Members drop off after the first few months. Can software actually fix that?

Software can make retention work measurable, but it cannot guarantee that a member stays. We build class booking, attendance history, configurable loyalty rules, and consented re-engagement workflows. Your team can then compare cohorts, message delivery, booking frequency, and cancellations to see which interventions help.

Can you build a gym management system with membership billing, class booking, and retention analytics in one platform?

Yes. A gym management system can combine membership plans, recurring billing, class booking, waitlists, check-in tracking, and reporting. We define which event is the system of record for credits, payments, attendance, and cancellations so staff do not reconcile the same member across multiple tools.

Can you build a consumer fitness app for iOS and Android with workout tracking and wearable integration?

Yes. Consumer fitness apps can include workout logging, programme delivery, video, progress tracking, Apple HealthKit, Android Health Connect, and selected device APIs. Access is permission-based and scoped to the data the feature needs. We confirm each provider's current API, review, and commercial requirements before estimating the integration.

How long does a fitness and wellness app take to build, and what does it cost?

A focused v1 with class booking, member profiles, payments, and staff tools typically costs $30,000 to $65,000 and takes 12 to 20 weeks. A fuller platform with memberships, loyalty, video, and selected integrations usually costs $65,000 to $120,000. Complex products with multiple apps, extensive wearable data, or regulated workflows can reach $100,000 to $160,000.

We have a wellness studio and want a loyalty programme that rewards visit frequency. Can you build that?

Yes. Loyalty programmes can support visit-based points, milestones, referrals, and a member app for balances and redemption. The loyalty ledger connects to the booking or POS system so an eligible completed visit creates the configured earn event, with reversals and staff corrections recorded.

Does this page cover functional or integrative medicine software?

No. This page covers gyms, studios, coaching, recovery, and non-clinical wellness operations. Software that manages diagnoses, treatment plans, lab results, prescriptions, or clinical records belongs in a healthcare scope with separate privacy, security, and regulatory review.

Fitness and wellness app development

Class booking, membership credits, instructor schedules, loyalty, and wearable permissions often end up split across tools. That makes a simple member journey difficult to operate and difficult to measure.

We build custom fitness and wellness apps around your class, membership, and staff rules, with a clear boundary between non-clinical engagement features and healthcare workflows.

Custom iOS and Android fitness apps with class booking, progress tracking, and loyalty rewards
Gym management systems built around your membership structure, not a generic template
We've built loyalty and engagement platforms for wellness and lifestyle brands, including a medspa programme launched in 12 weeks
Shipping production software since 2015. Wellness and consumer apps are a core vertical.

3+ years RetentionWeek 1 First milestoneFixed price Pricing

The problem

Sound familiar?

Members drop off after month 2 and you don't know why until it's too late?
Your booking rules, membership credits, and staff schedules live in separate tools?

Short answer

RaftLabs builds fitness and wellness software for gyms, studios, and non-clinical wellness operators. A focused v1 with class booking, memberships, and staff tools typically costs $30,000 to $65,000 and takes 12 to 20 weeks. Wearable and clinical-data scope is assessed separately.

Trusted by

A practical first release

typical delivery range for a focused booking and membership v1: 12-20 wks

typical starting range for a focused v1: $30K

price agreed before we start, no hourly billing: Fixed

Problems we solve in fitness and wellness

01
Problem
New members cancelling in the first months because nothing keeps them connected between visits
Solution
New members can stop attending long before they cancel. A useful system records attendance, freezes, failed payments, booking frequency, and communication consent as separate events. Operators can define a review or re-engagement rule, measure what happens next, and change it without treating a prediction as a certainty. Software makes the workflow observable; the service experience still determines whether a member stays.
02
Problem
Booking and membership rules split across tools
Solution
A booking process that requires a phone call creates avoidable work and gives members no reliable view of availability. A third-party tool may charge by location, member, transaction, or feature tier. Custom software replaces that pricing model with build and maintenance costs, so it makes sense only when the studio's booking rules, member experience, or integrations create enough value to justify ownership.
03
Problem
Loyalty programme running on a spreadsheet with a marketing team manually tracking points and posting reward emails
Solution
A spreadsheet can test a small loyalty offer, but it becomes difficult to audit as membership grows. An integrated ledger records qualifying visits, points, redemptions, expiry, reversals, and staff corrections. Automation removes repeated calculation while keeping exceptions visible to the operations team.
04
Problem
Wearable data requested without a clear permission model
Solution
Wearable integration is not one switch. Each data type needs a defined purpose, a permission request, and behaviour for missing or revoked access. Apple requires fine-grained HealthKit authorisation, and Android Health Connect uses permissions for the specific record types an app reads or writes. The product should still work when a member declines access.

