Raftwise

More patients find you. You know exactly where they came from.

Website, local SEO, and monthly attribution reporting - one flat rate, no agency overhead.

Visit Raftwise

The problem

Sound familiar?

  • Google Business Profile last updated two years ago?

  • No idea which marketing brought in your last ten new patients?

  • Website loads in six seconds on mobile?

Short answer

Raftwise is a productised service from RaftLabs that gives independent practices a professional website, local SEO, Google Business Profile management, and monthly attribution reporting in one flat-rate package starting at $199 per month. It is built for dentists, chiropractors, salons, spas, and similar independent service businesses.

Most independent practices have the same problem. They have a website. They have a Google listing. Neither is doing much. Patients who need their exact service search locally, see a competitor ranked above them, and book there. The practice owner knows something is wrong but has no way to tell what.

Raftwise is the fix. A professional website built for mobile performance, local SEO that targets the neighborhoods your patients actually come from, and a monthly report that shows you exactly how many new patients found you and through which channel.

What changes with Raftwise

Same practice. Same services. Different visibility.

Before Raftwise
  • Invisible on local searchPotential patients search 'dentist near me' or 'chiropractor in [neighborhood]' and your practice doesn't appear in the top results. The patients go to whoever does.
  • Website loads slowly on mobileMost local searches happen on mobile. A site that takes six seconds to load loses 53% of visitors before they read a single line. Google also penalizes slow sites in local rankings.
  • No idea what marketing is workingYou've tried Google Ads, a local directory listing, maybe a flyer drop. You have no data connecting any of it to actual bookings. Marketing becomes a guess.
  • Google Business Profile sitting idleAn unclaimed or neglected Google Business Profile hurts local rankings directly. Missing hours, no reviews responded to, no recent photos - Google treats it as a low-trust listing.
With Raftwise
  • Ranking for the searches that matterWe target the neighborhood keywords your patients actually type. 'Chiropractor Fulham', 'dentist open Saturday near me', 'best salon in [suburb]' - not generic national terms.
  • Fast mobile site, guaranteedSites we build pass Core Web Vitals. If performance drops below our threshold at any point, we rebuild at no charge. Speed is not a launch metric, it's an ongoing commitment.
  • Monthly report: new patients by sourceEach month you get a report showing how many new patients found you, which channel each came from, and which pages or listings drove the booking. No vanity metrics.
  • Google Business Profile managed for youWe update hours, post regularly, respond to reviews, and add photos. A well-managed profile surfaces in the Google Maps pack above organic results. That placement matters more than a page-one ranking.
In practice

A chiropractor in Austin had a five-year-old website and a Google Business Profile they hadn't touched since setup. Within six months of switching to Raftwise, they were ranking in the local pack for twelve neighborhood search terms they weren't appearing for at all. Their monthly report showed 31 new patients attributable to search, up from seven the previous period.

Why local search is different from general SEO

A dental practice in Chicago doesn't need to rank globally for "teeth whitening." It needs to rank in Lincoln Park, Wicker Park, and River North - the neighborhoods its patients commute from. That's a different problem. National SEO agencies optimize for volume. Local SEO optimizes for proximity, relevance, and trust signals that Google's local algorithm weighs specifically.

The Google Maps pack - the three listings that appear above organic results with a map - drives the majority of local search clicks for service businesses. Getting into that pack requires a combination of proximity, Google Business Profile completeness, citation consistency across directories, review velocity, and on-page signals that your site is geographically relevant. Ranking organically below the pack is useful. Ranking in the pack is transformative.

Answer engine optimization matters more every month. When a potential patient asks their phone "who is the best dentist near me," the answer comes from a structured data layer that combines Google Business Profile, your website's schema markup, and the way your content is written. Raftwise builds that layer in from the start.

What is included in every Raftwise plan

One flat rate. No module pricing, no upsells for things that should be standard.

