Loyalty software built for retention, not just redemptions.

We build points-based programs where customers earn and redeem against a catalog, tiered programs where higher status gives access to increasing benefits, cashback programs that return a percentage of spend, challenge and mission-based programs with gamification mechanics, subscription loyalty programs where members pay for premium benefits (Amazon Prime model), coalition programs where multiple brands share a loyalty currency, and B2B loyalty programs for distributor and channel partner incentives. Most programs combine multiple mechanics; the right mix depends on your customer economics and what behavior you want to reinforce.

Generic loyalty platforms give you their mechanics, their UX, and their data model, none of which were designed for your specific business. Custom means your reward structure matches your actual margin economics (not a one-size-fits-all earning rate), your member experience is native to your product rather than a bolt-on widget, your data model captures the signals that matter for your customers, and your redemption rules prevent the abuse and liability that poorly designed programs create. RaftLabs has shipped loyalty systems across retail, hospitality, and consumer brands. We know where generic platforms break down and what custom needs to look like.

A focused loyalty mobile app typically ships in 10-14 weeks from scope sign-off. We build native iOS and Android apps and React Native cross-platform apps for loyalty programs. The app includes the member wallet, point balance and history, reward catalog, challenge and mission tracking, QR or barcode scanning for in-store earning, push notifications for rewards and offers, and referral program integration. The app is fully white-labelled to your brand. We have shipped loyalty mobile apps for consumer brands and hospitality operators including Energia and BrandFire.

Points programs create a financial liability. Every unearned point is money you have promised but not yet delivered. We build the redemption rules, expiry policies, and reward catalog economics to keep the program financially sound. This includes breakage modeling (the percentage of points that will never be redeemed), reward cost calculation per redemption event, margin thresholds for earn rates by product category, and liability reporting for your finance team. Loyalty software that ignores the economics creates programs that are popular but unprofitable.

A custom loyalty system gives you the retention data that generic platforms do not. This includes member LTV by cohort and tier, program attribution (which purchases were influenced by loyalty vs. which happened anyway), reward ROI by offer type, churn prediction signals from engagement drop-off, and segment analysis of which customers respond to which reward types. This is the data that tells you whether your loyalty investment is working, not just how many points were redeemed.

Yes. An outbound voice agent calls a lapsed member, states their current points balance, and activates a redemption in a single 90-second call with no app login or web navigation required. A phone call reaches lapsed members that email and push notifications often can't, which is what makes it effective for re-engagement. The same agent handles tier-status updates, dispute resolution (missing points, an unapplied promotion), and inbound balance inquiries, all connected to your loyalty platform's API, whether that's Salesforce Loyalty Management, Annex Cloud, Punchh, or a custom system. TCPA consent, opt-out handling, and Do Not Call checks are built into the outbound campaign configuration, not bolted on afterward.

A focused loyalty program with a points engine, member portal, and admin dashboard typically runs $40,000-$90,000. Full loyalty platforms with mobile apps, challenge mechanics, coalition infrastructure, and advanced analytics run $90,000-$200,000. The cost depends on the complexity of your reward mechanics, the number of integration points (POS, e-commerce, CRM), and whether you need a mobile app. RaftLabs has shipped programs across this range and can give you a scoped estimate after a discovery call.

Start with named countries, brands, controllers, member cohorts, consent records, profiling rules, vendors, languages, currencies, rights workflows, and support owners. A migration should preserve why data can be used, not only balances and reward history. RaftLabs implements the approved technical rules; the client and qualified advisers retain legal, consumer, tax, accounting, and accessibility decisions.