yes. It's one of the most common ways clients arrive. We audit what's there, keep the UX and scope you already validated, and rebuild the backend, auth, data model, and tests it needs to survive real users. A production-grade version typically ships in 10 to 14 weeks.
- Yes. We embed alongside an in-house team as a dedicated unit, or hand off a completed build with full code ownership and documentation, no vendor lock-in. Which model fits depends on whether you're short on hands or short on a specific skill set.
Work with us
Tell us what you're trying to solve.
Share the problem: an AI prototype that demos well but won't scale, a working MVP that's outgrown its code, or an idea with no team to build it. We'll help you understand scope, timeline, and cost. We respond within 1 business day.
- No obligation. The first call is a working conversation, not a sales pitch.
- A clear plan and fixed price before any build starts.
- NDA available before you share sensitive details.