Hospitality Software Development Company

Custom software for hotels, resorts, serviced apartments, and hospitality groups who need property management, direct booking, and guest experience tools built around their specific operation, not a generic PMS subscription that covers 80% of what you need.

  • Property management systems with reservations, front desk, housekeeping, and F&B integrated into one operational view

  • Direct booking platforms with real-time availability, loyalty pricing, and PMS integration to cut OTA dependency

  • Guest experience apps with check-in, room requests, F&B ordering, and loyalty balance in the guest's hands

  • Loyalty and rewards programs that connect stays, dining, and spa across your entire portfolio

What you can count on

Retention

3+ years

Average client relationship across active accounts

First milestone

Week 3

Working prototype in front of real users

Pricing

Fixed price

Scope and cost agreed before work starts

Team

No handoffs

The senior engineers who scope the build also ship it

4.9 / 5 on ClutchSee our work

The problem

Sound familiar?

  • Paying 15-20% OTA commission on bookings that could have been direct if your website had a booking experience and loyalty program worth using instead of defaulting to Booking.com?

  • Managing housekeeping, maintenance, and F&B across multiple properties with no shared system, so your operations team is running three different dashboards and still communicating by WhatsApp?

The short answer

RaftLabs builds custom hospitality software for hotels, resorts, and serviced apartment groups, including PMS, direct booking platforms, guest apps, and loyalty programs. We've shipped 20+ loyalty platforms and built direct booking engines that eliminate OTA commission on returning guests. Most projects deliver in 12 to 14 weeks at a fixed cost, with full source code ownership transferred to the client.

01 Diagnosis

Problems we solve for hospitality businesses

  1. 01
    Problem

    Enterprise PMS that doesn't fit your boutique operation

    Solution

    Enterprise PMS platforms are built for chain hotels with standardized workflows. Boutique properties and independent operators spend more time working around the platform's assumptions than using the features they need. Front desk staff learn workarounds instead of tools, and IT spends days on each configuration change. A PMS designed for your specific property type costs less to run and far less to maintain than one you're fighting every week.If you stay on the wrong platform, you keep paying for a system that doesn't fit. Every new property or rate plan you add makes the gap worse. "Working with RaftLabs has been amazing. The team is super responsive and quick to address our needs. They built a booking platform that has been a game changer for our team and our guests.", Paula Castro, Reservations Officer, City Break Apartments

  2. 02
    Problem

    OTA commission eating 15-20% of bookings that should be direct

    Solution

    Every booking that goes through Booking.com or Expedia costs 15-20% in commission. For a property doing $2M in annual room revenue, that's $300K to $400K a year going to platforms that also own the guest relationship. According to Cloudbeds' Big Book of OTAs (2024), OTAs captured 61% of bookings for independent hotels in 2024, charging commissions of 15-30% per booking, and for the first time, OTA platforms surpassed hotel direct channels in gross bookings. Hotels that make direct booking more attractive, through a better booking experience, a loyalty rate, and abandoned booking recovery, shift revenue away from OTAs over time. The loyalty program is the most effective mechanism because a guest with points to earn has a financial reason to skip the OTA next time.Staying OTA-dependent hands your most loyal guests back to Booking.com on every stay.

  3. 03
    Problem

    Guest communication running across disconnected tools with no unified record

    Solution

    Pre-arrival emails go from one platform, in-stay service requests are handled by WhatsApp, and post-stay surveys come from a third tool. There's no unified guest record, so a guest who complained about their room temperature mid-stay gets a generic satisfaction survey 24 hours later with no acknowledgment of the issue. That's a preventable bad review. Every disconnected touchpoint is also a staff hour spent copying information between systems.Without a unified record, your guest data silos mean you can't personalize, can't recover complaints, and can't build loyalty across stays.

  4. 04
    Problem

    Housekeeping status stuck on paper while the front desk waits by the phone

    Solution

    When housekeeping updates room status on a paper sheet and the front desk finds out by phone call, checked-out rooms block new arrivals. Front desk staff spend 20 to 40 minutes per shift on status calls rather than checking guests in. On a busy weekend with 80% occupancy, that delay compounds into a queue at reception and frustrated guests who've already waited in the lobby. A housekeeping app that updates room status in real time eliminates the delay and the calls entirely.Every minute a clean room sits unreported is revenue not yet realized and a guest kept waiting unnecessarily.

02 What we ship

Hospitality software we ship

  1. Property management systems

    Custom PMS for hotels, resorts, and serviced apartments. Covers reservations management, front desk check-in and check-out, room allocation and status tracking, rate plan management, and group booking handling. The housekeeping module pushes room status updates in real time so front desk always has accurate availability without phone calls. Maintenance faults are logged, assigned to staff, and tracked to resolution. Night audit automation handles revenue reconciliation and generates daily reports without manual entry. Connects to your channel manager, booking engine, and payment processor. Multi-property support gives hotel groups one operational dashboard across all sites, so the GM sees one view instead of logging into four systems.

