Growth Marketing Services
Most development companies finish the build and hand it over. You spend the next six months briefing a marketing agency on what the product does, while competitors who launched later are already ranking, getting cited by AI, and acquiring users.
At RaftLabs, growth runs alongside the build. Go-to-market strategy is defined in week one. SEO, content, and AI visibility foundations are laid while the codebase is written. Campaigns are ready before the launch button is pressed. One company. Both tracks. No cold start.
Product development and marketing run in parallel — hype, content, and AI visibility start in week one, not on launch day.
No switching agencies mid-project. One company handles the build and the growth. No briefing from scratch.
AEO, AIO, and GEO built in from the start — your brand gets cited in ChatGPT, Perplexity, and Google AI Overviews.
Measurement infrastructure built alongside the product — attribution is confirmed before the first ad runs.
Recent outcomes
SEO + GEO · B2B SaaS
SEO and AI visibility foundation built from zero alongside the product. Organic trial signups account for 40% of new MRR at month four. Brand cited in AI answers within 60 days.
40% organic MRRASO · Consumer App
App Store and Google Play keyword strategy built pre-launch. Ranked on all target keywords within 30 days of submission.
Top 10 ASO rankPerformance Marketing · FinTech
Google Ads campaign rebuilt from scratch with proper attribution. Cost per trial acquisition dropped 60% in eight weeks.
60% lower CPARecognition
Product launched three months ago but organic traffic is still flat and nobody is citing your brand in AI answers?
Marketing agency you hired has spent six weeks learning what the product does?
Running ads with no clear line between spend and revenue because attribution was an afterthought?
Build finished, launch done — and the momentum that should have been building for months starts from zero?
In short
RaftLabs runs growth marketing in parallel with product development — not as a separate engagement after the product ships. Services include SEO, AEO, AIO, GEO, social media marketing, content strategy, influencer marketing, PR management, performance marketing, ASO, lifecycle email, graphic design, website engineering, and conversion rate optimization. Marketing and product development run simultaneously under one roof so there is no cold-start on launch day.
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The average software product takes six months post-launch to start generating meaningful organic traffic. Add the time to hire a growth agency, brief them on the product, and get campaigns live: you hand competitors who launched later a nine-month head start.
The problem is sequencing. Product work and growth work run back to back at most companies. Build finishes. Then marketing starts. By the time a marketing agency understands the product well enough to position it accurately, the launch window has closed and Google has indexed your competitors instead of you.
RaftLabs runs both tracks simultaneously: the product track (Discover → Design → Build → Ship) and the growth track (Position → Foundation → Content & Brand → Launch & Scale).
While the product is being designed and built, the growth motion is already moving. Positioning is defined from the same discovery interviews that shape the product. SEO and AI visibility foundations are laid while the codebase is written. Social profiles are built, content starts earning impressions, and your brand starts getting cited in AI answers before launch day arrives.
We know the product before we write a word of copy. Go-to-market strategy built by an agency that spent three weeks learning the product is strategy built from assumptions. We run discovery with your users before the first sprint. That research shapes the positioning, the ICP, the keyword clusters, and the AEO content strategy, not a persona workshop conducted after the build is done.
AI citation authority is built during the build, not after. The entity associations, topical authority signals, and structured content that AI models use to decide which brands to cite take months to build. Starting after launch means your competitors, who started earlier, have a compounding lead. We start the moment the product strategy is defined.
Attribution is built into the product, not retrofitted. Instrumentation decisions (which events to track, how to structure funnel data, how to tie trial signups to acquisition channels) cost a fraction when made at build time. Add them six months post-launch and the historical data is already gone.
How we work
Every growth engagement starts with a strategy sprint. Nothing runs without measurement configured first.
We audit your current marketing state: what channels have been tried, what data exists, what attribution is in place. We define your ICP from discovery research, identify the AI answer opportunities in your category, map the funnel, and configure measurement before any spend begins. You leave week one with a written channel strategy and agreed KPIs.
Channel selection, content plan, AEO and GEO strategy, campaign architecture, and keyword research. Paid campaigns are architected before spend begins. SEO and AI visibility technical foundations are implemented. Social profiles are built or audited. Analytics tracking is confirmed live across all active channels.
Paid campaigns go live. First content pieces are published. Social profiles start posting. App Store metadata is submitted. PR outreach begins. Every channel that activates launches with tracking confirmed and attribution verified: no spend runs without measurement. You see the numbers from day one.
Weekly performance reports against agreed KPIs. AI citation tracking alongside organic ranking reports. A/B tests on channels already generating results. Losing channels cut fast, winning channels expanded. Monthly strategy review to adjust the channel mix as data accumulates and your market understanding deepens.
Why us
You do not re-explain your product to a marketing agency six months after the build. The same company that ran your product discovery runs your go-to-market strategy. The positioning, the user research, the unit economics: nothing gets lost in translation between a dev shop and a separate agency.
AEO, AIO, and GEO (optimising for AI-generated answers in ChatGPT, Perplexity, Claude, and Google AI Overviews) is built into the content strategy from the first content brief, not bolted on as an afterthought. We run it on our own website. The entity associations and topical authority that drive AI citations take months to build; starting on launch day means starting six months late.
Every campaign that runs has attribution configured before the first ad is shown. You see cost per acquisition by channel from day one, not after three months of spend that produced unattributed pipeline and a lot of spreadsheet guesswork.
