Talk to us about your beauty marketplace project.
Tell us your provider types, your geographic focus, and where your current platform falls short. We'll scope the right build and give you a fixed cost.
Running your beauty marketplace on a generic classifieds platform where providers can't show real availability and clients can't book or pay without leaving the site?
Review system open to unverified submissions with no workflow to confirm the reviewer actually booked through the platform?
RaftLabs builds custom beauty service marketplaces -- provider profiles for hairdressers, beauticians, makeup artists, nail technicians, and massage therapists; availability and booking; review systems; and payment processing with provider payouts.
A marketplace where clients can't book and pay without leaving the platform is a directory. We build the booking and payment layer that turns a listing site into a marketplace.
Provider profiles with portfolio, services, pricing, and live availability
Booking and payment in one flow -- no off-platform redirects
Verified review system linked to completed bookings
Provider payout management with commission and fee configuration
RaftLabs builds custom beauty service marketplaces with provider profiles for hairdressers, beauticians, makeup artists, nail technicians, and massage therapists; live availability calendars and in-platform booking; verified review systems linked to confirmed bookings only; and payment processing with provider payouts. A beauty marketplace without booking and payment built in is a directory -- clients route off-platform to book, you lose the transaction data, and verified reviews are impossible. Most beauty marketplace projects ship in 12-14 weeks at a fixed cost.
Most beauty marketplace projects start as a directory -- a list of providers with a contact form or a link to their own booking page. It's a reasonable starting point, but it means clients have to leave the platform to book, which means you lose the transaction data, the review signal, and any ability to manage the experience. Providers who get bookings through their own channels have less reason to invest in their listing.
A marketplace that includes provider availability, in-platform booking, and payment processing keeps the client and the transaction on your platform. Verified reviews -- linked to bookings that happened on the platform -- build trust signals that open review systems can't produce. Provider payouts with configurable commission give you a revenue model that scales with transaction volume. That's the difference between a directory and a marketplace.
Provider profiles with biography, service specialisms, certifications, and portfolio photo gallery. Service menu with descriptions, duration, and pricing per service -- including variant pricing by location (salon vs. mobile), add-ons, and service upgrades. Each provider is onboarded as a connected account in Stripe Connect so payout routing is handled at the payment infrastructure level rather than manually by the marketplace operator. Coverage area configuration for mobile beauty professionals: providers set their travel radius or specific postcodes they cover, and geolocation matching surfaces them in search results for clients within that area. Provider verification status is displayed on the profile page -- document verification, DBS check status, professional certification upload -- so clients can see the verification tier before booking. Product catalogue management is included where providers sell beauty products alongside services, with variant management for colour, size, and formulation, giving clients the option to add products to a booking without leaving the platform.
Provider-managed availability calendars showing real open slots rather than a contact form -- providers set their working hours, block off unavailable time, and the calendar reflects live availability to clients without manual updates. Clients select a service, pick a date and time from the live availability display, and confirm without leaving the platform. Location selection for providers who offer both salon and mobile services, with the mobile option capturing the client's address for the appointment record. Buffer time between appointments is managed by the provider at the service level: a 90-minute colour treatment can have a 15-minute buffer set so back-to-back bookings do not create schedule conflicts. Existing salon systems that providers already use -- Square, Vagaro -- can be synced via their API so availability shown on the marketplace reflects appointments booked through those tools as well, preventing double-booking. Booking confirmation goes to both client and provider with full service details, price, and location. Push notifications via APNs (Apple Push Notification service) and FCM (Firebase Cloud Messaging) deliver appointment reminders to clients and providers on both iOS and Android devices. Cancellation and rescheduling workflows enforce configurable notice periods and cancellation policies, with the relevant fees deducted or refunded automatically at the payment layer.
Provider-controlled service catalogue -- add, edit, and remove services without platform admin involvement. Service records include name, description, duration, base price, location variants (salon price vs. mobile surcharge), and add-on options. Variant management supports services that differ by colour, treatment formulation, or product used -- for example, a balayage service with three price tiers depending on hair length, without requiring three separate service listings. Minimum booking notice and advance booking window are configured per provider: a provider who needs 48 hours notice for mobile bookings sets that independently from a salon-based provider who accepts same-day bookings. Package and bundle pricing for multi-service bookings -- for example, a facial and eyebrow threading package at a combined price -- is set by the provider and enforced at checkout without custom admin involvement. Promotional pricing for new clients, seasonal offers, or quiet period discounts is time-limited and automatically reverts to standard pricing when the promotional window closes. Loyalty points are awarded at configurable rates per transaction, with the loyalty engine tracking the client's points balance and allowing redemption against future bookings -- giving providers a retention tool without manual management.
Review requests sent to clients automatically after a booking is completed and marked as fulfilled -- the review invitation goes out via push notification (APNs/FCM) and email at a configurable delay after the appointment, typically 2-4 hours to give the client time to assess the service. Reviews are structurally linked to the completed booking record: the review flow opens only via the review invitation token, which is tied to a specific booking ID and the client's authenticated account. Only clients who booked through the platform and had a confirmed completed appointment can leave a review for that provider and service -- there is no open submission form. Verified purchase verification is enforced at the database level, not by manual checking. Provider response capability allows public replies to reviews within the platform, with the response visible on the profile page alongside the review. Review moderation queue surfaces flagged submissions for platform admin review before they are published. Ratings are aggregated overall and broken down by service category so clients researching a specific service type can see the provider's performance in that area rather than only their overall average. Rating aggregation also feeds the search ranking algorithm so providers with higher verified review scores appear higher in relevant category searches.
