Referral and Viral Marketing Platform

Referral and Viral Marketing Platform


Business Context

The marketing landscape was undergoing a digital revolution. Traditional methods were losing their effectiveness, leaving businesses like a Digital Marketing Agency struggling to adapt. Fragmented marketing tools across various platforms created a time-consuming and inefficient workflow.

Additionally, the lack of centralized data made it difficult to measure campaign performance and glean valuable insights. Clients also faced challenges in managing and tracking their marketing efforts due to the inconsistency across different platforms.


Web App


14 weeks


Marketing Tech

To achieve this transformation, we utilized a powerful tech stack.

reactjs logo

for interactive UI

nestjs logo

for server-side architecture


for secure data management

Hasura Logo

to simplify data access

AWS logo

for scalable cloud hosting

Partnership Goal

Recognizing these struggles, a Digital Marketing Agency approached us to develop a solution that would streamline their marketing operations and provide them with new growth opportunities. Through collaborative discussions, we identified the need for a custom mobile app.


  • Inefficient management of multiple marketing tools.
  • Difficulty in gaining actionable insights from scattered data.
  • Time-consuming campaign tracking and reporting.


  • Streamlined workflow with centralized campaign management.
  • Data-driven decision-making based on real-time analytics.
  • Improved user experience with a user-friendly and centralized platform.

Team Formation

Being one of our initial projects in the marketing app development space, the project gave our team a unique opportunity to apply our skills. A team of 5 skilled engineers, encompassing mobile app development, backend development, frontend development, and cloud infrastructure, brought this innovative solution to life.

Led by a dedicated project manager, the team fostered a collaborative environment to tackle the technical challenges inherent in building a comprehensive marketing platform. This spirit of collaboration and our team's diverse skillset were instrumental in overcoming these hurdles and delivering a solution that not only met but exceeded the client's expectations.

Team formation

zero to launch

3rd party apps integrations

higher conversion rate

Our partnership

A digital marketing agency noticed the marketing world was changing rapidly, making their current methods less effective. This presented challenges in managing their work efficiently. They came to us seeking a solution to simplify their operations and overcome these new obstacles. Through initial discussions, we discovered that developing a mobile app was the ideal approach to achieving their goals.

Reward System

This feature allows businesses to design and implement loyalty programs, incentivize customer engagement, and foster brand advocacy.

Reward System

Campaign Management

The app automates repetitive tasks within marketing campaigns, saving valuable time and resources. Businesses can schedule posts, manage ad delivery, and trigger targeted email blasts based on pre-defined parameters.

Campaign Management

Email Templates

The platform provides a library of customizable email templates, enabling businesses to create professional and engaging marketing materials without extensive design expertise.

Email Templates

Embeddable Campaigns

This innovative feature allows businesses to seamlessly integrate marketing campaigns across various digital touchpoints, including social media platforms and websites. This expands their reach and fosters a more cohesive brand experience for their target audience.

Embeddable Campaigns

What happened next

The success story didn't end there. We maintained our collaboration with the agency, ensuring the app functioned smoothly and adapted to their evolving needs. We also explored opportunities to integrate new features and functionalities based on their feedback and the ever-changing marketing landscape.
This case study demonstrates how a digital marketing agency was able to overcome challenges, streamline operations, and achieve marketing goals through a data-driven approach.

Success story

Have further questions?

  • What are the biggest challenges in developing a referral program app?

    One major hurdle is ensuring seamless data integration between your app and the various platforms users connect with (social media, email, etc.). APIs (Application Programming Interfaces) act as bridges, allowing your app to securely communicate and exchange data with these external platforms.

    Another challenge is incentivization design. Crafting a reward system that motivates both referrers and new users requires careful consideration. Understanding your target audience and their preferences is crucial for designing an effective program.

  • What are the benefits of using a mobile app for a referral program?

    Mobile apps offer several advantages:

    • Accessibility: Users can easily access and manage their referrals on the go.

    • Engagement: Push notifications and in-app features can keep users actively participating in the program.

    • Personalization: The app can track user behavior and tailor the referral experience accordingly.

  • What technical considerations are important for a referral program app?

    • Security: Protecting user data is paramount. Secure storage solutions and encryption methods are essential.

    • Scalability: The app should be able to handle a growing user base without performance issues. Cloud-based infrastructure like AWS (Amazon Web Services) can ensure scalability.

    RaftLabs' team successfully built a referral and viral marketing platform using a robust tech stack including ReactJS (user interface), NestJS (backend), and Firebase (database). This combination provided the necessary features for security, scalability, and a user-friendly experience.

  • How can a referral program app go viral?

    • Gamification: Implementing game-like elements like points, badges, and leaderboards can encourage friendly competition and increase user engagement.

    • Social Sharing: Make it easy for users to share referral links and invitations across their social media networks.

    • Offer valuable rewards: Providing incentives that resonate with your target audience is vital for driving participation.

  • How long does it typically take to develop a referral program app?

    The development timeline depends on the complexity of features and functionalities. A basic app can be built in 3-4 months, while a feature-rich platform might take 5-6 months or more.
    Are you considering building a referral program app? Our team of experts can guide you through the entire process, from concept to launch. Contact us today to discuss your project and explore how we can help you achieve your marketing goals.

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