
Building a Loyalty Platform for a Utility Provider
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Custom software for grooming salons, doggy daycares, boarding facilities, and pet care groups who need booking, pet records, and staff management built around the specific logistics of caring for animals, not generic appointment scheduling.
Off-the-shelf booking tools handle appointments. We build the pet profile layer, health record management, service-specific booking logic, and loyalty mechanics that turn first-time customers into regulars who book on autopilot.
Appointment booking with pet-specific service requirements, duration rules, and health notes
Pet profile and health records with vaccination history, medical conditions, and service preferences
Staff scheduling with groomer assignment, capacity management, and automated customer reminders
Loyalty programmes, subscription plans, and multi-location management for growing pet care groups
Recognition
Taking grooming bookings over the phone because your online booking tool doesn't know that Max needs two hours not one, requires a muzzle, and has a skin condition your groomers need to know about before he arrives?
Losing customers between visits because there's no automated reminder, no loyalty incentive to come back, and no way to track which pets are due for their next appointment?
In short
RaftLabs builds custom software for grooming salons, boarding kennels, and doggy daycares. We handle appointment booking with breed-specific duration rules, pet profile and vaccination record management, staff scheduling, and automated customer reminders. Most projects ship in 10 to 14 weeks at a fixed cost, for both single-location studios and multi-site pet care groups.
Companies we've built for


Booking software built for hair salons or medical practices doesn't understand that a nervous large breed dog needs a different appointment slot than a calm small breed. It doesn't know that a boarding kennel needs vaccination proof before confirming a stay, or that daycare capacity is limited by staff-to-dog ratios rather than just physical space.
Pet service businesses need software that understands these operational realities: pet-level data attached to every booking, health and safety information visible at the point of service, and customer communication automated around the pet's schedule rather than the owner's calendar.
Appointment scheduling that doesn't account for each animal's specific needs
Grooming slots go into a physical diary. Boarding availability lives on a whiteboard. Customers who want to book online can't. Customers who call during a busy grooming session can't get through. Appointment data isn't connected to the pet's service history, so every booking starts from scratch. The result: groomers walking into an appointment with no warning about the dog's skin condition or the fact that he needs a muzzle.
Vaccination and health records not visible at the point of service
A dog arrives for daycare. The vaccination record is in a filing cabinet. The groomer doesn't know about the skin condition noted during the last visit. Pet health information that should appear at every service interaction is stored in a format that makes it invisible when it matters most. That gap isn't just inconvenient: a missed allergy or an expired vaccination on a boarding stay is a liability.
Boarding availability tracked manually, which leads to overbooking at peak times
Kennel availability is managed by whoever knows which runs are occupied. During school holidays and peak periods, bookings come in faster than the whiteboard gets updated. Overbooking happens. A customer who has already arranged travel discovers their dog has no place to stay. That customer doesn't come back, and they tell people.
Owner communication handled ad hoc, so reminders and updates get missed
Appointment reminders go out when someone remembers to send them. Post-visit updates depend on which staff member is free at the end of the day. Vaccination renewal reminders don't happen unless a staff member spots the expiry date when the next booking comes in. According to a 2024 Gallup poll, 52% of U.S. pet owners skipped or declined veterinary care in the prior year, with 71% citing cost as the primary reason, indicating a strong market for wellness plans and preventive care programmes that make routine visits more predictable. Missed reminders mean no-shows. Missed follow-ups mean lapsed customers who quietly book somewhere else.
Online booking for grooming, daycare, boarding, training, and veterinary appointments with service-specific duration rules and capacity limits. Pet selection at booking links the appointment to the correct pet profile and service history. Breed and size-based duration and pricing rules apply automatically: a standard groom for a Golden Retriever books a different slot than a Chihuahua. Add-on services are selectable at booking: de-shedding treatment, nail trim, teeth brushing, medicated shampoo. Deposits are captured at booking for boarding stays, with cancellation policy enforcement. Real-time availability across staff members and service stations means customers always see accurate slots.
Pet profile management with breed, age, weight, temperament notes, and owner emergency contact stored against each animal. Vaccination record management with expiry tracking and automated alerts when a vaccination is due for renewal before a boarding stay or daycare visit. Medical condition and allergy notes are visible to every staff member before the pet arrives, flagged at booking confirmation and on the daily run sheet. Service history by pet shows every visit, service performed, groomer notes, and photos from the visit. Vet contact information is stored against the pet record for emergencies during boarding or daycare.
Staff scheduling with groomer and carer assignment based on availability, skill level, and pet-specific requirements. Certain animals can be assigned to the same staff member for consistency. Capacity rules for daycare and boarding account for dog-to-staff ratios and kennel or play area limits, not just appointment slots. Daily run sheets for each staff member show pet arrival times, service details, health notes, and special instructions. Time tracking for each service against target durations helps identify where appointments run over, so the business can adjust pricing or scheduling. Staff availability management handles leave requests and cover assignment.
