Sales Dialer Software Development

Sales dialer software built around your compliance rules, not a per-seat license

Power dialer platforms like Orum and Nooks work well for a standard US-based SDR team on a standard CRM. Once your call-recording compliance, CRM-native logging, or seat count doesn't fit that mold, the per-seat pricing stops making sense. We build a custom sales dialer around the exact compliance and logging rules your team actually needs.

  • Parallel dialing built around your team's real call volume and compliance rules

  • CRM-native call logging that matches the CRM you already run, not a bolted-on integration

  • Call-recording compliance handled for TCPA and equivalent rules in the markets you sell into

  • Fixed-cost delivery, scoped up front, with source code ownership

Recent outcomes

Voice AI · Research

6× deeper insights

Text-based interviews converted to automated phone calls

AI Automation · Ops

20k+ txns day one

Manual invoice OCR across 40+ gas stations

Loyalty · Retail

1,062 users in 4 weeks

SuperValu & Centra loyalty platform with receipt validation

SaaS · Logistics

2,000+ shipments yr 1

Multi-carrier shipping hub for Indonesian eCommerce

4.9
on Clutch
See our work

The problem

Sound familiar?

  • Paying $250 or more per seat per month for a dialer that logs calls the way the vendor decided, not the way your CRM needs?

  • Selling into a market where the vendor's call-recording compliance doesn't quite match your legal team's read of the rules?

Short answer

Sales dialer software, also called power dialer or parallel dialer software, lets sales development reps place multiple simultaneous calls and connects them only when a prospect answers, cutting the idle time between dials. Sales teams and revenue operations leaders buy it to raise the number of live conversations an SDR has per hour. Platforms like Orum and Nooks sell it as a per-seat SaaS product, often $250 or more per user per month. RaftLabs builds a custom alternative instead: an MVP with parallel dialing and CRM-native call logging runs $20,000-$50,000 over 12-15 weeks, and a full build with call-recording compliance tuned to your markets runs $50,000-$100,000 over 15-18 weeks, at a fixed cost.

Key takeaways

  • Parallel dialing raises live-conversation rate per hour by connecting reps only to answered calls, not the ones that ring out.
  • Call-recording compliance rules, including TCPA in the US, vary by state and by country, so a platform built for one market doesn't automatically clear another.
  • CRM-native call logging needs to match the CRM you already run: the field structure, the activity model, and the ownership rules differ across HubSpot, Salesforce, and custom CRMs.
  • Per-seat pricing on platforms like Orum or Nooks, often $250 or more per user per month, gets expensive fast once a floor is above a handful of reps.
  • A full custom build with parallel dialing, CRM-native logging, and compliance tuning typically takes 15-18 weeks at a fixed, agreed cost.

Trusted by

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Aldi logo
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Microsoft logo
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Energia Rewards logo
GE logo
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T-Mobile logo
Valero logo
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Sales dialer software delivery, by the numbers

products shipped
100+
cost delivery
Fixed
week delivery cycles
12-18

Per-seat pricing shouldn't be the reason your dialer doesn't fit

Orum and Nooks built solid products for the standard case: a US-based SDR team, a mainstream CRM, and compliance rules the platform already covers. Once your team sells into markets with different call-recording consent rules, runs a CRM the platform doesn't log into cleanly, or has grown past the point where $250-plus per seat per month makes sense, the standard case stops fitting. We build the dialer around your rules instead of asking your team to work around the platform's.

Capabilities

What we build

  • 01
    Parallel dialing engine

    Multiple simultaneous calls per rep, connecting only when a prospect answers, tuned to your team's real call volume rather than a fixed platform ceiling.

  • 02
    CRM-native call logging

    Call activity, dispositions, and recordings logged directly into the CRM fields your sales managers already report from, whether that's a mainstream CRM or one we've built for you.

  • 03
    Call-recording compliance by market

    Consent and recording rules built around the states and countries you sell into, including TCPA in the US and the equivalent rules elsewhere, rather than one default setting for every call.

