Google Play submission managed as a structured process. Data Safety section: every data type collected is categorised (location, contacts, financial info, etc.), the purpose documented, and whether it's shared with third parties declared, Google reviews this for accuracy and rejects submissions with missing declarations. Content rating questionnaire completed accurately for each category (violence, sexual content, controlled substances) to receive the correct age rating in each country, incorrect ratings trigger review actions post-launch. Target API level: Google Play requires apps to target the most recent Android major version within one year of its release; staying current requires annual SDK migration to avoid losing the ability to submit updates. Play Console testing tracks: Internal Testing (25 users, immediate), Closed Testing/Beta (configurable user list), and Open Testing (any user who opts in via a Play Store link), staged distribution before production rollout. Firebase Test Lab pre-launch report runs automated crawl tests across a matrix of real Android devices and Android versions; the report surfaces crashes and ANRs on device/OS combinations that aren't in the development device pool. Play Console Android Vitals monitoring for crash rate, ANR rate, and battery/wake lock violations that affect Play Store ranking. Post-launch metadata optimisation: keyword experimentation via Play Console custom store listings, screenshot A/B testing for download conversion.