
Booking Platform With RMS Integration and Keyless Mobile App Driving 25% Rise in Direct Revenue
- 72+
- 580+
Custom software for hotels, resorts, serviced apartments, and hospitality groups who need property management, direct booking, and guest experience tools built around their specific operation, not a generic PMS subscription that covers 80% of what you need.
Property management systems with reservations, front desk, housekeeping, and F&B integrated into one operational view
Direct booking platforms with real-time availability, loyalty pricing, and PMS integration to cut OTA dependency
Guest experience apps with check-in, room requests, F&B ordering, and loyalty balance in the guest's hands
Loyalty and rewards programs that connect stays, dining, and spa across your entire portfolio
What you can count on
Retention
3+ years
Average client relationship across active accounts
First milestone
Week 3
Working prototype in front of real users
Pricing
Fixed price
Scope and cost agreed before work starts
Team
No handoffs
The senior engineers who scope the build also ship it
The problem
Paying 15-20% OTA commission on bookings that could have been direct if your website had a booking experience and loyalty program worth using instead of defaulting to Booking.com?
Managing housekeeping, maintenance, and F&B across multiple properties with no shared system, so your operations team is running three different dashboards and still communicating by WhatsApp?
The short answer
RaftLabs builds custom hospitality software for hotels, resorts, and serviced apartment groups, including PMS, direct booking platforms, guest apps, and loyalty programs. We've shipped 20+ loyalty platforms and built direct booking engines that eliminate OTA commission on returning guests. Most projects deliver in 12 to 14 weeks at a fixed cost, with full source code ownership transferred to the client.
01 Diagnosis
Enterprise PMS that doesn't fit your boutique operation
Enterprise PMS platforms are built for chain hotels with standardized workflows. Boutique properties and independent operators spend more time working around the platform's assumptions than using the features they need. Front desk staff learn workarounds instead of tools, and IT spends days on each configuration change. A PMS designed for your specific property type costs less to run and far less to maintain than one you're fighting every week.If you stay on the wrong platform, you keep paying for a system that doesn't fit. Every new property or rate plan you add makes the gap worse. "Working with RaftLabs has been amazing. The team is super responsive and quick to address our needs. They built a booking platform that has been a game changer for our team and our guests.", Paula Castro, Reservations Officer, City Break Apartments
OTA commission eating 15-20% of bookings that should be direct
Every booking that goes through Booking.com or Expedia costs 15-20% in commission. For a property doing $2M in annual room revenue, that's $300K to $400K a year going to platforms that also own the guest relationship. According to Cloudbeds' Big Book of OTAs (2024), OTAs captured 61% of bookings for independent hotels in 2024, charging commissions of 15-30% per booking, and for the first time, OTA platforms surpassed hotel direct channels in gross bookings. Hotels that make direct booking more attractive, through a better booking experience, a loyalty rate, and abandoned booking recovery, shift revenue away from OTAs over time. The loyalty program is the most effective mechanism because a guest with points to earn has a financial reason to skip the OTA next time.Staying OTA-dependent hands your most loyal guests back to Booking.com on every stay.
Guest communication running across disconnected tools with no unified record
Pre-arrival emails go from one platform, in-stay service requests are handled by WhatsApp, and post-stay surveys come from a third tool. There's no unified guest record, so a guest who complained about their room temperature mid-stay gets a generic satisfaction survey 24 hours later with no acknowledgment of the issue. That's a preventable bad review. Every disconnected touchpoint is also a staff hour spent copying information between systems.Without a unified record, your guest data silos mean you can't personalize, can't recover complaints, and can't build loyalty across stays.
Housekeeping status stuck on paper while the front desk waits by the phone
When housekeeping updates room status on a paper sheet and the front desk finds out by phone call, checked-out rooms block new arrivals. Front desk staff spend 20 to 40 minutes per shift on status calls rather than checking guests in. On a busy weekend with 80% occupancy, that delay compounds into a queue at reception and frustrated guests who've already waited in the lobby. A housekeeping app that updates room status in real time eliminates the delay and the calls entirely.Every minute a clean room sits unreported is revenue not yet realized and a guest kept waiting unnecessarily.
02 What we ship
Custom PMS for hotels, resorts, and serviced apartments. Covers reservations management, front desk check-in and check-out, room allocation and status tracking, rate plan management, and group booking handling. The housekeeping module pushes room status updates in real time so front desk always has accurate availability without phone calls. Maintenance faults are logged, assigned to staff, and tracked to resolution. Night audit automation handles revenue reconciliation and generates daily reports without manual entry. Connects to your channel manager, booking engine, and payment processor. Multi-property support gives hotel groups one operational dashboard across all sites, so the GM sees one view instead of logging into four systems.
