E-commerce Automation Software

E-commerce automation software that stops you paying people to do what your systems should handle.

Most e-commerce operations run on a stack of tools that don't talk to each other. Orders land in one system, inventory lives in another, returns are handled manually, and pricing decisions happen in a spreadsheet. The team fills the gaps. As order volume grows, so does headcount, not because the work is complex, but because nobody has automated it.
At RaftLabs, we fix the operational drag inside e-commerce businesses. Order processing, inventory sync, returns handling, abandoned cart recovery, supplier reorders, review requests, pricing automation, and shipping notifications, all the routine work that should run without anyone triggering it. We've built e-commerce automation across direct-to-consumer brands, multi-channel retailers, and marketplace sellers.
A focused first workflow ships in about 4 to 6 weeks at a fixed price to validate the change, then the platform grows from there.

  • Order processing and fulfilment routing automated from payment to dispatch, no manual handoffs

  • Inventory synced in real time across every channel you sell on

  • Abandoned cart, review request, and shipping notification sequences running without anyone managing them

  • Supplier reorder triggers and returns processing handled automatically

Recent outcomes

E-commerce automation · B2B food ordering platform

0% order errors

Built multi-platform order management automation for a B2B food SaaS. Orders routed automatically across channels with zero manual processing.

Marketing automation · referral platform

2.5x conversion rate

Automated referral tracking and reward fulfilment, replacing manual payout processing across active campaigns.

Online ordering · Cafes and QSRs

$5K+ saved in commissions in 15 days

Built a direct online ordering platform for cafes and QSRs, cutting reliance on third-party delivery commissions.

4.9
on Clutch
See our work

The problem

Sound familiar?

  • Is your team manually processing orders, updating stock counts, or chasing suppliers because your systems don't connect?

  • Are you losing revenue to abandoned carts, stockouts, or slow fulfilment because no one automated the gap between your tools?

Short answer

RaftLabs builds e-commerce automation software for DTC brands and retailers across the US, UK, Europe, Canada, and the UAE. A typical build covers order routing, inventory sync, abandoned cart recovery, and supplier reorders. A focused first workflow ships in about 4 to 6 weeks at a fixed price; a full multi-channel build runs about 12 to 14 weeks.

Key takeaways

  • RaftLabs builds e-commerce automation for DTC brands, multi-channel retailers, and marketplace sellers across the US, UK, Europe, Canada, and the UAE.
  • A typical build covers order routing, inventory sync, abandoned cart recovery, returns processing, and supplier reorders.
  • A focused first workflow ships in about 4 to 6 weeks at a fixed price; a full multi-channel build runs about 12 to 14 weeks.
  • A B2B food ordering platform we built routes orders across sales channels with 0% order errors since launch.
  • Automating referral tracking and reward fulfilment for a viral marketing platform achieved a 2.5x conversion rate for active campaigns.
  • Integrations include Shopify, Amazon, WooCommerce, Klaviyo, EasyPost, ShipBob, and other major e-commerce platforms.

Trusted by

Vodafone logo
Aldi logo
Nike logo
Microsoft logo
Heineken logo
Cisco logo
Calorgas logo
Energia Rewards logo
GE logo
Bank of America logo
T-Mobile logo
Valero logo
Techstars logo
East Ventures logo
TuneClub logo

The order came in three places. Someone keyed it into a fourth.

An order lands on your Shopify store. The same SKU sells on Amazon an hour later. Inventory lives in a spreadsheet nobody has updated since Tuesday. So you oversell, someone apologises, and a person on your team spends the afternoon reconciling numbers between four tools that were supposed to talk to each other.

As volume grows, that afternoon becomes a full-time job. Then two. The work never got more complex. It just never got automated.

Nobody should be paid to copy an order from one screen into another.

Where e-commerce businesses lose margin to manual process

As order volume grows, the manual work doesn't shrink, it multiplies. More orders mean more manual processing. More channels mean more inventory reconciliation. More customers mean more support tickets, more returns, more review requests that nobody sent. The team grows to handle it, which compresses margin.

The fix is not more headcount. It's closing the gaps between your systems so the routine work happens automatically. We build the automation layer that connects your order management, inventory, suppliers, fulfilment, and customer communication into one workflow.