  • 01

    Custom website built for mobile performance

    Not a template with your name swapped in. Built for your practice type, your services, and the search terms your patients use. Passes Core Web Vitals at launch and on an ongoing basis.
  • 02

    Local SEO and neighborhood keyword targeting

    We research which search terms your patients actually use and build your content and on-page signals around them. Suburb-level and city-level terms, not generic national phrases.
  • 03

    Google Business Profile management

    Weekly posts, photo updates, review responses, and ongoing completeness checks. A managed profile consistently outperforms a neglected one in the Maps pack, regardless of the site behind it.
  • 04

    Answer engine optimization

    Structured data and content formatting so your practice appears in AI search answers (Google AI Overviews, ChatGPT local search, Perplexity). Local practices that appear in AI answers early build a compounding advantage.
  • 05

    Monthly attribution reporting

    A plain-English report each month: how many new patients, which channel, which search terms drove them. You see the return on what you're paying for, not vanity metrics.
  • 06

    Hosting, maintenance, and updates included

    Security patches, plugin updates, uptime monitoring, and content changes are included. No separate hosting bill, no developer hourly rate for small updates.
  • 07

    You own the domain and the website

    Your domain is registered in your name. Your site files are yours. If you ever leave, you take everything with you. No hostage situations.

Why independent practices choose Raftwise

The four things that matter when you've already paid an agency that didn't deliver.

  • 01

    Built for your practice type, not your industry in general

    A dental practice page and a chiropractor page have different search intent, different patient objections, and different conversion paths. We build each to the specific practice type, not to a generic healthcare template.
  • 02

    You see the number of new patients each month

    Not sessions, not impressions. New patients - how many, where they came from, which search terms they used. If the number isn't growing, we tell you why and what we're changing.
  • 03

    No ranking guarantees. Honest about what SEO does

    We don't promise page-one rankings in 30 days. Nobody can. We do promise consistent execution of the signals Google's local algorithm weights, tracked monthly, with transparent reporting on what's moving.
  • 04

    Flat rate from $199 per month

    Website, SEO, Google Business Profile management, attribution reporting, hosting, and maintenance. No setup fee, no hidden charges, no module pricing. Billed yearly at $2,388.

Who Raftwise is not for

Two situations where we will tell you upfront that Raftwise is not the right fit.

Chains and franchises. Raftwise is built for independent practices that own their marketing decisions. Franchise systems have brand guidelines, national campaigns, and approval chains that require a different engagement model. If you are part of a franchise, we are not the right partner.

Practices looking for paid search management. Raftwise covers organic local search and Google Business Profile. It does not include Google Ads, Meta Ads, or any paid media management. If paid search is your primary acquisition channel, you need a different service. If you want organic search and paid search handled together, we can scope that as a custom project with a broader remit.

Common questions

Dentists, chiropractors, salons, spas, yoga studios, therapists, physiotherapists, accountants, plumbers, and veterinarians - any independent service business that relies on local search to attract new clients. We do not work with chains or franchises.
Most practices see measurable movement in Google Business Profile impressions within 60 to 90 days. Organic local ranking improvements typically show clearly by month four or five. We report on both monthly so you can see what is moving and when.
Yes. The domain is registered in your name. The site files are yours. If you cancel, you keep both. We do not hold your site hostage or charge a transfer fee.
New patient count by source (organic search, Google Maps, direct), which search terms drove the most traffic, how your Google Business Profile is performing, and a plain-English summary of what we changed that month and why.
Squarespace and Wix give you a template and hosting. Raftwise gives you a site built for local search performance, managed SEO, Google Business Profile management, and monthly attribution reporting. The site is one part of the package, not the product itself.
Flat rate from $199 per month, billed yearly at $2,388. No setup fee, no hidden charges, no upsells for things that should be standard. Full pricing is on the Raftwise site.

What clients say

Most clients stay.
Some say so on camera.

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Testimonial 1 of 16: Charles E.

Charles E.

Entrepreneur at Aggie Technologies

USA flagUSA

All of the sprints were completed on schedule and on budget. We highly recommend RaftLabs!

200+
engaging content modules
5000+
daily active users

01 / 16

Want to build something like Raftwise?

Tell us what's not working in your business. We'll find the real problem and tell you exactly what it would take to fix it.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.