Direct booking engine with real-time availability, multiple rate plans, and loyalty member pricing that makes booking direct visibly better than booking through an OTA. Room type display includes photo galleries, amenity lists, and comparison tools so guests don't need to go to Booking.com to compare. Upsell prompts for room upgrades, early check-in, late check-out, and add-on packages appear at the point of booking, adding revenue without extra staff effort. Abandoned booking recovery sends automated follow-up emails to guests who started but didn't complete a reservation, recovering bookings you'd otherwise lose. Confirmed bookings post to your PMS immediately with two-way integration, so your front desk sees new reservations without manual entry. Payment supports deposit and full prepayment by rate plan.
Guest-facing mobile app for iOS and Android. Mobile check-in, digital room key integration where your lock hardware supports it, and check-out without visiting the front desk, so your front desk handles actual problems, not routine transactions. In-app service requests for extra pillows, housekeeping scheduling, and maintenance faults route directly to the right department with status updates back to the guest. F&B ordering from the room covers menu browsing, item customization, and order tracking. Loyalty balance and redemption sit in the app so guests see and spend points without asking at reception. Push notifications handle room ready alerts, in-stay offers, and event information. Post-stay surveys fire automatically, with a follow-up workflow for guests who flag a problem, so you recover the relationship before the review goes up.
Custom loyalty program that earns points across room nights, restaurant spend, spa, and ancillary services, not just room nights like most OTA loyalty schemes, which means you capture spend your current program misses. Tier management includes escalating benefits: complimentary upgrades, F&B credits, early check-in and late check-out, and dedicated service for top-tier members, giving high-value guests a visible reason to stay loyal. Points redeem against room rates, F&B spend, and spa treatments within the same platform. Coalition mechanics let points earned at one property redeem at any property in the portfolio, so guests with multiple locations nearby keep returning to your group. Partnership earning with airlines, car rental, and credit card programs extends the program beyond the property. We've shipped 20+ loyalty platforms across hospitality. See our Loyalty Program Development page.
Restaurant management integrated with the hotel PMS for room charge capability. Guests order in the restaurant, charge to room, and the transaction posts to their folio without any manual transfer, so your F&B and front desk teams don't chase each other at checkout. Table management covers reservations, walk-in handling, and floor plan configuration. Kitchen display routes orders from tables, room service, and bar to the right station, replacing printed tickets that get lost or misread. Menu management handles pricing by meal period and outlet, modifiers, and daily specials. F&B revenue rolls up into hotel revenue reporting so the GM sees one consolidated view, not a separate system to log into. Bar management covers tab tracking, cocktail recipe costing, and stock reconciliation.
Housekeeping operations app for housekeeping staff with room assignment, cleaning status updates, inspection checklists, and lost property logging. Room status updates in real time as each room is cleaned. Front desk sees accurate availability without making a single phone call, so they can check arriving guests in faster. Faults found during cleaning route directly to the maintenance team with photos and description, cutting the lag between discovery and repair. Revenue management tools cover dynamic pricing rules, competitor rate monitoring, and pickup pace reports to support pricing decisions across the booking window. Channel management integration with Booking.com, Expedia, and Airbnb keeps rate and availability in parity without manual updates across each extranet, closing the gap where OTA rate errors cost you bookings or revenue.
03 How we work
Companies we've built for


04 Track record
06 Client voices
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Working with RaftLabs has been amazing. The team is super responsive and quick to address our needs. They built a booking platform that has been a game changer for our team and our guests.
01 / 02
07 Why us
The industry changes. The broken process usually looks the same. Across 14+ industries and 100+ products, we recognise your problem fast, and we frame the fix around your margin and your operations.
We measure success the way you do: hours saved, revenue earned, margin recovered. We stay through launch and growth, so the result is ours to own.
Vodafone, T-Mobile, Cisco, Energia, Aldi, Nike. Six years, 100+ products in production, 4.9 on Clutch. Serious businesses keep coming back because we stay accountable long after launch.
