Custom digital commerce software

Digital commerce software for online retailers, DTC brands, marketplace operators, and subscription businesses that need functionality Shopify, WooCommerce, or Magento can't produce without years of workarounds.

We build the platform layer under your commerce operation: headless storefronts, multi-vendor marketplaces, subscription billing engines, and B2B wholesale portals that run your actual pricing and ordering rules.

  • Headless e-commerce platforms built on your catalogue, pricing, and fulfilment logic

  • Multi-vendor marketplace software with seller onboarding, commission management, and payout automation

  • Subscription commerce platforms with recurring billing, subscriber management, and churn reduction tools

  • B2B wholesale portals with customer-specific pricing, credit terms, and order approval workflows

3+ years RetentionWeek 1 First milestoneFixed price Pricing

The problem

Sound familiar?

  • Hitting Shopify or WooCommerce limits on product configuration, B2B pricing, or multi-vendor logic and spending months on plugin workarounds?

  • Running a subscription commerce operation where billing, churn management, and subscriber data live in three disconnected systems?

Short answer

Digital commerce software is custom platform infrastructure for online retailers, DTC brands, marketplace operators, and subscription businesses that have outgrown Shopify, WooCommerce, or Magento. RaftLabs builds headless storefronts, multi-vendor marketplaces, subscription billing engines, and B2B wholesale portals. Most teams launch a validated v1 in 12 to 14 weeks at a fixed cost.

Trusted by

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Shipping production software
Since 2015
Clutch rating
4.9/5
Cost, agreed upfront
Fixed
Weeks to a validated v1
12-14

When off-the-shelf platforms become the bottleneck

Custom digital commerce software earns its place when standard platforms stop keeping up. Off-the-shelf tools handle standard selling well. But when your catalogue carries complex configurations, your pricing is buyer-specific, or your model runs multiple sellers and a commission structure, the platform turns into the constraint rather than the solution.

Most of the digital commerce projects we take on start the same way. A retailer or operator has stretched Shopify or WooCommerce as far as it goes and hit a wall. The plugin stack is brittle, the checkout is slow, and the B2B or marketplace rules the operation depends on can't ship without a rebuild.

We build the platform that fits the model you actually run. Headless storefronts for speed and design freedom. Marketplaces that manage many sellers. Subscription engines that carry the billing complexity. B2B portals that enforce your buyer-specific pricing without manual intervention.

Problems we solve in digital commerce

  1. 01
    Problem

    Checkout conversion limited by a theme that wasn't built for your catalogue

    Solution

    When a storefront's checkout flow wasn't designed around your product configuration, the cracks show in conversion data. Customers abandon at the variant selection step because the options are confusing. Bundle or kit products don't display their components clearly. The upsell moment at cart never fires because the platform can't surface a relevant recommendation from your actual catalogue logic. Each of those friction points costs a percentage of revenue on every session. Statista data for Q3 2024 puts the average US ecommerce conversion rate at 2.3%, while top-performing categories like food and beverage reach 4.9%, more than double the cross-industry mean. A checkout built around your specific product model, with clear variant presentation, contextual upsell logic, and a payment step that doesn't fight your catalogue's complexity, closes the gap between traffic and revenue.

  2. 02
    Problem

    Product catalogue management breaking down at scale

    Solution

    At a few hundred SKUs, a spreadsheet and a Shopify import work fine. At a few thousand, the problems compound: variant combinations created inconsistently, attributes missing across product families, images tagged to the wrong SKU, and filter logic returning incorrect results because the taxonomy wasn't enforced at upload. The result is a catalogue that buyers don't trust and a merchandising team spending hours on data cleanup instead of trading. A catalogue management system that enforces attribute structure, validates variant completeness, and syndicates clean data to every channel treats the catalogue as a data asset, not a to-do list.

  3. 03
    Problem

    Multi-marketplace inventory sync producing oversells and stock discrepancies

    Solution

    When inventory lives in a warehouse system and is sold across your own storefront, Amazon, a third-party marketplace, and a B2B portal simultaneously, the sync problem is constant. A sale on one channel that doesn't propagate fast enough causes an oversell on another. A return processed in the warehouse takes hours to show as available again. Manual reconciliation at the end of the day finds discrepancies but doesn't prevent them. A single inventory source of truth with real-time propagation to every channel removes the reconciliation work and prevents the customer service fallout from overselling.

