"RaftLabs elevated my ideas and brought them to life when everything seemed impossible."
Grady Lakshmono
Co-Founder, Gula (acquired by Runchise)
Ecommerce Automation Services
Ecommerce automation services that remove manual work from your operations
Most e-commerce operations run on a stack of tools that don't talk to each other. Orders land in one system, inventory lives in another, returns are handled manually, and pricing decisions happen in a spreadsheet. The team fills the gaps. As order volume grows, so does headcount, not because the work is complex, but because nobody has automated it.
At RaftLabs, we fix the operational drag inside e-commerce businesses. Order processing, inventory sync, returns handling, abandoned cart recovery, supplier reorders, review requests, pricing automation, and shipping notifications, all the routine work that should run without anyone triggering it. We've built e-commerce automation across direct-to-consumer brands, multi-channel retailers, and marketplace sellers.
A focused first workflow ships to validate the change, then the platform grows from there.
Order processing and fulfilment routing automated from payment to dispatch, no manual handoffs
Inventory synced in real time across every channel you sell on
Abandoned cart, review request, and shipping notification sequences running without anyone managing them
Supplier reorder triggers and returns processing handled automatically
Bring the problem, the current workflow, or the existing code. We reply with a practical next step within one business day.
Trusted by
The brief
Start with what is not working.
Good software decisions begin with the constraint, not a list of features or a preferred technology.
01
Is your team manually processing orders, updating stock counts, or chasing suppliers because your systems don't connect?
02
Are you losing revenue to abandoned carts, stockouts, or slow fulfilment because no one automated the gap between your tools?
Plain answer
RaftLabs builds e-commerce automation software for DTC brands and retailers across the US, UK, Europe, Canada, and the UAE. A typical build covers order routing, inventory sync, abandoned cart recovery, and supplier reorders.
What to remember
- RaftLabs builds e-commerce automation for DTC brands, multi-channel retailers, and marketplace sellers across the US, UK, Europe, Canada, and the UAE.
- A typical build covers order routing, inventory sync, abandoned cart recovery, returns processing, and supplier reorders.
- A B2B food ordering platform we built routes orders across sales channels with 0% order errors since launch.
- Automating referral tracking and reward fulfilment for a viral marketing platform achieved a 2.5x conversion rate for active campaigns.
- Integrations include Shopify, Amazon, WooCommerce, Klaviyo, EasyPost, ShipBob, and other major e-commerce platforms.
The order came in three places. Someone keyed it into a fourth.
An order lands on your Shopify store. The same SKU sells on Amazon an hour later. Inventory lives in a spreadsheet nobody has updated since Tuesday. So you oversell, someone apologises, and a person on your team spends the afternoon reconciling numbers between four tools that were supposed to talk to each other.
As volume grows, that afternoon becomes a full-time job. Then two. The work never got more complex. It just never got automated.
Nobody should be paid to copy an order from one screen into another.
Where e-commerce businesses lose margin to manual process
As order volume grows, the manual work doesn't shrink, it multiplies. More orders mean more manual processing. More channels mean more inventory reconciliation. More customers mean more support tickets, more returns, more review requests that nobody sent. The team grows to handle it, which compresses margin.
The fix is not more headcount. It's closing the gaps between your systems so the routine work happens automatically. We build the automation layer that connects your order management, inventory, suppliers, fulfilment, and customer communication into one workflow. For most e-commerce operations, the bottleneck is not technology, it's the absence of an integration layer connecting the tools that already exist in the stack.
We've built e-commerce automation across direct-to-consumer brands, multi-channel retailers, and marketplace sellers. A B2B food ordering platform we built now routes orders across channels with 0% order errors, and a referral marketing platform we built drove a 2.5x conversion rate for active campaigns. RaftLabs is rated 4.9/5 by clients on Clutch.
Proof
- order errors on a B2B food ordering platform routing orders across channels
- 0%
- RaftLabs, B2B food ordering platform
- conversion rate lift from a referral marketing platform we built
- 2.5x
- RaftLabs, GrowViral
- average client rating across delivered projects
- 4.9/5
- Clutch, verified reviews
This pays off once manual work is actually costing you.
Everything on the left should already be true for your operation. Even one thing on the right, and automation isn't the right spend for where you are yet.
A fit
You sell across more than one channel, your own store plus marketplaces or wholesale, and stock lives in more than one place.
Order volume is growing, and headcount is growing with it just to keep up with routine processing.
The tools already exist in your stack; what's missing is the layer that connects them.
Not a fit
Pre-launch or very low volume, where manual processing still costs less than automating it.
A single channel with a handful of orders a day that one person handles comfortably.
Shopping for the cheapest off-the-shelf plugin rather than a system scoped to your operation.
What we build
The automation layer that connects the tools you already run.
Order capture to dispatch, inventory to suppliers, checkout to review request, all the routine work running without anyone triggering it.
Order processing and fulfilment routing
Orders from every sales channel, Shopify, Amazon, eBay, and B2B order capture, land in one unified order management layer with normalised data. They route to the optimal warehouse or 3PL based on proximity, stock, and cost, with EasyPost or Shippo rate shopping. The full order-to-dispatch cycle runs without a single manual handoff.
