UX/UI Design Services for Software Products
Most software projects under-invest in design. The product works. The logic is sound. But users struggle to find core features, the onboarding experience drops half of new signups, and the interface communicates capability to engineers rather than to the people who have to use it every day.
We provide UX and UI design for software products: research-grounded information architecture, interaction design, visual UI, and design systems. From the first wireframe through design handoff. For companies building new products, reworking what is not converting, or establishing the design foundation they will build on for the next three years.
UX research and usability testing that identifies where users struggle before you build the wrong solution
Wireframes and prototypes validated with real users before a line of production code is written
High-fidelity UI design that works across desktop and mobile with a coherent visual system
Design handoff with component specifications that eliminate ambiguity between design and development
Recent design outcomes
City Break Apartments · Booking Platform
Booking platform redesign for serviced apartments. Direct bookings tripled post-launch.
3x bookingsTikTok-Style Commerce · Mobile App
Social commerce mobile app design shipped from research through App Store launch.
25% revenue liftConversational AI · Chatbot
UI design for an AI chatbot that handles 70% of routine queries without human intervention.
70% deflectionRecognition
Is your product losing users at onboarding because the first experience is confusing, not because the product does not solve the problem?
Does your interface communicate your product's capability to someone who has never seen it before?
Is your conversion rate lower than it should be because the interface is getting in the way?
Did you inherit a product that works technically but needs a redesign to convert?
In short
RaftLabs provides UX and UI design for software products: user research, wireframes, high-fidelity Figma UI, design systems, and developer handoff. Engagements are scoped at a fixed price. Usability audits start at $2,500. New product designs start at $8,000. Most projects run 4 to 16 weeks.
Trusted by
Results
Capabilities
User research that grounds design decisions in evidence rather than assumption. User interviews with your actual customers to understand their jobs-to-be-done, current workarounds, and frustration points. Usability testing on existing products to identify where users struggle, with video recordings and timestamped findings. Survey design for quantitative validation of those findings. Competitor UX analysis to understand the interface expectations your users bring from adjacent products. The research that answers whether you are building the right thing before you invest in building it well.
The structural design of your product before any visual design is applied. Navigation structure and menu hierarchy. Page layouts and content organisation. User flow mapping from entry point through task completion. Low-fidelity wireframes in Figma that communicate structure and flow without the distraction of visual design. Wireframe prototypes that users can click through for early usability testing. The design decisions made at the wireframe stage are the most consequential and the cheapest to change.
Pixel-perfect, pixel-accurate UI design in Figma for web and mobile applications. Cross-platform design across desktop, tablet, and mobile breakpoints, with mobile-first responsive design as the starting point. Component design with all states (default, hover, active, disabled, error, loading). Consistent application of a visual system: colour, typography, spacing, iconography. Dark mode design where required. Illustration and custom icon sets for products that need a distinctive visual identity. Accessibility-first design: colour contrast compliance, focus indicator design, and touch target sizing for mobile.
A component library and visual token system that keeps your product consistent as it grows. Figma component library with all interface components defined and variants documented. Design token definitions covering colour scales, typography scale, spacing system, border radii, and shadow levels. Each token is named for its role, not its value, so a brand rebrand propagates to every component automatically. Component usage guidelines for designers and developers. React or Vue component library matched to the Figma system so design and code share the same component language. The foundation that lets your team build new features at pace without the interface drifting.
Facilitated 5-day design sprint workshops for teams that need to validate a product direction or solve a specific design problem quickly. Problem definition and success criteria on Day 1. Solution sketching and competitive analysis on Day 2. Decision and storyboarding on Day 3. Prototype development in Figma on Day 4. User testing with 5 real users on Day 5. Written findings report with what worked, what did not, and recommended next steps. For organisations that want to test a direction before committing to a full build or that need to quickly break a team disagreement about product direction with evidence.
Structured review of an existing product against UX heuristics, user task completion paths, and conversion friction points. Expert review by an experienced UX practitioner working through your product's core user journeys and documenting usability issues with severity ratings and specific improvement recommendations. Screen recordings of real users attempting key tasks in moderated testing sessions. Prioritised findings report: the changes that would have the most impact on task completion, conversion rate, and user satisfaction, ordered by effort and impact. For products that work but are underperforming on activation, retention, or conversion rate metrics.
Who this is for
Building a new product and want design before a line of code is written
The decisions made at wireframe stage are the most consequential and the cheapest to change. Starting with design prevents the most expensive category of rebuild: an engineering team that built the right features in the wrong structure. We run design in parallel with our MVP development services so the first sprint starts with a validated structure, not an assumption.
Running a product that works but users can't figure out how to use it
Onboarding drop-off, support tickets about "how do I find X", and poor activation rates are usually design problems, not feature problems. We start with a usability audit to identify exactly where users lose confidence, then redesign the specific friction points rather than rebuilding what is already working.
