Not sure if users will pay for what you're building?
Worried you’ll waste months aligning vision and execution?
As a product discovery service provider, we help you define what to build, why it matters, and how to build it right. With 25+ products delivered over 9 years for startups, SMBs, and enterprises across the US, UK, Europe, GCC, and beyond, we turn ideas into validated, build-ready blueprints.
Get answers to the tough questions before you invest in code
Wireframe user journeys that map to clear business outcomes
Reduce scope creep with clear functional and technical breakdowns
Product discovery is the first step toward building products that actually work. Whether you’re launching something new or improving an existing platform, discovery helps you reduce risk, save time, and make confident decisions.
Startups usually have many ideas but limited time. Without figuring things out first, they end up wasting time. Our product discovery services help founders turn their vision into a practical, actionable roadmap. We’ve guided many startups across industries.
PSi, a UK-based startup, used discovery to gather insights from real-time conversations with AI-powered analytics; WorxSquad, an enterprise productivity startup, improved team collaboration tools; and UrShipper, a Bali-based logistics startup, overcame slow, manual shipping processes to streamline workflows and enhance the user experience.
With our discovery process, startups can:
Validate assumptions through research and rapid testing
Understand target users and their pain points
Prioritize features for a lean, scalable MVP
Align business goals with a clear product roadmap
Spot potential issues early to prevent costly delays and rework
With the discovery phase, you don’t waste time guessing. You find what works and move your product out faster.
Growing companies face the challenge of scaling while staying focused. Our discovery services help scale-ups prioritize the right features, plan growth, and stay competitive.
We’ve partnered with Energia, a modern integrated energy utility leading Ireland’s energy transition, to build initiatives like Energia Rewards, a customer loyalty program designed to retain and engage users.
Discovery in scale-ups often involves balancing short-term feature demands with long-term scalability. It also helps identify process gaps early so teams can grow without hitting operational bottlenecks.
With our discovery process, scale-ups can:
Identify high-impact features based on evolving user needs
Plan growth without complicating product strategy
Stay competitive with ongoing market insights
Make data-driven decisions that fuel expansion
Explore and validate new revenue streams before investing
Align teams around a clear growth roadmap
Build products that scale without losing focus
Discovery keeps product teams focused, flexible, and aligned as growth accelerates.
Large organizations face complex challenges when launching digital products. Without a good plan, teams can work at cross purposes, ideas might not succeed, and fixing mistakes later can cost a lot.
Our product discovery step helps everyone understand what needs to be done, test ideas early, and move forward with confidence.
For example, Aldi used discovery before building the web app for AldiFest, ensuring it handled high user volume and managed weekly prize draw eligibility smoothly. Instantor created its Rewards platform for plumbers and installers, making points tracking and tiered rewards simple and scalable.
With our discovery process, enterprises can:
Discover what customers truly need and where the market has gaps
Align multiple business units on product objectives
Validate feasibility with early prototyping and testing
Streamline decision-making with clear documentation
Discovery provides the clarity and insight large teams need to launch products that actually succeed.
Working with agencies, we see how unclear client expectations and tight deadlines can slow projects and create stress.
Discovery helps set priorities, clarify what truly needs to be done, and keeps projects on track. Many of our agency partners, like Brandfire and GrowViral, have worked with us on multiple projects over 4+ years.
We look at how your team works and what problems you face. This helps us cut risks, speed up delivery, and make sure your clients are satisfied.
With our discovery process, agencies can:
Understand client goals and define project scope
Create user journey maps and interactive prototypes
Prepare smooth handoffs to design and development teams
Reduce project risk and increase client satisfaction
Spot potential issues early to prevent costly delays and rework
The discovery phase supports agencies to handle projects smarter, avoid rework, and deliver results on time.
Turn your idea into a clear plan backed by user insights, feature priorities, and business goals. Start small, validate fast, and cut guesswork before you build.
Product discovery is the first step to building products that work. Many great ideas and products fail because planning and understanding users were rushed. Skipping discovery or doing it half-heartedly can triple the risk of failure. Spending time upfront gives your product a real shot at success. Below are the few important reasons to invest in product discovery
When you do discovery first, you catch problems before they slow things down. You’ll fix issues early instead of scrambling later. Teams that do this often get their product live 20-30% faster.
