Real Estate Automation Software

Close More Deals. Stop Losing Leads to Slow Follow-Up.

In real estate, the business that follows up in five minutes wins. The one that follows up in five days doesn't. Most agencies and property management firms are still running lead routing, listing management, and tenant onboarding on a mix of spreadsheets, email chains, and manual handoffs. At RaftLabs, we fix the operational gaps that cost real estate businesses revenue — slow lead response, listings not syndicated across portals, leases sitting in someone's inbox waiting for a signature, rent reminders nobody sent. We've built automation for agencies, landlords, and property managers across lead management, document generation, tenant onboarding, maintenance workflows, and commission tracking. Most builds ship in 10–12 weeks at a fixed price.

  • Lead routing and timed follow-up sequences — no lead sits unanswered for more than five minutes
  • Listing data synced automatically across every portal you publish to
  • Leases and contracts generated from templates and sent for e-signature without manual drafting
  • Rent reminders, maintenance requests, and commission statements all handled automatically
See our work

Recent outcomes

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4.9 / 5 on ClutchSee all work

RaftLabs builds custom real estate automation software for agencies and property managers. We automate lead routing with timed follow-up sequences, listing syndication across portals, lease and contract generation from templates, tenant onboarding workflows, automated rent reminders and arrears escalation, maintenance request tracking, and commission calculations. A focused automation like lead routing or lease generation ships in 6-8 weeks. A full-stack build covering all workflows runs 12-16 weeks. Lean delivery pod starts at $12K-$15K per month.

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Where real estate businesses lose money to manual process

Every unmanned lead that goes cold, every listing update that doesn't reach the portal until tomorrow, every lease that sits waiting for a signature — these are revenue and time losses that add up across a week of operations. The problem isn't effort. It's that the tools don't connect, and people are filling the gaps manually.

We build the automation layer that closes those gaps. Not by replacing the tools your team uses, but by connecting them so the routine work happens without anyone having to trigger it.

Capabilities

What we build

Lead routing and timed follow-up

Inbound leads from every channel your business operates -- website contact forms, Zillow/Rightmove/Domain/Zoopla portal inquiry APIs, Facebook Lead Ads webhooks, Google lead form extensions, and phone call recordings transcribed via Twilio -- are captured into a central lead record, de-duplicated against existing contacts (matching on email address, phone number, and name similarity to prevent the same lead being worked by two agents from different sources), and routed to the assigned agent based on configurable rules: geographic territory, property type specialisation, current workload cap, or round-robin allocation. The routing decision is made and the lead is delivered to the agent within 60 seconds of the inquiry arriving regardless of source. A timed follow-up sequence starts immediately: an automated acknowledgement email from the agent's address (personalised with the property address the prospect inquired about) is sent within the first 2 minutes while the agent is still notified; a second touchpoint is scheduled at 4 hours if no agent contact has been logged; a third at 24 hours; a manual escalation to the team lead at 48 hours. The sequence exits as soon as the agent logs a contact attempt or the prospect replies -- it does not continue after human engagement has started. Response time SLA reporting per agent: the system tracks the time from lead arrival to first human contact attempt and reports the distribution weekly so the team lead can see which agents are meeting the five-minute-response target and which are regularly taking longer. Leads from high-intent sources (portal direct inquiry on a specific property listing vs. generic website contact form) are weighted differently in the routing queue and assigned to more senior or immediately available agents based on intent tier configuration.

Listing management and portal syndication

Listing data maintained in a single source of truth (your internal property management system, CRM, or a custom listing database) with automated syndication to every connected portal on update. Portal connections cover the major residential and commercial platforms: Rightmove and Zoopla via the Real-Time Data Feed (RTDF) standard (UK); Zillow, Realtor.com, and Trulia via Zillow's Bridge Interactive API and Realtor.com's data exchange (US); REA Group/realestate.com.au and Domain via their respective Data Exchange APIs (Australia); plus custom RETS/IDX feed integration for MLS syndication where applicable. Each portal receives the listing data in its required format, field mapping, and photo specifications automatically -- the same listing that went live in the source system is live on all portals within 5-10 minutes with no portal-specific formatting work. Status changes syndicated immediately: when a property goes under offer, the status update reaches all portals before the first competing inquiries can arrive on an "available" listing. Price reductions, new photos, open home dates, and description changes all propagate in the same automatic pipeline. Photo optimisation applied at syndication: images resized and compressed to each portal's maximum resolution requirements (Rightmove: 4000x3000px max, Zoopla: 3000x2000px max) and format specifications before upload, preventing the oversized upload rejections that stall manual listing management. Listing performance data pulled back from portal APIs daily: inquiry count, favourites, impressions, and click-through rate per listing, consolidated into a single analytics view so agents can see which listings are generating interest and which need price or marketing adjustments without logging into each portal separately.

