Website Built With Gatsby Framework and Sanity Headless CMS Fuels Organic Traffic With PSEO
We migrated our website to the open-source CMS Sanity with Gatsby and Next.js, ensuring zero downtime. This upgrade boosted performance, enhanced programmatic SEO, and increased organic traffic while improving the user experience.
How We Migrated Our Website to Sanity for Scalable Programmatic SEO and Enhanced User Experience
We needed to scale our website to support a robust Programmatic SEO (pSEO) strategy, aiming to launch over 3,000 dynamically generated pages on day one while ensuring strong search rankings, an engaging user experience, and optimized Core Web Vitals scores. However, our existing Webflow site presented significant challenges: limited flexibility made custom design and programmatic changes difficult, scalability issues prevented efficient handling of high page volumes and dynamic content, and restricted plugin support hindered advanced SEO customization, automation, and performance optimization.
PlatformsWeb App
Duration12 weeks
IndustryMarketing Tech
Our approach centered on leveraging a stack designed for adaptability and seamless workflows, using a headless CMS to handle complex content structures with ease.
Partnership Goal
Before
- Poor site performance.
- Limited scalability for large page deployments.
- Content migration disrupted traffic.
- Slow load times hurt user experience and SEO.
- Content management required developer support.
- Rigid design made updates challenging.
After
- Lightning-fast page loads with SEO-friendly site structure.
- Instantly launched 3,000+ pages, boosting Programmatic SEO and traffic.
- Seamless migration of 12,000 visitors with zero downtime.
- Sub-second load times enhanced user experience and SEO.
- Non-technical users manage content effortlessly via a headless CMS.
- Full design flexibility enables easy updates and pixel-perfect precision.
- Built for scalability and future growth.
Team Formation
We set out to build our website with Programmatic SEO, aiming to boost visibility, improve search rankings, and ensure seamless scalability as traffic and content grow. In just under 12 weeks, from concept to full deployment, we completely transformed our approach. The first two weeks were focused on defining our goals, crafting the pSEO strategy, and designing the content architecture. Over the next three weeks, we developed responsive, SEO-friendly designs tailored for user engagement and optimized for static site generation. Between Weeks 6-10, we brought the vision to life, using Gatsby Framework to build the frontend and integrating Sanity CMS for an efficient headless CMS content management system. In the final stretch, we rigorously tested performance and successfully migrated our existing content. This project was a true team effort, bringing together our design, development, content, and SEO experts to create a high-performing, scalable website prepared for the future with server-side rendering and SEO optimization using Next.js.
downtime migration moved 12K visitors without traffic loss
uptime on Vercel
pages launched, driving pSEO and traffic growth
downtime migration moved 12K visitors without traffic loss
uptime on Vercel
Our Partnership
We opted for a robust headless CMS architecture, combining Sanity CMS Development for content management and the Gatsby Framework for the frontend, to build a high-performing, scalable website. With Gatsby’s static site generation, our developers rapidly deployed thousands of pages, optimizing performance and supporting our Programmatic SEO strategy. To further boost visibility, we integrated SEO with Next.js, leveraging its server-side rendering and incremental static regeneration features to deliver lightning-fast page loads and SEO-friendly site structures.
Sanity’s open-source CMS capabilities allowed us to programmatically generate content and manage it with ease. Its developer-first approach ensured pixel-perfect design and complete flexibility, enabling our team to tailor every element, from metadata for better SEO to structured content delivery. As our projects grow, this setup handles increasing traffic and content seamlessly, with the CMS scaling independently from the frontend.
We also benefit from the security of a decoupled architecture, keeping the frontend isolated from potential CMS vulnerabilities. Sanity’s scalability supports everything from small blogs to complex web applications within a single studio. By delivering content through APIs, we’ve ensured lightning-fast performance, reduced server strain, and created a future-proof website ready to evolve with our business.
Seamless Migration
We successfully migrated 12,000 monthly visitors with zero downtime, ensuring a seamless transition and uninterrupted user experience throughout the process.
Top Google PageSpeed Metrics
We optimized the website to score high on Google PageSpeed Insights, ensuring fast load times, smooth navigation, and improved Core Web Vitals. This resulted in a superior user experience across desktops, tablets, and smartphones, boosting SEO rankings and overall site performance.
Structured Project Workflow
We created a staging environment for reviewing changes before they go live. The team can test updates, fix issues, and ensure everything works perfectly. With one click, approved changes go live. Even non-technical team members can manage this process efficiently.
Staging Environment for Easy Updates
We set up a staging environment where changes can be reviewed before going live. This allows the team to check updates, fix issues, and ensure everything looks perfect. Once approved, the changes can be pushed to the live website with just a click. Even team members without technical skills can manage this process easily, making website updates faster, safer, and more efficient.
Scalable Content Management with Sanity
Our system supports 3,000+ pages, 300 CDN requests, 966.4 MB of assets, and 30.1k API requests. With 75.5 GB bandwidth and 679 backend documents, it ensures fast, scalable, and reliable content delivery, even under high demand.
What happened next
By transitioning to a Gatsby JS and Sanity-based headless CMS, we delivered a website that far exceeded our expectations. The platform's scalability supports thousands of pages without performance issues, ensuring seamless future growth. With full control over both design and content, the system is adaptable to the evolving needs of the business.
Our team achieved sub-second load times across all pages, significantly boosting both user experience and SEO performance. The flexibility of the system allows non-technical users to easily manage and programmatically generate content, streamlining workflows. The project was completed in under 12 weeks, showcasing our ability to execute complex solutions quickly.
SEO optimization, coupled with high-performance architecture, provides a strong foundation for sustained organic traffic growth. This project exemplifies the power of combining a headless CMS with modern frontend technologies like static site generation and server-side rendering, creating an SEO-friendly, future-ready platform that supports our programmatic SEO strategy for long-term success.
