• Building an investment platform but your portfolio management and rebalancing logic is still running in manual spreadsheets reviewed by an analyst every week?

  • Adding automated investment advice to your wealth management product but unsure how to handle the SEC suitability requirements for algorithm-driven recommendations?

Robo-Advisor Development

Custom robo-advisor software for wealth management firms and fintech companies adding automated investment advice -- risk profiling, portfolio construction, rebalancing, tax-loss harvesting, and investor dashboards.

A robo-advisor is not just a portfolio picker. It is a regulated investment product with suitability obligations, trade execution requirements, and ongoing rebalancing logic that must handle real market conditions without manual intervention.

  • Investor risk profiling with suitability documentation for SEC, FCA, and MiFID II compliance

  • Automated portfolio construction using Modern Portfolio Theory, factor-based, or ESG model portfolios

  • Threshold-based and calendar-based rebalancing with tax-aware trade sequencing

  • Broker-dealer API integration with Alpaca, DriveWealth, Interactive Brokers, or Pershing

Robo-advisor software development covers investor risk profiling, automated portfolio construction using Modern Portfolio Theory or ESG models, threshold-based and calendar-based rebalancing, tax-loss harvesting, and broker-dealer API integration with Alpaca, DriveWealth, or Interactive Brokers. RaftLabs builds custom robo-advisor software for wealth management firms, investment platforms, and fintech companies adding automated investment advice. Development typically takes 14 to 20 weeks at a fixed cost.

Vodafone
Aldi
Nike
Microsoft
Heineken
Cisco
Calorgas
Energia Rewards
GE
Bank of America
T-Mobile
Valero
Techstars
East Ventures
Aware design
SEC/FCA
Rebalancing
Automated
Cost delivery
Fixed
Week delivery
14-20

Automated investment advice built on sound engineering

The hard part of building a robo-advisor is not the investor-facing dashboard. It is the logic underneath: the suitability model, the portfolio construction rules, the rebalancing engine that runs across thousands of accounts without drift, and the trade execution integration that actually places orders with a broker-dealer.

We build robo-advisor platforms as investment products -- with the architecture that handles regulatory suitability requirements, automated trade execution, and the ongoing portfolio maintenance your investors will rely on.

What we build

Investor risk profiling

A digital suitability questionnaire covering investment goals, time horizon, risk tolerance, income, net worth, liquid assets, and investment experience. The questionnaire structure references frameworks used by FinaMetrica and Riskalyze -- covering both the investor's capacity for risk (their ability to absorb losses financially) and their tolerance for risk (their psychological comfort with portfolio volatility) -- because the two measures are not the same and a suitability determination requires both.

Each answer set feeds a scoring model that maps the investor to a risk profile tier -- conservative, moderate, moderately aggressive, or aggressive. The scoring model is configurable: you define the point values per answer and the tier boundaries. The system stores a complete suitability record for every assessment with the question responses, scores, and resulting profile determination -- the documentation required under SEC Regulation BI (Regulation Best Interest) to demonstrate that investment recommendations were in the client's best interest at the time of assessment.

Under Regulation BI, which replaced the previous suitability standard for broker-dealers, the obligation is to act in the investor's best interest rather than to simply recommend a suitable product. The suitability record the system generates supports this requirement with a documented basis for the profile determination. For RIA-registered firms under the Investment Advisers Act of 1940, the fiduciary standard requires an even higher documentation threshold -- the system supports both. Profile refresh triggers at defined intervals (typically annually) or when the investor reports a significant life event -- retirement, inheritance, major expense -- so the portfolio allocation stays aligned with current circumstances rather than the answers given at account opening.

Automated portfolio construction

A model portfolio library organised by risk tier. Each model defines target asset class allocations -- domestic equities, international equities, fixed income, alternatives, and cash -- and maps each allocation bucket to specific ETFs or index funds. The construction methodology applies Markowitz mean-variance optimisation (Modern Portfolio Theory) to identify the asset allocation on the efficient frontier for each risk tier, maximising expected return for a given level of portfolio variance. For forward-looking return assumptions, the Black-Litterman model provides a structured approach to incorporating market views into the expected return estimates rather than relying solely on historical covariance data.

The construction engine selects securities, calculates target weights for each position in the portfolio, and applies fractional share support so accounts below the minimum investment threshold for any individual security can still achieve full diversification. Without fractional share support, a small account invested in a portfolio with five ETFs might be unable to achieve the target allocation precisely -- the engine handles this automatically by calculating the fractional quantities needed.

ESG screened model portfolio variants are available as an overlay, filtering out holdings that fail environmental, social, or governance criteria based on MSCI or Sustainalytics ESG ratings. The ESG overlay applies at the security selection stage -- holdings below the configured ESG rating threshold are excluded and replaced with alternatives that maintain the target asset class exposure. New accounts are fully invested at the target allocation within one trading session subject to market hours and execution confirmation from the broker-dealer.

