Machine Learning Development

Custom machine learning models solve prediction, classification, anomaly detection, and recommendation problems that rules-based systems cannot -- because the patterns in your data are too complex, too variable, or too numerous to express as explicit logic. We build ML models trained on your data for your specific problem: churn prediction, demand forecasting, fraud detection, pricing optimisation, and anomaly detection. Data audit, feature engineering, model training, evaluation, and production deployment with monitoring so you know when model performance drifts.

  • Custom ML models trained on your data -- not generic off-the-shelf models
  • Prediction, classification, anomaly detection, and recommendation systems
  • Production deployment with monitoring so you catch performance drift early
  • Data audit first -- we tell you if your data is sufficient before building
See our work

Recent outcomes

Voice AI · Research

Text-based interviews converted to automated phone calls

6× deeper insights

AI Automation · Ops

Manual invoice OCR across 40+ gas stations

20k+ txns day one

Loyalty · Retail

SuperValu & Centra loyalty platform with receipt validation

1,062 users in 4 weeks

SaaS · Logistics

Multi-carrier shipping hub for Indonesian eCommerce

2,000+ shipments yr 1
4.9 / 5 on ClutchSee all work

Machine learning development involves training custom models on your historical data to predict outcomes, classify inputs, detect anomalies, or generate recommendations. It is the right approach when your problem has clear input-output relationships and sufficient labelled historical data, but the patterns are too complex or numerous to express as explicit rules. Common business applications include customer churn prediction, demand forecasting, fraud detection, and dynamic pricing.

Trusted by

Vodafone
Aldi
Nike
Microsoft
Heineken
Cisco
Calorgas
Energia Rewards
GE
Bank of America
T-Mobile
Valero
Techstars
East Ventures

Machine learning is most valuable when your problem has a pattern in historical data that predicts something you need to know -- but that pattern is too complex, too variable, or too deeply buried in interactions between features for a human to extract as explicit rules. Churn prediction, demand forecasting, anomaly detection, and fraud scoring are canonical examples: there are signals in the data, but no simple threshold or rule captures them reliably.

The discipline in ML development is not in choosing an algorithm -- that's the last decision, not the first. It's in understanding your data well enough to know whether a model is feasible, engineering features that give the model something useful to learn from, and building the evaluation and monitoring infrastructure to know whether the model is actually working after deployment.

Capabilities

What we build

Classification and prediction models

Binary and multi-class classification models for problems with clear outcome categories: fraud or legitimate, churn or retained, approved or declined, high-priority or routine. Gradient boosting models (XGBoost, LightGBM, CatBoost) handle tabular data with mixed feature types and produce probability outputs that rank and score rather than deliver hard binary decisions -- a fraud score of 0.87 is more useful than a binary flag. Logistic regression baselines provide a calibration reference before moving to ensemble methods. Feature importance via SHAP values gives regulators and internal teams the explainability evidence they need for model sign-off. Models trained on your labelled historical data, evaluated on stratified held-out sets with precision-recall curves, and deployed behind FastAPI or BentoML with defined performance SLAs.

Demand forecasting systems

Time-series forecasting models for demand, sales volume, resource usage, and capacity planning -- the decisions where being wrong by 20% has direct inventory or staffing cost. Prophet handles strong seasonality and holiday effects with minimal configuration; SARIMA and SARIMAX perform well on stable, lower-frequency series; LSTM and Temporal Fusion Transformer networks capture complex long-range dependencies in high-frequency data like hourly energy demand. Exogenous variables (promotions, weather, competitor pricing, macroeconomic signals) fed as regressors improve accuracy for categories that respond to external events. Multi-horizon forecasts delivered at product, SKU, location, or segment level with prediction intervals so planners know the confidence band, not just the point estimate. Output integrated into your ERP (SAP, NetSuite), inventory system, or planning tool via API or scheduled data push so forecasts drive procurement decisions rather than sitting in a report.

Churn prediction models

Churn prediction models that score every customer on their likelihood of leaving before they do -- delivering your retention team a ranked list updated weekly so intervention effort goes to the accounts most likely to respond. Feature engineering draws from product usage logs (login recency and frequency trends, feature breadth decline, session depth), support ticket history (volume spikes and unresolved escalations), billing signals (payment delays, downgrade attempts), and engagement data (email open rate decline, NPS trajectory). XGBoost and LightGBM handle the mix of numerical, categorical, and behavioral features typical in SaaS churn datasets; class imbalance is handled via stratified sampling and cost-sensitive learning rather than oversampling artifacts. Threshold tuning is calibrated to your intervention budget -- if your CSM team can action 200 accounts per week, we optimise precision at that recall level, not the headline AUC. Automated retraining pipelines triggered by data drift signals (monitored via Evidently AI) keep the model accurate as product behavior evolves over quarters.