Document generation and e-signature

Leases, tenancy agreements, offer letters, vendor disclosure statements, and commission statements generated from pre-approved templates populated with deal data already in your CRM or property management system -- eliminating the error-prone manual process of copying names, addresses, rental amounts, and terms into a Word document. Template engine handles the full range of document types: Assured Shorthold Tenancy (AST) agreements (UK), Standard Residential Tenancy Agreement (AU), CAR residential purchase agreement or equivalent state form (US) -- with jurisdiction-specific clause libraries that the legal team has pre-approved so agents never modify standard terms. Variable fields populated automatically: tenant names, property address, weekly/monthly rent, deposit amount, tenancy start and end dates, break clause terms, pet and parking addenda -- all drawn from the record in the CRM rather than re-typed. E-signature workflow integrated with DocuSign, Adobe Sign, or HelloSign depending on your existing tooling: the generated document is sent to all required signatories in the correct signing sequence (landlord signs first where required by your workflow), with individual signing deadlines. Unsigned party reminders sent automatically at 24 hours and 48 hours after send if the document remains unsigned -- without a property manager having to check a signing dashboard and manually send chase emails. Signed documents stored automatically and linked to the property record in your system: version-controlled, named consistently, and accessible by reference to the tenancy, property, or transaction record. Audit trail maintained per document: who was sent the document, when they opened it, when each party signed, and from which device and IP address -- the record required if a signature is ever disputed.

Tenant onboarding workflows

When a tenancy is agreed and the deal is marked as completed in the CRM, a multi-step onboarding sequence runs automatically without the property manager coordinating each step. Steps executed in the configured sequence: tenancy agreement generated from template and sent for e-signature via the document workflow; once signed, a welcome message dispatched to the tenant with move-in instructions, parking arrangements, key collection or smart lock access code, and emergency contact details specific to the property. Tenant account created automatically in the property management platform (Arthur Online, Re-Leased, PropertyMe, Buildium, AppFolio, or a custom system) with the tenancy start date, rent amount, payment method setup link, and maintenance request portal access. Referencing and Right to Rent verification workflow (UK): automated referencing application sent to the tenant via a referencing platform (Homelet, Rentguarantor, OpenRent Referencing) with progress tracked in the CRM; Right to Rent document upload request sent to non-UK nationals with document review workflow for the property manager. Utility switch notifications: on tenancy start date, automated notifications sent to configured utility providers (or the tenant is sent pre-filled change-of-occupancy notification letters for each utility). Direct debit or recurring payment setup: automated payment setup link sent to tenant before move-in so the first rent payment is configured before the due date arrives. Deposit registration: deposit details automatically submitted to the chosen deposit protection scheme (TDS, DPS, or mydeposits in the UK) with the prescribed information pack generated and sent to the tenant. Property manager receives a completed onboarding checklist showing each step's status -- completed, pending, or failed -- rather than tracking 12 individual tasks manually across email, phone, and multiple system logins.

Rent collection and payment reminders

Rent due reminder sequence sent automatically at configurable intervals before the payment due date: 7 days before (payment reminder with bank details or payment portal link), 3 days before (final reminder with due date highlighted), and 1 day before (last reminder) -- all sent without any action required from the property manager. The reminder sequence is personalised to the tenant's preferred communication channel (email via SendGrid, SMS via Twilio) and includes the property address, rent amount, and payment reference to eliminate the "I forgot which account to pay" call to the office. Payment tracking: bank feed integration (via Open Banking API -- TrueLayer or Plaid where available, or manual bank statement reconciliation for markets without Open Banking) compares incoming payments against expected rent amounts per tenant reference. Payments matched automatically; unmatched payments queued for property manager review. On confirmed payment receipt, the tenant ledger is updated automatically and a payment confirmation sent to the tenant with the receipt reference. Arrears escalation workflow: if rent is not received by 5pm on the due date, a graded escalation sequence begins -- Day 1 overdue: SMS reminder; Day 3: formal overdue notice (email and SMS) with payment link; Day 7: property manager task created for a direct call; Day 14: formal arrears notice generated from the arrears notice template with the tenant's cumulative debt figure; Day 21: escalation to debt recovery process as configured. Each escalation step documented in the tenant record so the full arrears history is available if legal action becomes necessary. Arrears report generated automatically every Monday morning showing all tenants with outstanding balances, days overdue, and last contact date -- the view the property manager needs to start the week without pulling data from three systems.

