Sales intelligence software delivery, by the numbers
03
- week delivery cycles
- 12-18
Apollo.io, valued at $1.6 billion with 9,645 G2 reviews, and ZoomInfo, a public company, both sell sales intelligence as a per-seat subscription. That works well for teams that need broad prospecting and don't want to run data infrastructure. It works less well once your headcount grows, your contract renews, or a vendor changes terms and the enriched contact data your pipeline depends on becomes unavailable. We build the enrichment pipeline on data sources your company licenses directly, so the data stays under your control.
Capabilities
What we build
01Contact and company enrichment pipeline
Firmographic, technographic, and contact data pulled from licensed data sources and APIs your company controls, not a shared vendor database you rent access to.
02Lead scoring tuned to your process
Scoring logic built around the qualification criteria your sales team actually uses, not a generic model calibrated for the average customer.
Signals such as job changes, funding events, and technology adoption surfaced against accounts your team already tracks, so reps see relevant movement without a separate tool.
Enriched records and scores delivered directly into the CRM your reps already work in, removing the tab-switching that kills adoption of a standalone tool.
05Data source management and licensing
We help scope which licensed data providers feed the pipeline, so your data supply is a direct relationship instead of a single vendor's bundled resale.
06Usage-based cost control
No per-seat pricing. Infrastructure and data licensing costs scale with the volume you actually process, not with how many reps have a login.
How we work
From data sourcing to live pipeline
- Weeks 1-3
01Discovery and data source mapping
We map your current qualification criteria, CRM structure, and the data sources available to license. You leave with a written scope and a fixed-price quote.
- Weeks 3-7
02Pipeline and scoring design
We design the enrichment pipeline architecture and the lead scoring logic around your actual sales process, not a generic template.
- Weeks 7-15
03Build in two-week sprints
You review working software at each sprint. Enrichment, scoring, and CRM delivery are built and tested incrementally.
- Final 2-3 weeks
04Validation and rollout
The pipeline runs against real accounts so your sales team can validate data quality and scoring before reps depend on it daily.
Why us
Why sales teams choose a custom build
01Senior engineers build what they scope
The engineers who map your data sources also build the pipeline. No offshore handoff after the contract is signed.
02Fixed price before development starts
We scope the work, calculate the cost, and lock it in writing before any development starts.
03Founded 2015, 100+ products shipped
A track record building data pipelines and CRM integrations that hold up once a sales team depends on them daily.
04You own the source code and the data
No vendor lock-in after delivery. The pipeline, the scoring logic, and everything built into it are yours.
Have a sales intelligence software project?
Tell us how your team qualifies leads today, and where the vendor bill or data lock-in is hurting. We'll scope a fixed-cost build.
