Custom Loyalty App Development
We build your loyalty app to be a growth engine for your unique business goals, and you retain full ownership of the code, data, and intellectual property from day one.
Launch fast, test ideas fast.
Integrate seamlessly with your existing systems.
Get real-time analytics to optimize engagement and ROI.
We build solutions that deliver lasting results. Trusted by leading brands for over 4 years, we’ve built 25+ loyalty programs that consistently drive revenue and sustainable growth.



Boost Engagement and Repeat Purchases with Tiers, Rewards & Incentives

A successful loyalty program is more than a points system. It's a strategic framework for increasing customer engagement and revenue. We recently developed a B2B loyalty and rewards app for professional customers. The app enabled users to track purchases, earn points, and redeem exclusive rewards. The result was a measurable lift in repeat purchases and long-term customer retention. We can build a custom solution for you that delivers a similar impact.
Key Features
Custom Milestones
Earning Rules
Benefit Layers
VIP Recognition
Exclusivity Controls
Tier Progression
Solution Tailored to Your Needs
Custom Milestones
We don't believe in one-size-fits-all. We can set personalized milestones for your users based on their purchase frequency, the products they buy, and their overall engagement. This approach makes your loyalty program meaningful, motivating consistent activity and building loyalty through clear, goal-driven experiences.
Earning Rules
We develop flexible earning rules that reward users for purchases, referrals, or any other key actions you want to promote. We create automated systems to handle the calculations, making it simple for your users to track their progress. This ensures they feel recognized for their actions and encourages deeper engagement with your program.
Benefit Layers
We can build a tiered loyalty structure with layered benefits. This allows you to offer exclusive perks, priority support, or early access to specific user groups. Layered benefits inspire your users to reach higher tiers, making them feel valued and strengthening their connection to your brand.
VIP Recognition
Your top customers deserve more than just points. We can incorporate VIP recognition with custom badges, titles, or exclusive access. This fosters a sense of belonging among your best users, deepens their relationship with your brand, and motivates continued participation.
Exclusivity Controls
We can build in exclusivity controls to reserve specific rewards or benefits for your most loyal customers. This creates anticipation and provides a powerful incentive for users to strive for higher tiers, driving repeat activity and strengthening their emotional connection to your brand.
Tier Progression
We gamify the loyalty journey with clear tier progression indicators. This makes advancing through the loyalty tiers feel like a rewarding game, keeping your users engaged and motivating them to interact with your brand as they work toward higher-level rewards and recognition.
Build Your Loyalty Program Within Weeks, Not Months

We understand that speed to market is critical for founders and product leaders. We have a proven track record of designing, developing, and launching custom loyalty apps in as little as 12-14 weeks. This allows you to get to market faster, capture stronger customer engagement, and see measurable growth in retention and repeat purchases. Our experience spans diverse industries, including retail, B2B, hospitality, and utilities.
Key Features
POS Integration
E-commerce Connectivity
Social Media Integration
Digital Punch Cards
Email Marketing Tools
CRM Systems
Solution Tailored to Your Needs
POS Integration
We build seamless connections with your existing POS systems. This enables real-time reward tracking and redemption directly at checkout, ensuring a smooth, consistent loyalty experience whether a customer is in-store or online. This approach not only reduces errors but also directly boosts retention and repeat purchases by making it effortless to engage with your brand.
E-commerce Connectivity
We can integrate your loyalty program with major e-commerce platforms like Shopify and BigCommerce. By instantly syncing purchase data, we ensure customers can earn and redeem rewards without friction. This creates a cohesive omnichannel experience that drives higher repeat purchases and strengthens long-term loyalty across all your digital channels
Social Media Integration
We can develop loyalty features that reward customers for social actions. You can trigger rewards for follows, shares, or referrals, turning your users into active brand advocates. This amplifies your brand's visibility and strengthens engagement by rewarding the social interactions that matter most to your business.
Digital Punch Cards
We can replace physical punch cards with a mobile-first digital version. This makes it easy for customers to track their progress while giving you a clear view of their loyalty behaviors. You gain the actionable insights needed to optimize your campaigns, while customers are encouraged to make repeat visits and stay engaged.
Email Marketing Tools
We can integrate your loyalty app with email marketing tools to automate personalized campaigns. This ensures customers receive timely offers, updates, and reminders, keeping your loyalty program top of mind. The result is higher reward redemption rates and a clear path to driving more repeat purchases through targeted messaging.
CRM Systems
We can sync your loyalty program data directly into your CRM. This gives you a unified customer profile, enabling truly data-driven decisions and personalized reward strategies. By connecting these systems, you can increase engagement, strengthen customer relationships, and maximize the ROI of your loyalty initiatives.
Engage Customers & Distributors with Gamification

