Custom MarTech & AdTech Software Development Services

MarTech combines marketing strategies and modern technologies to develop, deploy, test, measure, automate, and tweak digital campaigns. MarTech software solutions provide marketers with actionable insights and digital analysis apps and tools to make better-informed data-driven decisions. By integrating MarTech into your business strategy, your organization has the best chance of improving the performance of marketing campaigns, tailoring customer and prospect interactions, and connecting with target users on the right platforms at the right time.

The term AdTech broadly refers to the technologies used by publishers, platforms, brands, and digital marketing companies to target, deliver, and track their digital advertising campaigns. Platforms for Ad Tech software help companies purchase advertising space in the most relevant digital field. They aid publishers in setting their advertisement space’s price and selling it.

MarTech focuses on using technology to improve marketing efforts, such as customer relationship management, content management, and data analytics. AdTech is specifically about the technology used to deliver and measure advertising campaigns, such as demand-side platforms (DSPs) and supply-side platforms (SSPs).

Demand-Side Platforms (DSPs) allow advertisers to buy digital ad space automatically, targeting specific audiences based on data. Supply-Side Platforms (SSPs) help publishers sell their ad space to the highest bidder in real-time, optimizing their revenue.

When used correctly and to its full potential, marketing automation can be a hugely effective tool to help businesses reach their target audiences. It allows for streamlined processes that maximize the impact of marketing efforts. Automating certain marketing activities – such as sending out emails or running campaigns – can save time, money, and effort while still helping to get messages across quickly and effectively. With marketing automation, businesses can easily tailor their message to different customers and measure the success of various marketing strategies in the digital world. Overall, it’s a great way to increase ROI and reach your goals.

Our team can develop any marketing software you need, from CRM solutions to analytic tools. Whether you need to automate your marketing process, leverage your data analytics, or scale an existing platform - RaftLabs knows how to make it real in the most efficient way. We are a leading martech development company offering comprehensive martech development services.

RaftLabs pays a lot of attention not just to development objectives but also to business goals. Every decision we make is guided by business logic. We ensure setting clear project scope and deliverables with every client. RaftLabs has solid knowledge in web and mobile development, UX/UI design, test automation, and security for marketing software development services.

You can check our portfolio and the client’s feedback. When you’re ready to move forward - don’t hesitate to contact our team. We will discuss your objectives and business goals and offer the most suitable solution.

Building custom marketing software can vary greatly in cost. Here are the main factors that influence the price:

1. Project Complexity: Simple projects cost less than complex ones with many features.
2. Project Size: Larger projects with more features or users are more expensive.
3. Technology Stack: The choice of technologies can impact cost. Some tools or platforms are pricier than others.
4. Design Requirements: High-quality, unique designs require more work and money.
5. Third-Party Tool Integration: Integrating with other services can add to the cost.
6. Maintenance and Support Needs: Ongoing support and updates will increase the overall expense.

Careful planning around these factors will help ensure your investment is worthwhile. Check our pricing page to learn more.

A MarTech stack is a collection of marketing technologies that a company uses to plan, execute, and measure all aspects of their marketing efforts. It can include tools for customer relationship management (CRM), content management systems (CMS), email marketing, social media management, analytics, and more.

Building AI-driven software for marketing highlights how AI is being leveraged for complex problem-solving and optimizing marketing campaigns at every stage. Automating marketing tasks; AI will further streamline repetitive tasks like ad campaign management, social media scheduling, and email marketing automation.

The biggest challenge in MarTech is integrating diverse technologies into a cohesive system that works seamlessly together. This often involves overcoming data silos, ensuring interoperability, and maintaining data security and privacy.

Gen AI in MarTech refers to next-generation artificial intelligence technologies that enhance marketing by providing deeper insights, more accurate predictions, and improved automation capabilities.

Developing a marketing software with AI enables content intelligence, allowing businesses to analyze and classify the intent behind customer interactions. This leads to more engaging and effective communication.

Emerging technologies in MarTech include AI-powered chatbots, augmented reality (AR), virtual reality (VR), voice search optimization, personalized marketing automation, improved social media targeting, blockchain for digital advertising transparency, and advanced data analytics tools for customer insights.

AI and machine learning are becoming more integral to marketing automation. They enable advanced predictive analytics, helping marketers anticipate customer behavior and adjust their strategies accordingly. Additionally, these technologies automate routine marketing tasks, improving overall marketing efficiency.

Chatbots have evolved significantly in marketing technology, offering more human-like interactions. Infused with AI and machine learning, these virtual assistants provide round-the-clock customer service, prompt responses to queries, and improved overall customer experience.

The mobile-first approach has gained prominence in marketing strategies due to the increasing importance of responsiveness. Businesses prioritize engaging their audience with unparalleled accessibility, leveraging user-generated content and location-based targeting for a personalized and location-aware experience.

In a world of digital convergence, the goal of creating seamless omnichannel communication experiences is to provide customers with a consistent brand message across all touchpoints. This fosters long-lasting customer relationships by making them feel connected, valued, and understood.