Our fitness and wellness app development services

Custom fitness app development
Off-the-shelf fitness apps are built for the average gym. Your brand, your class types, your coaching methodology, and your community aren't average. A white-label app with your logo bolted on doesn't solve that.
We build custom iOS and Android fitness apps that reflect your brand, support your specific class formats, and give your members a reason to open the app every day, not just when they're booking.
- Custom iOS and Android apps with your brand identity
- Class booking with real-time availability, waitlists, and cancellation rules
- Workout and progress tracking with custom metrics for your discipline
- Push notifications for class reminders, streak alerts, and personalised messages
- Social features: challenges, leaderboards, and community activity feeds
- Offline-ready architecture for use in low-signal gym environments
Best for
- Boutique fitness studios whose brand identity isn't reflected in generic apps
- Gym chains launching a digital product to complement in-person services
- Wellness brands building a digital platform alongside physical locations
Loyalty and member retention programs
A loyalty programme is one testable part of the member experience, not a retention guarantee. It can recognise configured behaviours such as attendance, milestones, or referrals while the ledger keeps the economics and exceptions auditable.
We've built loyalty platforms for medspa, wellness, and lifestyle businesses. Those systems give us relevant delivery experience with tier rules, point ledgers, referrals, and member apps. The rules still need to be tested against each operator's economics and member behaviour; they are configurable product hypotheses, not guaranteed retention levers.
- Custom loyalty tiers with points, streaks, and milestone rewards
- Automated reward triggers based on visit frequency, class types, and milestones
- Referral program with tracking and reward fulfilment
- Digital wallet for reward points with redemption at reception or online
- Analytics dashboard for member engagement, redemption rates, and retention metrics
Best for
- Fitness and wellness brands with high churn in months 2 to 4 of membership
- Gym chains looking to differentiate through loyalty rather than price
- Wellness businesses combining physical visits and product purchases in one loyalty system
Gym management and class scheduling software
Managing a gym is really a scheduling problem. Class capacity, instructor availability, room allocation, membership credits: these variables interact in ways that generic booking tools don't handle well.
We build gym management systems that handle your specific scheduling logic: limited spots, waitlist rules, multi-location class sharing, instructor qualification checks. Your staff spend less time on admin and more time with members.
- Class scheduling with capacity management, waitlists, and instructor assignment
- Multi-location management for gym chains with shared timetables
- Membership management with credit-based class booking and rollover rules
- Staff scheduling and payroll integration for hourly instructors
- Reception check-in system with member QR code or biometric verification
- Integrated reporting on class utilisation, member attendance, and instructor performance
Best for
- Boutique studios with complex credit-based booking systems
- Gym chains managing class schedules across multiple locations
- Fitness businesses whose current booking tool can't handle their membership structure
Wearable and device integration
Wearable integrations should start with a specific product decision: which data is needed, who may see it, how long it is retained, and what happens when access is denied. Apple HealthKit and Android Health Connect both require permission-based access. Third-party device providers have separate API and review requirements.
- Apple HealthKit and Android Health Connect integration for approved activity data
- Garmin, Polar, Whoop, and Fitbit connections where the provider API and use case permit access
- Heart rate zone tracking during class with live display on gym screens
- Member-controlled sharing and revocation flows for each supported data type
- Role-based access, audit history, retention rules, and deletion workflows
Best for
- Functional fitness and performance coaching businesses
- Non-clinical wellness centres combining fitness with recovery services
- Consumer fitness products with a defined wearable-data use case
Virtual training and on-demand fitness platforms
On-demand and live content can extend a studio programme beyond the venue. Whether that improves retention is a measurement question, so we instrument content starts, completion, bookings, and membership changes rather than promising a causal result.
We build on-demand video platforms and virtual training tools that extend your brand into your members' homes. Live streams, recorded classes, coaching check-ins, and programme delivery: all under your brand, not a third-party platform's.
- Video-on-demand library with categories, filters, and workout series
- Live class streaming with member check-in and trainer interaction tools
- Branded coaching app for programme delivery and check-in with coaches
- Progress tracking across in-person and virtual sessions in one dashboard
- Subscription and pay-per-class billing for digital content
Best for
- Fitness brands with a strong in-person identity looking to add digital revenue
- Online coaches building a digital product to complement 1:1 coaching
- Wellness businesses that saw their in-person model disrupted and need a digital channel
Wellness booking and appointment platforms
Massage, recovery, coaching, and personal training bookings are appointment-based, not class-based. The booking logic is different: provider availability, service duration, room or equipment requirements, and buffer time. Clinical records, diagnosis, treatment plans, prescriptions, or lab results are outside this page's scope and belong in a healthcare product review.
- Provider availability management with service-specific duration and resource requirements
- Online booking with automated confirmation, reminders, and cancellation flows
- Service history and operator notes with role-based access
- Intake and policy acknowledgement forms delivered before the appointment
- Gift voucher, package, and course management with redemption tracking
Best for
- Recovery studios and non-clinical wellness operators replacing manual booking with self-service
- Massage and personal training businesses managing availability across multiple practitioners
- Wellness brands combining appointment services with retail and loyalty in one platform