According to a 2023 Incisiv research study commissioned by Verizon Business, retailers planned to automate up to 70% of routine store tasks by 2025. For most e-commerce operations, that capacity is already unlocked; the bottleneck is not technology, it's the absence of an integration layer connecting the tools that already exist in the stack.

We've built e-commerce automation across direct-to-consumer brands, multi-channel retailers, and marketplace sellers, with the first workflow typically live in about 4 to 6 weeks. A B2B food ordering platform we built now routes orders across channels with 0% order errors, and a referral marketing platform we built drove a 2.5x conversion rate for active campaigns. Shipping production software since 2015 for clients including Vodafone, T-Mobile, Aldi, Nike, Cisco, and Lockheed Martin, rated 4.9/5 by clients on Clutch.

Proof

0%
order errors on a B2B food ordering platform routing orders across channels
RaftLabs, B2B food ordering platform
2.5x
conversion rate lift from a referral marketing platform we built
RaftLabs, GrowViral
4.9/5
average client rating across delivered projects
Clutch, verified reviews

This pays off once manual work is actually costing you.

Everything on the left should already be true for your operation. Even one thing on the right, and automation isn't the right spend for where you are yet.

A fit
01

You sell across more than one channel, your own store plus marketplaces or wholesale, and stock lives in more than one place.

02

Order volume is growing, and headcount is growing with it just to keep up with routine processing.

03

The tools already exist in your stack; what's missing is the layer that connects them.

Not a fit
  • Pre-launch or very low volume, where manual processing still costs less than automating it.
  • A single channel with a handful of orders a day that one person handles comfortably.
  • Shopping for the cheapest off-the-shelf plugin rather than a system scoped to your operation.

What we build

The automation layer that connects the tools you already run.

Order capture to dispatch, inventory to suppliers, checkout to review request, all the routine work running without anyone triggering it.

  • 01
    Order processing and fulfilment routing
    Orders from every sales channel, Shopify, Amazon, eBay, and B2B order capture, land in one unified order management layer with normalised data, then route to the optimal warehouse or 3PL based on proximity, stock, and cost, with EasyPost or Shippo rate shopping. The full order-to-dispatch cycle runs without a single manual handoff.
  • 02
    Inventory sync across channels
    Inventory sync establishes a single source of truth, your Shopify store, ERP, or 3PL, and pushes real-time updates to every connected channel whenever stock changes, with a polling fallback and oversell buffer. Safety-stock thresholds trigger reorder alerts per SKU, and discrepancy alerts flag when channel totals drift from the source of truth.
  • 03
    Returns and refunds processing
    Returns automation removes the manual steps in the return lifecycle while preserving human review for exceptions. Customers request a return through a self-service portal, receive a pre-paid label automatically, and get their Stripe or PayPal refund once the warehouse logs a passing inspection, with damaged and high-value items routed to manual review.
  • 04
    Abandoned cart recovery
    A precision-timed recovery sequence runs from the moment a checkout is left incomplete, adding SMS as a second channel for opted-in customers through Klaviyo, Omnisend, or your own ESP. The sequence stops the moment the customer buys, with built-in A/B testing to improve recovery rate over time.
  • 05
    Supplier reorders and pricing rules
    Supplier reorder automation calculates reorder points per SKU from stock level, sales velocity, and lead time, then raises a purchase order, via EDI, email, or supplier portal API, before you run out. Pricing rules keep every channel current: margin floors, scheduled promotions that revert automatically, and bundle prices that update when component prices change.
  • 06
    Review requests and shipping notifications
    Post-purchase communication runs entirely from order-status events, with one branded tracking page through AfterShip or EasyPost regardless of carrier. Review requests go out 3 to 5 days post-delivery and are suppressed for orders with an open support ticket, and a satisfaction check routes unhappy customers to support instead of a public review platform.

