Instantor Rewards for Sanbra Fyffe
- 5,000+
- contractor sign-ups in three months
- 25%
- lift in average order value
B2B Loyalty Program
B2B loyalty that creates preference, not just points.
B2B loyalty is not a points card. It's a system that makes your trade customers choose your brand over a competitor when they're standing in a supplier showroom with a decision to make.
RaftLabs built the Instantor Rewards platform for Sanbra Fyffe, a plumbing and heating distributor. Contractors upload purchase receipts to earn points toward Bronze, Silver, and Gold tiers, with monthly prize competitions. 5,000+ contractor sign-ups in three months, and the client reported a 25% lift in average order value.
Trade-specific mechanics, earn on purchase value, product lines, or sales targets rather than generic points per pound
Mobile app that contractors use at the counter or on-site, not a portal nobody logs into
Purchase verification from your existing distributor ERP or invoicing system, no manual data entry
Leaderboards, challenges, and tier-based rewards that make engagement a habit, not a one-time event
Bring the problem, the current workflow, or the existing code. We reply with a practical next step within one business day.
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The brief
Start with what is not working.
Good software decisions begin with the constraint, not a list of features or a preferred technology.
01
Distributor customers buying from whoever has stock on the day, no habit, no preference, no loyalty?
02
Running a rebate scheme that rewards volume after the fact but does nothing to influence the purchase decision at the point of sale?
Plain answer
RaftLabs builds a custom B2B loyalty program platform for distributors, manufacturers, and wholesalers. Purchase events flow from your ERP or invoicing system to a points engine with tiered rewards, product-line earn bonuses, leaderboards, and a contractor mobile app. A first phase starts around $50,000; the full platform grows toward $120,000 as tiers and integrations expand.
What to remember
- RaftLabs built Instantor Rewards for Sanbra Fyffe (plumbing and heating distributor); the client reported 5,000+ contractor sign-ups in three months and a 25% lift in average order value
- B2B loyalty platforms typically cost $50,000 to $120,000 depending on integration complexity and reward catalogue requirements
- A focused platform with ERP integration, mobile app, and earn/burn mechanics runs $50,000 to $90,000
- Purchase verification integrates directly with SAP, Sage, NetSuite, Microsoft Dynamics, and custom ERPs via webhook or nightly sync
- Trade customers use iOS and Android apps with leaderboards, tier status, and push notifications for bonus earn events
- Tier-based status programmes with Bronze, Silver, and Gold tiers create a retention anchor that consolidates contractor purchasing
The contractor who used to buy from whoever had stock.
A contractor pulls up to the trade counter with a job to price. A year ago they bought from whoever had the part in stock that morning. No habit, no preference, no reason to come back to the same supplier next week.
Now they open the app while waiting in the queue. Points balance right there. A product-line bonus live on the exact heating line the job needs. Two orders off the top 10 on this quarter's leaderboard. They order the line that earns, and they come back the following week to hold their spot.
That single order is the visible edge of the platform. Underneath it: purchase events flowing straight from the distributor's ERP, earn rules applied per product line, and a tier ledger tracking every contractor's rolling 12-month spend.
A B2B loyalty program that only rewards volume after the fact, a quarterly rebate against total spend, doesn't influence a single purchase decision. The contractor who chose a competitor on Tuesday because they had stock and your product didn't is still earning their rebate. The program rewarded the relationship; it didn't protect it.
Effective trade loyalty works in the moment, at the purchase decision. Points visible in-app before the counter transaction. A product-line bonus that makes your brand the financially rational choice. A leaderboard that a competitive tradesperson checks because they want to be in the top 10.
RaftLabs built Instantor Rewards for Sanbra Fyffe, a plumbing and heating products distributor in Ireland. Contractors upload purchase receipts to earn points toward Bronze, Silver, and Gold tiers, and redeem for professionally relevant rewards. The client reported 5,000+ contractor sign-ups in three months and a 25% lift in average order value.
The B2B segment is projected to dominate the loyalty management market with a 57.38% share (Fortune Business Insights, 2026). That spend is concentrated among distributors and manufacturers who need structured mechanics to protect account relationships and consolidate purchasing. For trade businesses, it is moving into platforms that influence the purchase decision in the moment, not rebate schemes that reward volume after it has already happened.
B2B loyalty is a different machine from a consumer points card
| Consumer loyalty (B2C) | B2B and trade loyalty | |
|---|---|---|
| Who earns | An individual shopper, acting on brand affinity and habit. | A professional buyer, contractor, or reseller, choosing on price, stock, and relationship. |
| Purchase moment | One checkout, one card swipe, one clear event to reward. | Buying on account, through a rep, at the trade counter, or in an app. Earn has to capture all of them. |
| Earn basis | Flat points per pound or per visit. | Product-line and category multipliers, tiered rebates, and targets that steer which lines get bought. |
| Verification | POS or e-commerce ties the sale to the account automatically. | ERP or invoice events, with settlement timing for on-account buying and credits netted out. |
| Rewards that land | Cashback, vouchers, lifestyle perks. | Trade tools, merchant gift cards, training and event access, credit against future orders. |
This pays off when trade customers already come back.
