App Store submission managed as a process rather than a deadline milestone. App Privacy section (nutrition labels) documents every data type collected, the purpose of collection, and whether it's linked to the user's identity, required since iOS 14.3 and reviewed by Apple as part of submission. Permission usage description strings (NSCameraUsageDescription, NSLocationWhenInUseUsageDescription, NSMicrophoneUsageDescription) written to explain the specific user benefit, not legal compliance language, because Apple reviews for descriptiveness and rejects generic strings. TestFlight configuration for internal and external beta testing: up to 10,000 external testers, review groups by user type, and structured feedback collection before the production release. App Store Optimisation (ASO): keyword research using App Store search autocomplete and competitor metadata analysis, title and subtitle optimised for the primary keyword, screenshot and preview video production for all required device sizes (iPhone 6.5", 5.5", iPad). Review management: monitoring user reviews and responding to negative feedback, submitting expedited review requests for critical bug fixes. Post-launch monitoring via Firebase Crashlytics for crash-free session rate by iOS version and device model. App Store Connect analytics for funnel performance: impressions to product page, product page to download, download to first session.