Inventory sync across channels
Inventory sync establishes a single source of truth, your Shopify store, ERP, or 3PL, and pushes real-time updates to every connected channel whenever stock changes, with a polling fallback and oversell buffer. Safety-stock thresholds trigger reorder alerts per SKU, and discrepancy alerts flag when channel totals drift from the source of truth.
Returns and refunds processing
Returns automation removes the manual steps in the return lifecycle while preserving human review for exceptions. Customers request a return through a self-service portal, receive a pre-paid label automatically, and get their Stripe or PayPal refund once the warehouse logs a passing inspection, with damaged and high-value items routed to manual review.
Abandoned cart recovery
A precision-timed recovery sequence runs from the moment a checkout is left incomplete. It adds SMS as a second channel for opted-in customers through Klaviyo, Omnisend, or your own ESP. The sequence stops the moment the customer buys, with built-in A/B testing to improve recovery rate over time.
Supplier reorders and pricing rules
Supplier reorder automation calculates reorder points per SKU from stock level, sales velocity, and lead time, then raises a purchase order, via EDI, email, or supplier portal API, before you run out. Pricing rules keep every channel current: margin floors, scheduled promotions that revert automatically, and bundle prices that update when component prices change.
Review requests and shipping notifications
Post-purchase communication runs entirely from order-status events, with one branded tracking page through AfterShip or EasyPost regardless of carrier. Review requests go out 3 to 5 days post-delivery and are suppressed for orders with an open support ticket, and a satisfaction check routes unhappy customers to support instead of a public review platform.
What changes when each workflow is automated
Manual today vs automated
| Manual today | Automated | |
|---|---|---|
| Orders | Someone consolidates orders from your website, marketplaces, and wholesale by hand before they reach fulfilment. | Every channel lands in one order layer with normalised data and routes to the right warehouse automatically. |
| Inventory | Stock lives in a spreadsheet; across three channels, overselling is a question of when, not if. | One source of truth pushes real-time updates to every channel, with a safety-stock buffer against oversell. |
| Returns | Every return handled by hand, from label to refund. | In-policy returns refund automatically; damaged and high-value items route to a person for review. |
| Pricing | Promo prices set and reverted by hand, often left live past the deadline. | Margin floors, scheduled promotions that revert on their own, and bundle prices that follow component costs. |
| Marketing | Cart, review, and shipping messages sent ad hoc or not at all. | Event-triggered sequences run on their own and stop the moment the customer buys. |
E-commerce automation by industry
Retail Software, inventory management, POS, loyalty, and omnichannel retail operations
Digital Commerce Development, e-commerce platform development
AI for E-commerce, personalised recommendations, dynamic pricing, fraud detection
Which manual process is compressing your margin most right now?
We'll map your current order-to-delivery workflow and show you exactly where automation will recover the most time and money.
How it works
From scope to shipped
Every e-commerce automation project follows the same four phases. Scope is locked and price is fixed before development starts.
- Phase 101
Audit and scope
We map your current tool stack, order volumes, manual touchpoints, and the specific gaps costing you time and money. You leave the first phase with a written scope document and a fixed-price quote. No development starts without your sign-off.
- Phase 202
Design and integration plan
We document every API connection, data mapping, and exception-handling rule before writing production code. Decisions made in design cost far less to change than the same decisions made late in the build. The integration spec is locked before the build starts.
- Phase 303
Build, connect, and QA
Working automation in a staging environment early, with regular demos for your team. QA runs in parallel using real order data, not synthetic test cases.
- Phase 404
Launch and post-launch support
Production deployment with monitoring and alerting active on launch day. Post-launch support is included in every project. Exception alerts route to your team; we fix anything that deviates from the scoped behaviour.
Pitfalls we plan around
E-commerce automation fails in predictable ways. We design for these before they cost you an oversell or a bad refund.
- Sync lag and oversell
- Marketplace APIs update on their own clocks, so a naive sync oversells during the gap. We add a polling fallback and an oversell buffer per SKU, and alert when channel totals drift from the source of truth.
- Marketplace rate limits
- Amazon SP-API and eBay throttle aggressively. We queue and batch updates so a busy sales hour does not stall the pipeline or trip a suspension.
- Returns fraud and exceptions
- Auto-refunding everything invites abuse. Damaged, high-value, and out-of-policy returns route to a person; only clean, in-window returns refund on their own.
- Promo race conditions
- Two overlapping rules can price a product below its margin floor. We enforce a floor that overrides every promotion and log every price change for audit.
- SKU mapping drift
- One SKU maps to a different identifier on every channel. We keep a single mapping layer so a rename on one platform does not silently break inventory everywhere else.
What clients say
What our clients say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.