  • 04
    Virtual sales floor features

    Live call monitoring, whisper coaching, and leaderboard views for managers who need floor visibility without a physical floor.

  • 05
    Local presence and number management

    Caller ID and area-code matching to lift answer rates, with number rotation and reputation management built in.

  • 06
    Call analytics and coaching data

    Talk-time, connect-rate, and disposition reporting feeding back into the CRM and into manager dashboards, so coaching decisions use real call data.

How we work

From dialing rules to live software

  1. Weeks 1-2
    01

    Discovery and compliance mapping

    We map your call volume, CRM, and the call-recording rules in every market you sell into. You leave with a written scope and a fixed-price quote.

  2. Weeks 2-6
    02

    Dialing and CRM integration design

    We design the parallel dialing logic, the CRM-native logging structure, and the consent and recording rules for each market you cover.

  3. Weeks 6-16
    03

    Build in two-week sprints

    You review working software at each sprint. Dialing, CRM logging, and compliance components are built and tested incrementally.

  4. Final 2-3 weeks
    04

    Rollout with your SDR team

    The dialer runs against real call volume so managers can validate connect rates and logging accuracy before the full team depends on it.

Why us

Why sales teams choose RaftLabs

  • 01
    Senior engineers build what they scope

    The engineers who map your compliance rules also build the dialing engine. No offshore handoff after the contract is signed.

  • 02
    Fixed price before development starts

    We scope the work, calculate the cost, and lock it in writing before any development starts.

  • 03
    Founded 2015, 100+ products shipped

    A track record building CRM-integrated systems that handle compliance-sensitive data with the logging and consent rules built in from the start.

  • 04
    You own the source code

    No per-seat license and no vendor lock-in after delivery. The codebase, and everything built into it, is yours.

Have a sales dialer software project?

Tell us how your team dials today, which CRM you run, and where the compliance gaps are. We'll scope a fixed-cost build.

Scope your sales dialer software project

Related services

What clients say

What clients say about working with us

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Amer Abu Khajil
Amer Abu Khajil
Canada flagCanada
Founder, Peak Studios & Perceptional

I found RaftLabs to be the perfect partner for Perceptional, with their expertise in helping startup founders build MVPs, a free consultation, a prototype that matched my vision, and their unwavering support.

01 / 06

Sales Dialer Software Development, scoped in one call.

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Frequently asked questions

Sales dialer software, also called power dialer or virtual sales floor software, automates outbound calling for sales development teams. It dials multiple numbers in parallel and connects a rep only when a prospect picks up, so reps spend their time talking instead of waiting for calls to ring out or go to voicemail.

Orum and Nooks are established platforms with a large customer base (Orum has 500+ G2 reviews; Nooks has raised $70M) and they work well for a standard US-based SDR team on a standard CRM. Custom software makes sense when your call-recording compliance needs don't fit their standard rules, when your CRM's logging structure doesn't match what the platform offers, or when per-seat pricing at your team size no longer makes financial sense. We help assess the right fit during discovery.

Yes. Call-recording consent rules vary by state in the US, under TCPA, and by country elsewhere. We build the recording and consent logic around the specific markets you sell into, rather than a one-size-fits-all default.

Yes. We build call logging around the CRM you actually run, whether that's a mainstream platform or a custom CRM we've built for you, so activity records land in the fields your sales managers already use for reporting.

An MVP with parallel dialing and CRM-native call logging typically runs $20,000-$50,000 and takes 12-15 weeks. A full build with call-recording compliance tuning and broader CRM and reporting integration runs $50,000-$100,000 over 15-18 weeks. We scope a fixed cost after discovery.

For a standard SDR team on a standard US-based setup, buying seats often makes sense. The math changes once you're paying $250 or more per seat per month across a growing team, or once your compliance or CRM logging needs don't fit the platform's defaults. At that point, a fixed-cost custom build can pay for itself against a few years of per-seat licensing.

Work with us

Tell us what you need. We'll tell you what it would take.

We scope Sales Dialer Software Development in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.