Generative AI Consulting Services

Generative AI is real. So is the failure rate on generative AI projects -- typically caused by unclear use cases, wrong model choices, or production systems that do not hold up outside a demo environment. We help product and engineering leaders identify which generative AI applications are worth building, select the right models and architecture, and design the production system before anyone starts writing prompts.

  • Use case assessment -- which generative AI applications justify the investment
  • Model selection across GPT-4o, Claude, Gemini, Llama, and open-source options
  • RAG, fine-tuning, and agent architecture design for your specific requirements
  • Production readiness review for AI systems already in development
See our work

Recent outcomes

Voice AI · Research

Text-based interviews converted to automated phone calls

6× deeper insights

AI Automation · Ops

Manual invoice OCR across 40+ gas stations

20k+ txns day one

Loyalty · Retail

SuperValu & Centra loyalty platform with receipt validation

1,062 users in 4 weeks

SaaS · Logistics

Multi-carrier shipping hub for Indonesian eCommerce

2,000+ shipments yr 1
4.9 / 5 on ClutchSee all work

RaftLabs provides generative AI consulting for product teams and engineering leaders evaluating or building with LLMs. We cover use case assessment and prioritization, model selection (GPT-4o, Claude, Gemini, Llama), RAG pipeline architecture, multi-agent system design, fine-tuning strategy, production readiness review, and AI governance frameworks. Most engagements run 1 to 6 weeks at a fixed cost. We help teams build the right thing and avoid the failure modes that kill most generative AI projects.

Trusted by

Vodafone
Aldi
Nike
Microsoft
Heineken
Cisco
Calorgas
Energia Rewards
GE
Bank of America
T-Mobile
Valero
Techstars
East Ventures

Most generative AI projects fail on the production side

The demo is easy. A GPT-4 API call with a well-crafted prompt produces impressive output in an afternoon. The production system -- consistent, evaluated, cost-managed, and monitored -- takes months to get right.

Most generative AI consulting failures happen because teams skip the architecture work and go straight to prompting. The result: impressive demos, unreliable production systems, and engineering time spent firefighting instead of building.

Scope

What we cover

Use case assessment and prioritisation

Structured evaluation of your proposed generative AI use cases against four dimensions: value (which specific business metric improves, by how much, over what timeframe?), feasibility (does your data quality, volume, and access support the use case?), risk (what are the failure modes -- hallucination consequences, bias exposure, regulatory liability -- and how severe are they?), and effort (build complexity, data preparation, evaluation infrastructure, and ongoing maintenance cost). Most assessments reveal 1-2 use cases with clear ROI and low risk worth building in the next quarter, 2-3 use cases worth building once data or model quality improves, and several that don't survive honest feasibility analysis. We've assessed use cases across finance, healthcare, logistics, and professional services -- the patterns of which AI use cases actually pay off in production vs. which sound compelling in demos are consistent enough to predict with confidence.

Model selection and evaluation

Comparative evaluation of frontier models (GPT-4o, GPT-4o mini, Claude Opus/Sonnet/Haiku, Gemini 1.5 Pro/Flash) and open-source models (Llama 3.3, Mistral, Qwen 2.5) against your specific use case requirements: output quality on a sample of your actual inputs, latency at your expected request volume, and total cost per query including input and output tokens at your usage pattern. Token cost modelling at your projected monthly volume reveals that the difference between GPT-4o and GPT-4o mini is often $2,000-20,000/month at production scale. Hosted API vs. self-hosted open-source analysis covers inference infrastructure cost (GPU instances on AWS or GCP), operational overhead, and data privacy implications of routing data through a third-party API. The recommendation includes the primary model, the fallback model for availability events, and the conditions under which a cheaper or faster model is acceptable for specific query categories.

Latency budget analysis breaks the total p95 response time into model inference (typically 500ms-4s depending on model and token count), retrieval (50-200ms for a well-indexed vector search), and application overhead, so you know before building which parts of the pipeline need optimisation. Prompt caching evaluation quantifies the cost savings available on high-repetition system prompts -- Claude's prompt caching reduces input token cost by 90% on cache hits for prompts over 1024 tokens. Model routing strategies (sending classification queries to GPT-4o mini and complex reasoning to GPT-4o) are costed and tested against your actual query distribution rather than assumed to work uniformly.

RAG and knowledge system design

Architecture design for retrieval-augmented generation systems before you build them -- because the document processing pipeline, chunking strategy, embedding model selection, vector database choice, and retrieval logic are all decisions that are expensive to change once data is ingested and production queries are running. We design the full RAG architecture: document ingestion and preprocessing (PDF parsing, HTML cleaning, table extraction), chunking strategy (fixed-size vs. semantic vs. structural), embedding model selection (OpenAI ada-002 vs. Cohere vs. open-source BGE), vector database (Pinecone for managed simplicity, Weaviate for multi-modal, pgvector for Postgres-first stacks), retrieval strategy (pure semantic vs. hybrid BM25 + vector vs. re-ranked), and context window assembly. We also design the evaluation framework for retrieval quality -- separate from generation quality -- because most enterprise RAG systems fail because they retrieve the wrong context, not because the model generates a poor response given good context.

