"Raftlabs is not only our partner, but an integral part of our team and startup!"
Tedo S.
CCO and CTO at Fore Coffee
Short answer
LoyaltyPass is a digital loyalty card platform that puts stamp cards, points, and tiered rewards into Apple Wallet and Google Wallet. Customers earn and redeem with no separate app. Built for retail, hospitality, and service businesses that want loyalty programs customers use.
Most loyalty programs fail in the second week. Not the second month. Customers forget the punch card, can't be bothered to install another app, and the program quietly dies. LoyaltyPass puts the card inside Apple Wallet and Google Wallet, the two apps already on every phone.
We built it because we saw too many loyalty programs abandoned in the second week.
New to loyalty programs? Start with our complete guide to customer loyalty programs.
Why wallet beats punch cards and standalone apps
Same loyalty mechanics. Different delivery surface. The difference shows up in adoption and redemption.
Before LoyaltyPass
- Customers say they want the card. They never bring it.Punch cards get lost, washed, or forgotten. You hand out 200 in week one and see 30 of them again.
- Asking for an app download kills the program.Industry benchmarks land loyalty-app install rates between 8% and 15%. The other 85% walk away with nothing.
- You don't know who your repeat customers are.Cash and card transactions look identical at the till. No identity, no cohort, no segmentation.
- You can't reach customers between visits.No way to remind them their reward expires Friday. No way to nudge a dormant regular back in.
With LoyaltyPass
- Card lives in the wallet they already use.Add via QR or link. No app store, no account creation. Pilot adoption typically lands between 30% and 45% of paying customers.
- One tap to add. No download friction.Apple Wallet and Google Wallet are pre-installed on more than 2 billion phones. The download barrier disappears.
- You see every active card and every redemption.Dashboard shows active cards, redemption rate, cohort retention by month, and the customers who stopped coming.
- Push notifications go through the operating system.Wallet pushes don't need a separate opt-in. Expiry nudges, location triggers, and offers reach customers without the app-notification opt-in tax.
In practice
A 4-location London coffee chain moved its punch-card loyalty into Apple Wallet and Google Wallet. Week one: 38% of paying customers added the card at the till. Month three: redemption rate at 41% versus the 8% they were seeing on their old standalone app. They kept the same "buy 9, get the 10th free" mechanic. Only the delivery surface changed.
Why wallet cards quietly outperform loyalty apps
Wallet apps don't compete for install slots. Apple Wallet ships with every iPhone. Google Wallet ships with every Android device shipped since 2022. Combined, that's more than 2 billion phones. When a customer scans a QR at the till to add a LoyaltyPass card, they're not making a download decision. They're accepting a pass into an app they already trust for boarding passes, transit tickets, and credit cards. The mental category is different, and the friction is different.
Wallet usage is also deeply habitual. iPhone users open Apple Wallet multiple times a week for transit, Apple Pay, and boarding passes. Your loyalty card sits next to those passes. It surfaces automatically when the customer is near your store (location triggers), and it's two swipes away when they're at the till. The standalone loyalty app, in contrast, lives in a folder on page three and gets opened once a quarter.
Push notifications follow a different set of rules in the wallet. A wallet pass push doesn't ask for a separate notification permission, because the customer already granted system-level notification permission to Apple Wallet or Google Wallet. That removes the "do you want this app to send you notifications?" prompt that 60% to 70% of users reject for new apps. You can send a "your reward expires Friday" nudge three days before expiry and it arrives on the lock screen the same way a flight delay alert does.
The other thing nobody talks about: standalone loyalty apps lose users on day 14. The pattern is consistent. Customers install on visit one, use it on visit two, get an OS storage prompt around day 10, and the app quietly gets cleared in the next round of "free up space" suggestions. Wallet passes don't trigger storage prompts because they live inside a system app. The decay curve flattens. That's the second-week abandonment problem solved at the OS level, not at the marketing level.
Where LoyaltyPass fits
Same dashboard, different mechanics. Pick the loyalty model that matches how your customers behave.
- 01
Stamp cards for coffee, salons, and car washes
Buy 9, get the 10th free. Buy 5 cuts, get the 6th half-off. Stamp on scan at the till. Auto-resets when the customer redeems. - 02
Points programs for retail and e-commerce
Earn 1 point per pound or dollar spent. Redeem at thresholds you set. Works for in-store POS, online checkout, and hybrid. - 03
Tiered membership for gyms and premium services
Silver, gold, platinum (or your own names). Auto-promote on spend or visit milestones. Different perks per tier, all on one card. - 04
Location-based card triggers
Customer walks within 100 metres of your store, their LoyaltyPass surfaces on the lock screen. Quiet, useful, not spammy. - 05
Expiry-bumping push notifications
Three days before a reward lapses, a wallet push fires. Reactivation rate on dormant customers typically lands at 20-30%. - 06
Apple Wallet and Google Wallet from one design
Upload one card design. We render both PassKit (Apple) and Google Wallet API formats. No design work duplicated. - 07
Merchant dashboard with real engagement data
Active cards, redemption rate, cohort retention by signup month, and the list of customers who've gone quiet. Export anytime.
Why merchants pick LoyaltyPass
The four things that matter when you've already tried a punch card or a standalone app and watched both fail.