Automated appointment reminders go out via SMS and email at 48 hours and 24 hours before the booking, with confirmation and rescheduling options. Post-visit follow-up messages include a summary of services, notes from the groomer, and photos from the visit sent directly to the pet owner. Vaccination expiry alerts go to the owner when a vaccination on file is approaching renewal. Re-engagement messages surface lapsed customers before they find a competitor. Boarding update notifications give owners a midday photo and message when their pet is staying overnight.
Loyalty programmes for repeat customers with points earning on every booking, redeemable for free services, add-ons, or products. Subscription grooming plans let regular customers pay a monthly fee for a set number of grooms, billed by direct debit with automated booking generation so the appointment is always in the calendar. Daycare membership plans offer a set number of days per month at a reduced rate. A referral programme delivers rewards when a referred customer completes their first appointment. Loyalty tier management escalates benefits for the most frequent customers: priority booking, free add-ons, or dedicated groomer assignment.
Online payment processing at booking with card, Apple Pay, and Google Pay. Deposit management for boarding stays with balance collection at check-out. Invoicing for commercial accounts such as rescue centres and breeders. Multi-location management for pet care groups shows revenue, booking volume, capacity utilisation, and customer metrics across all sites in one dashboard. Shared customer and pet records across locations mean an owner can book at any site without re-entering their pet's details. Per-location reporting runs alongside a brand-consistent customer-facing booking experience with location-specific pricing and capacity rules.
We spend the first two weeks mapping your booking workflow, your pet record requirements, your capacity rules, and how your staff manages appointments today. We look at where bookings break down: missed reminders, double-bookings, overbooking during peak periods. We design the product specification around fixing those specific failure points.
We design the pet record as the central entity, linking the owner, the booking history, the health record, and the service notes in one place. For boarding operations, we design the capacity model around your kennel configuration and staffing ratios. For multi-location groups, we design the shared customer and pet record architecture so an owner can book at any location without re-entering data.
Development runs in two-week sprints. At the end of each sprint, your team can test real workflows: a customer booking a grooming appointment online, a staff member checking health notes before a boarding check-in, a manager reviewing the day's run sheet. Real testing by real users catches friction before customers experience it.
We migrate existing customer and pet records before go-live. Staff training covers the booking system, pet profile management, and the communication tools. A 30-day support period after launch resolves any issues that surface in real-world use before they affect customers or staff operations.
Off-the-shelf pet services platforms handle standard grooming and boarding booking well for most single-location businesses. Custom software is the right choice when your booking logic exceeds what the platform's configuration supports: breed-specific durations, health record requirements, vaccination gating. It's also the right choice when you're operating multiple locations and need consolidated reporting alongside shared customer and pet data, when your loyalty or subscription programme mechanics go beyond what the platform offers, or when you're building a pet tech product to sell to other operators. The platforms are good and improving. We'll tell you honestly if the configuration would cover your requirements, because custom development carries ongoing maintenance cost that subscription platforms absorb.
Vaccination gating means the booking confirmation step checks whether the pet on record has valid vaccinations before confirming a boarding stay or daycare visit. The system stores each vaccination type, typically distemper, parvovirus, bordetella, and rabies, with the expiry date. If a required vaccination is expired or not on file, the booking is flagged for manual review or blocked from confirming automatically, depending on your policy. Owners receive an automated reminder to provide updated records before their visit. The practical complexity is in the upload and verification workflow: the vaccination record arrives as a document, a staff member needs to review it, and the pet's record needs updating before the booking is cleared. We design this workflow around your team's actual capacity to review documents, not an idealised automated process.
Yes. The workflow is: the groomer takes photos during the visit using the staff mobile app, photos attach to the appointment record, and the system sends an automated message to the owner with the photos and a brief note when the service is complete or at a mid-visit check-in. The owner receives the message via SMS or the customer-facing app, depending on your preferred communication channel. This is one of the highest-impact features for customer retention in pet grooming: owners who receive a photo of their pet during a visit rebook at a significantly higher rate than those who don't. The technical implementation is straightforward. The operational design question is when and how often you want staff to take and send photos without disrupting the service.
A booking system with pet profiles, staff scheduling, and automated reminders for a single location typically runs $30,000 to $55,000. Adding loyalty and subscription management brings the total to $50,000 to $80,000. A full platform with multi-location management, vaccination gating, customer app, and subscription plans for a growing group typically runs $80,000 to $130,000. Cost depends on the number of locations, integration requirements with payment processors and communication platforms, and how sophisticated the vaccination and health record workflow needs to be. We scope every project before pricing it. Fixed cost, agreed before development starts.
What clients say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

All of the sprints were completed on schedule and on budget. We highly recommend RaftLabs!
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Tell us the challenge, booking, pet records, staff scheduling, or loyalty. We'll tell you what we'd build and how.