Four people, one metric, four different numbers.
The CEO asks for revenue by customer segment. Finance pulls it from the ERP. Sales pulls it from the CRM. Operations reads it off the WMS. A fourth number comes out of a database nobody quite remembers building. Every team is confident. No two numbers match.
Nobody bought bad software. The data is all there, sitting in the ERP, the CRM, the WMS, and a handful of databases. It has just never been connected, cleaned, and made queryable, so every question turns into an argument about whose export is right.
Data engineering removes the argument. One warehouse, one definition of an active customer, one number the whole company can trust.
Every AI project starts with data. Before a model can be trained, the data has to be consistent, complete, and in the right shape. A BI dashboard is only as accurate as the sources feeding it. Analysts can only answer questions when the data sits in one place they can query. Most $1M-$100M businesses already have the data they need. The problem is it has never been unified into a queryable foundation.
According to McKinsey's State of AI 2025, 78% of organizations now use AI in at least one business function. The data underneath that ambition rarely keeps up: Gartner estimates poor data quality costs organizations $12.9 million a year on average (Gartner, 2021). The data usually exists. It is just fragmented across systems that were never connected. RaftLabs has been shipping production software since 2015 for clients across the US, UK, Europe, Canada, and the UAE, including Vodafone, T-Mobile, Aldi, Nike, Cisco, and Lockheed Martin. One team scopes the data problem, builds the pipelines and warehouse, and hands it over, with GDPR, HIPAA, and SOC 2 requirements designed in from week one, not retrofitted before launch. For a US gas station operator, we built an offline-first sync pipeline that pulls POS data from 40+ locations into one central platform every 10 minutes. An AI OCR layer reads vendor invoices and presents them to staff for quick confirmation instead of manual re-entry. Data engineering is the work that makes both reporting and AI development possible, and for models grounded in your own knowledge base it is the layer that feeds retrieval-augmented pipelines too.
What happens when nobody catches a bad number in time
- 74%
- of data-quality issues are now caught by business stakeholders first, not the data team
- Monte Carlo x Wakefield Research, State of Data Quality survey, n=200, March 2023
- ~15 hrs
- average time to resolve a data incident once discovered, up 166% year over year
- Monte Carlo x Wakefield Research, March 2023
- $420M
- quarterly loss reported after a pricing algorithm outran its own data pipeline
- Zillow Offers, wound down November 2021
Zillow's home-buying division is the clearest reported case of a business trusting a pipeline that couldn't keep up. Zillow Offers priced home purchases using an algorithm fed by an internal data pipeline, and as the housing market shifted quickly in 2021, the pricing model reportedly couldn't be trusted fast enough, by the time forecasting errors surfaced, thousands of homes were already under contract at prices Zillow couldn't profitably resell. The company reported a $420 million loss in its home-buying business for Q3 2021, announced it would stop buying homes and wind down roughly 7,000 homes already on its books, and cut 25% of its workforce. Nobody wrote bad code. The pipeline feeding the decision wasn't trustworthy fast enough, and the business found out at the worst possible scale to learn it.
- Paid a consultant for a build that needs permanent babysitting
- A pipeline that technically works but requires someone manually keeping it running every month, an expensive habit disguised as a one-time project.
- Overbuilt the infrastructure for a scale they don't have yet
- A platform sized for hypothetical future volume, expensive and fragile at the volume the business actually runs today, and the person who built it has since moved on.
- Let an analyst hand-build the pipeline in spreadsheet macros
- Works until the analyst is out sick or the source system changes its export format without warning, at which point it breaks silently and nobody notices for weeks.
- Picked an ELT vendor without understanding the pricing model
- A managed tool billed on rows processed or query volume produces a surprise invoice spike the business never budgeted for, the classic unpleasant discovery buried in a vendor's pricing page.
Data engineering pays off once your systems stop agreeing with each other.
Everything on the left should already be true for your operation. Even one thing on the right, and a configured reporting tool is the smarter first step.
A fit01Your data is spread across an ERP, CRM, WMS, and databases that have never been connected into one queryable source.
02Different departments produce different numbers for the same metric, and analysts spend more time joining data than answering questions.
03You need a foundation for reporting or AI, and budget for a build from $30,000.
Not a fitYour data already lives in one clean warehouse and every team queries the same numbers.
A single off-the-shelf reporting tool covers everything you need today.
You are pre-revenue with requirements still forming and no source systems to connect.
What we build
What we build
01ETL and ELT pipeline development
Data pipelines that extract from your source systems, apply documented business logic, and load into your analytical layer on a schedule, replacing the analyst's Monday-morning export ritual with an automated process. We reach for Fivetran, Airbyte, dbt, and orchestration in Airflow or Prefect, which handles retries, failure alerts, and SLA monitoring so a broken feed pages the on-call engineer instead of surfacing as a wrong number.
02Data warehouse design and implementation
Centralized data warehouse designed around your core business entities and the queries your teams actually run, not a generic schema demanding complex joins for every question. Built on Snowflake, BigQuery, Databricks, or Redshift with Kimball dimensional modeling, customer and revenue are defined once as shared models all teams use, so a single formula change propagates to every dashboard.
03Real-time streaming pipelines
Event-driven data pipelines for operational use cases where batch latency costs money: real-time fraud scoring, live inventory, exception dashboards, and AI feature stores serving current values at inference time. With Kafka, Debezium CDC, Flink, and Redis, database changes are captured without polling or performance impact, and data lands in the analytical layer seconds after the originating transaction.
Cloud data lake architecture for organizations with high-volume events, unstructured data, or compliance retention needs that a warehouse alone cannot meet. On S3, GCS, or Azure Data Lake with Apache Iceberg or Delta Lake, a medallion lakehouse architecture separates raw Bronze, cleaned Silver, and metric-ready Gold layers, with governance covering metadata, lineage, and the PII masking and row-level erasure GDPR requires.
