AV & Production Rental Software Development

AV rental software built around serialized gear, not a generic SKU

A camera package, a lighting rig, and a staging kit don't behave like generic rental inventory - each unit has a serial number, a maintenance history, and a place in a bundle that has to move and return together. We build kit-based booking, serialized-asset tracking, and crew scheduling tied to the gear itself, around how your rental house actually runs jobs.

  • Serialized-asset tracking down to the individual unit, not just the SKU

  • Kit-based booking that bundles cameras, lighting, staging, and audio gear into one sellable package

  • Crew scheduling tied directly to equipment bookings, so gear and people move together

  • Fixed-cost delivery, scoped up front, with source code ownership

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See our work

The problem

Sound familiar?

  • Two jobs booked the same camera body because your system only tracks the SKU, not the specific serial number inside a kit?

  • Per-user SaaS fees climbing every time your crew grows, for a workflow you could own outright?

Short answer

AV and production equipment rental software development builds serialized-asset tracking, kit-based booking, crew scheduling, and multi-warehouse logistics for rental houses serving film, video, and live events. RaftLabs builds this for AV and production rental businesses whose serialized gear, kit bundling, and crew workflows don't fit a per-seat platform built for the median rental shop. An MVP build typically runs $20,000-$50,000 over 12-15 weeks; a full build with serialized-asset tracking, kit-based booking, and crew scheduling runs $50,000-$100,000 over 15-18 weeks, at a fixed cost scoped after discovery.

Key takeaways

  • Serialized-asset tracking follows the individual unit, not just the SKU, which is the difference between one camera body double-booked inside two kits and a system that catches it before the job.
  • Kit-based booking treats a bundle of cameras, lighting, staging, and audio gear as one sellable package while still tracking every serialized item inside it.
  • Crew scheduling tied directly to equipment bookings keeps gear and the people running it moving together instead of being managed in two disconnected systems.
  • An MVP typically runs $20,000-$50,000 over 12-15 weeks; a full build with serialized tracking, kit booking, and crew scheduling runs $50,000-$100,000 over 15-18 weeks, at a fixed cost.

Trusted by

Vodafone logo
Aldi logo
Nike logo
Microsoft logo
Heineken logo
Cisco logo
Calorgas logo
Energia Rewards logo
GE logo
Bank of America logo
T-Mobile logo
Valero logo
Techstars logo
East Ventures logo
TuneClub logo

AV rental software delivery, by the numbers

products shipped
100+
cost delivery
Fixed
week delivery cycles
12-18

A double-booked camera body shouldn't be a possibility at your scale

Generic rental platforms track inventory by SKU, which works fine until a job pulls a specific camera body out of one kit while another job books the same unit as part of a different bundle. A 50+ crew AV or production house running serialized gear across multiple warehouses needs the booking system to know which physical unit is where, not just how many units of that model exist.

Capabilities

What we build

  • 01
    Serialized-asset tracking

    Every camera, lens, light, and audio unit tracked by individual serial number, so double-bookings, maintenance history, and depreciation are tied to the actual physical asset, not a shared SKU.

  • 02
    Kit-based booking

    Bundle multiple serialized items into a sellable kit - a camera package, a lighting rig, a staging setup - while the system still tracks and reserves every unit inside it individually.

  • 03
    Crew scheduling tied to equipment

    Crew assignments linked directly to the equipment bookings they're staffing, so a job's gear and the people running it move as one unit instead of two disconnected schedules.

  • 04
    Multi-warehouse logistics

    Transfers, pull sheets, and availability tracked across every warehouse or depot you operate from, so a booking reflects what's actually available at the location fulfilling it.

  • 05
    Accounting and ERP integration

    Connects into the accounting or ERP stack you already run, instead of forcing a switch to whatever billing module the rental platform bundles in.

  • 06
    Maintenance and depreciation tracking

    Service history, repair logs, and depreciation schedules tracked per serialized unit, so gear condition and lifecycle cost are visible at the asset level.

How we work

From your current workflow to live software

  1. Weeks 1-3
    01

    Discovery and workflow mapping

    We map your kit structures, serialization needs, warehouse layout, and crew-scheduling process. You leave with a written scope and a fixed-price quote.

  2. Weeks 3-6
    02

    Data model and integration design

    We design the serialized-asset data model, kit-bundling logic, and the integration layer for your accounting or ERP stack.

  3. Weeks 6-15
    03

    Build in two-week sprints

    You review working software at each sprint. Booking, tracking, and scheduling components are built and tested incrementally against real jobs.

  4. Final 3 weeks
    04

    Rollout and crew onboarding

    The platform runs against live bookings so your team and crew can validate it before it replaces your current system.

Why us

Why AV and production rental houses choose RaftLabs

  • 01
    Senior engineers build what they scope

    The engineers who map your kit structures and serialization needs also build the booking system. No offshore handoff after the contract is signed.

  • 02
    Fixed price before development starts

    We scope the work, calculate the cost, and lock it in writing before any development starts.

  • 03
    Founded 2015, 100+ products shipped

    A track record building operational software for asset-heavy businesses, where tracking the individual unit - not just the category - is the whole point.

  • 04
    You own the source code

    No per-user fees that grow with your crew and no vendor lock-in after delivery. The codebase, and everything built into it, is yours.

Have an AV or production rental software project?

Tell us how your kits are structured and where your current system breaks down. We'll scope a fixed-cost build.

Scope your AV rental software project

Related services

What clients say

What clients say about working with us

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Amer Abu Khajil
Amer Abu Khajil
Canada flagCanada
Founder, Peak Studios & Perceptional

I found RaftLabs to be the perfect partner for Perceptional, with their expertise in helping startup founders build MVPs, a free consultation, a prototype that matched my vision, and their unwavering support.

01 / 06

AV & Production Equipment Rental Software Development, scoped in one call.

Tell us what's broken. Within one business day you get a straight take on cost, timeline, and the right first step. No deck, no pressure.

Stay on topic

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Frequently asked questions

AV and production equipment rental software manages the booking, tracking, and logistics of camera, lighting, staging, and audio gear rented to film, video, and live-event productions. It typically covers serialized-asset tracking, kit-based booking, crew scheduling, and multi-warehouse logistics.

Yes. Tracking gear by individual serial number rather than just SKU, and bundling multiple serialized items into a sellable kit while still tracking each unit inside it, is the core of most requests in this space. We scope your exact kit structures during discovery.

An MVP build runs $20,000-$50,000 over 12-15 weeks. A full build with serialized-asset tracking, kit-based booking, and crew scheduling runs $50,000-$100,000 over 15-18 weeks. We scope a fixed cost after discovery.

Flex, Rentman, Current RMS, and Cheqroom are strong tools built for the median rental shop's workflow, priced per seat or tier. Custom software makes sense once a 50+ crew AV or production house has serialized-asset, multi-warehouse, or crew-scheduling needs that don't fit the templated UI, or wants to stop paying monthly per-user fees indefinitely for a workflow it could own outright.

Yes. Integrating with the accounting or ERP system you already run, instead of forcing a switch to whatever the rental platform bundles in, is a standard part of the build. We scope your existing stack during discovery.

Yes. Crew scheduling tied directly to equipment bookings, so a job's gear and the crew running it are managed in one system instead of two, is a standard capability we build in from the start.

Work with us

Tell us what you need. We'll tell you what it would take.

We scope AV & Production Equipment Rental Software Development in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.