  4. 04
    Problem

    Customer data fragmented across storefront, email platform, and ad accounts

    Solution

    When purchase history is in Shopify, email engagement is in Klaviyo, ad click data is in Meta, and loyalty points are in a separate app, there's no single view of a customer's value or behaviour. Personalisation is shallow because no single system has the full picture. Churn prediction is impossible without cohort-level data. High-value customers get the same experience as first-time visitors. A customer data platform that unifies transaction history, engagement signals, and loyalty status into a single profile gives your marketing and retention tools something real to act on.

What we build

  1. Headless e-commerce platforms

    Headless commerce architecture that separates the storefront from the backend. React or Next.js storefronts connected to a commerce API layer for product data, pricing, inventory, and checkout. A checkout and payments layer wired to Stripe, Adyen, or your existing processor, with PCI-DSS handled through a hosted or tokenised flow. Faster page loads, full design freedom, and the same catalogue across web, mobile, and in-store touchpoints from one backend. So retailers who need performance, complex product logic, or a storefront a standard Shopify theme can't deliver get a platform that fits. Integration with existing ERP, inventory, and fulfilment systems.

  2. Multi-vendor marketplace software

    Marketplace platforms for brands operating a multi-vendor model: seller onboarding and verification, product listing management, commission and fee configuration, order routing to the correct seller, and automated payout processing. Seller dashboards with sales reporting, order management, and dispute handling. Buyer-facing search, filtering, and comparison across seller inventories. So operators running a curated marketplace or wholesale directory get a system built for their model, not a generic two-sided marketplace template.

  3. Subscription commerce platforms

    Subscription commerce platforms for brands selling recurring physical products, digital access, or service subscriptions. Recurring billing with configurable frequency, pause, and skip mechanics. Subscriber management with plan changes, upgrade and downgrade flows, and cancellation handling. Churn reduction tools: exit survey, pause offer, and win-back campaign hooks. Integration with your fulfilment and warehouse system for subscription box shipments. Subscriber analytics showing active subscriber count, churn rate, and LTV by plan.

  4. B2B wholesale portals

    Wholesale portals for brands selling to retail buyers, trade accounts, or business customers under specific pricing agreements. Customer-specific pricing by account, tier, or negotiated agreement, not a single published price. Minimum order quantities, order approval workflows for large orders, credit term management with invoice payment options, and order history for reordering. Sales rep visibility into assigned accounts and order activity. So the B2B portal handles the ordering rules your business actually operates on, not a Shopify B2B plugin that approximates them.

  5. Catalogue and PIM systems

    Product information management (PIM) for complex inventories: variant management across size, colour, material, and configuration; bundle and kit assembly; attribute governance for filtering; and digital asset management for product images. Inventory management with multi-location stock tracking, purchase order management, reorder point automation, and supplier integration. Real-time stock sync across sales channels to prevent overselling. So retailers managing thousands of SKUs across warehouses and channels have a catalogue they can trust.

  6. E-commerce personalisation features

    Personalisation built into your commerce stack. Product recommendations from purchase history and browsing behaviour. Dynamic pricing that reacts to inventory levels, demand signals, and competitor data. Search that reads the intent behind a customer query. Predictive restock alerts based on sales velocity. Customer LTV scoring to find high-value segments worth loyalty investment. These features read your existing commerce data instead of needing a separate analytics platform.