Fixing mistakes after release is expensive, sometimes up to 100 times more than catching them during discovery. A good discovery phase can cut project costs by around 30–50% and halve rework.
We’ve seen really good products fail just because the launch or marketing went off track. Discovery makes sure everyone knows the goals, the team knows what to build, and your product actually has a better shot at success.
Doing a proper discovery phase helps you learn what your users really need, test your ideas, and catch risks early. Products built around real user needs and good market fit can give much better results and a strong ROI.
By mapping the product roadmap and prioritizing the features that matter most, product discovery makes your software scalable and ready for future updates.
Doing discovery first gets your business, design, and dev teams working together. It keeps your project moving, avoids delays, and stops costs from piling up.
Poor requirements gathering is a leading cause of project failure. Discovery reduces risk by up to 60%, giving teams the confidence to build products that work.
In discovery, you dig into user needs and business goals. That way, you make smarter calls on features, priorities, and product direction.
We start with a discovery call with your team and ours. Before any research or ideas, we focus on having a crystal clear idea of the vision, goals, and boundaries.
Business goals and KPIs
Product vision and context
Target users and use cases
Known challenges and assumptions
Project constraints and dependencies
Once we’re aligned, we dig into your users’ habits and needs. We look into your target users’ needs, pain points, and behavior to guide every product decision.
Conduct surveys, interviews, and usability testing.
Stay ahead of the curve with industry insights
Learn from your competitor's strengths and weaknesses
Craft detailed profiles of your ideal users.
Base your roadmap on concrete user and market data.
Our team maps out how users interact with your product from start to finish, helping us understand how features should connect and where the product must deliver its core value.
Understand the needs of app users
End-to-end user journey maps
High-level task flows for primary use cases
User intent analysis and potential drop-off points
Align app features with company objectives
Identify friction points and opportunities for improvement
We don’t believe it's a good idea to build software that is too big. We help you figure out which features matter most by looking at their value, impact, and feasibility. We use methods like MoSCoW prioritization to guide decisions.
Prioritize features essential for initial user validation.
Choose features with high impact and low development effort
Incorporate user insights into your prioritization
Consider the technical complexity of each feature
Be prepared to adapt your roadmap as needed
To build a solid foundation, we need to choose the right technologies to power your app's success. We recommend the best tools and platforms for your product’s technical structure, with a focus on scalability and performance.
Select the best tools and technologies
Design for future growth and user adoption
Prioritize user data protection and app security
Ensure smooth and efficient app operation
Integrate with other services and platforms seamlessly
Plan your path to a successful launch. We plan your release strategy for optimal impact and user engagement through a strategic product discovery launch.
Launch your MVP early to gather user feedback.
Release features incrementally based on user input.
Generate buzz and anticipation before and after launch
Track user behavior and iterate based on data
Keep your product performing at its best with continuous updates and ongoing optimizations.
From vision to actionable next steps, get clarity before you commit to development.
Our discovery work is handled by people first, project managers, UX designers, developers, and quality analysts working side by side.
We mix their know-how with research and data, so you get clear answers on where your product should go.
Discovery makes tough calls easier. By learning what users really need and testing assumptions early, you cut rework and pick the right features faster.
That means getting closer to launch in weeks, not dragging it out for months.
We don’t stop at MVP. Discovery sets the base for products that can scale as you scale.
The product roadmap we design keeps future growth and performance in mind, so your product doesn’t fall apart when demand rises.
Every business is different. If you’re a startup, a funded scale-up, or part of a big enterprise team, we adjust the discovery process to your situation.
We don't go for any cookie-cutter templates. You get what works best for your goals, resources, and timelines.
We’ve partnered with all kinds of businesses, from small startups with nothing more than an idea, to scale-ups chasing growth, to large enterprise teams.
Some came to us stuck with a half-built MVP, others didn’t know where to start.
In each case, we helped them test fast, launch the right version, and grow into products that people actually use and value.
We don’t disappear behind slides. You’ll always know where things stand.
We keep updates simple through Asana, Slack, Google Meet, or emails.
You’ll see early mockups, test outcomes, and feedback sessions along the way, so your team is not just watching but shaping the product with us.