Agent and multi-agent architecture

Architecture design for AI agent systems that need to plan, use tools, and execute multi-step tasks autonomously: which tools to expose and how to define them to minimize hallucinated tool inputs, memory architecture (short-term in-context vs. long-term vector memory vs. structured key-value stores), state management via LangGraph or a custom state machine, and orchestration patterns for multi-agent systems where specialist agents handle subproblems. Failure mode analysis is the most valuable part: agents that loop (keep retrying a failing tool call), agents that hallucinate tool arguments (call an API with an invalid parameter), agents that produce unsafe actions (send an email or modify a database when not authorized), and agents that exceed context limits and lose coherence. Each failure mode requires a specific guardrail designed before deployment. The consulting output is an architecture document your engineering team can build from, not a general recommendation to "use LangChain."

Production readiness review

Structured assessment of an AI system already in development against the requirements it needs to meet in production. We evaluate: the evaluation framework (does a test dataset exist? does it cover the edge cases that will occur in production?), latency and cost benchmarks at realistic traffic volumes (not single-request benchmarks), hallucination handling and output validation logic, error state handling and graceful degradation when the model API is unavailable or returns malformed output, monitoring and logging completeness (can you debug a production failure in under 30 minutes?), and data privacy compliance (is sensitive data being sent to a third-party API that wasn't scoped in your data processing agreements?). The output is a prioritised fix list with severity ratings -- not a general critique of the architecture, but a specific set of issues to address before the launch date, ordered by the probability and consequence of each failing in production.

AI governance and evaluation framework

Design of the repeatable processes that let you update AI systems -- new model versions, prompt changes, RAG pipeline improvements -- without releasing quality regressions. Golden test sets built from your actual production examples, covering the distribution of query types, edge cases, and high-stakes scenarios specific to your domain. Automated evaluation pipelines that run the test set against every code or prompt change in CI/CD, catching regressions before they reach users. LLM-as-judge evaluation for subjective quality criteria that don't have a ground truth answer. Human review sampling processes for the cases automated evaluation can't reliably score. Governance policies covering which AI outputs require human review before action, which data categories can be sent to which model providers, and how user feedback is captured and routed into the improvement cycle. The governance infrastructure that lets your team ship AI improvements with confidence rather than dread.

RAGAS (Retrieval-Augmented Generation Assessment) provides structured metrics for RAG pipelines: faithfulness (does the answer contain only claims supported by the retrieved context?), answer relevancy, context precision, and context recall -- each producing a numeric score that can gate a CI/CD deployment. For generative tasks without a ground truth answer, LLM-as-judge prompts score outputs on defined rubrics (accuracy, tone, completeness, safety) and produce scores that correlate with human evaluators at 80-90% agreement when the rubric is well-designed. Output guardrails (Guardrails AI, custom prompt validators) intercept responses before delivery to enforce content policies, PII redaction, and output schema compliance. Fine-tuning evaluation -- when LoRA or QLoRA fine-tuning is used to adapt a base model -- requires a separate held-out evaluation set that was not seen during supervised fine-tuning, scored against the base model on the same benchmark to confirm the fine-tuned model improves the target task without degrading general instruction-following.

Tell us what you are trying to build or evaluate.

Use case, current state, and the decision you need clarity on. We will structure the right consulting engagement.

Frequently asked questions

Generative AI consulting covers the strategic and architectural decisions that determine whether a generative AI project succeeds or fails -- use case selection, model choice, architecture design (RAG vs. fine-tuning vs. prompt engineering), evaluation framework, cost modelling, and production requirements. It is the work that prevents teams from building impressive demos that fall apart in production, or spending development budget on use cases that don't justify the investment.

Worth pursuing: use cases with high-volume, repetitive text generation (document drafting, email composition, support response suggestion) where current manual effort is measurable. Use cases where AI-generated content can be reviewed before use (draft, not final output). Use cases where the cost of wrong answers is acceptable and reviewable. Not worth pursuing: use cases where accuracy is 100% required and AI errors have serious consequences without review. Use cases where the underlying data does not support the use case. Use cases where simpler rule-based systems would work.

Prompt engineering (system prompts, few-shot examples): try this first for any use case. It requires no training data, deploys immediately, and works well for a wider range of tasks than expected. RAG (retrieval-augmented generation): when you need the model to answer questions about your specific documents, knowledge base, or product data that the base model does not know. Fine-tuning: when you need consistent output format or style that prompt engineering cannot reliably achieve, and you have hundreds to thousands of high-quality examples. Most production use cases use RAG for knowledge grounding and prompt engineering for format control.

Production readiness for generative AI requires: an evaluation framework (automated tests on representative inputs with pass/fail criteria, not just manual review), latency and cost benchmarks under expected load, hallucination detection for high-stakes outputs, graceful degradation when the model returns low-confidence or out-of-scope responses, and a feedback loop for capturing failures in production. Systems that pass demos but lack evaluation frameworks are not production-ready.

A focused use case assessment for a single application takes 1--2 weeks. A broader generative AI strategy engagement covering multiple use cases, architecture design, model selection, and build roadmap takes 3--6 weeks. For teams with an AI system already in development, a production readiness review takes 1--2 weeks and typically surfaces 5--10 specific issues to address before launch.

A focused use case assessment for a single application runs $6,000 to $15,000. A broader AI strategy engagement with multiple use cases and architecture design runs $15,000 to $40,000. A production readiness review for an existing AI system runs $8,000 to $20,000. All engagements are fixed-price with a defined scope and deliverable.

Work with us

Tell us what you need. We'll tell you what it would take.

We scope Generative AI Consulting Services in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.