Talk to us about your landscaping estimating project.
Tell us how you build estimates today and what's slowing you down. We'll tell you what a custom system would change.
Estimates built in spreadsheets that take two hours each and can't be updated quickly when the customer asks for a change -- losing jobs to faster competitors who quote on the same day?
No way to know which types of job are profitable after the fact -- every job quoted to a markup that doesn't account for actual crew time and material costs?
Custom estimating and quoting software for landscaping companies that need to quote faster, track material and labour costs accurately, and know which jobs are worth winning.
Spreadsheet estimates take hours and can't be updated quickly. Custom estimating software cuts quote time, produces professional proposals on the same day, and tells you whether the job made money after completion.
On-site measurement and photo capture via mobile
Material and labour cost database
Professional proposal generation with e-sign
Estimate to job conversion and profitability tracking
Custom landscaping estimating software covers on-site area measurement and photo capture via mobile, a material and labour cost database, professional proposal generation with e-sign, and estimate-to-job conversion with profitability tracking. It eliminates spreadsheet-based quoting and gives managers visibility into which job types are actually profitable. RaftLabs delivers in 12-14 weeks at a fixed cost.
A landscaping estimate has more moving parts than most trades. Material quantities depend on site measurements. Labour time depends on ground conditions and access. Supplier costs change seasonally. A spreadsheet can hold all of that -- but it takes an experienced estimator two hours to build one, it can't be updated quickly when the scope changes, and it tells you nothing about whether similar past jobs were profitable.
Custom estimating software compresses that process. Measurements and photos taken on site feed the quantity calculations directly. Material and labour rates are stored centrally and updated when costs change. A professional proposal is generated in minutes.
After the job is complete, the estimate is compared to actual costs. Over time you see which job types carry margin and which don't -- and you quote accordingly.
Mobile app for site dimension and area capture -- measured directly on site using the device GPS, or calculated from satellite imagery via Google Maps or Nearmap aerial photography for initial desktop takeoff before site visit. The aerial measurement layer is useful for large properties or commercial sites where a rough material quantity is needed to ballpark the job before committing to a site visit. On-site GPS measurement then refines and confirms the aerial estimate with ground-truth dimensions.
Photo markup lets the estimator annotate measurements directly on site photos -- labelling zones, noting ground conditions, marking access constraints, and flagging areas with existing features that affect the scope. Measurement-based material takeoff converts area inputs to quantities automatically using pre-set coverage rates per material type. Multiple zones per site handle jobs with distinct planting, paving, and lawn areas, each with their own material and labour rate assignment. Site notes and ground condition flags -- slope grade, access restrictions, soil type, existing vegetation -- carry through to the labour time estimate so the estimate reflects the actual difficulty of the job, not the median site. Measurements and photos are stored against the estimate record for reference if the job is won and completed months later.
Plant, stone, aggregate, irrigation, timber, synthetic turf, edging, and sundry item cost database with current supplier pricing. Plant material pricing is sourced directly from nursery price lists -- the database supports bulk import from supplier price list CSV files so when your nursery supplier issues a new seasonal price list, the database is updated in bulk rather than line by line. Bulk pricing tiers for high-volume materials apply quantity breaks automatically when the order quantity exceeds the threshold, so the estimate reflects the price you will actually pay at the job's material volume.
Material waste factors per item type account for cutting waste on paving, planting mortality allowance on tube-stock, and compaction factors on aggregate -- overage is calculated automatically from coverage rates rather than added as a percentage guess at the end. Cost update workflow for when supplier prices change: update the item cost once in the database, and all estimates created after that date use the new cost. Existing approved estimates retain the costs at time of sign-off. Material categories are filterable by supplier, material type, and last-updated date so the estimator can quickly identify items that have not been repriced recently and may be out of date before sending a proposal.
