
Brux Smile Makeover: a dental marketing SaaS with AI smile previews and CRM sync
- 30-40s
- AI smile preview, upload to result
- 4 channels
- For patient photo capture
- 1,000 offices
- Concurrent, at target scale
Custom dental practice software for independent practices, dental service organisations, and dental tech companies that need patient management, billing, and engagement systems built for their specific practice model.
Off-the-shelf practice management software handles standard scheduling and billing. We build the integrations, loyalty mechanics, multi-location infrastructure, and patient engagement workflows that standard platforms don't cover.
Patient scheduling with provider availability, treatment duration, and operatory assignment
Insurance billing and claims management integrated with your practice management workflow
HIPAA-compliant patient records with dental charting, treatment notes, and imaging
Automated recall, reminder, and re-engagement workflows that bring patients back on schedule
Clutch Top AI Company, Dental Industry 2026
What you can count on
Retention
3+ years
Average client relationship across active accounts
First milestone
Week 1
A straight read on what to keep and what to rebuild
Pricing
Fixed price
Scope and cost agreed before work starts
Team
No handoffs
The senior engineers who scope the build also ship it
The problem
Patients complete their treatment plan and don't return for their 6-month recall because the reminder system sends a generic postcard three months too late?
Managing insurance claims, patient billing, and recall scheduling across multiple locations with no shared patient view or centralised reporting?
Short answer
RaftLabs builds custom dental practice software for independent practices, DSOs, and dental tech companies: patient scheduling, dental charting, insurance billing and claims, HIPAA-compliant records, automated recall and reminders, loyalty programs, and multi-location group management. Most builds launch a validated v1 in 10 to 14 weeks, then iterate, at a fixed cost agreed before work starts.
Trusted by


Dental practices run on scheduled recall. A patient who returns every six months for hygiene is worth far more than a patient who completes a treatment plan and disappears. The software you use for scheduling, recall automation, patient communication, and loyalty mechanics decides which outcome you get. It is a growing market: the dental practice management software category is on track to reach $6.8 billion by 2033, expanding about 11% a year (Grand View Research, 2025).
We build the patient management systems, billing integrations, and engagement tools that dental practices and dental groups need when standard practice management software hits its limits.
No automated recall system for overdue hygiene appointments, so patients disappear after treatment
A patient who completes a crown and doesn't return for their 6-month hygiene recall costs the practice far more than the treatment was worth. When recall runs on postcards or a manual call list, it doesn't scale. Industry no-show rates commonly run 15 to 20 percent, and every missed recall is a chair-hour of production the practice can't get back. Overdue patients accumulate unnoticed until a whole cohort has already moved to another practice. The revenue loss is permanent.
Insurance claim rejections and manual follow-up leave money sitting in aging receivables
Manual claim submission introduces coding errors. Follow-up on unpaid claims requires staff to chase each carrier individually. Aged receivables grow and revenue recognition lags weeks behind the work performed. A claims management system that automates submission, tracks status, and surfaces unpaid claims for follow-up turns the manual chase into a managed workflow.
Paper intake forms at the front desk create a data entry queue and cost staff hours every day
Staff re-key information patients already wrote down. Forms get lost. Medical history updates are missed. Digital intake, sent before the appointment and synced directly to the patient record, cuts the queue and sets a better first impression before the patient walks through the door.
Completed treatment items don't get billed, and the revenue walks out the door unnoticed
In a busy practice, treatment items are completed and not recorded against the visit. The billing goes out without the procedure, the insurance claim is under-coded, and the revenue is gone. No alert fires because there's no automated charge capture reconciliation against the treatment plan.
Multi-provider scheduling with operatory assignment, treatment duration management, and provider qualification matching. Patients self-book online with real-time availability and automated confirmation. Family booking handles multiple household members under one account. Pre-appointment forms, medical history updates, insurance verification requests, and consent forms go out automatically and come back completed before arrival. Waitlist management covers high-demand providers and appointment types. Emergency slots handle urgent care outside normal scheduling flow.
Insurance eligibility verification runs during scheduling so coverage is confirmed before the appointment, not at the front desk when the patient arrives. Claims go to major dental insurance carriers with real-time status tracking. EOB processing and patient balance calculation happen automatically. Pre-authorisation management covers high-value treatment plans. Aged receivables reporting breaks down by carrier and by patient. Patient billing includes statement generation, payment plan management, and online payment. We integrate with Dentrix, Eaglesoft, and Open Dental where the right approach is integration rather than replacement.
Patient records built to HIPAA standards: encrypted storage, role-based access controls, audit logging, and BAA-compliant infrastructure. Dental charting uses tooth-level notation for existing conditions, planned treatments, and completed work. Clinical notes use structured templates by appointment type. Digital imaging integration connects major dental imaging systems for X-ray and intraoral camera management. Medical history flags contraindications for medications and procedures. Document management handles referral letters, specialist correspondence, and lab results.
