Unclear product vision or direction
Building features without validating user needs
Product Discovery Services
Convert your idea into a software product with expert product discovery services. We help businesses validate product ideas, understand users deeply, define project requirements, and reduce development risk to ensure a smooth development process.
Define your MVP and feature set based on impact and feasibility, not assumptions.
Gain clarity, minimize risks, and create a product that meets user needs and business goals.
Ensure you’re solving a real problem for the right audience before investing in development.
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Who Needs Product Discovery Services?
Product discovery phase is the first step to success, whether you're launching something new or enhancing an existing product.
For any business seeking to develop digital products with confidence, clarity, and purpose, partnering with software product discovery services from a reputable development company is a crucial step.
Here’s how we help different types of businesses or organizations:
Startups
Startups begin with a big idea, but to turn that idea into a real product, they need a plan for how to get it to market, structure it, and gather customer feedback.
Our Product Discovery phase services help startups:
Validate assumptions through research and rapid testing
Understand their target users and pain points
Prioritize features for a lean, scalable MVP
Align business goals with a user-first product roadmap
Discovery saves startups from building products based on guesswork. It reduces waste and accelerates time to market with confidence.
Scale-Ups
For growing companies, a new challenge arises in expanding their product offerings and determining what to produce next, while also scaling without losing focus.
Our discovery process helps scale-ups:
Look at the product direction based on new user needs
Identify high-impact features and enhancements
Plan for growth without complicating things.
Stay competitive with ongoing market insights
Discovery keeps product teams focused, flexible, and aligned as growth accelerates, ensuring that every new feature delivers measurable value.
Enterprises
When a large company wants to launch a new digital project, it must address numerous internal issues, align everyone on the same page, and invest a significant amount of money.
We work with teams in large companies to:
Discover what customers need and what the market is lacking.
Get all the business units on the same page on product goals.
Validate feasibility with early prototyping and testing.
Streamline decision-making with clear documentation.
For businesses, Product Discovery ensures that new ideas are grounded in data, user feedback, and aligned with the company's goals. This reduces the need for expensive rework later.
Agencies
Agencies often have to complete tasks quickly for customers, but if the product strategy or scope is unclear, it can lead to scope creep and poor execution.
With our discovery services, agencies can:
Ensure you understand what the client wants and what the business aims to achieve.
Set the project's scope and functional needs.
Create user journey maps and prototypes for the customer to review.
Get ready for a smooth transfer of design and development.
Discovery provides agencies with the tools they need to reduce project risk, enhance client satisfaction, and deliver with confidence and clarity.
Get Started with Product Discovery
Turn your idea into a validated roadmap with user needs, features, and business alignment.
Why Invest in Product Discovery?
Save Time
Product discovery process ensures that we efficiently identify potential obstacles early on in your app's development cycle and address them at the outset.
Clearer Vision
Discovery phase gives you a clear vision of the development process, allowing you to monitor the progress and get better visibility into the development process.
Cost Savings
Product discovery can help you identify potential costly issues in the early stages, thereby saving you money in the long run.
Greater Scalability
By road mapping the overall app development plan, it will help you plan for future updates and iterations, making your app more scalable.
Enhanced Quality
Product discovery enhances overall quality by proactively identifying and addressing potential issues, and ensuring a higher-quality end product.
Streamlined Collaboration
Helps to streamline collaboration between various stakeholders involved in the app development process, resulting in swift decision-making and fewer delays.
Our Proven Software Product Discovery Services Process
Kickoff & Discovery Call
We begin with a discovery call involving key stakeholders from your team and ours. Before diving into research or ideation, the goal is to align on vision, objectives, and limits.
Business goals and KPIs
Product vision and context
Target users and use cases
Known challenges and assumptions
User and Market Analysis
Once aligned, we delve into the minds and habits of your users, conducting user research to uncover what your audience truly wants, their pain points, and market trends.
Conduct surveys, interviews, and usability testing.
Stay ahead of the curve with industry insights
Learn from your competitor's strengths and weaknesses
Craft detailed profiles of your ideal users.
Base your roadmap on concrete user and market data.
User Journeys and Flows
Our team maps out how users interact with your product from start to finish, helping us understand how features should connect and where the product must deliver its core value.
Understand the needs of app users
End-to-end User Journey Maps
High-level Task Flows for primary use cases
User intent analysis and potential drop-off points
Align app features with company objectives
Feature Prioritization
We don’t believe it's a good idea to build software that is too big. We work with you to determine which features are most important based on value, impact, and feasibility, using tools like MoSCoW prioritization.