What changes when each workflow is automated

Manual today vs automated

Manual todayAutomated
OrdersSomeone consolidates orders from your website, marketplaces, and wholesale by hand before they reach fulfilment.Every channel lands in one order layer with normalised data and routes to the right warehouse automatically.
InventoryStock lives in a spreadsheet; across three channels, overselling is a question of when, not if.One source of truth pushes real-time updates to every channel, with a safety-stock buffer against oversell.
ReturnsEvery return handled by hand, from label to refund.In-policy returns refund automatically; damaged and high-value items route to a person for review.
PricingPromo prices set and reverted by hand, often left live past the deadline.Margin floors, scheduled promotions that revert on their own, and bundle prices that follow component costs.
MarketingCart, review, and shipping messages sent ad hoc or not at all.Event-triggered sequences run on their own and stop the moment the customer buys.

E-commerce automation by industry

Which manual process is compressing your margin most right now?

We'll map your current order-to-delivery workflow and show you exactly where automation will recover the most time and money.

How it works

From scope to shipped

Every e-commerce automation project follows the same four phases. Scope is locked and price is fixed before development starts.

  1. Week 1
    01

    Audit and scope

    We map your current tool stack, order volumes, manual touchpoints, and the specific gaps costing you time and money. You leave week 1 with a written scope document and a fixed-price quote. No development starts without your sign-off.

  2. Weeks 2-3
    02

    Design and integration plan

    We document every API connection, data mapping, and exception-handling rule before writing production code. Decisions made here cost ten times less than the same decisions made in week 8. The integration spec is locked before the build starts.

  3. Weeks 4-12
    03

    Build, connect, and QA

    Working automation at a staging environment by the end of sprint one. Bi-weekly demos with your team. QA runs in parallel with every sprint using real order data, not synthetic test cases.

  4. Weeks 12+
    04

    Launch and post-launch support

    Production deployment with monitoring and alerting active on launch day. 8 weeks of post-launch support included in every project. Exception alerts route to your team; we fix anything that deviates from the scoped behaviour.

Pitfalls we plan around

E-commerce automation fails in predictable ways. We design for these before they cost you an oversell or a bad refund.

Sync lag and oversell
Marketplace APIs update on their own clocks, so a naive sync oversells during the gap. We add a polling fallback and an oversell buffer per SKU, and alert when channel totals drift from the source of truth.
Marketplace rate limits
Amazon SP-API and eBay throttle aggressively. We queue and batch updates so a busy sales hour does not stall the pipeline or trip a suspension.
Returns fraud and exceptions
Auto-refunding everything invites abuse. Damaged, high-value, and out-of-policy returns route to a person; only clean, in-window returns refund on their own.
Promo race conditions
Two overlapping rules can price a product below its margin floor. We enforce a floor that overrides every promotion and log every price change for audit.
SKU mapping drift
One SKU maps to a different identifier on every channel. We keep a single mapping layer so a rename on one platform does not silently break inventory everywhere else.

What clients say

What our clients say

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Grady Lakshmono
Grady Lakshmono
Indonesia flagIndonesia
Co-Founder, Gula (acquired by Runchise)

RaftLabs elevated my ideas and brought them to life when everything seemed impossible.

Where you land in the range depends on scope, not negotiation:

Monthly delivery, $12K-$15K per month
A continuous delivery engagement priced monthly. The team that scopes your automation is the team that ships it, with no handoff after signing.
Single workflow, $30K-$40K
One focused automation, abandoned cart recovery, review requests, or a single order-routing flow, live in roughly 4 to 6 weeks.
Multi-channel build, $45K-$60K
Order routing, inventory sync across channels, supplier reorder triggers, and returns automation, priced by the number of integrations and exception-handling complexity.

What it costs

E-commerce automation, starting at $30,000.

Order routing, inventory sync, abandoned cart recovery, returns, supplier reorders, and post-purchase communication, scoped to the gaps costing you the most time and money.

Starts at $30,000

A focused first workflow ships in about 4 to 6 weeks; a full multi-channel build runs about 12 to 14 weeks. If a third-party tool solves it better than custom software, we say so before you spend anything. Start with the highest-cost workflow and expand from there.

No hourly billing

Once we scope the first workflow, that price is locked in writing. No hourly billing, no change fees added to the invoice without a heads-up first.