  2. Direct booking platforms

    Direct booking engine with real-time availability, multiple rate plans, and loyalty member pricing that makes booking direct visibly better than booking through an OTA. Room type display includes photo galleries, amenity lists, and comparison tools so guests don't need to go to Booking.com to compare. Upsell prompts for room upgrades, early check-in, late check-out, and add-on packages appear at the point of booking, adding revenue without extra staff effort. Abandoned booking recovery sends automated follow-up emails to guests who started but didn't complete a reservation, recovering bookings you'd otherwise lose. Confirmed bookings post to your PMS immediately with two-way integration, so your front desk sees new reservations without manual entry. Payment supports deposit and full prepayment by rate plan.

  3. Guest experience apps

    Guest-facing mobile app for iOS and Android. Mobile check-in, digital room key integration where your lock hardware supports it, and check-out without visiting the front desk, so your front desk handles actual problems, not routine transactions. In-app service requests for extra pillows, housekeeping scheduling, and maintenance faults route directly to the right department with status updates back to the guest. F&B ordering from the room covers menu browsing, item customization, and order tracking. Loyalty balance and redemption sit in the app so guests see and spend points without asking at reception. Push notifications handle room ready alerts, in-stay offers, and event information. Post-stay surveys fire automatically, with a follow-up workflow for guests who flag a problem, so you recover the relationship before the review goes up.

  4. Loyalty and rewards programs

    Custom loyalty program that earns points across room nights, restaurant spend, spa, and ancillary services, not just room nights like most OTA loyalty schemes, which means you capture spend your current program misses. Tier management includes escalating benefits: complimentary upgrades, F&B credits, early check-in and late check-out, and dedicated service for top-tier members, giving high-value guests a visible reason to stay loyal. Points redeem against room rates, F&B spend, and spa treatments within the same platform. Coalition mechanics let points earned at one property redeem at any property in the portfolio, so guests with multiple locations nearby keep returning to your group. Partnership earning with airlines, car rental, and credit card programs extends the program beyond the property. We've shipped 20+ loyalty platforms across hospitality. See our Loyalty Program Development page.

  5. Restaurant and F&B management

    Restaurant management integrated with the hotel PMS for room charge capability. Guests order in the restaurant, charge to room, and the transaction posts to their folio without any manual transfer, so your F&B and front desk teams don't chase each other at checkout. Table management covers reservations, walk-in handling, and floor plan configuration. Kitchen display routes orders from tables, room service, and bar to the right station, replacing printed tickets that get lost or misread. Menu management handles pricing by meal period and outlet, modifiers, and daily specials. F&B revenue rolls up into hotel revenue reporting so the GM sees one consolidated view, not a separate system to log into. Bar management covers tab tracking, cocktail recipe costing, and stock reconciliation.

  6. Housekeeping and revenue management

    Housekeeping operations app for housekeeping staff with room assignment, cleaning status updates, inspection checklists, and lost property logging. Room status updates in real time as each room is cleaned. Front desk sees accurate availability without making a single phone call, so they can check arriving guests in faster. Faults found during cleaning route directly to the maintenance team with photos and description, cutting the lag between discovery and repair. Revenue management tools cover dynamic pricing rules, competitor rate monitoring, and pickup pace reports to support pricing decisions across the booking window. Channel management integration with Booking.com, Expedia, and Airbnb keeps rate and availability in parity without manual updates across each extranet, closing the gap where OTA rate errors cost you bookings or revenue.

03 How we work

How we build hospitality software

  1. 01

    Discovery: map your property operations and revenue gaps

    We map your full operational flow: reservations, front desk, housekeeping, F&B. We identify where systems fail to connect. We look at your OTA vs. direct booking split, your loyalty program mechanics if you have one, and where commission is going that could stay with you. Discovery produces a fixed-scope document before any code is written, so you know the cost before work starts.
  2. 02

    Architecture: design for 24-hour operations and multiple revenue streams

    Hospitality software has to work at 3am during a fully booked weekend. We design PMS data models for your specific room types and rate plans, loyalty earn rules that cover room nights, dining, and spa, and housekeeping workflows that match your staffing structure. Channel manager and payment processor integration is scoped at this stage so there are no surprises during build.
  3. 03

    Build: iterative delivery with your operations team in the loop

    We build in two-week cycles. Front desk staff, housekeeping supervisors, and revenue managers review working software at each stage, not specifications. PMS integration, booking engine configuration, and loyalty earn mechanics are tested against realistic booking volumes, not single-transaction demos.
  4. 04

    Go-live: launch with staff trained and channel connections verified

    Go-live includes full staff training for front desk, housekeeping, and F&B teams, channel manager connections validated for rate and availability parity, and a parallel-run period where your old and new system run together. We support directly during the first weekend of live operation so problems get resolved before they affect guests.