Seeing a conversion rate that should be higher than it is
If your product is getting traffic but not activating users, the interface is likely the gating factor. A 20% improvement in activation rate is worth more than most feature additions. We design specifically for conversion: attention hierarchy, onboarding flow, and the moments where users decide whether to continue.
Inheriting a product with inconsistent UI that is slowing your team down
A design system is the highest-return investment a growing product team can make. Once it exists, every new feature ships faster and looks consistent. Without it, every new screen takes longer and the interface drifts. We build the component library and token system once — your team uses it everywhere.
Why us
Most agencies open Figma on day one. We interview your actual users first. The information architecture and wireframes that follow are grounded in what real users do, not what the team assumes they do. This catches wrong decisions while changes still cost hours, not sprint days.
Most design engagements end when the Figma file is emailed. Ours do not. We answer developer questions during implementation, review builds against the specification, and flag deviations before they become technical debt. What is designed is what ships.
McKinsey's research across 300 companies found that businesses with strong design practices grew revenue twice as fast as peers over five years. We design for the metric that matters — bookings, activation, revenue — not for how the design looks in a screenshot. Our case studies show the before and after in numbers.
Our commitment
We interview your actual users before we open a design file. The information architecture and wireframes that follow are grounded in what real users do, not what the team assumes they do. Wrong decisions caught at research cost hours. The same decisions caught in week 8 cost sprints.
Every engagement is scoped at a fixed price after a discovery session. You know the timeline and cost before we start. A scope change is a change request: priced and agreed before work begins.
Most design engagements end when the Figma file is sent. Ours do not. We answer developer questions during implementation, review builds against the spec, and flag deviations before they become technical debt. What is designed is what ships.
McKinsey's research across 300 companies found that businesses with strong design practices grew revenue twice as fast as peers. A booking platform we redesigned tripled direct bookings. A social commerce app we designed lifted creator revenue 25% post-launch. We design for those numbers.
Our process
Five phases that keep real user behaviour at the centre of every decision, from the first client conversation through design handoff.
We interview the founders and product leads to capture business goals and constraints. Then we interview your actual customers to understand jobs-to-be-done and frustration points. Usability testing on any existing product surfaces where users struggle. Competitor UX analysis maps the interface expectations your users carry in from adjacent products. The research that grounds every design decision in evidence rather than assumption.
Information architecture built from research findings. Card sorting sessions to understand how users group content. Tree testing to validate navigation hierarchy before wireframes begin. User journey mapping from entry point through task completion. Low-fidelity wireframes in Figma that establish structure and flow. Wireframe prototypes for early usability testing before any visual design is applied.
High-fidelity Figma UI built from the validated structure. Component design with every state: default, hover, active, disabled, error, loading. Responsive breakpoints designed mobile-first across desktop, tablet, and mobile. Illustration, iconography, and any brand-specific visual elements. Dark mode variants where required. Accessibility checks for colour contrast, focus indicators, and touch targets throughout.
Prototype testing with real users on the high-fidelity designs. Moderated sessions with video recordings and timestamped findings. Usability issues prioritised by severity and conversion impact. Design iterations informed directly by what users do, not what they say they would do.
Design handoff via Figma developer mode with precise annotations: dimensions, spacing, font weights, colour tokens, border radii. Component variants documented with all states shown. Responsive behaviour specified for every breakpoint. Interactive behaviour documented with transition and motion specifications. We stay available for developer questions during implementation.
Pricing guide
Usability audit
Expert review of an existing product against UX heuristics and conversion friction points. User testing sessions with video recordings and timestamped findings. Prioritised improvement roadmap ordered by effort and impact. 2 to 4 weeks. Starts at $2,500 to $5,000 depending on product scope and number of testing sessions.
UX/UI design for a new product
User research, wireframes, high-fidelity Figma UI, component library, and developer handoff. From first research session through final spec delivery. 8 to 16 weeks depending on product complexity. Engagements range from $8,000 to $20,000+. Price is fixed after a discovery session covering your goals, users, and existing assets.
Design system
Component library, design tokens, usage guidelines, and matching React components. Built once, used everywhere. Eliminates the inconsistency that accumulates when every designer and developer makes independent style decisions. 4 to 8 weeks. Starts at $6,000 to $15,000 depending on component count and integration requirements.
Design sprint
5-day facilitated workshop. Problem definition, solution sketching, prototype development, and user testing with 5 real users. Written findings report with recommended next steps. For teams that need to validate a direction or break a team disagreement with evidence before committing to a build. Starts at $4,000.
Tell us about the product you are building or the conversion problem you are trying to solve. We will scope the design engagement that addresses it.
Every design engagement produces tangible artifacts you own. Not a presentation. Not a mood board. Specifications a developer can build from on day one.
