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Custom software for online retailers, DTC brands, marketplace operators, and subscription commerce companies who need functionality that Shopify, WooCommerce, or Magento can't produce without years of workarounds.
We build the platform layer under your commerce operation: headless storefronts, multi-vendor marketplaces, subscription billing engines, and B2B wholesale portals that handle your actual pricing and ordering rules.
Headless e-commerce platforms built on your catalogue, pricing, and fulfilment logic
Multi-vendor marketplace software with seller onboarding, commission management, and payout automation
Subscription commerce platforms with recurring billing, subscriber management, and churn reduction tools
B2B wholesale portals with customer-specific pricing, credit terms, and order approval workflows
In short
RaftLabs builds custom digital commerce software for online retailers, DTC brands, marketplace operators, and subscription commerce companies. We develop headless e-commerce platforms, multi-vendor marketplaces, subscription commerce platforms with recurring billing, B2B wholesale portals, product catalogue and inventory management systems, order management systems, and e-commerce personalisation features. Most digital commerce projects ship in 12 to 14 weeks at a fixed cost.
Recognition
Hitting Shopify or WooCommerce limits on product configuration, B2B pricing, or multi-vendor logic and spending months on plugin workarounds?
Running a subscription commerce operation where billing, churn management, and subscriber data live in three disconnected systems?
Companies we've built for


Standard e-commerce platforms handle standard commerce. When your catalogue has complex configurations, your pricing is customer-specific, or your business model involves multiple sellers and a commission structure, the platform becomes the constraint rather than the solution.
Most of the digital commerce projects we take on start the same way: a retailer or operator has extended Shopify or WooCommerce as far as it will go and hit a wall. The plugin stack is brittle, the checkout is slow, and the B2B or marketplace requirements the business needs can't be delivered without a rebuild.
We build the commerce platform that fits the actual business model: headless storefronts for performance and flexibility, marketplaces that manage multiple sellers, subscription engines that handle the billing complexity, and B2B portals that enforce your customer-specific pricing rules without manual intervention.
Checkout conversion limited by a theme that wasn't built for your catalogue
When a storefront's checkout flow wasn't designed around your product configuration, the cracks show in conversion data. Customers abandon at the variant selection step because the options are confusing. Bundle or kit products don't display their components clearly. The upsell moment at cart never fires because the platform can't surface a relevant recommendation from your actual catalogue logic. Each of those friction points costs a percentage of revenue on every session. Statista data for Q3 2024 puts the average US ecommerce conversion rate at 2.3%, while top-performing categories like food and beverage reach 4.9%, more than double the cross-industry mean. A checkout built around your specific product model, with clear variant presentation, contextual upsell logic, and a payment step that doesn't fight your catalogue's complexity, closes the gap between traffic and revenue.
Product catalogue management breaking down at scale
At a few hundred SKUs, a spreadsheet and a Shopify import work fine. At a few thousand, the problems compound: variant combinations created inconsistently, attributes missing across product families, images tagged to the wrong SKU, and filter logic returning incorrect results because the taxonomy wasn't enforced at upload. The result is a catalogue that buyers don't trust and a merchandising team spending hours on data cleanup instead of trading. A catalogue management system that enforces attribute structure, validates variant completeness, and syndicates clean data to every channel treats the catalogue as a data asset, not a to-do list.
Multi-marketplace inventory sync producing oversells and stock discrepancies
When inventory lives in a warehouse system and is sold across your own storefront, Amazon, a third-party marketplace, and a B2B portal simultaneously, the sync problem is constant. A sale on one channel that doesn't propagate fast enough causes an oversell on another. A return processed in the warehouse takes hours to show as available again. Manual reconciliation at the end of the day finds discrepancies but doesn't prevent them. A single inventory source of truth with real-time propagation to every channel removes the reconciliation work and prevents the customer service fallout from overselling.
Customer data fragmented across storefront, email platform, and ad accounts
When purchase history is in Shopify, email engagement is in Klaviyo, ad click data is in Meta, and loyalty points are in a separate app, there's no single view of a customer's value or behaviour. Personalisation is shallow because no single system has the full picture. Churn prediction is impossible without cohort-level data. High-value customers get the same experience as first-time visitors. A customer data platform that unifies transaction history, engagement signals, and loyalty status into a single profile gives your marketing and retention tools something real to act on.
Headless commerce architecture separating the storefront from the backend. React or Next.js storefronts connected to a commerce API layer for product data, pricing, inventory, and checkout. Faster page loads, full design freedom, and the ability to run the same catalogue across web, mobile, and in-store touchpoints from a single backend. So retailers who need performance, complex product logic, or a storefront design that a standard Shopify theme can't deliver get a platform that actually fits. Integration with existing ERP, inventory, and fulfilment systems.
Marketplace platforms for brands operating a multi-vendor model: seller onboarding and verification, product listing management, commission and fee configuration, order routing to the correct seller, and automated payout processing. Seller dashboards with sales reporting, order management, and dispute handling. Buyer-facing search, filtering, and comparison across seller inventories. So operators running a curated marketplace or wholesale directory get a system built for their model, not a generic two-sided marketplace template.
Subscription commerce platforms for brands selling recurring physical products, digital access, or service subscriptions. Recurring billing with configurable frequency, pause, and skip mechanics. Subscriber management with plan changes, upgrade and downgrade flows, and cancellation handling. Churn reduction tools: exit survey, pause offer, and win-back campaign hooks. Integration with your fulfilment and warehouse system for subscription box shipments. Subscriber analytics showing active subscriber count, churn rate, and LTV by plan.
