Our white-label sportsbook charges a per-GGR fee that's compressing margin as we grow. Can you build us a proprietary platform?

Yes. A custom sportsbook platform you own and operate without per-GGR fees to a white-label provider is the core product we build for sportsbook operators. The build includes odds feed integration, bet placement and validation, in-play settlement, cash out, and a back office for trading and player management. The cost of building is offset by the margin improvement once you're off the white-label fee structure.

Can you integrate our platform with Sportradar or Betradar odds feeds and handle in-play latency?

Yes. We integrate odds feeds from Sportradar, Betradar, and secondary providers. The integration layer handles pre-match and in-play price updates, automatic line suspension on incident triggers, and failover between feed providers when a primary source goes offline. In-play latency is a function of both the feed provider's delivery mechanism and how the platform processes and pushes updates. We design the pipeline end-to-end so stale lines at high-traffic events aren't a platform architecture problem.

Can you build responsible gambling compliance tools that satisfy UKGC, state regulators in the US, or the Australian market?

Yes. Deposit limits, time limits, reality checks, cooling-off periods, self-exclusion flows, and the audit logging those regulators require are built into the platform architecture from the start, not added after launch. The specific controls and reporting formats differ by jurisdiction. We scope the compliance layer to your target markets: UKGC, individual US state requirements post-PASPA, Australian state regulators, or Irish licensing. The compliance tools are configurable by your responsible gambling team without raising IT tickets.

How long does a custom sportsbook build take and what does it cost?

A focused build covering odds feed integration, bet placement, settlement, and a player wallet with two or three PSP connections delivers in 12 to 16 weeks and typically runs $60K to $120K. Adding in-play cash out, risk management dashboards, Asian handicap markets, or multi-jurisdiction responsible gambling controls extends the timeline toward 20 weeks and typically runs $180K to $400K. Fixed cost, agreed before development starts. No hourly billing and no open-ended development risk.

Can you build a risk management dashboard that gives our trading team real-time liability exposure across markets?

Yes. A trading dashboard showing real-time net liability by market, event, and bet type, with manual price override capability and configurable automated suspension thresholds, is a product we build for operators who need to move away from spreadsheet-based risk management. The dashboard connects to the same bet data the settlement engine uses, so liability figures update in real time as bets are placed.

How do we migrate players, balances, and bet history off our white-label platform?

We migrate player accounts with balances, open bets, bonus states, and full bet history, then reconcile every cent against the white-label's records before cutover. Settlement history migrates with its audit trail intact, because the regulator will ask for it. The migration runs in parallel until the new platform's numbers match the old one's.

Do you work with startups, or only licensed operators?

Both, with a clear-eyed conversation first. A licensed operator expanding to new markets is our typical engagement. For startups, the honest math is six figures minimum before the first bet, covering the gaming license, the software build, and launch operations. If that math doesn't work yet, we'll tell you to start white-label and come back when the volume justifies owning the stack.

Sports Betting Software Development Company

White-label sportsbook platforms charge a per-GGR fee and decide your product roadmap for you. A custom-built sportsbook gives you full control over your odds presentation, bet types, responsible gambling controls, and the risk management tools your trading team needs. No platform tax on every dollar of gross gaming revenue.

Full sportsbook platform with pre-match and in-play betting, Asian handicap, lay betting, and multi-currency support
Odds feed integration from Sportradar, Betradar, and secondary providers with automated failover and latency monitoring
Bet settlement engine handling single bets, accumulators, system bets, and in-play cash out in real time
Responsible gambling tools including deposit limits, cooling-off periods, reality checks, and self-exclusion flows built into the platform architecture

3+ years RetentionWeek 1 First milestoneFixed price Pricing

The problem

Sound familiar?

Odds feed delays causing stale lines at kick-off when in-play volume is at its peak?
Responsible gambling compliance tools bolted on after launch and failing UKGC or state regulator audits?
Trading team managing liability exposure through spreadsheets and manual decisions instead of a real-time dashboard?
Multi-jurisdiction licensing technical requirements blocking you from entering new markets on your own timeline?