Findings from real user interviews and recorded usability sessions. Timestamped video clips showing exactly where users hesitate, struggle, or drop off. The evidence base that justifies every structural decision that follows.
Sitemap, navigation hierarchy, and task flow maps from entry point through completion. Validated via card sorting and tree testing before wireframes begin, so the structure reflects how users think, not how the internal team thinks.
Every screen, every component, every state: default, hover, active, disabled, error, loading. Responsive breakpoints for desktop, tablet, and mobile. You own the files with no ongoing license fees to us.
Colour tokens, typography scale, spacing system, and a component library built so a brand rebrand or visual refresh propagates everywhere automatically. The foundation that lets your team build new features without the interface drifting.
Figma developer mode annotations with exact dimensions, font weights, colour tokens, border radii, and responsive behaviour specified per breakpoint. Interactive behaviour documented with transition and motion specifications. No ambiguity between design intent and implementation.
We answer developer questions during the build. Handoff is not the end of the design engagement — it is the handover point. We review key implementations against the specification to make sure what was designed is what shipped.
UX design (user experience design) is the structural and behavioural layer: how information is organised, how users navigate from task to task, what happens when something goes wrong, and whether the product matches the mental model of the people using it. Good UX makes a product feel intuitive. Bad UX makes a product feel like work, even when the features are correct. UI design (user interface design) is the visual and interactive layer: typography, colour, spacing, iconography, button states, component behaviour, and the visual hierarchy that directs attention to what matters. Good UI makes a product feel polished and communicates quality to users who have not yet decided whether to trust it. Most products need both. UX without UI is a wireframe. UI without UX is a beautiful interface that users cannot navigate. We design both layers together because the interaction and the visual are inseparable in a finished product.
A design sprint is a structured 5-day process for validating a product idea or solving a specific design problem without building anything. Day 1: map the problem and set the target. Day 2: explore solutions and find inspiration. Day 3: decide on the approach and storyboard it. Day 4: build a realistic prototype. Day 5: test the prototype with real users and capture learnings. The output is not a finished product. It is a validated (or invalidated) direction and concrete evidence of how real users responded to the concept. Design sprints are useful at the start of a new product to validate assumptions before committing to a build, when a product is not converting and the team disagrees on why, or when a complex feature needs rapid directional validation before full design and development begins. We facilitate design sprints as a standalone service or as the first phase of a longer design engagement.
A design system is the single source of truth for how your product looks and behaves. It includes a component library: buttons, inputs, modals, navigation elements, cards, tables, and all other reusable interface components, each designed to work correctly across all states (default, hover, focused, disabled, error). It includes design tokens: the colour palette, typography scale, spacing system, border radii, and shadow levels that define the visual language and are applied consistently across every component. It includes usage guidelines: when to use each component, how to compose components together, and what accessibility requirements each component must meet. In Figma, it is a library of components that designers work from. In code, it is a library of React (or Vue) components that developers implement from. The design system eliminates the inconsistency that accumulates when every designer and developer makes independent style decisions.
Design handoff is where a significant amount of implementation quality is determined. We deliver design specifications in Figma with developer-mode annotations: exact dimensions, padding values, font sizes and weights, colour values as design tokens, border radii, and shadow specifications. Component variants are documented with all states shown. Responsive behaviour is specified for mobile, tablet, and desktop breakpoints. Interactive behaviour is documented with annotation notes on transitions, hover states, and motion specifications. For clients using a React component library, we align design tokens and component naming to the code implementation so the mapping from design to code is unambiguous. We support developer questions during implementation rather than treating handoff as the end of the design engagement.
Most design engagements run 4 to 16 weeks depending on scope. A focused usability audit with a prioritised findings report takes 2 to 4 weeks. A new product designed from user research through high-fidelity handoff typically takes 8 to 16 weeks. A design sprint is 5 days by definition. The most reliable way to get an accurate timeline is to bring us the brief: we scope every engagement at a fixed price before work begins, so you know the timeline and cost upfront.
We work on both new builds and redesigns of existing products. For a product that works but is not converting, we start with a usability audit to identify where users struggle, then design targeted improvements with clear success criteria rather than a full visual overhaul. For a product that needs a full redesign (because the visual system is inconsistent or the information architecture is fundamentally broken), we start from user research and rebuild from the structure up. Whether you need a focused fix or a full redesign, the starting point is a discovery session where we understand what the product does today and what it needs to do.
Work with us
We scope UX/UI Design Services in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.
Product Engineering
End-to-end product development from design through deployment.
Custom Software Development
Software built from design files we produce.
MVP Development
Rapid product validation with design from the first sprint.
AI MVP Development
AI product development with UX designed for AI interactions.
Mobile App Development
Mobile apps built from the UI designs we deliver.