Talk to us about your audience engagement platform.
Tell us your content model, audience size, and what interaction features you need. We'll scope the build and give you a fixed cost.
Your audience watches your content then leaves the platform without any interaction, giving you viewing numbers but no community or loyalty to build on?
Running live events where the audience is passive -- watching but not participating -- while competitors are building fan communities that drive repeat attendance and subscriptions?
Your audience watches your content and leaves. No comments, no community, no loyalty signal you can act on. An engagement platform changes that -- live interaction, fan communities, loyalty rewards, and gamification built into the product rather than bolted on as an afterthought.
We build custom audience engagement platforms for media companies, broadcasters, sports organisations, and event producers who need more than viewing numbers.
Live polls, Q&A, and audience predictions for events
Fan community forums and profile pages
Loyalty and rewards tied to viewing and participation
Gamification with leaderboards, badges, and streaks
A custom audience engagement platform gives media companies, broadcasters, and event producers the tools to turn passive viewers into active participants. RaftLabs builds audience engagement platforms with live interaction tools, fan community features, loyalty and rewards systems, gamification mechanics, and second-screen experiences. Most builds deliver in 10 to 14 weeks at a fixed cost.
A platform that delivers content but gives the audience nothing to do has a measurement problem. You see play counts and completion rates. You do not see who your most engaged fans are, what brings them back, or how to reach them directly. When the content ends, they leave -- and there is no mechanism to change that.
Engagement features sit on top of the content delivery layer. They do not require rebuilding your streaming infrastructure. A live interaction layer handles polls, Q&A, and predictions during live events. A community layer gives fans a place to discuss content between releases. A loyalty system rewards the behaviours -- watching, commenting, attending events -- that indicate genuine audience investment. Gamification makes participation a habit rather than a one-off action.
RaftLabs has built real-time communication and audience products including Clubhouse-style audio apps. The engineering patterns that power low-latency audio rooms apply directly to live event interaction -- real-time updates, concurrent user management, and moderation at scale.
Real-time polls and voting with instant result display so the audience sees the live count shift as responses come in, delivered over WebSocket connections for sub-100ms update latency under concurrent load. Live Q&A with upvoting and host moderation so the best questions surface rather than the most recent ones -- the moderator controls what goes to the broadcast queue without interrupting the flow. Audience predictions for sports outcomes, game show results, and award ceremony votes, with a leaderboard that re-ranks and updates in real time as events unfold. Reaction mechanics -- emoji responses, applause, and intensity meters -- rendered as an overlay layer so they are visible during live streams without obscuring the video feed or creating distraction during critical broadcast moments. Server-Sent Events handle unidirectional result broadcasts to large simultaneous audiences where two-way WebSocket connections would be wasteful. All interaction events are timestamped and synchronised to live video playback timing via SCTE-35 cue point signals or HbbTV trigger metadata so the right poll prompt, prediction challenge, or quiz question appears at the exact broadcast moment it is relevant -- not 30 seconds before or after.
Threaded discussion forums organised by show, team, or topic so conversations stay relevant and easy to find across a large archive of content. Fan profile pages showing activity history, earned achievement badges, loyalty tier status, and community reputation score -- the public record that makes participation feel meaningful rather than disposable. Content sharing and clip creation from platform content so fans can highlight moments and bring others into the discussion with shareable links carrying correct Open Graph metadata so Twitter and Facebook preview cards render the right image and headline when a fan shares a clip or discussion thread on social. Follow and notification system for creators and other fans -- the social graph that keeps people returning because there is always new activity from the accounts they chose to follow. Moderation tools for community managers including keyword and phrase blocklists, spam pattern detection via regex rule sets, and AWS Rekognition image moderation to flag inappropriate visual content before it is visible to the community. A human review queue for flagged content surfaces items for community managers with approve, remove, and escalate actions, so the moderation workload stays manageable even as community volume grows. Strike and sanction system applies configurable consequences -- warning, temporary suspension, permanent ban -- for repeat violations without requiring individual moderator decisions each time.