Working with RaftLabs has been amazing. The team is super responsive and quick to address our needs. They built a booking platform that’s been a game changer for our team and our guests.
Marketing teams handle complex campaigns across channels with unclear customer behaviour. Product discovery identifies features that drive engagement and revenue for the martech industry.
Companies building food ordering and digital marketing apps use discovery to streamline workflows, validate automation, and focus on what matters most.
Benefits of product discovery:
Launch apps that increase customer engagement and conversions
Automate repetitive marketing tasks without wasted effort
Ensure scalable, high-impact platforms from day one
Healthcare providers struggle with remote care, monitoring patients, and ensuring compliance.
Discovery identifies the workflows that matter most, validates RPM and telehealth features, and ensures apps meet real patient and provider needs.
Benefits of product discovery:
Reduce development risk with validated care pathways
Save time by focusing on features that improve outcomes
Ensure platforms are scalable, secure, and user-friendly
Media companies must keep audiences engaged in a crowded market. Discovery helps you figure out what users want, decide which interactive features matter, and check that content workflows actually work.
This approach ensures apps like video editing tools, live streaming platforms, and social content apps hit the mark.
Benefits of product discovery:
Validate features before building, reducing rework
Improve user engagement and retention
Launch faster with features aligned to business goals
Reward programs often fail if they don’t align with what users value.
Discovery helps define reward systems, validate engagement flows, and ensure loyalty apps for retail, B2B clients, dental clinics, and utilities deliver repeat business.
Benefits of product discovery:
Increase customer retention with effective reward structures
Avoid wasted development on features that don’t drive loyalty
Reduce risk while boosting ROI from customer engagement
E-commerce apps must balance browsing, discovery, and transactions. Discovery identifies must-have features, tests user flows, and validates innovative ideas like social commerce apps.
Benefits of product discovery:
Launch apps that delight users and maximize conversions
Reduce costly rework by validating interactions upfront
Scale confidently with features aligned to user behavior
Hospitality apps need to handle bookings, check-ins, and guest support seamlessly. Discovery uncovers pain points, maps workflows, and validates solutions, leading to apps that improve guest satisfaction and operational efficiency.
Benefits of product discovery:
Reduce delays and errors with validated workflows
Increase guest satisfaction through smooth app experiences
Ensure scalability during peak demand periods
Fill out the contact form below and schedule a free consultation call with our experts to discuss your idea.
Our experts will assess feasibility, provide insights, and share a cost & timeline estimate.
Once finalized, our team gets to work, turning your vision into validated, build-ready blueprints.
Generative AI, voice AI, automation, SaaS — whatever you're building, we'll help you launch and stay with you long after.
We're not just another AI company chasing buzzwords. We design, build, and scale AI-powered products while standing behind every line of code.
Clients choose us not only for our expertise but because we stay available, communicate clearly, and treat their success as our own.
Product discovery is a structured process that helps to validate your idea, understand your users, analyse the market trends, and outline a strategic roadmap. It ensures you're building the right product before investing in development.
SaaS business startup founders with a non-technical background, or businesses and enterprises who don't have a dedicated technical team to help them translate their business challenges into a technical scope.
Not all software development projects require a full discovery process. While various activities are typically mandatory in most standard projects, if you already have documented project requirements, feature specifications, and UX/UI wireframes ready, there may not be a need to start the discovery process from scratch.
The cost of the discovery phase for software development really depends on your project.
Factors like how big or complex your idea is, how many people you need on the team, and what you want to get out of the process all matter.
Most startups also like to do product discovery and UX/UI design together, because it gives better clarity before building anything.
Some factors that affect cost:
Knowing these points helps you plan your budget right and get useful insights before you start building your product.
You can always contact us for a free quote based on what you need.
The software product cycle goes through the process of an actual app development stage once the initial discovery phase has been completed.
After the discovery phase completion, you’ll get the system requirements specification, a preliminary UX prototype to create your custom solution, an MVP development plan, and time/ cost estimates for your app development.
At the end of the process, you’ll have a complete picture of tangible features, timeline, costs, and overall approach.
You may find some business risks, and you may choose not to continue further until you work through them. And that’s perfectly fine.
You have all the deliverables and specifications on what your product should be. Our team also gives you ideas and suggestions. It will help you get back to the app development phase whenever you’re ready.
