Grubly

Take direct orders. Zero commission. Full margin.

Commission-free ordering for restaurants, cafes, fine dining, and home bakers

See case study

The problem

Sound familiar?

  • Paying 20-30% commission to Uber Eats or DoorDash on every order?

  • Customer data owned by the aggregator, not you?

  • Phone orders causing mistakes and missed revenue during peak hours?

Short answer

Grubly is a commission-free online food ordering platform for restaurants, cafes, fine dining, QSRs, and home bakers. It runs QR code table ordering, a branded ordering app, kitchen display sync, SMS order tracking, and loyalty programs so businesses take direct orders without paying 20-30% to aggregators like Uber Eats or DoorDash. Early restaurants cleared $10,000 in transactions and recovered $5,000 in aggregator commissions in their first 15 days. The platform processes 10,000+ orders and was built from concept to launch in 12 weeks.

Why restaurants are switching to direct ordering

Third-party aggregators take 20-30% and own your customer data. Grubly puts both back in your hands.

Before Grubly
  • Phone lines always busy during peak hoursMissing orders means missing revenue. Staff juggle calls while food gets cold.
  • High commission fees eat into profitsThird-party platforms charge 20-30% per order. Margins disappear.
  • No direct relationship with customersCustomer data stays with aggregators. Can't build loyalty or run promotions.
  • Manual order management is error-proneHandwritten orders lead to mistakes. Kitchen gets confused, customers get frustrated.
After Grubly
  • Orders come directly from your app24/7 ordering with no phone calls. Customers order anytime, anywhere.
  • Keep 100% of your profitsZero commission fees. Every dollar goes straight to your bottom line.
  • Build direct customer relationshipsOwn your customer data. Send promotions, rewards, and updates directly.
  • Automated order flow to kitchenOrders sync directly to POS and kitchen display. No mistakes, no delays.
In practice

The first restaurants on Grubly cleared $10,000 in transactions and recovered $5,000 in aggregator commissions in their first 15 days. The platform has processed 10,000+ orders since launch, and the whole build took 12 weeks.

Where Grubly makes the biggest impact

From menu to payments, Grubly simplifies every step for higher margins and happier customers

  • 01

    Products, orders, payments, and customers: one dashboard

    Menus, orders, payments, and customer profiles in one dashboard. Update items in seconds, see what's selling, and pull revenue reports without switching between systems.
  • 02

    QR code ordering and payments

    Customers scan, browse, customise, and pay at the table. No app to download. Orders go straight to the kitchen with any special instructions attached. Fewer errors, faster turns.
  • 03

    Promote your store on all channels

    Send promotions by email or SMS, segmented by order history. Loyalty programs, combo offers, and seasonal deals run from the same dashboard. You own the customer data, not the aggregator.
  • 04

    Table reservations, handled

    Customers book online 24/7. Staff gets real-time updates when bookings come in or change. Automated reminders reduce no-shows. No phone tag.
  • 05

    Feedback captured automatically

    A short survey goes out automatically after each meal. Ratings and comments land in your dashboard. Spot recurring issues before they show up in public reviews.
  • 06

    Live order status by SMS

    Customers get an automatic SMS at each stage: received, in preparation, ready. No calls to the restaurant, no wondering what's happening. The phone handles it, so they don't call yours.
  • 07

    Multi-outlet support

    Scale across multiple locations with centralized management and local flexibility. Maintain consistent branding while allowing location-specific pricing. Get unified reporting by location and manage inventory transfers between outlets.

Why businesses choose Grubly

Built for higher margins, faster operations, and customer loyalty you actually own

  • 01

    Own the customer

    Your customer data stays with you, not with Uber Eats or DoorDash. Direct orders mean 100% of revenue after payment processing. Run loyalty programs and promotions without sharing the margin.
  • 02

    Kitchen-first flow

    Customer orders hit the kitchen the moment they're placed, with any customisations attached. Connects with POS and kitchen display systems. No manual re-entry, no lost tickets.
  • 03

    Growth levers built in

    In-app combo suggestions push higher average order values. Re-engagement campaigns bring back customers who went quiet. Loyalty programs and seasonal promotions run without manual campaign work.
  • 04

    Battle-tested in real kitchens

    Built with real restaurant operators and refined with real kitchen feedback. Handles thousands of orders daily: peak hour traffic, complex customisations, payment failures, and multi-location coordination included.

From go-live to first profit

Week 1 is setup. We import your menu, wire up payments (Stripe, Square, or your existing gateway), print the QR table tents, and theme the customer-facing ordering page to match your brand. Nothing public goes live yet. Your team gets a sandbox to place test orders and see them flow into the kitchen display.

Weeks 2 to 4 are staff training and a parallel run. Phone and aggregator orders keep going as normal. Front-of-house starts steering walk-ins to the QR code; counter staff learn the dashboard. You'll spot the small stuff here: a modifier that needs clearer wording, a printer that wants a different paper size, a peak-hour staffing tweak. We fix it as it comes up.

Month 2 is the migration push. We design at-bag flyers and receipt inserts ("Order direct next time, get 10% off") and run one promo cycle through the customer database you're now building. Aggregators stay on, but a chunk of your repeat customers shift to direct. Commission-savings reports start landing in your dashboard.