Points awarded for watching, commenting, sharing, and attending live events -- configurable weightings per action so you can tune which behaviours the programme rewards most. A viewer who watches 80% of a live event earns more than one who drops off at 20%, which rewards genuine attention rather than just presence. Loyalty tiers with escalating benefits: early content access, ad-free viewing, exclusive content unlocks, and merchandise discounts at higher tiers. A points redemption interface where members exchange points for rewards or apply them toward tier upgrades. Streak rewards for consecutive days of engagement -- daily login streaks, weekly viewing streaks -- with streak-protection mechanics so one missed day does not reset weeks of accumulated progress. Tier status and streak counts displayed publicly on fan profiles so the achievement is visible to others, which creates the social incentive to maintain it. Push notification segmentation via APNs for iOS and FCM for Android lets you send topic-based fan alerts -- new episode drops, team lineup announcements, ticket pre-sale access -- to segments defined by interest or tier rather than broadcasting everything to everyone. Cohort analysis of loyalty programme participation shows which content types, event formats, and reward categories generate the highest DAU/MAU ratios and the longest average session lengths, giving your content team data to inform programming decisions beyond raw view counts.
Achievement badges awarded for content milestones -- completing a full season, attending five consecutive live events, reaching 100 comments -- and community participation milestones such as a first comment, first prediction, or first share. Badge logic is configurable so you define what earns recognition and what the badge artwork and label says, not a fixed system with preset thresholds. Daily and weekly streak tracking with streak-protection mechanics so one missed day does not reset weeks of accumulated progress -- fans can spend a streak-protection token, awarded as a loyalty perk, to preserve a streak they missed due to travel or schedule. Trivia and quiz games tied to show content, team history, and broadcast schedules give the audience a reason to engage between episodes rather than only during live events -- correctly scored trivia awards loyalty points and leaderboard position. Leaderboards segmented by activity type and time period: weekly comment volume, all-time prediction accuracy, current streak leaders, and event attendance count. Multiple leaderboard dimensions prevent the same handful of users from dominating every table. Season-long engagement campaigns timed to your content calendar align gamification intensity with release windows -- a campaign that runs during the broadcast season and winds down during the off-season matches the natural rhythm of your audience's attention without demanding engagement when there is no content to engage with. Amplitude and Segment event tracking captures every gamification action so you can analyse which mechanics drive session length, content affinity scores, and return visit frequency.
A companion web and mobile app experience synchronised to a live broadcast via SCTE-35 ad cue markers embedded in the broadcast signal, or via HbbTV trigger metadata for connected TV deployments, so the second screen stays in step with what is on the main screen within a sub-two-second latency window. Contextual stats and background information displayed automatically alongside live sports events -- player performance data, historical head-to-head records, real-time standings, and match timeline -- surfaced at the moment they are relevant to what is happening on screen rather than requiring the viewer to navigate to a separate stats tab. Companion polls and predictions timed to broadcast moments based on the production runsheet, so a prediction prompt appears during a key match moment and not during an ad break. Social sharing of broadcast highlights with pre-formatted clips, captions, and correct Open Graph metadata so shared content renders properly as preview cards on Twitter and Facebook without requiring the recipient to visit the full site. Push notifications via APNs and FCM alert the mobile audience to key live moments -- a goal, an elimination, a result announcement -- so fans who are watching on a second screen without audio on the main stream do not miss the trigger point that makes the interaction prompt relevant. Notification delivery uses topic subscriptions rather than broadcast so fans only receive alerts for the content and teams they follow.
