In-house software products · built by the RaftLabs team

Products we built with our own risk.

Some still run. Some were acquired. Some were retired. Each one changed how we scope, launch, and grow the products we make with clients.

See our work

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The principles

What taking our own product risk changed

  1. 01

    Solution first, medium second

    Grubly's first version was SMS-based ordering, not an app. Cheaper to ship, easier for kitchen staff to adopt, and it told us within weeks whether the demand was real.
  2. 02

    Make only what the problem needs

    eventRAFT launched without analytics for the first six months. We added them only when actual organizers asked. Six months of real event data told us more about what to build next than any planning session would have.
  3. 03

    We've been the client

    We've been the founder waiting on a vendor at 11pm with a broken release. That's why we ship at our own risk first, before we recommend any approach to a client.

The products

The products, grouped by what happened next

Commercial status matters. A live product, an acquisition, and an honest retirement prove different things.

Live products

Acquired

Retired, with the lessons kept

Common questions

Several are available to license or white-label, depending on the product and your use case. Tell us which one fits your business and we'll walk you through the options and pricing.
Yes, that's most of our business. We use our own products to prove out approaches, then apply what worked to client builds. If one of these is close to what you need, starting from that experience cuts both cost and risk.
They did their job: they taught us what not to build. Two were acquired, several are still in production, and two were retired once we'd learned what we needed. We'd rather sunset a product honestly than keep it on life support.
Building our own products and building for clients are two different muscles. The products test ideas without a client's constraints. Client work takes those lessons and applies them to real commercial pressure, tighter timelines, and someone else's risk tolerance. Each one makes the other better.

Work with us

You've seen what we build. Now let's talk about yours.

Tell us what's not working in your business. We'll find the real problem and tell you exactly what it would take to fix it.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.