Everything on the left should already be true for your business. Even one thing on the right, and a custom trade program is the wrong spend right now.
A fit
01
You sell through trade customers, contractors, installers, or resellers, who could buy the same lines from a competitor on any given day.
02
Enough purchase volume across your trade base for earn mechanics to move real order value, with an ERP or invoicing system to integrate against.
03
You're running a rebate scheme that rewards volume after the fact but does nothing at the point of sale.
Not a fit
01
One-off buyers with no repeat purchasing and no reason to consolidate their spend.
02
No ERP, invoicing system, or trade portal to verify purchases against, and no appetite for receipt scanning.
03
No budget for a custom build in the $50,000+ range.
What we build
That's what the contractor sees. Here's what runs underneath it.
The app is deliberately simple. The earn engine, the ERP integration, and the tier economics underneath are where the program changes purchasing.
- 01Purchase earn from your ERPPoints earn triggered automatically from your existing ERP, invoicing system, or trade portal, via webhook for real-time purchase updates and a nightly sync for reconciliation, no manual upload required unless your purchasing process is fragmented. Purchase events flow to the loyalty engine, and earn rules apply per product line, category, or brand so bonus mechanics work without manual configuration per transaction. Account-based purchasing is handled with configurable settlement timing.
- 02Mobile app for trade customersiOS and Android apps designed for tradespeople, not office workers. Points balance and history at a glance, a browsable and redeemable rewards catalogue, a leaderboard showing tier status and ranking against peers, and push notifications for bonus earn on product lines the contractor regularly buys. A QR code identifies them at the trade counter, fast enough to check while waiting in the queue.
- 03Product-line earn bonusesEarn rate configured per product line, brand, or category, not a flat rate on everything. Products you want to grow earn a multiplier, slow-moving lines get a time-limited bonus to shift stock, and new launches earn a higher rate to drive trial. All configurable without a code deployment via the admin dashboard, and earn events can be targeted to specific contractor segments.
- 04Leaderboards and challengesCompetitive mechanics that make engagement habitual for the right audience: regional and national leaderboards updated in real time, time-limited challenges for short-term category spikes, milestone rewards at cumulative purchase thresholds, and a badge system on the contractor's profile. For Sanbra Fyffe, the equivalent engagement layer was monthly prize competitions on top of the tier structure, the mechanic that kept contractors uploading receipts between purchases, not just at the counter.
- 05Tier-based status programmeAnnual purchase tiers (Bronze, Silver, Gold) with tier-specific benefits: higher earn rates, exclusive reward access, priority service, and early access to new products. Qualification tracks against a rolling 12-month window and displays progress to the next tier in-app, so contractors close to an upgrade consolidate purchasing to reach it. Downgrade grace periods prevent churn from those who fall just short at year end.
- 06Rewards catalogue managementA professionally relevant rewards catalogue managed by your team via admin dashboard: branded tools, equipment, gift cards for trade merchant chains, event access, training courses, and cash-value vouchers redeemable against future orders. Reward fulfilment is tracked within the platform, and exchange rates and catalogue pricing are set to ensure financial sustainability at your earn rate and reward cost.
This is a trade loyalty platform first. The same ERP-fed earn engine also runs the rebate and incentive mechanics distributors already offer, so the program can replace a volume rebate rather than sit beside it, and the same purchase-verification layer extends to online orders through your existing trade portal or B2B e-commerce store.
A rebate rewards the order you already won. Loyalty wins the next one.
A trade program built on your ERP shows which earn mechanics actually shift purchasing, not just which contractors cashed a rebate.
In the trade loyalty programs we have built, the part that bites is never the app. It is purchase verification. A contractor buys on account on Tuesday, returns half the order on Thursday, and settles the invoice at month end. Award points at the till and you pay out on stock that came back. Sanbra Fyffe sells through merchant intermediaries with no checkout to integrate against, so we built earn around receipt upload instead: the backend validates each photographed receipt against Instantor product lines before crediting points, so a returned order simply never gets submitted for credit. Where a distributor has a direct ERP or invoicing feed, the same netting problem is solved by tying earn to the invoice run instead, with a configurable settlement point, earn on invoice, on payment, or on dispatch, so the program never rewards revenue the distributor did not keep.
Pitfalls we plan around
Most trade loyalty programs do not fail on features. They fail on economics and on gaming. Here is what we design against before launch, not after the first quarter's numbers come in.
- Earn rates that outrun margin
- A generous flat points rate feels good at launch and quietly erodes margin at scale. We set exchange rates and catalogue pricing against your real cost of reward and earn-rate economics, and model the points liability before a single point is issued.
- Phantom earn from returns and credits
- Points awarded on a purchase that is later returned or credited are pure cost. We net returns, credit notes, and cancellations against earned points at the settlement point, not at the counter, so the ledger reflects what the customer actually kept.