Engagement rate reported by content item and live event -- participation rate, interaction count per active user, and content affinity scores calculated from which content types consistently generate higher engagement depth -- showing what drives participation and what does not. DAU/MAU ratio and average session length tracked as primary health metrics alongside raw event counts, because a platform with high visit counts but short sessions and low interaction rates has a retention problem that aggregate numbers hide. Most active users and community influencer identification lets your community team know who shapes the conversation and who should receive early access or moderator trust elevation. Comment sentiment analysis gives a directional read on audience reaction to content items and live events without requiring manual review of every post -- directional scoring rather than a precise label, useful for flagging content that is generating an unusual volume of negative reactions. Peak concurrent engagement figures during live events are reported in a format useful for sponsor reporting and infrastructure capacity planning. Segment and Amplitude event tracking provides the raw event stream behind all dashboard metrics, so the analytics team can build custom queries against the full data rather than being limited to the pre-built reports. Community growth trends by week and month. A weekly digest for community managers showing health metrics, flagged content volume, resolution rate, and top posts -- the operational report that makes managing a large community practical without requiring full-time staff to monitor every thread.
Frequently asked questions
Engagement features are built as a layer on top of your existing content delivery infrastructure rather than requiring a rebuild. The connection points are an authentication handoff -- so your subscribers are recognised in the engagement platform without a separate login -- and a content ID or timestamp reference that lets live interaction tools stay in sync with what is playing. For live broadcasts, synchronisation uses SCTE-35 cue signals from the broadcast chain or HbbTV trigger metadata for connected TV, which carry the timing reference the second-screen and interaction layer needs. For VOD content, a content ID from your video platform serves as the anchor. For platforms already using a video player we have worked with, the integration is typically a web SDK embedded in the player page with event listeners on the player API to track play, pause, and position events. For platforms we are less familiar with, we scope the integration approach during the discovery phase by reviewing your current player API documentation and streaming architecture, so the method is confirmed before development starts rather than discovered mid-project.
We build a moderation system with two layers. The first is automated: keyword and phrase blocklists, regex-based spam pattern detection, and configurable rules that auto-remove or auto-hold content for human review before it is visible to the community. For image and video submissions -- user-generated content, profile photos, shared clips -- we integrate AWS Rekognition to flag inappropriate visual content before it enters the moderation queue, which removes the need for human reviewers to see every image. The second is a human review queue that surfaces flagged content for community managers with approve, remove, and escalate actions. Each item in the queue shows the content, the flag reason, the user's prior history, and suggested action based on policy. We also build user reporting tools so the community itself can flag content, and a strike system that applies configurable consequences -- warning, temporary suspension, permanent ban -- for repeat violations without requiring individual moderator decisions each time. For large communities where moderation volume grows faster than headcount, the automated layer handles the majority of cases so the human queue stays focused on edge cases and high-stakes decisions.
Yes. Synchronisation works via one of two mechanisms depending on your broadcast setup. For broadcast television and connected TV deployments, SCTE-35 ad cue markers embedded in the broadcast signal carry the timing reference, and the second-screen app subscribes to a sync service that translates those cue points into companion content triggers. For OTT streams, HbbTV trigger metadata can serve the same function on supported devices. If you have access to the production timeline or runsheet in a structured format -- a JSON or XML schedule keyed to broadcast timestamps -- we can trigger companion content on a programmatic schedule. The latency between a broadcast trigger firing and the companion prompt appearing on the second screen is typically under two seconds, which is practical for prediction and poll mechanics during live sports and game shows. For predictions that need to close before a specific event outcome is revealed, we build in configurable lead times -- the poll or prediction prompt appears and closes before the relevant broadcast moment -- so the mechanic works correctly even with household variation in broadcast lag.
Cost depends on the feature set. A focused build -- live event interaction tools and a basic loyalty system -- is less than a full platform with fan community forums, gamification, second-screen sync, and analytics. We scope the feature set during a discovery call and provide a fixed-cost proposal specific to what you are building. Most engagement platform builds for media companies land in a range of 10 to 14 weeks at a fixed price. We do not charge by the hour or adjust the price after development starts.
What clients say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

I was pleased with RaftLabs team quality, consistency and execution.
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Tell us your content model, audience size, and what interaction features you need. We'll scope the build and give you a fixed cost.