05Data quality monitoring
Automated data quality monitoring built into every pipeline as a first-class deliverable, not added after a bad number reaches the CEO. Using dbt tests, Great Expectations, and custom SQL rules wired to Slack alerts, checks cover completeness, freshness, schema drift, distribution shift, and referential integrity, and weekly scorecards make quality trends visible before they become incidents.
06API integrations and data connectors
Custom API data connectors for source systems the managed tools don't cover, or that need business-specific extraction logic. Across REST, webhooks, Fivetran, Airbyte, and SFTP, every integration ships with production reliability built in: secure credential storage, incremental extraction, retry with backoff, and rate-limit handling that respects the source's own throttling.
How many systems does your data live across right now?
Tell us your source systems, your current reporting pain, and the business decisions you cannot answer from your data today. We will scope a data infrastructure that fixes it.
How it works
From scope to shipped
Every project follows the same four phases. Scope is locked and price is fixed before development starts.
- Week 1
01Discovery and data audit
We map your source systems, identify data quality issues, and document what business questions you need to answer. You leave week 1 with a written scope and a fixed-price quote. No pipelines start without your sign-off.
- Weeks 2-3
02Architecture and schema design
We design the warehouse schema, data model, and pipeline architecture before writing a line of code. Decisions made here cost ten times less than the same decisions made in week 8.
- Weeks 4-12
03Build, integrate, and QA
Pipelines running to a staging warehouse by the end of sprint one. Bi-weekly demos. Data quality checks run in parallel with every sprint, not as a phase at the end.
- Weeks 12+
04Launch and post-launch monitoring
Production deployment with pipeline monitoring and alerting activated on launch day. 8 weeks of post-launch support included in every project.
What clients say
What our clients say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.
Charles E.
USAEntrepreneur at Aggie Technologies
“All of the sprints were completed on schedule and on budget. We highly recommend RaftLabs!
- How is this different from just buying a BI or reporting tool?
- A reporting tool visualizes whatever data you point it at, it doesn't reconcile conflicting numbers across your ERP, CRM, and WMS. If a single off-the-shelf reporting tool already covers your data needs, we'll tell you that instead of selling you a warehouse you don't need.
- Will you lock us into a stack we don't understand, or that only you can run?
- We don't have a commercial relationship with any platform vendor. Snowflake, BigQuery, or Redshift gets recommended based on your existing infrastructure, team familiarity, and query patterns, not which one pays us a referral.
- What happens when a source system silently changes and breaks everything downstream?
- Schema-change and freshness alerts wire straight to Slack as a first-class deliverable, not an afterthought. A table that should update hourly and hasn't in 14 hours pages someone before it reaches a report, not after.
- Will this become another expensive pipeline two people babysit forever?
- The scoping phase includes a data audit specifically to catch this before it happens. ELT is the default architecture because it's built to survive a source-system change without three days of firefighting, not the fragile, over-customized build that turns into a permanent maintenance habit.
- Do we actually need a full warehouse, or is a configured tool enough?
- If your data already lives in one clean warehouse and every team queries the same numbers, you don't need this. Custom data engineering earns its cost when data is genuinely spread across systems that were never connected.
What actually decides whether a data pipeline holds up
Rarely the pitch. Always the difference between a warehouse everyone trusts and one more source of disagreement.
- 01
Why ELT beat ETL for almost everyone
Loading raw data first and transforming it inside the warehouse means you can re-run transformations when a business definition changes without re-extracting from source. Cheap modern warehouse compute made this the default, not a compromise.
- 02
Why an expensive pipeline is often the least efficient kind of automation
A build that technically works but needs someone manually keeping it running every month isn't automation, it's a recurring cost with extra steps. A pipeline that runs unattended is the actual goal.
- 03
Why the data-quality alert has to fire before the number reaches a leadership meeting
By the time a wrong number gets caught in a board meeting, the decision built on it may already be made. Completeness, freshness, and schema-drift checks exist to catch the problem upstream, before it costs a decision.
- 04
Why a data audit happens before a price gets quoted, not after
Integration complexity and data quality issues get surfaced in week one specifically so the fixed price holds. Scoping after the fact is how a warehouse project turns into a change-order spiral.
Every project is priced at a fixed cost after a scoping phase that includes a data audit. Where you land depends on the work involved, not negotiation:
- Focused data warehouse, $30,000-$80,000
- 3 to 5 source systems, core entity models for customer, product, and transaction, and a functional analytical layer, in 8 to 12 weeks.
- Broader data infrastructure, $80,000-$200,000
- Multiple source systems, real-time streaming pipelines, data lake architecture, and data quality monitoring.
The main cost drivers are the number and complexity of source systems, data quality issues in those systems, and whether you need real-time pipelines or batch is sufficient.
What it costs
Data engineering, starting at $30,000, scoped after a data audit.
A written scope and a firm quote for the first phase before any pipelines are built, then working software running to a staging warehouse from the end of sprint one.
Starts at $30,000The scoping phase includes a data audit and ships a focused warehouse in 8 to 12 weeks. Start with one warehouse, then add real-time pipelines as more source systems come online.
Start with a data audit and one warehouse. Once the pipeline is running against real data, we scope the next phase and expand the infrastructure from there.
No hourly billing
Once we scope your first phase, that price is locked in writing. No hourly billing, no surprise invoices. A scope change is a priced change request, agreed or dropped, never slipped into the final invoice.
Data audit first
The scoping phase includes a data audit that surfaces integration complexity and data quality issues before development starts, so there are no mid-project surprises.