Team continuity

The team that assesses your automation problem in week 1 is the team that ships it in week 12. No handoff after the contract is signed. Every project also includes 8 weeks of post-launch support, with monitoring and exception alerts active on launch day.

Stay on topic

More on retail & ecommerce

Frequently asked questions

The answer depends on where your team spends the most manual time and where errors cost you the most money. For most e-commerce businesses, order processing is the first priority. If orders from multiple channels, your website, marketplaces, wholesale portals, land in different places and someone manually consolidates them before sending to fulfilment, that's a direct candidate for automation. Every manual step is a potential error and a delay. Inventory sync is usually the next bottleneck. Selling on three channels with inventory tracked manually in a spreadsheet means you will oversell. It's a question of when, not if. Real-time inventory sync across channels eliminates that. Abandoned cart recovery is the highest-ROI addition for most DTC brands. The Baymard Institute puts the documented average cart abandonment rate at 70.2% across 49 studies, and a timed sequence of two or three messages recovers a meaningful percentage of that revenue without any ongoing effort once it's set up. After those, supplier reorders, review requests, returns processing, and pricing rules are all strong candidates depending on your operation.

Inventory sync works by establishing a single source of truth for your stock levels, typically your warehouse management system, your 3PL, or your Shopify store, and then publishing updates to every other channel in real time whenever a sale, return, or stock adjustment happens. When an order comes in on your website, the available quantity on your marketplace listings drops immediately. When a return is processed and the item passes inspection, the quantity goes back up. This requires API connections to each channel and a logic layer that handles the mapping between your internal SKUs and each platform's product identifiers. Most major platforms, Shopify, Amazon, eBay, WooCommerce, Faire, and others, have APIs that support this. The complexity varies by platform, but the principle is the same: one system owns the truth, every other system reflects it. We scope the channel-by-channel connection requirements before we build.

For a large proportion of returns, yes. The standard return workflow, customer requests return, return label generated, item received at warehouse, inspection completed, refund issued, has multiple decision points but most of them follow predictable rules. If the item is returned within the policy window and passes inspection, the refund should issue automatically. If the item is damaged or outside policy, it flags for manual review. Automation handles the majority of cases without anyone touching them. The customer gets a return label automatically after submitting a reason. Your warehouse team confirms receipt and logs the inspection outcome. The automation layer reads that outcome and either issues the refund and restocks the item, or routes the exception to your returns team. The result is faster refunds for customers, less time spent on routine returns by your team, and a clean audit trail for every case. We scope this against your current return rate and policy before building.

Scope determines timeline. A focused automation, abandoned cart recovery sequences, or automated review request messages, can be live in 4-6 weeks. A broader build covering order processing, inventory sync across three channels, supplier reorder triggers, and returns automation typically runs 12-14 weeks. Our lean delivery pod, one senior engineer plus part-time PM and QA, runs $12K-$15K per month. A single-workflow engagement is in the $30K-$40K range. Multi-channel inventory sync with order routing and returns processing across a growing DTC brand is typically in the $45K-$60K range depending on the number of integrations and exception-handling complexity. We quote after a diagnostic call where we map your current tool stack, order volumes, and the specific gaps you need closed. If a third-party tool solves your problem better than custom software, we say so before you spend anything.

We integrate with Shopify, WooCommerce, Amazon Seller Central via SP-API, eBay, Faire, and Etsy for storefronts and marketplaces. For fulfilment and 3PL, we connect to ShipBob, ShipHero, Linnworks, and custom WMS systems. Carrier aggregation runs through EasyPost or Shippo for rate shopping across UPS, FedEx, USPS, DHL, Royal Mail, and DPD. Email and SMS communication sequences run through Klaviyo, Omnisend, SendGrid, or Twilio depending on your existing stack. We scope the integration list in week 1 and confirm API availability before committing to timelines.

Yes. We sign NDAs before any project discussion begins. This covers your operations data, customer data, pricing logic, supplier relationships, and any proprietary workflow details you share during scoping. Confidentiality is standard in every engagement, not an add-on. The NDA is mutual and provided by us or your legal team, whichever you prefer.

Work with us

Tell us what you need. We'll tell you what it would take.

We scope E-commerce Automation Software in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.