Short answer

RaftLabs is a sports betting software development company that builds custom platforms for sportsbook operators. We build full sportsbook platforms with odds feed integration from providers like Sportradar and Betradar, bet settlement engines covering pre-match and in-play markets, responsible gambling compliance tools including deposit limits and self-exclusion flows, player wallets with multi-PSP support, and risk management dashboards for trading teams. A focused sportsbook MVP delivers in 12 to 16 weeks at a fixed cost; adding in-play cash out, risk dashboards, or multi-jurisdiction controls extends the timeline toward 20 weeks. A focused build typically runs $60K to $120K. Every build is scoped to the operator's target jurisdictions, sport catalogue, and GGR model.

Who this is for

Operators we build for

Licensed sportsbook operators

A proprietary platform where the in-play engine, wallet, and compliance layer are yours.

White-label refugees

Per-GGR fees replaced by a fixed build when margin compression becomes the model.

Multi-jurisdiction operators

Responsible gambling controls scoped per market: UKGC, US states, Australia, Ireland.

Trading teams

Real-time liability and suspension logic your traders control directly.

01 Diagnosis

Problems we solve in sports betting

01
Problem
Stale lines that leak margin to sharp bettors
Solution
Latency is a margin control, not a feature. A slow in-play feed doesn't just feel sluggish; it directly leaks GGR to sharp bettors who price events faster than the book. Every extra fraction of a second is a window in which a court-side bettor knows the result before the price updates and picks off the book. White-label platforms on shared feed infrastructure have the least control over this, because you're in a queue with every other operator on the stack. We build a direct feed pipeline with purpose-built suspension logic, so the market closes when latency crosses your trading team's threshold. The result is incidents contained instead of systematic leaks.
02
Problem
Responsible gambling bolted on after launch
Solution
Every US state that has legalised sports betting has its own technical compliance requirements. UKGC has deposit limits, reality check intervals, and self-exclusion flows that must work correctly or the licence is at risk. When responsible gambling tools are added after the platform is built, the integration is fragile and the audit trail is incomplete. Regulators find this quickly. We build the responsible gambling layer into the platform architecture from the first sprint: deposit limits, cooling-off periods, session time alerts, reality checks, and self-exclusion flows as first-class features with the audit logging the regulator expects. The result is compliance your team controls directly, without IT tickets.
03
Problem
Risk managed on spreadsheets
Solution
A trading team managing liability through spreadsheets and manual price lookups is operating blind. The book is never perfectly balanced, and when a high-value accumulator lands at pace during a live event, the window for adjusting exposure is seconds, not minutes. We build risk dashboards that pull live bet data from the settlement engine and show net liability by event, market, and bet type in real time, with manual price override and automated suspension rules your traders configure themselves. The result is a trading team that manages GGR instead of reacting to it after settlement.
04
Problem
New markets blocked by platform architecture
Solution
Entering a new jurisdiction isn't just a legal process. Each regulator has specific technical requirements: data residency, audit log depth, KYC timing, responsible gambling configuration, and reporting formats. When the platform wasn't designed with jurisdiction configurability in mind, each new market takes months of custom technical work. We design sportsbook platforms with jurisdiction configurability built in: adding a market means enabling the controls and reporting formats that jurisdiction requires, not rebuilding the compliance layer. The result is expansion on your timeline, not your vendor's.

