AI for Retail Businesses

AI for retail businesses that moves the metric you name.

Over-stocked on items that don't sell, under-stocked on items that do, and sending the same promotion to every customer regardless of purchase history: these are the margin problems AI addresses in retail. The data to fix them is already in your transaction history and customer records.
We build AI systems for retail: personalised product recommendations, demand forecasting and inventory optimisation, dynamic pricing models, customer churn prediction, visual search, sentiment analysis from reviews, store traffic analytics, and loss prevention. Each system is scoped against your data and a specific revenue or cost target.

  • Product recommendations trained on your transaction data that increase basket size and repeat purchases

  • Demand forecasts at the SKU and location level that reduce both overstock costs and lost sales

  • Churn prediction models that identify at-risk customers before they stop buying

  • Dynamic pricing models that respond to demand signals, competitor pricing, and inventory levels

Recent outcomes

Food order management · Gula (ID)

50+ restaurants in the first month

Built a multi-platform food order management system consolidating GrabFood, GoFood, and ShopeeFood for a fast-scaling F&B operator.

Mobile POS · FinTech operator

~25% sales lift for merchants

Shipped a mobile point-of-sale app that lifted sales for merchants in previously cash-only areas.

Receipt OCR loyalty · Retail chain

1,062 users in 4 weeks

Built an AI receipt-validation loyalty platform for a supermarket chain, live to shoppers within weeks.

4.9
on Clutch
See our work

The problem

Sound familiar?

  • Are your promotions going to your entire customer base because you don't have a reliable way to identify who actually needs an incentive to buy?

  • Are you carrying stock based on last year's sales patterns while demand signals are shifting in real time?

Short answer

RaftLabs builds AI for retail businesses across the US, UK, Europe, Canada, GCC, South Africa, and Southeast Asia: product recommendations, demand forecasting, dynamic pricing, and churn prediction. Basket size lifts 5-20% when personalisation replaces static logic. Fixed price after a 1-week discovery phase.

Key takeaways

  • RaftLabs builds retail AI for clients in the US, UK, Europe, Canada, GCC, South Africa, and Southeast Asia covering product recommendations, demand forecasting, dynamic pricing, and churn prediction.
  • Basket size lifts 5-20% when personalisation replaces static featured-product logic.
  • A focused single-model system such as a recommendation engine or churn prediction model typically costs $30,000 to $80,000.
  • A broader retail AI platform covering demand forecasting, personalisation, and dynamic pricing is typically $80,000 to $200,000.
  • Every project is quoted at a fixed price after a 1-week discovery phase; price does not change unless scope changes.
  • One food-ordering client onboarded 50+ restaurants in the first month after launch.

Trusted by

Vodafone logo
Aldi logo
Nike logo
Microsoft logo
Heineken logo
Cisco logo
Calorgas logo
Energia Rewards logo
GE logo
Bank of America logo
T-Mobile logo
Valero logo
Techstars logo
East Ventures logo
TuneClub logo

The featured-products shelf that showed everyone the same thing.

An online store used to merchandise one way: pick a handful of bestsellers, pin them to the homepage, and show that same shelf to every visitor, regardless of what they had bought before.

Now a recommendation engine reads each customer's transaction history and returns a ranked, personalised set: next product, cross-sell, replenishment timing. The static bestseller shelf becomes a per-customer shelf, and basket size lifts from the second week.

The widget on the page is the least interesting part. The model underneath it, trained on your own transaction data and re-ranked against margin and inventory, is the product.

Retail margin improvements that live in your transaction data

The data most retailers need to improve personalisation, reduce inventory waste, and retain customers already exists: transaction history, customer records, product catalogue, and store operations data. The gap is between collecting this data and using it in decisions. AI closes that gap.

According to McKinsey's 2023 retail AI analysis, US retailers that adopted AI saw a 15% average increase in market share compared to non-adopting peers. For retail operators, that gap is compounding each year as personalisation, forecasting, and pricing move from competitive advantage to table stakes.

RaftLabs has shipped 100+ products since 2015 for clients including Vodafone, T-Mobile, Aldi, Nike, Cisco, and Lockheed Martin, with a track record spanning AI, SaaS, mobile, and automation across retail, fintech, logistics, and hospitality. One team scopes the system, builds it, integrates it into your storefront, CRM, or ERP, and hands it over.

Proof

100+
software products shipped since 2015, including retail AI and commerce systems
RaftLabs delivery record
4.9/5
average client rating across delivered projects
Clutch, verified reviews
Integrated
AI that connects to your storefront, CRM, or ERP, not a standalone bolt-on
Every retail AI build

Retail AI pays off when the data already exists and the metric is specific.

Everything on the left should already be true for your operation. Even one thing on the right, and an off-the-shelf tool is the smarter first step.

