B2B Ecommerce Portal Development

Custom B2B ecommerce portal for manufacturers, distributors, and wholesalers whose account customers need a self-service ordering channel with their specific pricing, credit terms, and approval workflow. Not a consumer checkout with a discount code applied.

Built for B2B sellers where account customers still order by phone or email because the website can't show their contracted price, can't accept a purchase order, and can't route a large order through the buyer's internal approval process.

  • Account-based pricing with customer-specific price lists, discount tiers, and contract terms applied automatically at login

  • Quote request workflow for non-catalogue and large orders with operator response and buyer acceptance

  • Purchase order payment with net terms, credit limit enforcement, and invoice generation

  • Multi-user account management with buyer roles, spending limits, and order approval routing

Recognition

Sound familiar?

  • Account managers spending half their day manually processing orders that customers email in because the website cannot show account-specific pricing?

  • Large orders delayed by days because the approval workflow runs by email rather than through a system that routes the order to the right approver automatically?

In short

RaftLabs builds custom B2B ecommerce portals for manufacturers, distributors, and wholesalers moving from phone and email ordering to a self-service online channel. A B2B portal covers account-based pricing with customer-specific price lists, quote request and approval workflow for large or custom orders, purchase order payment with net-30 and net-60 terms, multi-user account management with buyer roles and approval limits, minimum order quantities, and ERP integration for inventory and order data. Most B2B ecommerce portal projects deliver in 10 to 14 weeks at a fixed cost.

Companies we've built for

Vodafone
Nike
Microsoft
Cisco
T-Mobile
Aldi
Heineken
GE
Products shipped
100+
Industries served
24+
Cost delivery
Fixed
Week delivery for B2B ecommerce portal
10-14

Why B2B ordering can't run on a consumer ecommerce platform

Consumer ecommerce platforms are built around a single pricing model visible to all visitors, a payment flow that collects money at checkout, and an individual buyer who makes and authorises their own purchase. B2B commerce operates on none of those assumptions. Account customers expect to see the contracted price their sales team negotiated, not the public list price. They expect to pay on invoice with the net terms their account is set up on, not by card at checkout. A large order may need to pass through an internal approval chain before the buyer can commit. The consumer checkout has no mechanism to accommodate that.

When a manufacturer or distributor tries to run B2B ordering through a consumer platform, the gaps become operational overhead. The sales team receives orders by email and enters them manually into the ERP because the website couldn't show the account price. The credit controller chases payment against invoices generated outside the ordering system because the platform couldn't accept a purchase order. Account managers field calls from buyers who couldn't find their products because the catalogue wasn't filtered to their contracted range. Each workaround adds headcount cost that a purpose-built B2B portal removes.

Multi-user account management is the structural feature that separates B2B portals from consumer platforms with extra configuration. A B2B account typically has multiple buyers: a procurement officer who can place orders without approval, a department head whose orders above a threshold need sign-off, and a viewer who can see order history but can't place orders. These roles and the approval routing between them are a data model requirement, not a configuration option. ERP integration closes the loop: inventory shown in real time, orders written to the ERP on placement, and payment data flowing back to enforce credit limits and update account balances without manual reconciliation.

What we build

  1. Account-based pricing

    Each account gets a price list at login, drawn from the portal's pricing configuration or synchronised from the ERP as the system of record. The price list applies across every product the account is contracted to buy, so a buyer logging in sees their negotiated price on every line without the seller applying a discount code or having a sales rep intervene. Discount tier configuration lets you set quantity-break pricing per account or product category. A buyer purchasing above a threshold quantity sees the lower unit price applied in the cart automatically. Contract pricing overrides handle specific products or categories where a custom negotiated price sits outside the standard tier structure. Price list effective dates manage contract renewal periods, so a new contract price can be loaded in advance and activated on the start date without a manual update on the day. Price visibility rules mean each account sees only their own pricing. No buyer can view another account's price list, and public pricing is suppressed entirely for logged-in account buyers.

  2. Quote request and approval

    The quote workflow handles situations where the standard catalogue price isn't the right starting point: non-catalogue items, custom configurations, or orders above a value threshold where the buyer's internal policy requires a formal quote before commitment. The buyer initiates a quote request from within the portal, specifying products, quantities, and any relevant configuration or delivery requirements. The request routes to the operator's sales or pricing team, who review it, calculate pricing, and respond with a line-item quote including delivery timeline and an expiry date. The quote appears in the buyer's portal account with full line-item detail. They can review it, query via a messaging thread on the quote record, and accept when ready. Acceptance converts the quote to an order, inheriting the agreed pricing, and the order enters the standard fulfilment workflow. Quote history is accessible to both buyer and operator so the record of agreed pricing is available for future reference without searching email threads.

  3. Purchase order and credit terms

    Purchase order payment lets the buyer enter their internal PO number at checkout and optionally attach the PO document, replacing the card payment step with a credit-based order commitment. Net payment terms (net-30, net-60, or net-90) are configured per account and enforced by the portal, so a buyer on net-30 terms can't exceed their credit limit without the system flagging the issue and holding the order for review. Credit limit enforcement runs in real time: as the buyer adds items to the cart, the outstanding balance is checked against their credit limit, and the checkout surfaces a clear message if the order would breach it. The invoice generates at dispatch, delivered to the buyer's configured billing contact and stored in the portal for the buyer to access. Payment is recorded against the invoice as payments come in, either entered by the accounts receivable team or synchronised from the ERP. The account balance the buyer sees reflects settled and outstanding invoices. A statement of account is available in the portal covering the current period, so the buyer doesn't need to call the credit controller.

