MedSpa Loyalty Program Development

Points accumulation on every client transaction -- treatments, product purchases, and package payments -- with configurable earning rates by treatment category. Higher-value treatments like injectables and laser procedures earn at a higher rate than routine facials. Bonus points for specific treatments you want to promote, for full package purchases, and for clients booking within a defined window of their last visit. Points on product retail purchases integrated with the same account as treatment points. Integration with Vagaro, Mindbody, and Boulevard POS via their checkout webhooks so points are accrued automatically at the point of sale without staff needing to take a separate action. Targeted offer segmentation by treatment history -- for example, clients who received a neurotoxin treatment in the last 90 days can receive a points-bonus promotion on their next Botox refill appointment without that offer being sent to the full client list. GDPR consent for marketing use of treatment history data is captured and stored at the loyalty account level so segmented campaigns are only sent to opted-in clients. Earning rates configurable by your team without developer involvement so you can run treatment-specific promotions on a weekly cycle.

Spend-based tier membership -- Regular, VIP, Elite, or your own naming -- with qualification based on rolling 12-month treatment spend. Tier benefits calibrated to medspa clients: treatment discounts at defined percentages by tier, product retail discounts, priority booking access for high-demand appointment slots, complimentary add-on treatments for Gold-tier members, and extended priority booking windows for Platinum-tier members so they can secure appointments before the general booking calendar opens. Automatic tier upgrade and downgrade with client notification. Tier status visible in the booking portal so clients see their standing before every appointment. The tier structure that gives high-spend clients a financial reason to consolidate all their aesthetic treatments at your clinic rather than spreading across competitors.

Unique referral codes and links for every loyalty member. Referrer reward credited automatically when the referred client completes their first treatment -- a points bonus or a service credit in a defined dollar amount, converted to a Stripe-backed discount applied at their next checkout. Referred client welcome offer: a discount or bonus points on their first treatment to reduce the barrier to booking. Referral tracking in the client portal showing referral count, status of each referral, and pending rewards. The referral mechanic that turns your existing clients into a word-of-mouth channel -- in aesthetic services, peer referrals carry more weight than almost any other acquisition source.

Pre-paid treatment packages that act as a loyalty mechanic and a revenue advance. Clients purchase a package of three, five, or ten treatments at a per-treatment discount compared to single-session pricing. Package balance visible in the loyalty account. Each treatment redeems against the package balance automatically at checkout. Bonus points credited on package purchase as an additional incentive over single-session booking. Expiry windows configurable to encourage regular appointments rather than stockpiling. The pre-paid structure that creates financial commitment to the clinic before the client's next appointment window opens.

Automated birthday reward delivered in the week before the client's birthday: a treatment discount, a complimentary add-on, or a points bonus valid for 30 days. Loyalty anniversary reward: a personalised offer on the anniversary of the client's first treatment to mark the milestone and encourage a return booking. Both rewards delivered by email and SMS with a direct booking link so the client can act immediately. Reward expiry windows set short enough to drive bookings rather than letting offers sit unused. The personal touches that make loyalty feel like client recognition rather than a discount programme.

Analytics showing loyalty programme impact on the metrics that matter to medspa operators: rebooking rate by treatment type, time between visits by loyalty tier, and client LTV by cohort. Automated re-engagement campaigns triggered when a client hasn't booked in 60, 90, or 120 days -- configurable by treatment type since Botox clients rebook on a three-to-four-month cycle while facial clients may have a six-week interval. Campaign offer: a time-limited points bonus or service discount redeemable via Stripe at checkout, with a direct booking link. Campaign performance tracked by cohort: delivery rate, rebooking rate, and revenue generated per re-engaged client. The reporting and campaign layer that makes lapsed clients a recoverable asset rather than a write-off.