How we work with digital commerce clients

  1. 01

    Discovery

    We map the commerce model, the catalogue structure, the pricing rules, and the systems you already run: ERP, warehouse, fulfilment, and payments. We pinpoint where the current platform or plugin stack creates the bottleneck and agree a fixed-price scope that fixes the specific constraint rather than rebuilding what works.
  2. 02

    Architecture

    We design the data model around the actual commerce logic: pricing rule structures, subscription billing mechanics, multi-vendor commission configurations, or catalogue variant hierarchies. We define the integration architecture for connecting to existing operational systems before development starts.
  3. 03

    Build

    Two-week sprints with a working commerce feature at each checkpoint. The core commerce capability (storefront, subscription billing, marketplace order routing, or B2B pricing engine) ships first. Integrations, personalisation features, and analytics follow in subsequent sprints.
  4. 04

    Launch and support

    Phased go-live starting with a subset of traffic or product catalogue before full migration. Monitoring configured for order processing errors, payment failures, and inventory sync latency. Post-launch support covers platform iterations, new sales channel integrations, and performance optimisation as order volume grows.

Frequently asked questions

Custom software is the right call when your model needs things the platform can't support without a fragile plugin stack. A few common triggers. You run a multi-vendor marketplace where seller management and commission logic live in a spreadsheet. Your B2B pricing involves buyer-specific agreements that force manual quote management. Your subscription model needs billing flexibility (pauses, skips, mid-cycle plan changes) that Shopify subscriptions can't handle. Or your catalogue is complex enough that variant management is causing SKU errors and overselling. If a platform configuration would work, we'll tell you. Custom development carries an ongoing maintenance cost that platforms absorb for you.

Yes. Most digital commerce projects involve integrating with existing operational systems rather than replacing everything at once. We integrate with major ERP systems (SAP, Microsoft Dynamics, NetSuite), warehouse management systems, 3PL APIs, and accounting platforms (Xero, QuickBooks). We've also integrated custom commerce backends with Shopify and WooCommerce, so existing storefronts can sit on top of a more capable backend. The integration scope is defined during discovery because it's usually the most complex part of a commerce build and needs to be right-sized before development starts.

Digital commerce software touches two regulated areas: card payments and personal data. For payments, we keep card data off your servers. Checkout routes through a PCI-DSS compliant processor (Stripe, Adyen, or your existing gateway) using hosted fields or tokenisation. That keeps your platform in the lighter SAQ A scope instead of storing raw card numbers. For customer data, we build to GDPR and UK GDPR: a lawful basis for marketing consent, data export and deletion on request, and retention limits on order and profile records. If you sell to EU or UK shoppers, we treat those obligations as build requirements, not an afterthought.

A multi-vendor marketplace has four distinct system layers. Seller management: onboarding, verification, product listing controls, and policy enforcement. Catalogue management: unified product data across sellers with consistent taxonomy. Order management: routing orders to the correct seller, tracking fulfilment, and handling returns across vendors. Financial management: commission calculation, payout scheduling, and tax handling for each seller. We scope which layers you need and which existing tools can cover. For early-stage marketplaces, we build the core seller and order management layer first, then add depth as the business grows.

Cost depends on scope, and the figures below are for a validated v1 you can put in front of real customers, then grow. A headless storefront or B2B wholesale portal, connected to your existing commerce backend, typically runs $30,000 to $60,000. A subscription commerce platform with recurring billing, subscriber management, and churn tools runs $40,000 to $80,000. A multi-vendor marketplace with seller management, order routing, and payout automation runs $55,000 to $100,000. Most teams reach that first shippable v1 in 12 to 14 weeks. We scope and price every project before development starts, then quote a fixed cost against a clear scope.

Real-time inventory sync uses a single inventory source of truth, typically your warehouse management system or ERP, that all sales channels read from. When a sale is made on any channel, the available stock figure updates immediately and propagates to all other channels. We build the sync layer with optimistic locking to handle concurrent updates: if two channels receive simultaneous orders for the last unit, one processes and the other triggers an out-of-stock response rather than overselling. The specific architecture depends on your channel mix and order volume. High-traffic flash sales require a different concurrency model than steady B2B ordering. We define the sync architecture during discovery based on your actual channel configuration.

What clients say

What our digital commerce clients say

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Nuala C.
Nuala C.
Ireland flagIreland
Director, BrandFire

Incredibly simple and easy to use app. Exactly what we were looking for.

01 / 02

Talk to us about your digital commerce project.

Tell us your platform, your business model, and where the current system breaks down. We'll tell you what we'd build and how.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.

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