Prioritize features essential for initial user validation.
Choose features with high impact and low development effort
Incorporate user insights into your prioritization
Consider the technical complexity of each feature
Be prepared to adapt your roadmap as needed
Technical Architecture
To build a solid foundation, we need to choose the right technologies to power your app's success. We recommend the best tools and platforms for your product’s technical structure, with a focus on scalability and performance.
Select the best tools and technologies
Design for future growth and user adoption
Prioritize user data protection and app security
Ensure smooth and efficient app operation
Integrate with other services and platforms seamlessly
Release Strategy Planning
Plan your path to a successful launch. We plan your release strategy for optimal impact and user engagement through a strategic product discovery launch.
Launch your MVP early to gather user feedback.
Release features incrementally based on user input.
Generate buzz and anticipation before and after launch
Track user behavior and iterate based on data
Maintain momentum with ongoing updates and optimizations
Turn Your Idea into a Product Plan
From vision to actionable next steps, get clarity before you commit to development.
Why Choose Us for Product Discovery Service
Cross-Functional Expertise
Our discovery team includes strategists, UX designers, researchers, product managers, and developers, ensures every angle is covered from day one.
Proven Track Record
From funded startups to Fortune 500s, we’ve helped businesses across industries to validate ideas, launch successful MVPs, and scale with clarity.
Startup and Enterprise Friendly
Whether you're bootstrapped, VC-backed, or part of a large innovation team, we adapt our process to fit your needs.
Clear & Transparent Communication
We prioritize open and consistent communication throughout your project, keeping you informed at every step and readily available to answer your questions.
Flexible Engagement Options
Whether you need complete discovery or just research support, we tailor our involvement to your team’s needs, capacity, and timeline.
Faster time to market
We help you move quickly from idea to launch. Our streamlined process ensures that we validate your ideas and help to move towards working MVP in weeks.
What Our Clients Say About Us
RaftLabs elevated my ideas and brought them to life when everything seemed impossible.
CoFounder,Moka (acquired by Gojek) & Gula (acquired by Runchise)
Indonesia
RaftLabs has been an exceptional partner. From the start, they became more than just a service provider —they embraced our vision with their expertise and dedication. We're proud of the result.
CoFounder & CEO , Sekou
West Africa
All of the sprints were completed on schedule and on budget. We highly recommend Raftlabs!
Entrepreneur at Aggie Technologies
USA
Their ability to translate my vision into a fully functional MVP in just 8 weeks was outstanding. Highly recommend!
Founder at Intrinsic Sales
United Kingdom
I found RaftLabs to be the perfect partner for Perceptional, with their expertise in helping startup founders build MVPs, a free consultation, a prototype that matched my vision, and their unwavering support.
Founder, Peak Studios & Perceptional
Canada
Industries we cater to
Our Success Stories
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Product Discovery Services FAQs
What is the Product Discovery?
Product Discovery is a structured process that helps to Validate your idea, understand your users, analyze the market trends, and outline a strategic roadmap. It ensures you're building the right product before investing in development.
Who is the discovery phase best suited for?
SaaS business startup founders with a non-technical background, or businesses and enterprises who don't have a dedicated technical team to help them translate their business challenges into a technical scope.
Does every project need a discovery phase?
Not all software development projects require a full discovery process. While various activities are typically mandatory in most standard projects, if you already have documented project requirements, feature specifications, and UX/UI wireframes ready, there may not be a need to start the discovery process from scratch.
What will be the cost of the discovery phase for software development?
The cost of the discovery phase for software development depends on a lot of factors, including what each project consists of, how complex your vision is, how many resources will be needed (technical skill sets and non-technical), as well as what you're ultimately hoping to achieve with the project.
It also depends on whether you'd want both product discovery and UX/UI design done at the same time - which is what we recommend for most startups in the beginning.
What happens after the discovery phase?
You can always contact us for a free quote based on what you need.
The software product cycle goes through the process of an actual app development stage once the initial discovery phase has been completed.
After the discovery phase completion, you’ll get system requirements specification, a preliminary UX prototype to create your custom solution, an MVP development plan, and time/ cost estimates for your app development.
What happens if I don’t want to go ahead after the product discovery phase?
At the end of the process, you’ll have a complete picture of tangible features, timeline, costs, and overall approach. You may find some business risks, and you choose not to continue further till you work through that. And that’s perfectly fine.
You have all the deliverables and specifications on what your product should be. It will help you get back to the app development phase whenever you’re ready.