- 01
No customer download required
QR scan at the till, link in a receipt, or NFC tap. Card lives in the wallet the customer already opens daily. Zero install friction. - 02
Live in two weeks, not two quarters
From signing the brief to handing out the first card: 14 days typical. Card design, POS connector, dashboard setup, staff training included. - 03
Works for one location or fifty
Same dashboard scales from a single cafe to a 50-location chain. Per-location reporting, regional offers, and franchise-level controls. - 04
You own the customer data
We don't share, sell, or resell your customer list. Export to CSV any time. Data lives in EU or US regions depending on your setup, GDPR-aligned by default.
Who LoyaltyPass isn't for
Two situations where we'll tell you not to bother yet.
Single-location businesses with under 200 monthly paying customers. The math on loyalty programs only starts working once you have enough repeat traffic to see cohort patterns. At under 200 customers a month, you don't have a loyalty problem, you have a footfall problem. Fix that first. We've turned down small cafes and told them to invest in local SEO or a Google Business Profile refresh instead.
Businesses needing complex gamified mechanics on day one. If your loyalty vision is tiered badges, social leaderboards, in-app challenges, and unlockable content, LoyaltyPass isn't a fit. We deliberately keep the mechanics simple: stamps, points, tiers, expiry. Wallet passes don't render interactive UI the way a custom app can. If gamification is your hypothesis, you need a full app build and a different budget. We can scope that as a separate loyalty program build or a loyalty app project.
Common questions
- No. The card goes straight into Apple Wallet or Google Wallet, both pre-installed on every modern phone. The customer scans a QR or taps a link, the card appears in their wallet, and they're done. No app store, no account creation, no password.
- Yes. You upload one card design. We render it in both Apple PassKit and Google Wallet API formats. Customers on either platform get the right version automatically. You manage everything from one dashboard.
- Yes. A salon group can run stamps for haircuts and points for product purchases in parallel. A retail chain can run a base points program and a separate tiered membership for premium customers. Each program has its own card design and rules.
- Two weeks is typical, from kickoff call to handing out the first card. That includes card design, POS or website connector setup, dashboard configuration, and a one-hour staff training session. Complex multi-location rollouts can run 3 to 4 weeks.
- Pricing is per active card per month, not per merchant or per location. That means small merchants don't get priced out and large chains don't get penalised. Plans start from around £39 per month for the smallest tier. We share the live pricing on the LoyaltyPass site and on the call once we know your card volume.
- Square Loyalty requires customers to use Square at the till and the loyalty experience lives inside Square's own apps. Five Stars asks customers to enter a phone number on a tablet at the till every time. LoyaltyPass is POS-agnostic, works whether you use Square, Lightspeed, Shopify POS, or a generic terminal, and lives in the wallet apps customers already open daily. Setup is also faster: 2 weeks versus 4 to 6 weeks for either competitor.
What clients say
Most clients stay.
Some say so on camera.
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.
"Incredibly simple and easy to use app. Exactly what we were looking for."
Nuala C.
Director, BrandFire
"The collaboration was very well managed from start to finish."
James Foskin
Founder & CEO, TiAiMe Limited
"What distinguished RaftLabs from other providers was their fantastic ability to build real-time engagement-based products."
Georgina D.
CEO & Co-Founder, People Supported Technologies
"Working with RaftLabs felt like having an extension of our own team. They're extremely nimble and responsive, adapting quickly to changing startup needs. I highly recommend them, especially for small and mid-sized companies."
Niccolo Pescetelli
Co-founder & Director, PSi, UK
"I was pleased with RaftLabs team's quality, consistency and execution."
Dr.J. Ayo Akinyele
President, Co-Founder, Yeletech Security Inc & Bolt
"I found RaftLabs to be the perfect partner for Perceptional, with their expertise in helping startup founders build MVPs, a free consultation, a prototype that matched my vision, and their unwavering support."
Amer Abu Khajil
Founder, Peak Studios & Perceptional
"All of the sprints were completed on schedule and on budget. We highly recommend RaftLabs!"
Charles E.
Entrepreneur at Aggie Technologies
"Thanks to RL Remotely team for experimenting with an innovative remote work application for employee engagement and enterprise productivity."
Mohit S.
Founder, WorxRemotely
"RaftLabs elevated my ideas and brought them to life when everything seemed impossible."
Grady Lakshmono
CoFounder, Moka (acquired by Gojek) & Gula (acquired by Runchise)
"Their ability to translate my vision into a fully functional MVP in just 8 weeks was outstanding. Highly recommend!"
Eric M.
Founder at Intrinsic Sales
"RaftLabs has been an exceptional partner. From the start, they became more than just a service provider, they embraced our vision with their expertise and dedication. We're proud of the result."
Jennyfer Ngueno
CoFounder & CEO, Sekou
"RaftLabs excelled in contemporary UI and delivered better high-fidelity wireframes. The team is culturally very strong, and they take a lot of pride in the quality of their work."
Gabe Moynagh
CEO, TuneClub
"I genuinely feel they care about where we're trying to take it."
Aaron McGoona
Founder, TicketStop
Want to build something like LoyaltyPass?
Tell us what's not working in your business. We'll find the real problem and tell you exactly what it would take to fix it.
- Scope and cost agreed before work starts. No surprises. No obligation.
- Working prototype within 3 weeks of kickoff.
- Pay by milestone. You see progress before each invoice.
- 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
- All conversations are NDA-protected.