Launch day is not day one of marketing. By the time the product ships, the SEO foundation has been running for months, early content is ranking, AI citations are accumulating, and campaigns are ready to activate. You arrive at launch with momentum, not a blank slate.
Tell us where you are: just launched with no traction, spending on ads with no attribution, or building a product and want marketing to run alongside it. We will scope the right engagement.
Marketing Automation
custom software that automates lead nurturing, campaign deployment, and attribution reporting.
Email Automation
transactional, onboarding, behavioural, and lifecycle email infrastructure.
MVP Development
the fastest path from idea to a tested product in front of real users.
Product Discovery
two weeks to map the problem, the users, and the risks before writing code.
Reporting Automation
automated dashboards and performance reports delivered on a schedule.
Growth marketing is the practice of running structured experiments across acquisition, activation, retention, and referral to drive compounding growth — not just awareness campaigns. Traditional digital marketing focuses on top-of-funnel metrics like impressions, traffic, and reach. Growth marketing is accountable to the full funnel — trial sign-ups, activation rates, paid conversions, and revenue. If a campaign cannot move a metric that connects to revenue, it does not justify its spend. At RaftLabs, growth marketing runs in parallel with product development, not as a separate phase after the build ships. Positioning, SEO foundations, and analytics instrumentation start during the build so you arrive at launch with momentum, not a blank slate.
AEO is Answer Engine Optimization: structuring your content so it appears as the direct answer in search results and AI-generated responses. AIO is AI Overview Optimization: getting your brand featured in Google's AI Overviews, the AI-generated summaries that appear above traditional search results. GEO is Generative Engine Optimization: optimising your content and online presence to be cited by AI tools like ChatGPT, Perplexity, Claude, and Gemini when users ask questions in your category. Together, these three disciplines represent the new frontier of search visibility. Ranking on page one of Google is no longer enough — your brand needs to be the source AI tools cite when they answer questions your customers are already asking. We build AEO, AIO, and GEO into the content strategy from day one, not as an afterthought.
We run them. Strategy, content creation, campaign management, reporting, and optimisation. We are not a strategy-only consultancy that produces a document and leaves. Our default engagement is hands-on execution across whichever channels make sense for your product — SEO, content, paid, social, email, ASO, PR, or all of them. If you need a one-time strategy audit or a specific channel review, we can scope that separately, but we are built to run the work, not advise on it.
Yes. We prefer to work on products we understand deeply, which is why we run best when we are also the build team — no briefing overhead, no time spent reverse-engineering the product. But we do take on growth-only engagements. The onboarding is more intensive. We will spend more time on the product discovery phase, user interviews, analytics audit, and competitive review to build the same understanding our build clients start with on day one. We do not take on growth engagements blind — if we cannot understand the product well enough to position it honestly, we will tell you before we scope anything.
Marketing Automation is about building software that automates the execution side of marketing: lead nurturing pipelines, campaign deployment systems, lead scoring engines, and attribution reporting tools. It is a software product you own after delivery. Growth Marketing is about running the actual marketing work on your behalf: strategy, content, campaigns, SEO, AEO, GEO, social media, ASO, PR, design, and analytics — continuously. One is a product we build. The other is a service we run. Many clients benefit from both, and we can scope them as a single engagement.
Growth marketing engagements are priced on a monthly retainer, not a per-project fee. Retainers typically range from $3,000 to $15,000 per month depending on the number of active channels, content output volume, and the paid media budgets we are managing. We charge for our time and strategy — not a percentage of ad spend. Paid media budget runs through your own accounts. We start every engagement with a one-week strategy sprint at a fixed fee to define the channel stack, agree the KPIs, and confirm the monthly retainer before the ongoing engagement begins.
We agree KPIs before the engagement starts, tied to business outcomes rather than vanity metrics. Standard metrics we track include organic search traffic and keyword ranking positions, AI citation rate and brand mention frequency in AI answers, paid campaign cost per trial and cost per acquisition, email activation and conversion rates, App Store ranking by target keyword, social media reach and engagement rate, PR placements and share of voice, and multi-touch attribution showing channel contribution to pipeline and revenue. We report weekly on spend, results, and variance against plan. If a channel is underperforming, you hear about it in the same week's report with a recommendation — not at the quarterly review.
Work with us
We scope Growth Marketing in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.
Growth marketing for software companies is the practice of running simultaneous experiments across acquisition, activation, retention, and referral channels to drive compounding revenue growth. Unlike traditional digital marketing that focuses on brand awareness and impressions, growth marketing is accountable to the full funnel: trial signups, activation rates, paid conversions, and churn reduction. Services typically include SEO, AI visibility (AEO, GEO), performance marketing, content marketing, lifecycle email, app store optimization, and analytics.
A growth marketing engagement differs from a traditional marketing agency in three ways: it starts during product development rather than after launch; every campaign is measured against revenue rather than impressions; and when the same company builds the product and runs the marketing, there is no onboarding overhead. According to research from Princeton University (KDD 2024), content with statistics and cited sources earns up to 40% more visibility in AI-generated answers — an advantage that compounds when marketing and product work are aligned from the start.
A growth marketing retainer for a software company typically covers go-to-market strategy, SEO and AI visibility, content marketing, performance marketing (paid search and paid social), lifecycle email sequences, app store optimization, analytics and attribution setup, and conversion rate optimization. The specific mix depends on the product stage: a pre-launch product prioritizes GTM strategy, SEO foundations, and content; a post-launch product prioritizes paid acquisition, lifecycle email, and CRO.