Automatic rebalancing

Two rebalancing modes work in parallel. Threshold-based rebalancing fires when any asset class drifts beyond a configurable tolerance band -- typically plus or minus five percentage points from the target allocation weight -- from the target weight. The threshold is configurable per risk tier because a conservative portfolio's fixed income allocation has different drift sensitivity than an aggressive portfolio's equity allocation. Calendar-based rebalancing runs on a set schedule regardless of drift, most often quarterly or semi-annually, ensuring that even accounts without significant market movement receive a periodic alignment check.

Cash flow rebalancing directs new deposits toward underweight positions first before placing additional buy orders across all positions -- a technique that reduces the number of rebalancing trades needed and lowers transaction costs for accounts with regular contributions. The rebalancing engine calculates the minimum set of trades required to restore target weights, minimising round-trip transaction costs.

Tax-aware rebalancing adds a pre-trade check before any sell order is generated in a taxable account: the engine calculates the estimated tax cost of realising the gain in each overweight position and compares it against the cost of allowing the drift to persist. If the estimated tax liability exceeds a configurable cost-benefit threshold, the rebalancing trade for that position is deferred to a future cycle when conditions are more favourable. The daily NAV calculation for each account provides the current portfolio value, unrealised gain/loss per position, and performance attribution across asset classes -- inputs that feed both the rebalancing engine and the investor-facing reporting dashboard.

Tax-loss harvesting

The harvesting engine scans taxable accounts daily, identifies positions with unrealised losses that meet the harvest threshold, and generates sell orders to realise those losses for use as capital gain offsets elsewhere in the portfolio or against ordinary income up to the annual limit. The daily scan compares each position's current market value against its tax lot cost basis -- tracking short-term and long-term lots separately because the tax treatment differs under IRC Section 1061 and the standard capital gains rate schedule.

Before executing any harvest, the engine checks the wash-sale rule under IRC Section 1091: a substantially identical security cannot be repurchased within 30 days before or after the sale that generated the loss, or the loss is disallowed. The engine selects a replacement security from a pre-approved substitution list -- a correlated but not substantially identical ETF that maintains the intended asset class exposure without triggering a wash-sale violation. For example, a harvested position in a US large-cap index ETF from one issuer might be replaced with a comparable US large-cap ETF from a different issuer tracking a different index.

All harvesting activity is logged per account with the harvested position, the realised loss amount, the replacement security, and the lot identification used. An annual tax-loss harvesting report is generated for each investor and their tax advisor covering the year's harvesting activity, realised losses by holding period classification, and wash-sale adjustments applied. Harvesting is automatically disabled when the expected tax benefit falls below a configurable minimum threshold, preventing small harvest executions that generate transaction costs exceeding the tax value.

Trade execution integration

Order routing integrates directly with broker-dealer and custodian APIs -- Alpaca (REST API with fractional share support and paper trading environment for pre-production testing), DriveWealth (fractional shares for retail investor accounts with FINRA-regulated clearing), Interactive Brokers (IBKR Client Portal API or FIX protocol for institutional-volume order flows), and Apex Clearing (for RIA custodial accounts via the Apex REST API). The FIX protocol connectivity layer is built when the custodian requires it -- FIX 4.2 or FIX 4.4 is the standard for institutional order execution and provides the low-latency order routing path required for large account portfolios with frequent rebalancing cycles.

The execution layer supports market and limit orders, handles fractional shares for accounts below full-share minimums, and processes dividend reinvestment automatically into the target allocation weighting. Every order status update -- new, filled, partially filled, rejected, cancelled -- flows back to the portfolio ledger in real time for reconciliation. The reconciliation engine catches fills, partial fills, rejections, and corporate actions (stock splits, mergers, special dividends) and updates the ledger accordingly without manual intervention.

Order routing logic handles market hours (orders queued outside NYSE trading hours are submitted at next open), trading halts (halted securities flagged and excluded from rebalancing execution until the halt lifts), and reject retry logic (orders rejected by the broker for technical reasons are retried with exponential backoff and flagged for review if the retry limit is reached). FINRA suitability requirements under Regulation BI apply at the order generation stage -- the execution layer checks that each trade is consistent with the investor's suitability profile before routing the order.

Investor dashboard and reporting

The investor-facing dashboard shows portfolio value updated using daily NAV calculation, performance against a benchmark (S&P 500, a blended benchmark matching the target allocation, or a custom benchmark defined per portfolio model) over multiple time periods (1 month, 3 months, 1 year, inception to date), asset allocation as a chart against the target allocation, and a contribution and withdrawal timeline. The daily NAV calculation reflects the prior day's closing prices for all holdings, with intraday estimates available where the custodian provides real-time position data.

