Social media management software delivery, by the numbers
03
- week delivery cycles
- 12-18
Hootsuite and Sprout Social are built for a marketing team managing its own social accounts, with one approval path and one set of permissions. That model breaks down fast for an agency juggling dozens of client brands, or a franchise chain where corporate, regional, and local managers all need different access to the same accounts. We build the scheduling, approval, and permission layer around your actual structure instead.
Capabilities
What we build
01Centralized multi-account scheduling
Content scheduled and published across every client brand or location from one dashboard, without switching logins for each account.
02Brand-specific approval workflows
Review and sign-off flows scoped to how each brand or client actually approves content, instead of one generic queue for every account.
03Multi-level permission structures
Access split between agency staff, client stakeholders, corporate, regional, and local managers, so each role sees and posts only what's appropriate.
04Content calendar and pipeline views
A calendar built around managing many brands at once, with filtering by client, brand, or location, not a single-account timeline.
05Cross-brand reporting and analytics
Performance data rolled up across the accounts you manage, so an agency or franchise operator can see the full picture without exporting each account separately.
06Platform API integrations
Publishing and monitoring built against the social platforms your clients or locations actually use, scoped during discovery.
How we work
From account structure to live software
- Weeks 1-2
01Discovery and structure mapping
We map your client or location structure, who approves content and how, and which platforms you publish to. You leave with a written scope and a fixed-price quote.
- Weeks 2-5
02Workflow and permission design
We design the approval workflow and permission model around your actual roles, whether that's agency staff and client reviewers or corporate, regional, and local managers.
- Weeks 5-14
03Build in two-week sprints
You review working software at each sprint. Scheduling, approvals, and permissions are built and tested incrementally against real accounts.
- Final 2-3 weeks
04Rollout and platform testing
The platform runs against real client or location accounts so your team can validate publishing and approvals before it replaces your current tool.
Why us
Why agencies and multi-brand teams choose RaftLabs
01Senior engineers build what they scope
The engineers who map your approval and permission structure also build it. No offshore handoff after the contract is signed.
02Fixed price before development starts
We scope the work, calculate the cost, and lock it in writing before any development starts.
03Founded 2015, 100+ products shipped
A track record building software for teams managing many accounts, brands, or locations at once, where a generic single-account tool doesn't fit.
04You own the source code
No vendor lock-in after delivery. The codebase, and everything built into it, is yours.
Have a social media management software project?
Tell us how many brands or locations you manage today, and where Hootsuite or Sprout Social stops fitting. We'll scope a fixed-cost build.