Automated recall workflows trigger by appointment type and last visit date: 6-month hygiene recall, annual X-ray recall, and post-treatment follow-up. Delivery runs across SMS, email, and in-app notification with patient-level preference management. Appointment confirmation and 48-hour reminder sequences include one-click confirmation or rescheduling links. Reactivation campaigns target patients who haven't attended in 12+ months, segmented by treatment history and last appointment type. Post-appointment satisfaction surveys feed aggregated reporting for practice quality management.
Patient loyalty programmes built for the dental model: rewards for appointment attendance, treatment plan completion, hygiene recall adherence, and referrals. Referral tracking handles reward fulfilment for both the referring patient and the new patient they bring. Membership plan management covers uninsured patients on a fixed monthly or annual fee for preventive care and treatment discounts. Digital loyalty card tracks point balance and rewards. Family loyalty accounts let household members share tier status. We've built loyalty and engagement platforms across service businesses for years and know how to apply the mechanics to a healthcare-adjacent context.
DSO and dental group management with shared patient records, centralised reporting, and per-location drill-down. Provider credentialing and privilege management run across locations. Centralised insurance contract management handles location-level fee schedules. Group-level financial reporting includes practice performance benchmarking. Patient transfers between locations within the group work without manual record migration. Brand-consistent patient-facing experience covers all practice locations. Acquisition workflow handles data migration from existing practice management systems into the group platform.
Established dental practice management platforms handle core scheduling, charting, and billing well for most practices. Custom software is the right choice when: you're a DSO with multi-location requirements the platform doesn't support well; your patient engagement and recall automation needs exceed the platform's built-in tools; you need integrations the platform doesn't offer; you want to build a patient loyalty or membership programme connected to your clinical and billing data; or you're building a dental technology product to sell to other practices. For most single-location practices, the established platforms are the right answer. For groups and DSOs with integration and automation requirements, custom development often pays for itself in staff time savings and patient retention improvement.
HIPAA compliance requires technical, physical, and administrative safeguards across the software and the organisation using it. On the technical side, we build on HIPAA-eligible infrastructure (AWS or Google Cloud with executed BAA agreements), implement role-based access controls, maintain full audit logs, enforce encryption for data in transit and at rest, and design data retention and deletion workflows that meet HIPAA requirements. We're not a HIPAA compliance consultant. Your legal and compliance team should review the full requirements for your operation. Our software architecture provides the technical foundation; your policies and staff training complete the compliance programme.
Yes, where APIs exist. We integrate with Open Dental (open source, full API access), Dentrix (via Dentrix Enterprise API), and Eaglesoft where integration points are available. Dental imaging system integration depends on the system: most modern digital imaging systems support standard DICOM or have vendor APIs. The integration scope is always defined during discovery because the complexity varies significantly by system and the specific data flows required. We don't guarantee integrations for systems without documented APIs. We evaluate feasibility before committing to scope.
Most builds launch a validated v1 in 10 to 14 weeks, then iterate from there. A focused patient scheduling and communication system typically runs $35,000 to $65,000. A full practice management platform with scheduling, HIPAA-compliant records, dental charting, insurance billing, recall automation, and a loyalty programme typically runs $80,000 to $150,000. Multi-location DSO platforms with complex integration requirements are scoped individually. Cost depends on the number of locations, integration complexity, and feature scope. Every project is priced at fixed cost, agreed before development starts, with no hourly billing.
Yes. Most modern digital imaging systems, including major intraoral camera and digital X-ray platforms, support DICOM or have vendor-provided integration APIs. Integration connects the imaging system to the patient record so images captured during an appointment attach automatically to the correct visit record, visible to clinical staff without switching systems. Where a vendor exposes a file-based output rather than an API, we build the ingestion pipeline that imports images into the patient record with the correct metadata. The imaging integration scope is defined during discovery because the approach depends on the specific imaging system and the version in use at the practice.
Dental patient communication software
Appointment reminders, recall sequences, two-way SMS, and review request automation
Dental loyalty program development
In-house membership plans, recall programmes, referral rewards, and family plan mechanics
Dental billing and insurance automation
Insurance eligibility verification, prior authorization workflows, and administrative automation for dental and healthcare practices
AI for dental practices
AI voice agents for appointment booking, lead qualification, and 24/7 patient call handling
Business Process Automation
Automate appointment confirmations, insurance verification, claim submissions, and recall campaigns.
AI Chatbot Development
Patient-facing chatbots for appointment booking, pre-visit instructions, and post-treatment follow-up.
Custom Software Development
Custom practice management platforms, patient portals, and billing tools built for your practice type and payer mix.
Tell us the operational challenge, scheduling, billing, recall, loyalty, or multi-location management. We'll tell you what we'd build and how.
Stay on topic

Service
AI for Healthcare Organisations
See the service
Service
RPA in Healthcare
See the service
Service
Remote Patient Monitoring Software for Pharma
See the service
Service
Patient Portal Development
See the serviceProof
Makeover generates photorealistic before-and-after previews that convert more consultations to bookings
Read the case studyTry it yourself
HIPAA Compliance Checklist
30+ requirements, plain-English, filtered to what you're building.
Open the free tool