Conversation Intelligence Software Development

Conversation intelligence software scored against your sales playbook, not a generic one

Call-recording and scoring platforms grade every rep against the same generic framework, and the transcript data leaves your systems the moment it's captured. We build conversation intelligence around your actual sales methodology, your consent and compliance rules, and your own data, so the scoring reflects how your team really sells and the transcripts stay yours.

  • Call transcription and scoring built around your own sales methodology, not a generic framework

  • Consent and compliance rules encoded for regulated industries and multilingual teams

  • You own the transcript data instead of feeding it to a third-party platform

  • Fixed-cost delivery, scoped up front, with source code ownership

Recent outcomes

Voice AI · Research

6× deeper insights

Text-based interviews converted to automated phone calls

AI Automation · Ops

20k+ txns day one

Manual invoice OCR across 40+ gas stations

Loyalty · Retail

1,062 users in 4 weeks

SuperValu & Centra loyalty platform with receipt validation

SaaS · Logistics

2,000+ shipments yr 1

Multi-carrier shipping hub for Indonesian eCommerce

4.9
on Clutch
See our work

The problem

Sound familiar?

  • Reps scored against a generic call framework that doesn't match how your team actually sells?

  • Consent and recording rules for a regulated industry or multilingual team that a generic platform can't encode?

Short answer

Conversation intelligence software covers call transcription, sales-call scoring, coaching insights, and CRM-connected analytics built from recorded sales conversations. RaftLabs builds this for sales teams whose methodology, consent rules, or language mix don't fit a generic call-scoring platform. A single-purpose MVP, such as transcription plus scoring against your own playbook, typically runs $20,000-$50,000 over 12-15 weeks; a full platform with coaching workflows and CRM integration runs $50,000-$100,000 over 15-18 weeks, at a fixed cost.

Key takeaways

  • Generic call-scoring platforms grade every rep against a standard framework, which misses how a team with its own methodology actually sells.
  • Consent and compliance rules for regulated industries and multilingual sales teams need to be built into the recording and scoring logic, not bolted on after.
  • Owning the transcript data means it stays in your systems instead of being fed into a third-party vendor's model.
  • A full platform with scoring, coaching workflows, and CRM integration typically takes 15-18 weeks at a fixed, agreed cost.

Trusted by

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Aldi logo
Nike logo
Microsoft logo
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Cisco logo
Calorgas logo
Energia Rewards logo
GE logo
Bank of America logo
T-Mobile logo
Valero logo
Techstars logo
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Conversation intelligence software delivery, by the numbers

products shipped
100+
cost delivery
Fixed
week delivery cycles
12-18

Scoring shouldn't ignore how your team actually sells

Generic call-recording platforms score every rep against the same framework, whether or not it matches your product, your market, or your sales process. They also keep the transcript data on their own servers, which is a problem the moment a regulated industry or a multilingual team is involved. We build the scoring logic, the consent rules, and the data ownership around what your business actually needs.

Capabilities

What we build

  • 01
    Call transcription and recording

    Accurate transcription of sales calls across the channels your team actually uses, with recording and consent rules built around your industry's requirements.

  • 02
    Playbook-based call scoring

    Calls scored against your own sales methodology, whether that's a named framework like MEDDIC or a model specific to your product and market.

  • 03
    Compliance and consent workflows

    Consent capture, disclosure, and retention rules encoded for regulated industries such as financial services, healthcare, and insurance.

  • 04
    Multilingual transcription and scoring

    Transcription and scoring built for the languages your sales team actually works in, not just English.

  • 05
    Coaching insights and manager dashboards

    Talk-ratio, objection-handling, and methodology-adherence insights surfaced to sales managers in a dashboard built around how they coach.

  • 06
    CRM-connected analytics

    Call scores and insights written back to the deal record in your CRM, so pipeline reviews use the same data your reps are coached against.

How we work

From playbook mapping to live software

  1. Weeks 1-2
    01

    Discovery and playbook mapping

    We map your sales methodology, compliance requirements, and CRM setup. You leave with a written scope and a fixed-price quote.

  2. Weeks 2-5
    02

    Scoring model and data architecture design

    We design the scoring criteria around your playbook, the transcript data model, and the consent and retention logic your industry requires.

  3. Weeks 5-15
    03

    Build in two-week sprints

    You review working software at each sprint. Transcription, scoring, and CRM integration are built and tested incrementally.

  4. Final 2-3 weeks
    04

    Testing and rollout

    The platform runs against real call recordings so your sales managers can validate scoring accuracy before it's used in coaching.

Why us

Why sales teams choose RaftLabs

  • 01
    Senior engineers build what they scope

    The engineers who map your sales playbook also build the scoring model. No offshore handoff after the contract is signed.

  • 02
    Fixed price before development starts

    We scope the work, calculate the cost, and lock it in writing before any development starts.

  • 03
    Founded 2015, 100+ products shipped

    A track record building data-sensitive platforms that handle consent, compliance, and retention rules correctly from the start.

  • 04
    You own the source code and the transcript data

    No vendor lock-in after delivery. The codebase, and every call transcript it processes, is yours.

Have a conversation intelligence project?

Tell us how your team sells today, and where a generic scoring platform falls short. We'll scope a fixed-cost build.

Scope your conversation intelligence project

Related services

What clients say

What clients say about working with us

Three-year average engagement. Founders and operators describing the work in their own words. No marketing varnish.

Gil Nugraha
Gil Nugraha
Indonesia flagIndonesia
Founder at UrShipper

I definitely recommend RaftLabs, especially to solo founders like me. Their clear communication and detailed discussions have always helped me make better decisions.

01 / 06

Conversation Intelligence Software Development, scoped in one call.

Tell us what's broken. Within one business day you get a straight take on cost, timeline, and the right first step. No deck, no pressure.

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Frequently asked questions

Conversation intelligence software transcribes sales calls, scores them against a set of criteria, and surfaces coaching insights and analytics to sales managers, usually connected to the CRM record for that deal.

Yes. We build the scoring model around your actual playbook, whether that's MEDDIC, a custom framework, or something specific to your product, rather than a generic call-scoring rubric that ships the same way to every customer.

Yes. Financial services, healthcare, and insurance sales teams each have different rules for what can be recorded, stored, and disclosed. We build the consent capture and retention logic around your industry's requirements during discovery.

Yes. Transcription and scoring can be built for multiple languages, which is a common gap in platforms built primarily for English-language call centers.

A single-purpose MVP, transcription plus scoring against your own playbook, typically runs $20,000-$50,000 and takes 12-15 weeks. A full platform with coaching workflows and CRM integration runs $50,000-$100,000 over 15-18 weeks. We scope a fixed cost after discovery.

Gong and Chorus are strong, established platforms for teams whose call scoring fits a standard methodology and whose data can live with a third-party vendor. Custom software makes sense when your sales playbook, compliance requirements, or language mix don't fit that model, or when you need to own the transcript data outright. We help assess the right fit during discovery.

Work with us

Tell us what you need. We'll tell you what it would take.

We scope Conversation Intelligence Software Development in 30 minutes. You walk away with a clear cost, timeline, and approach. No commitment required.

  • Scope and cost agreed before work starts. No surprises. No obligation.
  • Working prototype within 3 weeks of kickoff.
  • Pay by milestone. You see progress before each invoice.
  • 60-day post-launch warranty. Bug fixes, UI tweaks, and deployment support. No retainer.
  • All conversations are NDA-protected.