Client payment at booking using card, digital wallet, or saved payment method, processed through Stripe Connect's multi-vendor marketplace model. Stripe Connect handles the split payment automatically at the point of transaction: the platform fee is retained by the marketplace and the provider's net amount is routed to their connected Stripe account without manual settlement. Platform commission rate is configurable per provider tier, service category, or promotional status, allowing the marketplace to offer different commission structures for featured providers or new onboarding incentives. Provider payout runs on a configurable schedule -- daily, weekly, or monthly -- directly to the provider's bank account via Stripe's payout engine, which handles currency conversion for multi-currency markets. Payout dashboard gives providers real-time visibility into earnings per service, platform commission deducted, pending payouts, and payout history, so providers can reconcile their earnings without contacting support. Refund handling applies a configurable split based on cancellation reason and notice period: a cancellation within the notice window may trigger a partial refund to the client while retaining a portion for the provider, all enforced at the Stripe payment layer. Square and Vagaro API integration is available for existing salon operators who want to continue using those systems for in-person payments while routing marketplace transactions through Stripe Connect for accurate split accounting.
Search by service type, location, price range, and availability -- with geolocation for nearby salon and spa discovery, using the client's current device location or a searched postcode to return distance-sorted results. Geolocation matching uses PostGIS (PostgreSQL spatial extension) or a geospatial index to calculate provider-to-client distance accurately, filtering by the provider's configured service radius for mobile professionals. Filters include provider type (salon-based vs. mobile), price band, availability window (today, this week, or a specific date), service category, and minimum rating. Provider rating and review count are available as sort options alongside distance and availability. Featured provider placement for promoted listings surfaces sponsored providers within relevant category and location searches, with clear labelling as promoted. Category pages for each service type -- hair, nails, makeup, skincare, massage, lashes -- are crawlable static pages optimised for service-plus-location search queries, combining dynamic provider listings with location-specific metadata. The discovery layer surfaces relevant providers for long-tail searches like "mobile nail technician available this Saturday" that a generic map directory cannot answer, because availability data is live rather than static.
Frequently asked questions
A directory shows you who is available. A marketplace lets you book and pay without leaving the platform. In a directory, the conversion step -- getting in touch, checking availability, and arranging payment -- happens off-platform via the provider's own booking tool, phone, or email. The marketplace operator has no visibility into whether the lead converted, no transaction data to verify the booking happened, no review that can be tied to a confirmed appointment, and no revenue model connected to transaction volume. A marketplace with Stripe Connect for split payments keeps the full booking and payment flow on the platform. That produces verified purchase-linked reviews (because only confirmed bookings generate a review invitation), real transaction data for analytics, and a commission revenue model that scales with the number of bookings processed -- not with how much advertising spend you can afford. It also unlocks loyalty points mechanics, rebooking campaigns, and push notification reminders via APNs/FCM, all of which require that the transaction happened in your system rather than a third-party tool.
Mobile beauty professionals -- makeup artists, mobile nail technicians, mobile hairdressers -- do not have a fixed salon location to book into. Their availability model is different: they set the postcodes or geographic radius they will travel to, the days and hours they are available, and per-service buffer and travel time requirements. When a client searches by location, the platform's geolocation matching (PostGIS or equivalent) checks whether the provider's configured service radius covers the client's postcode and whether an open slot exists in their availability window for the requested service duration plus buffer time. The booking flow captures the client's full address for the appointment, which is included in the booking confirmation sent to the provider and visible in their job list for the day. Mobile providers can block off travel time between appointments manually or set a configurable minimum gap to prevent back-to-back bookings that are geographically impossible. Existing scheduling tools used by the provider -- Square or Vagaro -- can be synced via API so their marketplace availability reflects appointments booked through those systems, preventing double-booking. We build the mobile-provider availability model as a first-class feature from the start of the architecture, not as an add-on to a salon-first booking system.
At-home beauty services involve a stranger entering a client's home, which raises trust requirements that a standard review system doesn't meet. We build structured trust mechanisms into the platform: provider identity verification using document upload and third-party ID check APIs; DBS check status display for providers who have completed one; client-side profile for providers to see who they're visiting; in-platform messaging so neither party needs to share personal contact details before the appointment; and a post-booking check-in mechanism. The exact set of trust features depends on the market and service types the marketplace covers -- we scope these during discovery.
A focused marketplace MVP -- provider profiles, availability booking, payment processing, and provider payouts -- typically runs $20,000--$50,000. A full marketplace platform with verified reviews, search and discovery, mobile provider support, and a provider management dashboard typically runs $35,000--$90,000. Cost depends on the number of provider types, geographic coverage, trust and verification requirements, and payment infrastructure complexity. We scope every project before pricing it and provide a fixed cost before development starts.
What clients say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

All of the sprints were completed on schedule and on budget. We highly recommend RaftLabs!
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Tell us your provider types, your geographic focus, and where your current platform falls short. We'll scope the right build and give you a fixed cost.