A goal projection module calculates projected portfolio value at the investor's target retirement date or goal date using the current contribution rate, current portfolio balance, and the expected return for their risk tier. The projection uses Monte Carlo simulation or deterministic modelling depending on the platform's approach -- showing the investor a range of outcomes (median, 75th percentile, 25th percentile) rather than a single number that implies false precision about future market returns.

Tax documents are generated automatically: 1099-DIV, 1099-INT, and year-end consolidated tax statements are produced from the ledger data and made available in the investor dashboard without manual compilation. Downloadable performance reports cover any date range the investor selects, with time-weighted return (TWR) calculated to eliminate the distortion that contributions and withdrawals would otherwise introduce into the performance figure. The dashboard is built for both web and mobile, with white-label theming for financial advisor or bank branding -- the investor sees your brand, not the platform's.

Frequently asked questions

In the US, a platform providing algorithmic investment advice must register as a Registered Investment Adviser (RIA) with the SEC under the Investment Advisers Act of 1940, or with a state regulator if assets under management are below the federal registration threshold (generally $100 million). SEC-registered RIAs are held to a fiduciary standard -- the advice must be in the client's best interest, with conflicts of interest disclosed. For broker-dealer models, FINRA's Regulation BI (Regulation Best Interest) requires that recommendations be in the client's best interest at the time of the recommendation, with a documented best interest determination in the client suitability record.

In the UK, the FCA requires platforms providing automated investment advice to be authorised as an investment firm and to meet its suitability rules under COBS 9A. The suitability assessment must consider the client's knowledge and experience, financial situation including the ability to bear losses, and investment objectives. In the EU, MiFID II imposes equivalent suitability and appropriateness requirements. The distinction between suitability (for advised services) and appropriateness (for non-advised execution-only services) is material for platform design -- the regulatory test that applies depends on how the service is characterised.

We design the risk profiling questionnaire, suitability scoring model, and documentation output to support these requirements from the platform side. The SEC RIA registration process, FCA authorisation, and MiFID II compliance programme each require qualified legal and compliance counsel specific to your business model and jurisdiction -- the platform supports the compliance obligation but does not substitute for regulatory advice.

The rebalancing engine runs on a schedule -- typically nightly or intra-day -- and calculates the current weight of each holding against the target weight for that account's risk tier. If any holding drifts beyond the configured tolerance band, the engine generates a set of trade instructions to bring the account back to target. It calculates the minimum set of trades needed (selling overweight positions and buying underweight ones) to reach target weights while minimising transaction costs. Tax-aware rebalancing adds a step before generating sell orders: it checks the unrealised gain in each position and skips the sale if the estimated tax cost exceeds the benefit of correcting the drift. All generated trades are queued to the execution layer, which routes them to the broker-dealer API.

Yes. We integrate with the broker-dealer or custodian API your business uses or plans to use. Common integrations include Alpaca (REST API with fractional share support, paper trading environment for pre-production integration testing, and real-money trading), DriveWealth (fractional shares and FINRA-regulated clearing for retail investor accounts), Interactive Brokers (IBKR Client Portal API for standard account access or FIX protocol for institutional-volume execution where latency and throughput requirements exceed the REST API's capacity), and Apex Clearing (REST API for RIA custodial account management and position reporting).

If your custodian uses FIX protocol -- common for institutional platforms and high-volume retail platforms -- we build the FIX connectivity layer to the required specification (typically FIX 4.2 or 4.4). FIX requires more implementation work than a REST API integration but provides the execution throughput and confirmation latency needed for platforms rebalancing large numbers of accounts simultaneously.

If you are still selecting a custodian, we cover the trade-offs during discovery: Alpaca is the lowest-barrier entry point for new platforms with fractional share requirements and a well-documented API; DriveWealth is commonly used for embedded investing products where white-labelling the brokerage function is a requirement; IBKR is preferred for institutional volumes and options access; Apex is the standard RIA custodian for advisor-managed platforms. The right choice depends on your investor type, account minimums, fractional share requirements, and the volume of rebalancing trades your platform will generate.

A robo-advisor MVP -- risk profiling questionnaire, one model portfolio library, basic rebalancing, and a broker-dealer integration -- typically runs $80,000 to $140,000. A full platform with tax-loss harvesting, multi-model portfolio library, ESG overlay, investor dashboard with reporting, and white-label advisor branding typically runs $150,000 to $280,000. The largest cost variables are the number of model portfolios, the complexity of the tax-loss harvesting rules, the custodian integration (REST API vs. FIX protocol), and whether you need a hybrid robo-advisor module for advisor escalation. See our full fintech cost guide for context.

What clients say

What our clients say

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Charles E.
Charles E.
USA
Entrepreneur at Aggie Technologies

All of the sprints were completed on schedule and on budget. We highly recommend RaftLabs!

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Talk to us about your robo-advisor project.

Tell us your investor target (retail, HNW, or advisor-managed), the regulatory jurisdiction, and the broker-dealer or custodian you plan to use -- we will scope the build and give you a fixed cost.