Testimonial 1 of 1: Grady Lakshmono
Proof
Case studies
Gula: B2B food ordering platform with 0% order errors
GrowViral: referral platform with 2.5x higher conversion
Bella Skin Institute runs a fully automated loyalty program with no vendor lock-in
We built a gamified mobile loyalty platform for a medical spa, enabling patients to earn points with built-in urgency mechanics and redeem rewards, supporting a business model where patient lifetime value depends on returning every 3-6 months for cosmetic treatments.
Start with the highest-cost workflow.
Order routing, inventory sync, abandoned cart recovery, returns, supplier reorders, and post-purchase communication, scoped to the gaps costing you the most time and money. If a third-party tool solves it better than custom software, we say so before you spend anything.
Work with us
Tell us where the work is stuck.
Bring the rough workflow, half-built product, or messy brief. We will map the smallest useful first move, then send scope, timeline, and price in plain English.
- Scope and cost agreed before work starts. No surprises. No obligation.
- Working prototype within 3 weeks of kickoff.
- Pay by milestone. You see progress before each invoice.
- 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
- All conversations are NDA-protected.
Common questions
The answer depends on where your team spends the most manual time and where errors cost you the most money. For most e-commerce businesses, order processing is the first priority. If orders from multiple channels, your website, marketplaces, wholesale portals, land in different places and someone manually consolidates them before sending to fulfilment, that's a direct candidate for automation. Every manual step is a potential error and a delay. Inventory sync is usually the next bottleneck. Selling on three channels with inventory tracked manually in a spreadsheet means you will oversell. It's a question of when, not if. Real-time inventory sync across channels eliminates that. Abandoned cart recovery is the highest-ROI addition for most DTC brands. Baymard Institute's meta-analysis puts the documented average cart abandonment rate at 70.22% across 50 studies, and a timed sequence of two or three messages recovers a meaningful percentage of that revenue without any ongoing effort once it's set up. After those, supplier reorders, review requests, returns processing, and pricing rules are all strong candidates depending on your operation.
Inventory sync works by establishing a single source of truth for your stock levels, typically your warehouse management system, your 3PL, or your Shopify store, and then publishing updates to every other channel in real time whenever a sale, return, or stock adjustment happens. When an order comes in on your website, the available quantity on your marketplace listings drops immediately. When a return is processed and the item passes inspection, the quantity goes back up. This requires API connections to each channel and a logic layer that handles the mapping between your internal SKUs and each platform's product identifiers. Most major platforms, Shopify, Amazon, eBay, WooCommerce, Faire, and others, have APIs that support this. The complexity varies by platform, but the principle is the same: one system owns the truth, every other system reflects it. We scope the channel-by-channel connection requirements before we build.
For a large proportion of returns, yes. The standard return workflow, customer requests return, return label generated, item received at warehouse, inspection completed, refund issued, has multiple decision points but most of them follow predictable rules. If the item is returned within the policy window and passes inspection, the refund should issue automatically. If the item is damaged or outside policy, it flags for manual review. Automation handles the majority of cases without anyone touching them. The customer gets a return label automatically after submitting a reason. Your warehouse team confirms receipt and logs the inspection outcome. The automation layer reads that outcome and either issues the refund and restocks the item, or routes the exception to your returns team. The result is faster refunds for customers, less time spent on routine returns by your team, and a clean audit trail for every case. Refunds stay human-in-the-loop for exceptions: full auto-refund is an explicit veto, because the error blast radius of an automated payment write is unbounded. We scope this against your current return rate and policy before building.
Scope determines timeline. A focused automation, abandoned cart recovery sequences or automated review request messages, can be live quickly. A broader build covering order processing, inventory sync across channels, supplier reorder triggers, and returns automation is a larger engagement. We quote after a diagnostic call where we map your current tool stack, order volumes, and the specific gaps you need closed. If a third-party tool solves your problem better than custom software, we say so before you spend anything.
We integrate with Shopify, WooCommerce, Amazon Seller Central via SP-API, eBay, Faire, and Etsy for storefronts and marketplaces. For fulfilment and 3PL, we connect to ShipBob, ShipHero, Linnworks, and custom WMS systems. Carrier aggregation runs through EasyPost or Shippo for rate shopping across UPS, FedEx, USPS, DHL, Royal Mail, and DPD. Email and SMS communication sequences run through Klaviyo, Omnisend, SendGrid, or Twilio depending on your existing stack. We scope the integration list up front and confirm API availability before committing.
Tie each benefit to a trackable number: cart recovery rate, time per order, order error rate, support email volume, and oversell rate. Compare the cost of the automation against the measured manual cost it replaces. Strategic automation lets a small team operate at much larger scale.
Ask for the fallback story: when an automation fails, where does the order go, and who sees it? Demand the auto-refund veto in writing, payment writes stay human. Ask for the sandbox proof: did it run against a real baseline before production? And check the measurement: every automation should carry its own trackable number. If the vendor cannot name the metric, they cannot prove the return.
Yes. We sign NDAs before any project discussion begins. This covers your operations data, customer data, pricing logic, supplier relationships, and any proprietary workflow details you share during scoping. Confidentiality is standard in every engagement, not an add-on. The NDA is mutual and provided by us or your legal team, whichever you prefer.