AI Glossary
What it means, why it matters to your business, and where it shows up in a real build decision.
Also known as GenAI
In plain terms
Generative AI is AI that produces new content, such as text, images, code, or audio, rather than only classifying or scoring existing data. It is the difference between software that answers a fixed set of questions and software that drafts a proposal, a reply, or a design. The output still needs review before it reaches a customer.
Traditional software retrieves or transforms. Generative AI composes. It is the difference between a search engine finding a document and a copywriter writing a new one from scratch.
A property management company uses generative AI to produce tailored lease renewal letters from a simple data record, cutting manual drafting from 45 minutes to 2 minutes per letter.
When the output needs to be original, varied, or adapted to context: drafts, summaries, design variations, and personalised communications at scale.
When the output needs to be exact, deterministic, or auditable. Generative output must be reviewed before it reaches a customer in any regulated or high-stakes context.
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