Companies we've built for

Vodafone
Nike
Microsoft
Cisco
T-Mobile
Aldi
Heineken
GE

04 Track record

What we've shipped in hospitality

Hospitality businesses across 5+ markets
5+
Direct booking engine with zero OTA commission
0%
Software products shipped
100+
Cost delivery
Fixed

06 Client voices

What our hospitality clients say

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Paula Castro
Paula Castro
Ireland flagIreland
Reservations Officer, City Break Apartments

Working with RaftLabs has been amazing. The team is super responsive and quick to address our needs. They built a booking platform that has been a game changer for our team and our guests.

01 / 02

07 Why us

Why choose us?

  1. 01

    We've seen your problem before

    The industry changes. The broken process usually looks the same. Across 14+ industries and 100+ products, we recognise your problem fast, and we frame the fix around your margin and your operations.

  2. 02

    We own the number, not the ticket

    We measure success the way you do: hours saved, revenue earned, margin recovered. We stay through launch and growth, so the result is ours to own.

  3. 03

    Serious businesses trust us

    Vodafone, T-Mobile, Cisco, Energia, Aldi, Nike. Six years, 100+ products in production, 4.9 on Clutch. Serious businesses keep coming back because we stay accountable long after launch.

08 Questions

Frequently asked questions

Off-the-shelf PMS platforms cover the standard operational workflow for most hotel types well. Custom software is the right choice when your operation has requirements the platform's configuration can't support: a loyalty program with mechanics that go beyond the platform's built-in loyalty module; a guest app with mobile key, in-room F&B ordering, and service request management that the platform's guest-facing app doesn't offer; multi-property group management with consolidated reporting and shared loyalty; or when you're building a hospitality tech product to sell to other hotel operators. The key question is whether the gap is a configuration issue or a fundamental platform limitation. We'll tell you honestly. Custom PMS development is a significant commitment and isn't the right answer when a platform with the right integrations would cover the requirement.

OTA dependency persists because guests default to Booking.com or Expedia for convenience, search, reviews, and a booking experience they trust. Reducing OTA share requires making direct booking visibly better: a loyalty rate that's lower than the OTA rate, a booking experience as fast as the OTA, and a reason to create an account rather than book as a guest. The technical components are a well-designed booking engine, a loyalty program with a visible rate benefit, and abandoned booking recovery to catch guests who started but didn't complete. The loyalty program is the most impactful component. A guest with points to earn and redeem has a financial reason to book direct next time, and each direct booking reduces the OTA's share of that guest relationship over time.

Yes. Multi-property loyalty uses a single points ledger per member, with earning rules that apply at any participating property or outlet and redemption available at any point of sale in the portfolio. The engineering complexity is in the real-time point-of-sale integration. Every PMS transaction, restaurant order, spa booking, and ancillary purchase needs to post a points event within the same transaction window so the member's balance is accurate when they check it. We've built coalition loyalty programs for hospitality groups where members earn across hotels, restaurants, and partner businesses. The operational design question (which transactions earn, at what rate, and what the redemption value is) is as important as the technical architecture, and we work through it during discovery.

A direct booking engine with PMS integration and a loyalty program for a single property typically runs $50,000 to $90,000. Adding a guest experience app with mobile check-in, F&B ordering, and service requests brings the total to $80,000 to $140,000. A full platform with PMS, booking engine, loyalty, guest app, F&B management, and housekeeping operations for a multi-property group typically runs $150,000 to $300,000+, depending on the number of properties and the complexity of the loyalty program and integrations. We scope every project before pricing, fixed cost agreed before development starts, no hourly billing.

Hospitality software built for properties that never close

Hospitality operations run 24 hours, manage multiple revenue streams simultaneously, and carry compliance and safety obligations that most software categories don't face. A PMS that handles reservations but doesn't talk to housekeeping means your front desk calls the housekeeping supervisor to check room status. A loyalty program that only covers room nights misses the F&B, spa, and ancillary spend that makes a guest relationship profitable over time.

We've built loyalty platforms, booking systems, and operational tools for hospitality businesses. We know the difference between a PMS that demos smoothly and one that survives a fully booked Saturday with a restaurant running service at the same time.

Talk to us about your hospitality software project.

Tell us the challenge, PMS, direct booking, loyalty, guest apps, or multi-property management. We'll tell you what we'd build and how.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.

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