How we work with fitness and wellness clients

01
Discovery
We map your membership structure, class formats, booking and billing workflows, and the retention question you want to measure. We identify the available events and agree on the smallest product scope: booking, loyalty, wearable integration, or a combined platform. You receive a fixed-price specification before development begins.
02
Architecture
We design the data model around your specific membership types, credit structures, and class formats. For loyalty platforms, the points accumulation, tier progression, and reward fulfilment logic are modelled at this stage so the system can grow without a rebuild. For wearable integrations, we design the data ingestion and normalisation layer before any UI work begins.
03
Build
Development runs in two-week sprints with working software shown at each checkpoint. The booking, loyalty, and member management modules are built in parallel where dependencies allow. Wearable API integrations and push notification automation are built and tested against real device data during this phase.
04
QA and integration
We test the platform against your real membership data, including edge cases like shared class credits, waitlist promotion, and partial reward redemptions. Automated re-engagement notification triggers are tested against member behaviour scenarios before go-live. Wearable data accuracy is validated across device types.

Frequently asked questions

: Our strongest published wellness reference is a medspa loyalty platform for a multi-location brand. It handles appointment-linked points, redemption, referrals, and a member app, and it launched on iOS and Android in 12 weeks. Fitness products are adjacent to that experience, so we use it as evidence of delivery while scoping class capacity, credits, instructors, and wearable permissions specifically for the fitness product.
: Yes. We can build Apple HealthKit and Android Health Connect integrations, then assess Garmin, Fitbit, Polar, or Whoop against the data and permissions your feature needs. These are scoped integrations, not automatic inclusions: provider review requirements, supported data types, consent, revocation, retention, and behaviour without permission all affect the build.
: Mindbody and TeamUp are built for the average fitness business. They solve 80% of the problem quickly and cheaply. The 20% they don't solve is usually the part that defines your brand: your specific booking rules, your loyalty mechanics, your member experience, your integrations. If your business model fits what they offer, use them. If you've outgrown them or your offering is different enough that you're spending more time working around the platform than working with it, that's when custom makes sense.
: A focused v1 with class booking, member profiles, payments, and staff tools typically takes 12 to 20 weeks. A multi-module platform can take 20 to 28 weeks or longer when it includes multiple apps, wearable providers, video delivery, complex migration, or regulated workflows. We confirm the delivery range after mapping roles, rules, integrations, and data migration.
: A focused v1 typically costs $30,000 to $65,000. A fuller platform with memberships, loyalty, video, and selected integrations usually costs $65,000 to $120,000. Complex products with multiple apps, extensive wearable data, or regulated workflows can reach $100,000 to $160,000. Roles, booking rules, billing, integrations, and migration determine the final fixed price.
: No. This page covers gyms, studios, coaching, recovery, and non-clinical wellness operations. Software that manages diagnoses, treatment plans, lab results, prescriptions, or clinical records belongs in a healthcare scope with separate privacy, security, and regulatory review.

Fitness and wellness software by product

Proof

Wellness work we've shipped

A fully automated loyalty programme for a medical spa, owned outright

12 weeks: From concept to live on iOS and Android
<15 sec: QR code point earning at checkout

Read case study

Related services

Talk to us about your fitness and wellness software project.

Tell us your member type, your class or service model, and where your current platform creates friction. We'll tell you what we'd build and how.

Scope and cost agreed before work starts. No surprises. No obligation.
Working prototype within 3 weeks of kickoff.
Pay by milestone. You see progress before each invoice.
60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
All conversations are NDA-protected.

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