Crew size and time estimation by task type -- mowing, planting, paving and hardscape installation, irrigation, turf laying, clearance and demolition, and tree work each carry their own time-per-unit rate based on your historical job data. Labour rate tables are maintained per task type with separate rates for standard time, weekend, and after-hours work. Task rates are editable by your managers and do not require a developer to update as your costs change.
Equipment costs are added per task based on the machinery the task requires -- mini excavator, bobcat, ride-on mower -- with hire rates or depreciation costs applied from the equipment cost table. Subcontractor rates are stored separately for specialised work such as irrigation design, arborist services, or retaining wall construction, and are included in the estimate total with the appropriate margin applied. Overhead allocation is applied as a configurable percentage on top of direct costs, and a separate markup tier for profit margin is applied after overhead, so the estimator can see the direct cost, the overhead-loaded cost, and the fully marked-up selling price as three distinct figures before the proposal is sent. Configurable margin tiers let different job types or customer segments carry different target margins -- commercial maintenance work and one-off residential landscaping jobs are priced differently, and the system enforces the right margin target for each.
Professional branded PDF proposal generated directly from the estimate data -- scope description, materials list, photos from the site visit, timeline, and pricing. The PDF is formatted with your company logo, colours, and contact details so it looks like a considered proposal rather than a system printout. Line-item or lump-sum presentation is selectable per customer -- trade and commercial clients often prefer line-item detail; residential clients often prefer a clean lump-sum presentation without material cost transparency.
Optional good-better-best tier presentation for jobs with scope alternatives shows three options at different price points in a single proposal, which gives the customer a clear choice and anchors the mid-tier option as the expected selection. Proposal delivery by email includes a DocuSign or HelloSign e-signature link so the customer can accept from their phone without printing, signing, and scanning. Proposal revision workflow handles scope changes requested after first issue -- a new version is generated from the updated estimate, and the version history stores all previous versions with their send date and recipient so nothing is lost. Proposal accepted status and the signed document are stored automatically in the job record when the customer completes the e-signature, triggering the job conversion workflow.
Approved estimate converts to a job in the scheduling system with all details -- site measurements, material quantities, labour requirements, and customer notes -- carried through automatically. No re-keying of job details from the proposal into the scheduling tool. The job is created with the material purchase list pre-populated so the purchasing manager can place nursery and supplier orders from the job record without building a separate material list.
Change order management handles scope changes after client approval -- the original signed estimate is preserved, and the addendum scope is priced as a separate document and sent for e-signature via DocuSign or HelloSign before the additional work begins. This protects both the business and the client: the change order record documents exactly what was agreed and at what price. Estimate vs. actual cost comparison is recorded on job completion, matching the estimated crew hours, material quantities, and equipment usage against the actuals captured by the crew in the job management system. When actual costs exceed the estimate by more than a configurable variance threshold -- typically 10 to 15 percent -- the job is flagged for a debrief so the estimator understands what drove the cost overrun and can adjust future estimates for similar work. QuickBooks or Xero job cost tracking receives the estimate and actual cost data automatically so job profitability is visible in your accounting system without a separate data entry step.
Quote volume and total quoted value by period -- month, quarter, or rolling 12 months. Win rate by job type shows which services -- mowing maintenance, one-off planting projects, hardscape installation, irrigation -- close at the highest rate, which tells you where to focus your estimating effort. Win rate by customer segment separates residential from commercial, new enquiries from returning clients, and Google Ads leads from referrals, so you know which acquisition channels produce closeable work.
Average quote-to-job conversion time by job type identifies whether slow conversion is a sales process issue or a pricing issue. Reasons for lost quotes are recorded at the time of loss and reported in aggregate -- common reasons such as price, timeline, competitor selection, or customer not proceeding are tracked as structured data rather than free text so the reporting is actionable. Project profitability analysis compares estimated margin to actual margin across all completed jobs in the period, broken down by job type and crew. This is where you see whether your estimating assumptions are accurate: if irrigation jobs consistently come in 20 percent over estimate, the labour rate or material waste factor for irrigation needs revision. Output is available as a dashboard view and exportable to CSV for further analysis in QuickBooks or a business intelligence tool.