A fit
01

You already capture transaction history and customer records, the raw material every model here is trained on.

02

Enough sales volume that personalisation, forecasting, or pricing moves a real revenue or cost number.

03

A specific retail metric you want to move: basket size, inventory turnover, churn, or shrinkage, plus budget for a build from $30,000.

Not a fit
  • Little or no clean transaction history for a model to learn from.
  • You want an off-the-shelf tool rather than a system built and integrated against your own data.
  • No single metric in mind yet, so there is nothing to scope the model against.

What we build

Retail AI systems we build

  • 01
    Product recommendation engines
    Recommendation models trained on your transaction history using a hybrid approach, re-ranked against business objectives like margin and inventory clearance. Per customer, the system produces next-product, cross-sell, upsell, and replenishment-timing recommendations, returned in under 50ms p99 and A/B tested against a static bestseller baseline. A 5-20% basket size lift is typical when personalisation replaces static featured-product logic. Built on collaborative filtering, served through a REST API.
  • 02
    Demand forecasting and inventory optimisation
    SKU-level and location-level demand forecasts trained on your sales history, promotional calendars, and external signals like weather and local events, with an ensemble weighted per SKU because different model types win on different SKU profiles. Promotional lift is learned per promotion type and category, and output is a point estimate plus prediction intervals per SKU per location, feeding reorder points and order quantities via API. The ensemble draws on LightGBM, Prophet, and LSTM.
  • 03
    Dynamic pricing models
    Dynamic pricing models optimise revenue or margin within rules you define, rather than replacing pricing judgment with an opaque algorithm. Price floors, ceilings, and change-frequency rules constrain every recommendation, the model learns price elasticity per product or category from your transaction history, and every recommendation is logged with its primary driver so merchandisers can understand and override.
  • 04
    Customer churn prediction
    Churn prediction for retail differs from subscription churn because there is no cancellation event, customers simply stop buying. A classifier learns the patterns that precede departure: recency, declining frequency, shrinking baskets, and promotional-only purchasing, with each score explained so the primary churn driver shapes the intervention. Thresholds are calibrated to intervention ROI, not raw prediction accuracy. Built on LightGBM with SHAP for per-score explanations.
  • 05
    Visual search and AI product discovery
    Computer vision models that let customers find products by image: upload a photo of an item they have seen and the system returns the closest matches in your catalogue, supporting combined queries like "find this style but in green" with results in under 100ms. It plugs into your storefront, app, or in-store kiosk, and query images are not stored unless you opt in. Built on CLIP, served through a REST API.
  • 06
    Sentiment analysis and review intelligence
    Models that process reviews, support tickets, and social mentions at scale into structured sentiment intelligence: which products, locations, and attributes drive complaints, and which themes are trending. Aspect-based analysis extracts separate signals per attribute, so a sizing issue routes to buying while a delivery issue routes to fulfilment, and topic modelling surfaces emerging complaint clusters 2-3 weeks before aggregate ratings move, all linked back to the verbatim reviews. NLP pipelines read from Trustpilot, Bazaarvoice, Yotpo, and Zendesk.

Which retail metric do you want AI to move?

Basket size, repurchase rate, inventory turnover, or shrinkage: tell us the number and we will tell you which AI system addresses it and what it costs to build.

How it works

From scope to shipped

Every project follows the same four phases. Scope is locked and price is fixed before development starts.

  1. Week 1
    01

    Discovery and scope

    We map your transaction data, customer records, and the specific retail metric you need to move. You leave week 1 with a written scope document and a fixed-price quote. No development starts without your sign-off.

  2. Weeks 2-3
    02

    Data audit and model design

    We audit your data quality, identify gaps, and design the model architecture before writing production code. Decisions made here cost ten times less than the same decisions made in week 8.

  3. Weeks 4-12
    03

    Build, integrate, and QA

    Working models at a staging endpoint by the end of sprint one. Bi-weekly demos. QA runs in parallel with every sprint, not as a phase at the end. Integration with your storefront, CRM, or ERP is part of the scope, not an afterthought.

  4. Weeks 12+
    04

    Launch and post-launch support

    Production deployment with monitoring activated on launch day. 8 weeks of post-launch support included in every project so you have time to observe model performance in production before you are on your own.

What clients say

What our clients say

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Grady Lakshmono
Grady Lakshmono
Indonesia flagIndonesia
Co-Founder, Gula (acquired by Runchise)

RaftLabs elevated my ideas and brought them to life when everything seemed impossible.

01 / 02

Where you land in that range depends on scope, not negotiation:

Focused single-model system, $30,000-$80,000
A product recommendation engine or churn prediction model, scoped, built, and integrated against your transaction data.
Broader retail AI platform, $80,000-$200,000
Demand forecasting, personalisation, and dynamic pricing covered in one platform.