  4. Multi-user account management

    A B2B account can have multiple user logins under the same account record, each with an assigned role that determines what they can do in the portal. The buyer role carries full ordering capability: browse, add to cart, and complete checkout up to their individual spending limit. The requester role can create orders and add items to a cart but can't complete checkout without approval. Their order is submitted as pending and routed to the configured approver before it reaches the seller. The viewer role provides read-only access to order history, invoices, and account balance for finance or logistics contacts who need visibility without ordering access. Spending limits per role trigger the approval routing. A buyer below their limit places the order directly; the same buyer above their limit generates an approval request to the account administrator or configured approver for that threshold. The account administrator manages their own users, adjusting roles and spending limits, without needing the seller's support team to make account-level changes.

  5. Catalogue and ordering

    Account-specific product visibility means each buyer sees only the products their account is contracted to purchase. Not the full catalogue, and not other accounts' contracted ranges. This is enforced at the data level, not by hiding navigation categories, so a buyer can't access a product outside their contracted range by direct URL either. Minimum order quantities are configured per product and enforced at the cart level with a clear message before the buyer reaches checkout. Bulk add-to-cart from a CSV order file covers the common B2B workflow where a buyer has a known reorder list. They upload a file with product codes and quantities; the cart is populated from it, with any items outside their contracted range or below minimum order quantities flagged before submission. Saved order templates let buyers store a standard order list for recurring purchases and populate a new cart from the template in a single action. Order history with reorder capability lets any previous order be added to the current cart with current pricing applied, so the buyer doesn't need to reconstruct the order from memory.

  6. ERP and system integration

    Two-way ERP integration is the operational foundation that makes a B2B portal a real ordering system rather than a frontend that creates a parallel data-entry burden. Inventory availability is pulled from the ERP in real time and shown to the buyer at the product level, so they can see whether a product is in stock before adding it to the order. Order data is written to the ERP when an order is placed in the portal: no manual entry, no CSV import, no end-of-day reconciliation between two systems. Customer account data and contracted pricing are synchronised from the ERP as the system of record, so a pricing change in the ERP propagates to the portal on the next sync without a separate update step. Dispatch and tracking data from the ERP update the buyer's order status in the portal. The buyer sees when their order has been picked, dispatched, and delivered without contacting the seller. Accounts receivable data feeds credit limit and payment terms enforcement in real time, so an account whose balance changes during the day (a payment received, a credit limit adjustment) is reflected in the portal without a nightly batch job.

Frequently asked questions

A B2B ecommerce portal is a self-service ordering channel built for account-based buying relationships rather than anonymous consumer transactions. The structural differences are account-specific pricing (each customer sees their contracted rates, not a public price list), purchase order payment with net credit terms rather than card payment at checkout, multi-user account management where multiple buyers operate under one account with individual roles and spending limits, and approval routing where orders above a threshold require internal sign-off before they're committed to the seller. These aren't features you can bolt onto a consumer platform with plugins. They require a data model where pricing, credit, and approval logic are first-class properties of the account relationship, not workarounds applied at the transaction level. A B2B portal also integrates differently: the connection to the ERP for inventory, order data, and credit terms is a core requirement rather than an optional extra.

Yes, and that's a specific design requirement we build to. The sales team needs to create a new account, assign or create a price list, set effective dates for contract renewals, and update individual product prices within a contracted range, all through the admin interface without raising a development ticket. For businesses where the ERP is the system of record for pricing, the sync from the ERP means the pricing team manages prices in one place and the portal reflects those prices automatically. The admin-managed approach suits businesses where pricing is managed outside the ERP or where the sales team needs to create or adjust prices on a shorter cycle than the ERP sync supports. Both approaches are scoped during discovery and the admin interface is built to match the actual workflow the sales team runs, not a generic price management tool.

ERP integration is scoped as a defined part of the project rather than an afterthought. The first step is documenting what data needs to flow in each direction: inventory availability from ERP to portal, orders from portal to ERP, pricing and account data from ERP to portal, and payment and dispatch data from ERP to portal. The second step is assessing the integration options the ERP exposes: REST API, SOAP web service, database connection, or file-based exchange. Most modern ERPs including SAP Business One, Microsoft Dynamics, NetSuite, and Sage publish APIs that support real-time integration. Legacy systems may require a middleware layer or a scheduled sync rather than real-time events. The integration scope, data mapping, and sync frequency are agreed during discovery and priced as part of the fixed cost. We have integrated B2B portals with ERP systems across manufacturing, distribution, and wholesale and the integration pattern is a standard part of the project rather than an unknown.

A B2B ecommerce portal covering account-based pricing, purchase order payment with net terms, multi-user account management with approval routing, account-specific catalogue visibility, and ERP integration for inventory and order data typically runs $80,000 to $150,000. A full portal adding quote request and approval workflow, advanced credit limit management with real-time ERP balance synchronisation, CSV bulk ordering, and multi-location account structures typically runs $160,000 to $280,000. The main cost variables are the number of ERP and payment integrations in scope, the complexity of the approval routing logic, and whether a custom quote workflow is required alongside the standard order flow. Every project is scoped before pricing and delivered at a fixed cost.

What clients say

What our clients say

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Dr. J. Ayo Akinyele
Dr. J. Ayo Akinyele
USA flagUSA
President, Co-Founder

I was pleased with RaftLabs team quality, consistency and execution.

01 / 02

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Talk to us about your B2B ecommerce portal project.

Tell us your current ordering process, the account types you serve, the pricing structures you need to support, and which ERP or back-office system the portal needs to connect to. We will scope the right build.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.