An Online Video Maker Platform

We built a video maker app that helps small businesses create captivating social media videos. With over 8,000 video renders and a 95% satisfaction rate, small businesses find it very useful for boosting social media engagement and brand awareness.

Video Maker Platform

Business Context

The traditional software for editing videos can be a nightmare for small businesses. It’s complex, time-consuming, and requires technical skills that many business owners just don’t have. This is a big roadblock for companies such as HVAC technicians, restaurants, handymen, and home improvement stores. To reach their customers effectively, they must have a strong social media presence; however, video creation seems to be beyond them.


Responsive Web App


3 Months


Marketing Tech

The app is built using a robust tech stack.

reactjs logo

for a smooth and responsive UI

AWS logo

for efficient video processing


for secure data storage

Hasura Logo

for seamless data access

Partnership Goal

Recognizing the struggle small businesses face with video creation, we set out to develop Vidmattic. This web-based video editor specifically caters to non-technical users. By offering a library of customizable templates and an intuitive editing interface, Vidmattic empowers businesses to effortlessly craft professional-looking videos without prior video editing knowledge. This translates to a stronger social media presence. Businesses can now churn out engaging content specifically tailored for various platforms, reaching a wider audience and boosting brand awareness. Furthermore, the app eliminates the need for costly software or external production teams, saving both time and valuable resources.


  • Lack of technical expertise in video editing software.
  • Time constraints hindering video production efforts.
  • Limited resources for hiring professional video editors.


  • Easily create professional videos in minutes using pre-designed templates.
  • Focus on core business operations while maintaining a strong social media presence.
  • Save time and resources previously spent on video production.

Team Formation

Building a platform like Vidmattic requires a strong development team. We assembled a dedicated group of 5 engineers with diverse skill sets. This wasn't without its challenges, as ensuring a smooth user experience across various aspects requires expertise in several areas. While the initial focus was web-based we ensured a foundation for a future mobile app, facilitating a smooth transition if needed.

Team formation

video renders

customizable templates

user satisfaction

Our partnership

We recognized this challenge faced by many SMBs through our interactions with various marketing agencies. Partnering with a leading digital marketing agency in the USA, we discussed the need for a user-friendly and accessible solution to empower businesses to create high-quality marketing videos.

Easy Template Selection

Browse through a library of professionally designed video templates categorized for various industries and marketing goals. Simply pick the one that aligns with your vision and get started in seconds.

Easy Template Selection

Instant Video Processing

Skip the wait! Vidmattic utilizes real-time processing power to deliver your edited video outputs within seconds. Focus on creating, not waiting.

Instant Video Processing

Smooth Editing Experience

No prior video editing knowledge required. Vidmattic boasts an intuitive interface that makes editing a breeze. Drag, drop, and customize elements with ease.

Smooth Editing Experience

Zero Learning Curve

Forget complex tutorials and software manuals. Vidmattic is designed with user-friendliness in mind. Start creating professional videos right away, without the need to learn intricate editing tools.

Zero Learning Curve

What happened next

Vidmattic's success speaks volumes. The platform has empowered countless small businesses to embrace video marketing with ease. Since its launch, it has garnered significant user engagement, with over 8,000 video renders completed and a library boasting over 400 customizable video templates. This translates to businesses effectively reaching a wider audience and building brand awareness through professional-looking social media content. By prioritizing user experience and continuous improvement, the video maker app remains committed to empowering businesses to harness the power of video marketing.

What Happened Next

Have further questions?

  • How challenging is it to develop a user-friendly video editing platform?

    Developing a user-friendly interface is crucial for such apps. While the core video editing functionalities may be complex, the user experience needs to be intuitive and accessible. This requires careful planning, focusing on features like drag-and-drop editing, pre-designed templates, and clear instructions.

  • What are the key technical considerations for real-time video processing?

    Real-time processing demands a robust backend infrastructure. Cloud-based solutions like AWS Lambda (used in Vidmattic) offer scalability and efficient resource allocation to handle video rendering requests without compromising speed.

  • How can I ensure a high user satisfaction rate for my video editing app?

    Prioritizing a user-centric approach throughout development is key. This includes:

    • Gathering user feedback: Conduct surveys and user testing to understand their needs and pain points.

    • Focusing on a simple learning curve: Offer intuitive features and clear tutorials to minimize the learning barrier.

    • Providing a variety of customizable options: Allow users to personalize their videos with elements like text overlays, music, and branding.

  • What are the benefits of using pre-designed video templates?

    Pre-designed templates offer several advantages:

    • Reduced editing time: Users can quickly select a template that aligns with their video goals.

    • Professional look and feel: Even non-designers can create polished videos with high-quality templates.

    • Consistency: Templates help maintain a consistent brand image across all social media content.

  • How long does it typically take to develop a video editing app like Vidmattic?

    The development timeline can vary depending on the app's complexity and feature set. A basic platform with core functionalities like Vidmattic can be developed within 3-6 months with a dedicated team. RaftLabs has extensive experience in developing user-friendly and feature-rich mobile and web applications. Contact us to discuss your project and explore how we can help you bring your vision to life.

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something amazing?

With experience in product development across 24+ industries, share your plans,
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Taj Mahal, India


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