What it costs

Retail AI systems, starting at $30,000.

A 1-week discovery phase maps your data and the exact model being built, then a firm quote that does not change unless scope changes.

Starts at $30,000

Priced after a 1-week discovery phase that maps your data and the model being built. 8 weeks of post-launch support included, and most retailers start with one model before adding the next.

Most retailers start with a single model, prove it against a metric, then fund the next one from what it saves or earns.

No hourly billing

We scope the work, calculate the cost, and lock it in writing before any development starts. No hourly billing. A scope change is a priced change request, agreed before work begins, never absorbed into the project.

Senior team, compliance built in

The engineers who scope your problem in week 1 are the ones who ship in week 12, no offshore handoff. GDPR, PCI DSS, and data residency are scoped in week 1, not retrofitted before launch. We have shipped GDPR-compliant retail AI for European markets and PCI-compliant integrations for US retailers.

Stay on topic

More on retail & ecommerce

Frequently asked questions

A product recommendation engine analyses patterns in your transaction data to predict what a customer is likely to buy next. The core technique is collaborative filtering: customers with similar purchase histories tend to buy similar things, so the model uses the behaviour of similar customers to predict what the current customer will want. This is combined with content-based filtering, which recommends products similar to what the customer has already bought, and popularity signals, which ensure new or high-margin items get appropriate exposure. The model is trained on your historical transaction data: what customers bought, when, in what combination. It is updated on a schedule as new transactions come in. The output is a ranked list of recommended products for each customer, personalised rather than the same list for everyone. For online retail, this feeds the recommendation widget. For email marketing, it personalises the product selection in each send. For store operations, it informs product placement and cross-merchandising decisions. Recommendation engines typically lift basket size by 5-20% when personalisation replaces static featured-product logic.

Demand forecasting at the SKU and location level means predicting how much of each specific product will sell at each specific store or fulfilment location over a given time horizon. This is distinct from aggregate category forecasting, which is what most retailers have. SKU-location forecasting is harder because it requires the model to handle long tails of slow-moving SKUs, highly seasonal items with sparse history, and local demand differences that aggregate models smooth over. We use ensemble models that combine historical sales data with external signals: promotional calendars (planned promotions inflate demand and the model needs to account for them), local events, weather where relevant, and competitor pricing signals where available. Output is a daily or weekly forecast per SKU per location with confidence intervals. This feeds directly into your replenishment logic and purchasing decisions, replacing the spreadsheet-based forecasts that most retailers still rely on.

Customer churn prediction for retail works differently from subscription churn because customers don't formally cancel. Instead, they simply stop buying. The model learns to identify the behavioural signals that precede churn: declining purchase frequency, reducing basket size, last purchase recency crossing a threshold, shift from full-price to only promotional buying, and reduction in category breadth. These signals are combined with customer characteristics and segment membership to produce a churn probability score for each customer. Customers above a threshold score enter a retention workflow: a targeted offer, a personalised outreach, or a winback sequence, depending on the customer's value tier and the predicted reason for churn. The key design decision is the intervention threshold: if you intervene with too many customers, you discount customers who would have bought at full price anyway. We tune this threshold against your customer value distribution and promotion cost structure during build.

AI loss prevention in retail typically combines two capabilities. The first is transaction pattern analysis: the model analyses POS transaction data for patterns associated with employee theft or sweethearting, such as excessive voids, high refund rates on specific registers or shifts, transactions below average basket value on specific items, and timing anomalies. This runs on your existing transaction data with no additional hardware. The second capability is computer vision analysis of store camera footage: the model detects specific behaviours such as products being concealed, self-checkout anomalies, and high-traffic area patterns. This requires access to your camera feed and runs locally or via a secure cloud pipeline depending on your infrastructure. Most retail loss prevention AI implementations start with transaction analysis because it uses data you already have and delivers measurable results quickly. We assess which approach fits your data and operational setup during discovery.

Cost depends on the scope of the system and the state of your data. A focused single-model system such as a product recommendation engine or a churn prediction model typically runs between $30,000 and $80,000. A broader retail AI platform covering demand forecasting, personalisation, and dynamic pricing is typically $80,000 to $200,000. We provide a fixed-price quote after a 1-week discovery phase that maps your data, the specific model being built, and the integration work required. Price is locked before development starts and does not change unless the scope changes.

Yes. We sign mutual NDAs before any discovery conversation that involves sharing proprietary transaction data, pricing logic, or customer data structures. We have signed NDAs with clients in the US, UK, Europe, Canada, GCC, South Africa, and Southeast Asia. If your legal team has a standard NDA template, we will work from that. Our standard NDA covers transaction data, model architecture, and any business logic shared during the engagement.

Work with us

Tell us what you need. We'll tell you what it would take.

We scope AI for Retail Businesses in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.