Frequently asked questions
Generic quoting tools handle line items and totals. Landscaping estimating requires site measurement-to-quantity conversion from GPS or satellite imagery via Google Maps or Nearmap, material waste factors per material type, task-specific labour time rates for mowing, planting, hardscape installation, irrigation, and tree work, seasonal pricing that reflects nursery price list cycles, and a cost database that covers plants, stone, aggregate, irrigation components, and timber -- not just a flat list of services with a unit price.
A generic quoting tool like ServiceM8 or QuoteWerks can be adapted to produce a landscaping estimate with manual workarounds, but the estimator is still doing the measurement calculations, waste factor calculations, and material quantity conversions in their head or in a side spreadsheet. The custom system does that work automatically from the measurement inputs. The difference is most visible on large commercial landscaping or hardscape installation jobs where the takeoff and quantity work represents an hour or more of the estimator's time on a single quote -- and where a miscalculation on material quantities can turn a 25 percent margin job into a break-even job.
The database has a cost update workflow built in. When a supplier price changes -- which in landscaping happens seasonally as nursery catalogues are updated and aggregate or stone prices change with fuel and freight costs -- the estimator or buyer updates the item cost once in the system. All estimates created after that date use the new cost automatically. Existing approved estimates retain the costs at the time of sign-off, which is the correct behaviour for contractual reasons.
Estimates in progress are flagged if a material cost has been updated since the estimate was opened, so the estimator can review the impact before sending the proposal to the client. For nursery plant material, the database supports bulk price list imports from suppliers in CSV format so when your primary nursery supplier issues their seasonal catalogue, the update is done in a single import rather than item by item. The import identifies items that have changed in price and items that are new or discontinued, and queues them for review rather than overwriting existing items automatically. For aggregate, stone, and hard materials suppliers, most provide CSV or Excel price lists that follow the same import process.
Yes. Phased projects are structured as a single customer and site record with multiple estimate stages -- common in large commercial landscaping projects where design, construction, and maintenance are scoped and approved separately. Each phase has its own scope, site measurements, material quantities, and labour estimate, and can be sent and e-signed individually via DocuSign or HelloSign without requiring the subsequent phases to be agreed upfront.
The phases roll up to a total project view so both you and the client can see the full scope commitment alongside the individually approved phases. Change order management within a phase is handled separately from the phase estimate -- the original signed scope is preserved and the change is documented as an addendum. When a phase is approved and converted to a job, only that phase's details and material purchase list are sent to the scheduling and job management system; the remaining phases stay in estimate status until the client approves them. This is the workflow that commercial landscaping contractors need for multi-season projects where the client commits one phase at a time.
A landscaping estimating platform with mobile site measurement and Google Maps or Nearmap aerial takeoff, a material and labour cost database with bulk price list import, proposal generation with DocuSign or HelloSign e-signature, and project profitability reporting typically takes 12-14 weeks from project start to production deployment. If it is built alongside a job management system, the two are scoped and delivered together -- the estimate-to-job conversion, material purchase list generation, and QuickBooks or Xero job cost sync are all part of the combined build and are not scoped as separate integrations.
Timeline varies based on the volume of existing material rate data to migrate and validate, the complexity of your branded proposal format, and whether the Nearmap aerial imagery integration requires a commercial API licence agreement. All projects are scoped in detail before a fixed cost is agreed -- the fixed cost covers the full scope including data migration and integration, with no additional charges for work within the agreed scope. We do not start development until the full scope and price are signed off, so there are no cost surprises mid-project.
What clients say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

All of the sprints were completed on schedule and on budget. We highly recommend RaftLabs!
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Tell us how you build estimates today and what's slowing you down. We'll tell you what a custom system would change.