By month 3, the math is visible. Early restaurants on the platform recovered $5,000 in commissions in their first months, money that had been going straight to the aggregator. From there it compounds. Every repeat customer who shifts to direct is one you stop paying 25% on, permanently. See the case study from the QSR rollout or pair Grubly with our restaurant automation work if you want the back-office side handled too.

ROI calculator

See how much you're losing to aggregators

Adjust the sliders to match your business. Most restaurants switching to direct ordering recover 20-30% of gross revenue in their first month.

Monthly orders1000
Average order value (USD)$25
Aggregator commission (%)25%
Direct repeat uplift (%)15%
Monthly order revenue$25,000
Fees paid to aggregators$6,250
Commissions avoided$6,250
Uplift from direct repeats$3,750
Estimated monthly impact$10,000
In practice

Ruthul M., a restaurant owner, described the change after switching to Grubly: "Guests can directly order from their phone through this food ordering app. Complete contactless. Plus save us on staff required to take the orders. Everything stays digital so we know who are our guests."

What clients say

Most clients stay.
Some say so on camera.

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

"Raftlabs is not only our partner, but an integral part of our team and startup!"

Tedo S.

CCO and CTO at Fore Coffee

"Incredibly simple and easy to use app. Exactly what we were looking for."

Nuala C.

Director, BrandFire

"The collaboration was very well managed from start to finish."

James Foskin

Founder & CEO, TiAiMe Limited

"What distinguished RaftLabs from other providers was their fantastic ability to build real-time engagement-based products."

Georgina D.

CEO & Co-Founder, People Supported Technologies

"Working with RaftLabs felt like having an extension of our own team. They're extremely nimble and responsive, adapting quickly to changing startup needs. I highly recommend them, especially for small and mid-sized companies."

Niccolo Pescetelli

Co-founder & Director, PSi, UK

"I was pleased with RaftLabs team's quality, consistency and execution."

Dr.J. Ayo Akinyele

President, Co-Founder, Yeletech Security Inc & Bolt

"I found RaftLabs to be the perfect partner for Perceptional, with their expertise in helping startup founders build MVPs, a free consultation, a prototype that matched my vision, and their unwavering support."

Amer Abu Khajil

Founder, Peak Studios & Perceptional

"All of the sprints were completed on schedule and on budget. We highly recommend RaftLabs!"

Charles E.

Entrepreneur at Aggie Technologies

"Thanks to RL Remotely team for experimenting with an innovative remote work application for employee engagement and enterprise productivity."

Mohit S.

Founder, WorxRemotely

"RaftLabs elevated my ideas and brought them to life when everything seemed impossible."

Grady Lakshmono

CoFounder, Moka (acquired by Gojek) & Gula (acquired by Runchise)

"Their ability to translate my vision into a fully functional MVP in just 8 weeks was outstanding. Highly recommend!"

Eric M.

Founder at Intrinsic Sales

"RaftLabs has been an exceptional partner. From the start, they became more than just a service provider, they embraced our vision with their expertise and dedication. We're proud of the result."

Jennyfer Ngueno

CoFounder & CEO, Sekou

"RaftLabs excelled in contemporary UI and delivered better high-fidelity wireframes. The team is culturally very strong, and they take a lot of pride in the quality of their work."

Gabe Moynagh

CEO, TuneClub

"I genuinely feel they care about where we're trying to take it."

Aaron McGoona

Founder, TicketStop

Common questions

Yes. You can accept direct orders via your website or QR code and keep 100% of the revenue.
We support popular POS and KDS systems and can map menu items, taxes, and printers.
Most outlets are live in 5-10 days including menu setup, payments, and theming.
Grubly is priced per outlet, not per order. There is no commission fee. Pricing depends on which features your business needs. Book a call and we'll scope it together.
Yes. We help export existing customer records, order history, and loyalty points from your current system and map them into Grubly before launch. No data loss.
Every launch includes a 60-day warranty: bug fixes, menu updates, payment gateway issues, and kitchen display tweaks at no extra cost. After that we offer retainer support or time-and-materials depending on your volume.
Honestly, yes. Expect 15-20% of your aggregator volume to migrate to direct ordering in the first quarter as your repeat customers learn the QR code and in-app reordering. The net is still in your favour: a direct order at $25 with no 25% commission clears more than an aggregator order at $25 minus the cut. Aggregators stay useful as a discovery channel for new customers; direct ownership pays you back on the regulars.
Commission-free food ordering means customers place orders directly through your own platform rather than a third-party aggregator like Uber Eats or DoorDash. The restaurant keeps 100% of the order revenue after payment processing. There is no per-order fee paid to a marketplace. Grubly charges a monthly per-outlet fee and nothing else per transaction.
It depends on order volume and your current aggregator commission rate, which typically runs 20-30% per order. Early restaurants on Grubly recovered $5,000 in aggregator commissions in their first months after moving repeat customers to direct ordering. The ROI calculator on this page lets you enter your own order volume and average order value to see your specific number.
Yes. Grubly is available for restaurants, cafes, QSRs, fine dining venues, and food businesses in the United States, United Kingdom, and Australia. Payment gateway integrations include Stripe and Square, which cover these markets. Setup takes 5-10 days from sign-off to go-live.

Want to build something like Grubly?

Tell us what's not working in your business. We'll find the real problem and tell you exactly what it would take to fix it.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.