- Leaderboards that reward gaming
- A raw spend leaderboard rewards whoever buys most anyway, and invites splitting orders to farm entries. We weight the mechanics toward the categories you want to grow and close the loopholes reps find first.
- An app nobody opens twice
- A portal that needs a login and a laptop dies in the trade. The contractor app leads with balance, live product-line bonuses, and a counter QR code, fast enough to check in the queue, so the program stays inside the buying moment.
Where you land in the range depends on scope, not negotiation:
- Focused build, $50,000-$90,000
- ERP integration, a mobile app for iOS and Android, earn and burn mechanics, and a managed rewards catalogue.
- Full platform, $90,000-$120,000
- Everything in the focused build, plus multiple product-line earn tiers, leaderboards, challenge mechanics, and CRM integration.
What it costs
The full trade platform. One scoped price.
ERP-fed earn, the contractor app, leaderboards, tiers, and a rewards catalogue priced to stay financially sustainable at your earn rate.
A quarterly rebate rewards volume after the purchase decision is already made. This platform influences the decision at the counter, per product line, in the moment, and most teams start with that core loop before layering on tiers or challenge mechanics.
Starting investment
Starts at $50,000
Priced by scope: integration points, earn-rule complexity, and the depth of the rewards catalogue. Most programs launch with the core earn-and-redeem loop, then add tiers and leaderboards once adoption proves out.
Your team runs it
Earn rates, product-line bonuses, tiers, and the rewards catalogue are all configurable from the admin dashboard, no code deployment needed to change a rate, run a challenge, or add a reward.
Built to stay profitable
Points-to-cash exchange rates and catalogue pricing are set against your cost of reward and the earn-rate economics, so the program is financially sustainable, not just popular.
Proof
Case study
Useful next steps
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Read moreFrequently asked questions
Three things. First, the buyer is a professional making purchase decisions based on price, availability, and relationship, not on emotional brand affinity. The loyalty program needs to create a habit and a switching cost, not just reward existing behaviour. Second, purchase verification is harder: B2B buyers don't have a single checkout moment. They may buy on account, via a rep, via an app, or at a trade counter, the loyalty system needs to capture all of these. Third, the reward has to be relevant to a tradesperson or buyer. Cash back on professional tools, event tickets, or branded merchandise works differently than consumer programme rewards. We've designed for all three.
Purchase verification depends on your existing systems. If you have an ERP or invoicing platform (SAP, Sage, Xero, custom), we integrate directly: purchase events trigger points earn automatically without the buyer doing anything. If your trade process is more fragmented, we add receipt scanning, the buyer uploads an invoice or receipt photo, OCR extracts the supplier, amount, and product lines, and the system awards points against your earn rules. For on-account purchases where invoices are settled monthly, we batch-process the earn against the invoice run. We choose the verification method based on how your trade process actually works.
Tiered status (Bronze, Silver, Gold) based on accumulated purchase points is a proven anchor: contractors close to the next tier consolidate their purchasing to reach it. For distributors selling through merchant intermediaries with no direct checkout to plug into, receipt upload is the right earn mechanic, the contractor photographs a purchase receipt and the backend validates it against your product lines before crediting points. For distributors with a direct ERP or invoicing feed, purchase events can trigger points automatically instead. In the Instantor Rewards build for Sanbra Fyffe, a receipt-upload-and-tier structure with monthly prize competitions ran alongside a reported 25% lift in average order value within three months of launch.
Yes. We've integrated with SAP, Sage, NetSuite, Microsoft Dynamics, and custom ERPs. Integration typically uses a combination of webhook events for real-time purchase updates and a nightly sync for reconciliation. For trade distributors running account-based purchasing, we map invoice events to points earn with a configurable settlement delay (points awarded on invoice, on payment, or on dispatch depending on your credit risk preference). We also integrate with existing trade portals and B2B e-commerce platforms for online order earn.
The most effective B2B rewards are professionally relevant: branded tools and equipment from the same brands the contractor buys, gift cards for trade merchant chains, entry to industry events and training, and cash-value vouchers redeemable against future orders. We build a configurable rewards catalogue within the platform, items are managed by your team without a code deployment. Points-to-cash exchange rates and catalogue pricing are set against your cost of reward and the earn rate economics to ensure the program is financially sustainable.
A focused B2B loyalty platform with ERP integration, mobile app (iOS and Android), earn/burn mechanics, and a managed rewards catalogue typically runs $50,000-$90,000. A platform with multiple product-line earn tiers, leaderboards, challenge mechanics, and CRM integration typically runs $90,000-$120,000. The main cost drivers are the number of integration points (ERP, e-commerce, trade portal), the complexity of the earn rule logic, and whether you need a custom rewards catalogue management system or can use a standard product.
Work with us
Tell us where the work is stuck.
Bring the rough workflow, half-built product, or messy brief. We will map the smallest useful first move, then send scope, timeline, and price in plain English.
- Scope and cost agreed before work starts. No surprises. No obligation.
- Working prototype within 3 weeks of kickoff.
- Pay by milestone. You see progress before each invoice.
- 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
- All conversations are NDA-protected.