Maintenance workflows and commission tracking

Maintenance request workflow: tenants submit requests through a branded web form or tenant portal accessible on mobile, with a required description, urgency level (emergency, urgent, routine), and optional photo upload. The submission creates a maintenance ticket in the system and sends an acknowledgement to the tenant with a reference number within 2 minutes. Request categorisation: the system classifies the request by trade category (electrical, plumbing, HVAC, structural, pest, appliance) using keyword matching plus an optional AI classification layer for natural language descriptions. Categorised requests are routed to the preferred contractor for each trade type and property, notified via email and SMS with the job details, tenant contact, and access instructions. Contractor acceptance or decline tracked: if the assigned contractor does not respond within a configurable window (typically 2 hours for urgent, 24 hours for routine), the request is automatically re-assigned to the fallback contractor for that trade. Job progress tracked with status updates sent to tenant and landlord at each stage: contractor assigned, job confirmed, contractor on site, job completed. Job completion confirmed by contractor via a mobile-friendly completion form (accessible via a link in the SMS notification) with required completion notes and optionally a photo of the resolved issue. On completion, the maintenance record is linked to the property record, the tenant receives a satisfaction survey, and if a contractor invoice is attached, it is queued for property manager approval before payment. Commission calculation for sales agencies: when a sale completes in the CRM (deal status changed to "exchanged" or "completed"), the commission calculation runs automatically using the recorded sale price, the applicable commission rate for the property type and agent, and the configured agent split. The commission statement is generated as a PDF and sent to the agent, the landlord/vendor, and the finance team with a copy stored against the transaction record. Split commission scenarios (referral agent, joint agency) handled by the configured split rules per deal. Payroll export generated for the pay period showing commission earned per agent, processed payments, and outstanding balances -- ready for upload to your payroll system without manual calculation.

Which process is your team doing manually that should already be automatic?

Book a 30-minute call. We'll map your current workflows and identify where automation will move the most revenue.

Real estate automation by area

Frequently asked questions

Lead response time is the highest-value starting point for most agencies. Research across residential markets consistently shows that a lead contacted within five minutes is dramatically more likely to convert than one contacted an hour later. If your CRM isn't routing inbound leads instantly and triggering a timed follow-up sequence without anyone doing it manually, that's where revenue is leaking right now. After lead management, listing syndication is the next common pain point — manually updating 8–12 portals every time a listing changes status, price, or availability is a significant administrative burden that's entirely automatable. Document generation follows: lease templates, tenancy agreements, offer letters, and commission statements can all be generated from a form input and sent for e-signature without anyone opening Word. Rent reminders and maintenance request workflows are common wins for property managers. Commission tracking and statement generation matters most for sales agencies running multiple agents. We diagnose which of these will move the most revenue before scoping a build.

Most real estate CRMs — whether that's a purpose-built tool or a general CRM adapted for property — have API access that lets us read and write contact data, pipeline stages, and activity logs. Lead routing rules, follow-up sequences, and status triggers can be built on top of that API layer without replacing the CRM your team already knows. For listing portals, the connection depends on the portal. Major portals typically support data feeds — XML or JSON formats that accept listing data in bulk. We build the feed publisher that takes your listing data from a single source of truth and pushes updates to every portal simultaneously. If a price changes or a property goes under offer, every portal reflects it within minutes. For e-signature, we integrate with standard platforms rather than building our own signing flow. The automation layer connects your CRM, your document templates, and your signing platform into one workflow.

Yes. Tenant onboarding is a clear candidate for full automation. Once a tenancy is agreed, the workflow can generate the tenancy agreement from your template, send it for e-signature, trigger a welcome message to the tenant with move-in instructions, create the tenant's account in your management system, and schedule the first rent reminder — all without a property manager manually actioning each step. Maintenance requests are a similar structure. A tenant submits a request through a form or portal. The system categorises the issue, notifies the relevant contractor, creates a job reference, and updates both landlord and tenant on progress. When the job is completed, the contractor submits confirmation, the system closes the ticket and generates a maintenance record. The property manager reviews the summary rather than coordinating every individual step. Both workflows reduce the administrative load on your team and give tenants and landlords a faster, more consistent experience.

Timeline depends on scope. A focused automation — lead routing and follow-up sequences, or lease generation and e-signature — can be live in 6–8 weeks. A broader build covering lead management, listing syndication, tenant onboarding, rent reminders, and commission tracking across a multi-office agency typically runs 12–16 weeks. Our lean delivery pod — one senior engineer plus part-time PM and QA — runs $12K–$15K per month. A focused 8-week engagement is in the $30K–$40K range. We scope all projects after a diagnostic call where we map your current tool stack, volume, and the specific workflows you want automated. We don't quote on a page without understanding the detail. If we think a problem isn't worth building custom software for, we say that on the first call.

Work with us

Tell us what you need. We'll tell you what it would take.

We scope Real Estate Automation Software in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.