02 What we ship

Sports betting software we ship

Sportsbook platform
Full sportsbook platform covering pre-match and in-play markets across the sport and league catalogue for your target jurisdictions. Bet types including singles, accumulators, system bets, Asian handicap, lay betting, and forecast bets. In-play betting with real-time price updates, market suspension on incident triggers, and instant bet acceptance or rejection based on current market status. Cash out with real-time settlement value calculation for open bets. Multi-currency and multi-language support for operators targeting more than one market from a single platform instance. Back office covering player management, account status, transaction history, bet history, and operator reporting. Peak-event traffic runs on headroom you own, so the final never becomes an outage report.
Odds feed integration
Odds feed integration from primary providers including Sportradar and Betradar, covering pre-match and in-play price delivery across the sport and league catalogue for your target markets. Secondary provider integration and automated failover so a primary feed outage doesn't take markets offline. Latency monitoring with configurable threshold alerts and automatic market suspension when feed latency crosses the limit your trading team defines. Market mapping between the feed provider's event identifiers and your platform's internal market structure. The integration layer handles the full lifecycle: price updates, result confirmations for settlement triggering, and void instructions for cancelled events. Odds arrive on your infrastructure at your priority, so in-play prices stop lagging the market.
Bet settlement engine
Settlement engine processing results from the odds feed provider and calculating winnings for all open bets on the settled event. Single bets, accumulators, system bets, and each-way bets settle correctly across all combinations of winning, losing, and void legs. In-play cash out settlement calculates the real-time value of an open bet based on current market prices and settles immediately on player request. Edge cases including price changes between bet placement and acceptance, partial cash out on accumulators, and result amendments from the data provider are handled by the settlement logic, not managed manually by the operations team. Bets settle automatically at volume, so headcount stops tracking turnover.
Responsible gambling tools
Deposit limits, time-based betting limits, session time alerts, reality check pop-ups, cooling-off periods, and self-exclusion flows built into the platform as first-class features with the audit logging regulators expect. Configuration interface the responsible gambling team can use directly, without raising an IT ticket, to adjust limits, change reality check intervals, or process a self-exclusion request. Integration with national self-exclusion registers where the jurisdiction requires it. Player behavioural markers including velocity of deposits, session duration, and loss-chasing patterns flagged to the responsible gambling team for proactive intervention. Every control logs itself, so the audit reads like a report, not an investigation.
Player wallet and payment
Deposit and withdrawal flows with PSP integration covering card processors, e-wallets, bank transfer, and where the licence permits, crypto payments. Balance management with clean separation of real money funds and bonus funds, each with their own withdrawal eligibility rules. Withdrawal verification flows including KYC document checks before first withdrawal, as required by most regulated markets. Transaction reconciliation with a complete audit trail per player account, per transaction, and per bet. Multi-currency wallet support for operators running across markets with different base currencies. Wallet writes stay atomic under load, so player funds reconcile exactly, every time.
Risk management dashboard
Real-time trading dashboard showing net liability by event, market, and bet type, updated as bets are placed and settled. Manual price override capability for markets where the trading team wants to move off the automated feed price. Automated suspension rules configurable by the trading team: suspend a market when net liability crosses a threshold, when a high-value bet is accepted, or when feed latency exceeds the limit. Bettor profiling segmentation separating recreational players from sharp bettors and adjusting acceptance rules by segment. Exposure reports covering open liability across all live events at any point in time. Exposure updates in real time with trader overrides attached, so risk calls happen while they still matter.

Integrations

Feeds and payments under your control

The feed pipeline and the wallet are margin controls, and both run on your infrastructure.

Odds feeds: Sportradar and Betradar feed integration · In-play latency handling on your own pipeline
Payments: Player wallet with two to three PSP connections

Feed pricing is matched to your volume curve, not your launch budget.

03 Buy, build, or wait

Rent the launch. Own the margin.

A sportsbook is simultaneously a real-time data platform, a financial services product, and a regulated gambling operator. The question is which parts you own and which parts you rent.

Rent (white-label)

The fast route to live
White-label gets you trading quickly. Accept the per-GGR fee, the vendor's roadmap, and shared feed infrastructure.
Standard compliance coverage
If the white-label's responsible gambling tooling covers your jurisdictions, rent it.
Aggregated pre-match feeds
For standard pre-match coverage, aggregated odds feeds are a bought commodity.

Build custom

The in-play engine
Latency is a margin control, not a feature. Own the feed pipeline and suspension logic.
Risk management
Real-time liability, trader overrides, and suspension rules your team controls.
The wallet and compliance layer
Player funds and responsible gambling tooling under your direct control, auditable by your team.

Bottom line

Rent the launch. Own the margin. And match the feed pricing to your volume curve, not your launch budget.