Wholesale portals for brands selling to retail buyers, trade accounts, or business customers under specific pricing agreements. Customer-specific pricing by account, tier, or negotiated agreement, not a single published price. Minimum order quantities, order approval workflows for large orders, credit term management with invoice payment options, and order history for reordering. Sales rep visibility into assigned accounts and order activity. So the B2B portal handles the ordering rules your business actually operates on, not a Shopify B2B plugin that approximates them.
Product catalogue management for complex inventories: variant management across size, colour, material, and configuration; bundle and kit assembly; product attribute management for filtering; and digital asset management for product images. Inventory management with multi-location stock tracking, purchase order management, reorder point automation, and supplier integration. Real-time inventory sync across sales channels to prevent overselling. So retailers managing thousands of SKUs across multiple warehouses and sales channels have a catalogue they can trust.
Personalisation features built into your commerce stack: product recommendations using purchase history and browsing behaviour; dynamic pricing that adjusts based on inventory levels, demand signals, and competitor data; search with semantic understanding of customer queries; predictive restock alerts based on sales velocity; and customer LTV scoring to identify high-value segments for loyalty investment. These features connect to your existing commerce data rather than requiring a separate analytics platform.
We map the commerce model, the catalogue structure, the pricing rules, and the integration landscape: ERP, warehouse, fulfilment, and payment systems. We identify where the current platform or plugin stack creates the bottleneck and agree a fixed-price scope that addresses the specific constraint rather than rebuilding what works.
We design the data model around the actual commerce logic: pricing rule structures, subscription billing mechanics, multi-vendor commission configurations, or catalogue variant hierarchies. We define the integration architecture for connecting to existing operational systems before development starts.
Two-week sprints with a working commerce feature at each checkpoint. The core commerce capability (storefront, subscription billing, marketplace order routing, or B2B pricing engine) ships first. Integrations, personalisation features, and analytics follow in subsequent sprints.
Phased go-live starting with a subset of traffic or product catalogue before full migration. Monitoring configured for order processing errors, payment failures, and inventory sync latency. Post-launch support covers platform iterations, new sales channel integrations, and performance optimisation as order volume grows.
Custom software is the right choice when your business model has requirements the platform can't support without a fragile plugin stack. Common triggers: you operate a multi-vendor marketplace where seller management and commission logic live in a spreadsheet; your B2B pricing involves customer-specific agreements that require manual quote management; your subscription model needs billing flexibility (pauses, skips, mid-cycle plan changes) that Shopify subscriptions can't handle; or your product catalogue is complex enough that variant management is causing SKU errors and overselling. If a platform configuration would work, we'll tell you. Custom development carries ongoing maintenance cost that platforms absorb for you.
Yes. Most digital commerce projects involve integrating with existing operational systems rather than replacing everything at once. We integrate with major ERP systems (SAP, Microsoft Dynamics, NetSuite), warehouse management systems, 3PL APIs, and accounting platforms (Xero, QuickBooks). We've also integrated custom commerce backends with Shopify and WooCommerce, so existing storefronts can sit on top of a more capable backend. The integration scope is defined during discovery because it's usually the most complex part of a commerce build and needs to be right-sized before development starts.
A multi-vendor marketplace has four distinct system layers: seller management (onboarding, verification, product listing controls, and policy enforcement); catalogue management (unified product data across sellers with consistent taxonomy); order management (routing orders to the correct seller, tracking fulfilment, and handling returns across vendors); and financial management (commission calculation, payout scheduling, and tax handling for each seller). We scope which layers you need and which can be handled by existing tools. For early-stage marketplaces, we build the core seller and order management layer first and add sophistication as the business scales.
Cost depends on the scope of what you're building. A headless storefront replacing a Shopify theme, connected to your existing commerce backend, typically runs $25,000 to $60,000. A subscription commerce platform with recurring billing, subscriber management, and churn tools typically runs $40,000 to $90,000. A multi-vendor marketplace with full seller management, order routing, and payout automation is typically $80,000 to $200,000 depending on complexity. We scope and price every project before development starts. Contact us with your business model and we'll give you a fixed cost with a clear scope.
Real-time inventory sync uses a single inventory source of truth, typically your warehouse management system or ERP, that all sales channels read from. When a sale is made on any channel, the available stock figure updates immediately and propagates to all other channels. We build the sync layer with optimistic locking to handle concurrent updates: if two channels receive simultaneous orders for the last unit, one processes and the other triggers an out-of-stock response rather than overselling. The specific architecture depends on your channel mix and order volume. High-traffic flash sales require a different concurrency model than steady B2B ordering. We define the sync architecture during discovery based on your actual channel configuration.
E-commerce app development
iOS and Android shopping apps, PWAs, and B2B ordering apps
E-commerce marketplace development
Seller onboarding, commission config, order routing, Stripe Connect payouts
Social commerce app development
Live video shopping, shoppable feeds, and creator affiliate platform
Headless commerce development
React and Next.js storefronts, composable commerce, multi-channel
AI recommendation engine for e-commerce
Personalised pages, upsell widgets, and search personalisation
AI chatbot for e-commerce
Shopping assistant, order tracking bot, and returns automation
AI personalisation for e-commerce
Dynamic pricing, personalised email and SMS, and churn prediction
Custom Shopify development
Private apps, Plus checkout extensibility, Hydrogen storefronts
E-commerce loyalty program development
Points, referrals, VIP tiers, gamification, and Shopify integration
What clients say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Incredibly simple and easy to use app. Exactly what we were looking for.
01 / 02
Tell us your platform, your business model, and where the current system breaks down. We'll tell you what we'd build and how.