Anomaly detection pipelines

Statistical and ML-based anomaly detection for fraud, equipment failure prediction, network security, and manufacturing process quality control -- domains where false negatives are costly but false positives destroy operational trust. Supervised detection (XGBoost, Random Forest) performs best when you have labelled historical anomalies and the anomaly patterns are stable; unsupervised methods (Isolation Forest, Local Outlier Factor, Autoencoder neural networks) handle cases where anomalies are rare, novel, or unlabelled. For time-series anomalies in sensor or transaction data, LSTM-based sequence models detect contextual anomalies -- events that are individually normal but statistically unusual given prior context (a login at 3am from a new geography immediately before a large transaction). Real-time scoring via Kafka stream processing for sub-second fraud detection; batch pipelines for equipment sensor review and overnight audit queues. Precision-recall thresholds tuned to your false positive tolerance -- lowering the threshold catches more anomalies but increases the review queue; we scope this tradeoff during discovery rather than delivering a model with a single arbitrary cutoff.

Recommendation systems

Collaborative filtering, content-based, and hybrid recommendation models for product discovery, content personalisation, next-best-action, and cross-sell -- trained on your interaction history rather than generic behavioral benchmarks. Matrix factorization (ALS, BPR) and neural collaborative filtering (NCF) learn from co-purchase and co-engagement patterns when sufficient user interaction data exists. Content-based models using TF-IDF or sentence embeddings handle cold-start situations where new users or new catalog items have no interaction history yet. Two-tower neural networks combine both signals for platforms where both content metadata and behavioral data are rich. Candidate generation (approximate nearest neighbor search via FAISS or Pinecone) followed by a reranking layer (LambdaMART or a learned ranker) separates the retrieval and ranking stages for low-latency production serving. A/B testing with holdout groups validates lift in click-through, conversion, or session depth against a non-personalized baseline before full rollout -- preventing the false precision of models that look good on offline NDCG metrics but don't improve business outcomes.

MLOps and model monitoring

Production deployment infrastructure for ML models: model serving via FastAPI or BentoML with versioned endpoints, blue-green deployment for zero-downtime model updates, and rollback capability when a new model version underperforms in production. MLflow or DVC tracks experiments, datasets, and model versions so every production model has a complete lineage record -- what data it was trained on, which hyperparameters, and what evaluation metrics were achieved. Feature stores (Feast, Tecton) ensure that the same feature computation logic runs identically during training and serving, eliminating training-serving skew -- one of the most common causes of production ML underperformance. Data drift monitoring via Evidently AI or Arize watches input feature distributions and alerts when they diverge significantly from the training distribution, and model performance monitoring tracks prediction accuracy against ground truth labels as they accumulate. Automated retraining pipelines (Airflow or Prefect) trigger when drift signals cross defined thresholds -- retraining on a schedule without drift evidence is wasteful, but waiting for drift to compound into visible accuracy loss is expensive.

Pattern in your data that your rules aren't capturing?

Tell us the prediction problem, what data you have, and what decisions the model output needs to drive. We'll audit the data and give you a feasibility assessment before scoping a build.

Frequently asked questions

A rules-based system is faster to build and easier to explain, but it fails when the patterns you need to capture are too complex, too variable, or too numerous to express as explicit if-then logic. ML makes sense when: you have a clear input-output relationship but too many interacting variables for rules to cover reliably; your rules require constant manual updating as the world changes; you need to rank or score items (leads, transactions, customers) rather than binary classify; or you've already tried rules and they're not performing well enough. The honest answer is that many problems are better served by improved rules or simple statistics -- we'll tell you that during scoping rather than recommending ML unnecessarily.

You need labelled historical data: examples of the input features alongside the outcome you're trying to predict. For classification -- churn, fraud, default -- you need enough positive examples of the event you care about (typically hundreds to thousands, not just a handful). For regression -- demand, pricing, revenue -- you need sufficient historical range across the conditions you'll encounter in production. Data quality matters more than volume: clean, consistent, representative data with accurate labels outperforms a large dataset with noise and label errors. We run a data audit before scoping the model build -- we won't recommend proceeding if the data isn't sufficient.

Models degrade because the real world changes -- customer behaviour shifts, seasonality patterns change, new product lines or markets don't match the training distribution. We deploy models with monitoring for two types of drift: data drift (the distribution of input features is changing) and performance drift (model predictions are becoming less accurate against ground truth). We set alerting thresholds and retraining triggers, and we build the retraining pipeline before deployment so when drift is detected, retraining is a defined process rather than a scramble. Production ML without monitoring is not production ML.

A single ML model -- data audit, feature engineering, training, evaluation, and production deployment with monitoring -- typically runs $25,000--$80,000. Complex ML pipelines with multiple models, real-time inference infrastructure, A/B testing, and full MLOps setup run $80,000--$200,000. Cost depends on data complexity, model type, infrastructure requirements, and monitoring depth. We scope before pricing and deliver a fixed-cost proposal after a data audit confirms the feasibility of the build.

Work with us

Tell us what you need. We'll tell you what it would take.

We scope Machine Learning Development in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.