04 How we work

How we build sports betting software

01
Discovery by jurisdiction
We map your target licensing jurisdictions, sport and league catalogue, bet type requirements, and player acquisition model, because jurisdiction-specific technical requirements shape architecture from day one. The risk this retires: a platform that can't expand to the next market.
02
Fixed-price scope
We define exactly which platform components we build: sportsbook, odds feed integration, settlement engine, responsible gambling tools, player wallet, PSP connections, risk dashboard, and back office. You get a fixed cost and timeline before development starts. The risk this retires: the open-ended build with no defined end.
03
Compliance-first architecture
The responsible gambling layer and audit logging are designed at the architecture stage, not added after the functional build. The risk this retires: retrofitted compliance the regulator finds in the first audit.
04
Handover with audit docs
We deliver the platform with documentation your compliance and trading teams can use in licensing submissions and regulatory audits. The risk this retires: a platform your team can't operate or defend.

05 Track record

What sportsbook operators get

Focused sportsbook MVP delivery: 12-16 wk

Cost agreed before work starts: Fixed

Software products shipped: 100+

08 Why us

Why choose us?

01
Compliance in the architecture
Deposit limits, self-exclusion, and audit logging are built in from the start and configurable by your responsible gambling team without IT tickets.
02
Latency treated as margin
The in-play feed pipeline and suspension logic are engineered as trading controls, because at peak volume they are.
03
Fixed cost, no hourly billing
Scope is priced before development starts, with no open-ended development risk for the operator.

09 Questions

Common questions

: Yes. A custom sportsbook platform you own and operate without per-GGR fees to a white-label provider is the core product we build for sportsbook operators. The build includes odds feed integration, bet placement and validation, in-play settlement, cash out, and a back office for trading and player management. The cost of building is offset by the margin improvement once you're off the white-label fee structure.
: Yes. We integrate odds feeds from Sportradar, Betradar, and secondary providers. The integration layer handles pre-match and in-play price updates, automatic line suspension on incident triggers, and failover between feed providers when a primary source goes offline. In-play latency is a function of both the feed provider's delivery mechanism and how the platform processes and pushes updates. We design the pipeline end-to-end so stale lines at high-traffic events aren't a platform architecture problem.
: Yes. Deposit limits, time limits, reality checks, cooling-off periods, self-exclusion flows, and the audit logging those regulators require are built into the platform architecture from the start, not added after launch. The specific controls and reporting formats differ by jurisdiction. We scope the compliance layer to your target markets: UKGC, individual US state requirements post-PASPA, Australian state regulators, or Irish licensing. The compliance tools are configurable by your responsible gambling team without raising IT tickets.
: A focused build covering odds feed integration, bet placement, settlement, and a player wallet with two or three PSP connections delivers in 12 to 16 weeks and typically runs $60K to $120K. Adding in-play cash out, risk management dashboards, Asian handicap markets, or multi-jurisdiction responsible gambling controls extends the timeline toward 20 weeks and typically runs $180K to $400K. Fixed cost, agreed before development starts. No hourly billing and no open-ended development risk.
: Yes. A trading dashboard showing real-time net liability by market, event, and bet type, with manual price override capability and configurable automated suspension thresholds, is a product we build for operators who need to move away from spreadsheet-based risk management. The dashboard connects to the same bet data the settlement engine uses, so liability figures update in real time as bets are placed.
: We migrate player accounts with balances, open bets, bonus states, and full bet history, then reconcile every cent against the white-label's records before cutover. Settlement history migrates with its audit trail intact, because the regulator will ask for it. The migration runs in parallel until the new platform's numbers match the old one's.
: Both, with a clear-eyed conversation first. A licensed operator expanding to new markets is our typical engagement. For startups, the honest math is six figures minimum before the first bet, covering the gaming license, the software build, and launch operations. If that math doesn't work yet, we'll tell you to start white-label and come back when the volume justifies owning the stack.

Sports betting software by product

Get a straight answer on your sportsbook build.

Tell us what you're building, your target markets, your licensing jurisdictions, and where your current platform is falling short. We'll tell you whether to rent, build, or wait, and what it would honestly take.

Scope and cost agreed before work starts. No surprises. No obligation.
Working prototype within 3 weeks of kickoff.
Pay by milestone. You see progress before each invoice.
60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
All conversations are NDA-protected.

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