Gula
Built for Indonesian restaurant chains. Consolidated GrabFood, GoFood, and ShopeeFood into a single screen. Acquired by Runchise.
Recognition
Staff managing Grab, GoFood, and Shopee on three separate tablets — missing orders in the rush?
Marking an item out of stock means logging into each platform separately, one after another?
Closing the store for the night means tapping through every platform before anyone can leave?
In short
Gula was a B2B food tech platform built for the Indonesian market that consolidated orders from GrabFood, GoFood, and ShopeeFood onto a single tablet screen. Restaurants with multiple kitchens or brands could mark items unavailable across all three platforms in one click, close every platform with one tap, and manage all orders from a single device and printer. It served Domino's, KFC, and Flash Coffee, and was later acquired by Runchise.
Indonesian food delivery runs on three separate ecosystems: GrabFood, GoFood, and ShopeeFood. For a chain running multiple kitchens or brands, that means a different tablet per platform, separate logins, and three separate chances for an order to fall through. When bread runs out, you update it on three apps. When you close for the night, you tap through three apps. When a Grab order comes in while staff are handling a GoFood rush, it gets missed.
Gula was built to eliminate that. One tablet. One printer. Every order from every platform in one unified feed. Read the full case study.
The problem was not the platforms. It was managing three separate systems as if they were one business.
Flash Coffee ran several brands from the same kitchen. Before Gula, closing one brand on a single platform while keeping another live required different staff on different tablets. After Gula, one person managed all brands and all platforms from a single screen. What was a three-person coordination task became a one-person, one-device workflow.
Every feature traced back to the same constraint: restaurant operators in Indonesia needed to run three platforms as one business.
Unified order feed across all platforms
GrabFood, GoFood, and ShopeeFood orders appeared in one feed, sorted by time. Staff did not need to check which platform an order came from — they just worked the queue.
Cross-platform availability in one click
Any menu item could be toggled unavailable across all three platforms simultaneously. One action. Three platforms updated. No missed orders for items you cannot fulfil.
Platform-wide store open and close
Open or close the store on every connected platform with a single tap. Useful for unplanned closures, peak-hour pauses, and end-of-day shutdown.
Multi-kitchen and multi-brand support
Chains running several brands from a shared kitchen assigned orders to the right kitchen without confusion. Each brand had its own menu configuration; all shared the same operator dashboard.
Single tablet and printer workflow
All orders printed to one printer regardless of source platform. Kitchen staff worked from printed tickets without needing to know which aggregator generated the order.
Real-time sync across GrabFood, GoFood, ShopeeFood
Menu changes, availability updates, and store status changes pushed to all connected platforms in real time. No manual sync required.
Three platforms, one operator, one device. That was the promise. Here is how it held up in practice.
Enterprise-ready from launch
Domino's, KFC, and Flash Coffee built their multi-platform operations on Gula. Pizza Hut and Tanamera ran active trials. The platform was designed to handle the order volume and menu complexity of established chains, not just independent restaurants.
Inventory management that actually propagates
Most workarounds required staff to update each platform manually. Gula treated cross-platform availability as a first-class feature, not an afterthought. One change hit all three platforms simultaneously.
Multi-brand, multi-kitchen native
Chains running several brands from shared infrastructure were the primary design target. The platform handled brand-level menu isolation and kitchen-level order routing without custom configuration per site.
Backed and later acquired
Gula was funded by East Ventures and later acquired by Runchise. RaftLabs was a product partner on the build. The acquisition validated the platform's fit with where Indonesian food tech was heading.
Gula was acquired by Runchise. RaftLabs was one of the product partners on the build alongside the founding team. If you are building a multi-platform aggregation layer, a restaurant operations tool, or a food tech product for Southeast Asian markets, the architecture and lessons from this build are directly applicable. The case study covers the technical decisions and go-to-market execution in detail.
What clients say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.
United KingdomTheir ability to translate my vision into a fully functional MVP in just 8 weeks was outstanding. Highly recommend!
01 / 14
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