08 Questions
Off-the-shelf PMS platforms cover the standard operational workflow for most hotel types well. Custom software is the right choice when your operation has requirements the platform's configuration can't support: a loyalty program with mechanics that go beyond the platform's built-in loyalty module; a guest app with mobile key, in-room F&B ordering, and service request management that the platform's guest-facing app doesn't offer; multi-property group management with consolidated reporting and shared loyalty; or when you're building a hospitality tech product to sell to other hotel operators. The key question is whether the gap is a configuration issue or a fundamental platform limitation. We'll tell you honestly. Custom PMS development is a significant commitment and isn't the right answer when a platform with the right integrations would cover the requirement.
OTA dependency persists because guests default to Booking.com or Expedia for convenience, search, reviews, and a booking experience they trust. Reducing OTA share requires making direct booking visibly better: a loyalty rate that's lower than the OTA rate, a booking experience as fast as the OTA, and a reason to create an account rather than book as a guest. The technical components are a well-designed booking engine, a loyalty program with a visible rate benefit, and abandoned booking recovery to catch guests who started but didn't complete. The loyalty program is the most impactful component. A guest with points to earn and redeem has a financial reason to book direct next time, and each direct booking reduces the OTA's share of that guest relationship over time.
Yes. Multi-property loyalty uses a single points ledger per member, with earning rules that apply at any participating property or outlet and redemption available at any point of sale in the portfolio. The engineering complexity is in the real-time point-of-sale integration. Every PMS transaction, restaurant order, spa booking, and ancillary purchase needs to post a points event within the same transaction window so the member's balance is accurate when they check it. We've built coalition loyalty programs for hospitality groups where members earn across hotels, restaurants, and partner businesses. The operational design question (which transactions earn, at what rate, and what the redemption value is) is as important as the technical architecture, and we work through it during discovery.
A direct booking engine with PMS integration and a loyalty program for a single property typically runs $50,000 to $90,000. Adding a guest experience app with mobile check-in, F&B ordering, and service requests brings the total to $80,000 to $140,000. A full platform with PMS, booking engine, loyalty, guest app, F&B management, and housekeeping operations for a multi-property group typically runs $150,000 to $300,000+, depending on the number of properties and the complexity of the loyalty program and integrations. We scope every project before pricing, fixed cost agreed before development starts, no hourly billing.
Hospitality booking system development
Direct booking, real-time availability, PMS integration
Hospitality loyalty program development
Points engine, tier status, coalition programs
Hotel property management system development
Reservations, front desk, housekeeping, night audit
Hotel guest experience app development
Mobile check-in, digital room key, F&B ordering
Hotel restaurant and F&B management software
Table management, kitchen display, room charge posting
Hotel housekeeping and revenue management software
Room status tracking, dynamic pricing, channel parity
Hospitality software development
PMS, guest apps, and operations tooling overview
AI agents for hospitality
Reservation handling, concierge, upsell automation, and guest operations
Voice AI for hospitality
Voice-based guest check-in, room service requests, and concierge automation
Hospitality operations run 24 hours, manage multiple revenue streams simultaneously, and carry compliance and safety obligations that most software categories don't face. A PMS that handles reservations but doesn't talk to housekeeping means your front desk calls the housekeeping supervisor to check room status. A loyalty program that only covers room nights misses the F&B, spa, and ancillary spend that makes a guest relationship profitable over time.
We've built loyalty platforms, booking systems, and operational tools for hospitality businesses. We know the difference between a PMS that demos smoothly and one that survives a fully booked Saturday with a restaurant running service at the same time.
Loyalty Program Development
custom earn-and-burn loyalty mechanics covering stays, dining, and ancillary spend across your entire portfolio.
Business Process Automation
automate housekeeping scheduling, channel rate updates, and guest communication workflows.
AI Chatbot Development
guest-facing chatbots for booking inquiries, in-stay service requests, and post-stay follow-up.
Custom Software Development
PMS, booking engines, and operations tools built for your specific property structure and workflows.
Concierge App Development
Guest-facing concierge apps with service requests, local recommendations, and hotel communication.
Hotel Self Check-in Software
Mobile and kiosk check-in that eliminates front-desk queues and speeds up guest arrival.
Hotel Guest Feedback Software
In-stay and post-stay feedback tools that surface issues before they become reviews.
Hotel CRM Development
Guest profile management, stay history, preferences, and targeted loyalty communication.
Restaurant App Development
Mobile ordering, POS integration, loyalty, and KDS connectivity for restaurants and F&B groups.
Tell us the challenge, PMS, direct booking, loyalty, guest apps, or multi-property management. We'll tell you what we'd build and how.
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