CPQ Software Development
Complex pricing breaks generic CPQ tools fast - bundles, usage tiers, and industry-specific configurations rarely fit a rule-builder UI designed for simple, linear pricing. We build configure-price-quote software that matches your pricing logic exactly and integrates deeply with the ERP and billing systems that already run your business.
Rule engine built around your actual pricing model, not forced into a vendor's builder
Deep integration with your ERP and billing systems, not a bolt-on connector
Quote-to-cash workflow matched to how your sales and finance teams already work
Fixed-cost delivery, scoped up front, with source code ownership
Recent outcomes
Voice AI · Research
6× deeper insights
Text-based interviews converted to automated phone calls
AI Automation · Ops
20k+ txns day one
Manual invoice OCR across 40+ gas stations
Loyalty · Retail
1,062 users in 4 weeks
SuperValu & Centra loyalty platform with receipt validation
SaaS · Logistics
2,000+ shipments yr 1
Multi-carrier shipping hub for Indonesian eCommerce
The problem
Your pricing has bundles, usage tiers, or industry-specific configs that don't fit your CPQ tool's rule builder?
Sales reps still routing edge-case quotes to finance by email because the platform can't handle them?
Short answer
CPQ (configure, price, quote) software helps sales teams configure complex products, apply accurate pricing rules, and generate quotes without manual spreadsheet work. Platforms like PandaDoc, DealHub, and Salesforce CPQ serve companies with standard, linear pricing well. Companies with matrixed pricing, bundles, usage tiers, or deep ERP and billing integration needs often outgrow a vendor's rule-builder UI and need custom software instead. RaftLabs builds an MVP CPQ tool for $20,000-$50,000 over 12-15 weeks, and a full platform with ERP integration and advanced rule logic for $50,000-$100,000 over 15-18 weeks, at a fixed cost.
Key takeaways
Trusted by
Bundles, usage tiers, and industry-specific configurations are where off-the-shelf CPQ tools start to strain. Sales reps end up routing edge-case quotes to finance by email because the rule builder can't express the logic, and the integration with ERP and billing systems that should keep everything in sync is usually the real cost driver, not the quoting screen itself. We build the rule engine and the integration layer around how your pricing actually works.
Capabilities
A rule engine modeled on your actual pricing logic, including bundles, usage tiers, and industry-specific configurations that a generic builder can't express.
Configuration screens built around how your sales team actually sells, with approval routing for discounts and edge cases that need finance or management sign-off.
Deep integration with the ERP and billing systems already running your business, so quotes flow into orders and invoices without manual re-entry.
The path from configured quote to signed order to invoice, matched to your existing sales and finance handoffs instead of a generic template.
Quotes generated and tracked from inside the CRM your sales team already works in, with pricing data flowing back for reporting.
Quote and deal reporting built around the metrics your finance and sales leadership actually track, including margin visibility by product, bundle, or tier.
How we work
We map your pricing model, approval workflows, and the ERP and billing systems that need to connect. You leave with a written scope and a fixed-price quote.
We design the pricing rule engine and the integration layer for each connected system, so the architecture matches your actual quote-to-cash process before a line of code ships.
You review working software at each sprint. Rule engine, quote workflows, and integrations are built and tested incrementally.
The platform runs against real pricing scenarios so your sales and finance teams can validate quotes before reps depend on it.
Why us
The engineers who map your pricing logic also build the rule engine. No offshore handoff after the contract is signed.
We scope the work, calculate the cost, and lock it in writing before any development starts.
A track record building integration-heavy business software that connects cleanly to the ERP and billing systems companies already run on.
No vendor lock-in after delivery, and no per-seat licensing as your sales team grows. The codebase is yours.
Tell us how your pricing actually works and where your current tool falls short. We'll scope a fixed-cost build.
What clients say
Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.
IndonesiaI definitely recommend RaftLabs, especially to solo founders like me. Their clear communication and detailed discussions have always helped me make better decisions.
01 / 06
Tell us what's broken. Within one business day you get a straight take on cost, timeline, and the right first step. No deck, no pressure.
Stay on topic
Article
Customer referral software: Build vs buy guide
Referral programs have 3-5x higher conversion than paid ads - but only if the software handles incentive tracking, fraud prevention, and viral loop mechanics correctly. Here is the build-vs-buy analysis.
Read more
Article
Marketing automation: What works, what doesn't, and where to start
Marketing teams waste 40% of their budget on poorly targeted campaigns and manual tasks AI could automate. Here is where AI genuinely moves the needle - with real benchmarks, not vendor promises.
Read more
Article
Generative AI for Knowledge Management: What It Replaces and What It Costs
Your Confluence has 10,000 pages and nobody can find anything. Generative AI fixes the search problem, surfaces knowledge gaps, and captures expert knowledge before it walks out the door. Here is what it costs and how to build it.
Read moreCPQ stands for configure, price, quote. It's software that lets sales teams configure a product or service, apply the correct pricing rules, and generate an accurate quote, without manually checking price sheets or routing edge cases to finance.
Yes. Bundles, usage tiers, and industry-specific pricing configurations are exactly the case where a custom rule engine earns its cost. We map your actual pricing logic during discovery and build the engine around it, instead of adapting your pricing to fit a vendor's rule builder.
Yes. Integration depth with ERP and billing systems is usually the largest single cost driver in a CPQ project, and we scope it explicitly during discovery, mapping the systems and data flows your quote-to-cash process actually depends on.
An MVP CPQ tool typically runs $20,000-$50,000 and takes 12-15 weeks. A full platform with deeper ERP integration and advanced rule logic runs $50,000-$100,000 over 15-18 weeks. We scope a fixed cost after discovery.
PandaDoc and DealHub are strong, well-reviewed platforms for companies with standard, relatively linear pricing. Custom software makes sense when your pricing is matrixed, your industry has configuration rules a generic builder can't express, or your ERP and billing integration needs run deeper than a standard connector supports. We help assess the right fit during discovery.
Work with us
We scope CPQ Software Development in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.