We design loyalty apps that turn routine transactions into engaging experiences. By incorporating features like Spin-to-Win, scratch cards, and leaderboards, we help you motivate users to interact more often, redeem rewards, and remain loyal. We also ensure seamless integrations with your existing CRM and ERP systems for accurate data, secure voucher validation, and simple reward management.
Key Features
Distributor Challenges
Volume-based Incentives
Achievement Unlocks
Customer Leaderboards
Spin-to-Win & Scratch Cards
Reward Automation
Solution Tailored to Your Needs
Distributor Challenges
We build custom challenges for your distributors based on sales volumes, product categories, or regions. These challenges motivate your network with tiered rewards, boosting sales and strengthening engagement. The healthy competition helps you drive consistent performance across your entire distribution channel.
Volume-based Incentives
We can create milestone-based incentives tied to purchase volume or frequency to encourage higher order values. This approach leads to consistent engagement and predictable growth, while ensuring your users stay motivated to interact with your program regularly.
Achievement Unlocks
We develop interactive badges and instant-win rewards to recognize your users' milestones. This gamified approach makes your program more engaging and sticky. Your users will have fun, feel appreciated, and remain loyal to your brand.
Customer Leaderboards
We can build leaderboards based on points and tiers that show users where they stand. This motivates them to climb higher, track their progress, and stay connected. It turns friendly competition into repeated engagement and deeper loyalty for your brand.
Spin-to-Win & Scratch Cards
We can add playful mini-games where users can instantly win vouchers, coupons, or cash prizes. This increases engagement and encourages frequent app visits. Your users will look forward to participating in your loyalty program, keeping your brand top of mind.
Reward Automation
We can automate rewards and redemptions with seamless integrations into systems like Zoho CRM and SAP Business One. This allows you to manage campaigns effortlessly, track analytics, and provide your users with a reliable loyalty experience every single time.
Connect Physical and Digital Experiences with QR Scanning

Our clients have achieved a measurable lift in repeat purchases and cross-channel engagement by seamlessly connecting their physical and digital touchpoints. By implementing a custom QR and barcode scanning solution, we can turn every offline interaction, from retail purchases to event check-ins, into a trackable, loyalty-building opportunity.
Key Features
Multi-format Codes
Voucher Management
Promotional Campaigns
POS QR Scanning
Receipt & Return Tracking
Event Check-ins
Solution Tailored to Your Needs
Multi-format Codes
We can generate static, dynamic, or branded QR and barcodes for your packaging, invoices, and marketing materials. This gives you a simple way to track interactions, enable reward redemptions, and engage customers across both online and offline channels.
Voucher Management
We can build a system that lets customers store and redeem their vouchers through a quick scan. This provides you with automatic tracking of active, redeemed, and expired rewards, making loyalty management simple while ensuring your customers always have a clear view of their earned benefits.
Promotional Campaigns
We can develop personalized campaigns that use unique QR codes for things like birthdays or seasonal promotions. This creates instant, engaging experiences for your customers, which motivates them to interact repeatedly and strengthens their relationship with your brand.
POS QR Scanning
We can integrate QR scanning directly into your point-of-sale systems. This allows customers to collect points or redeem rewards by simply scanning a code at checkout. You can ensure accurate tracking, smooth redemptions, and consistent engagement across all your channels.
Receipt & Return Tracking
We can build a feature that awards points for verified purchases or even returns. This encourages repeat activity and reinforces customer loyalty by turning what would be a routine transaction into a meaningful loyalty interaction.
Event Check-ins
We can build a QR-based check-in system that lets you instantly reward engagement at your events, workshops, or activations. This drives participation, creates memorable experiences, and strengthens long-term loyalty by immediately recognizing and incentivizing customer involvement.
Our Customer Loyalty App Development Process
Building a loyalty app is more than just adding features. It’s about creating an experience that keeps your customers coming back. Our loyalty program software development services, follow a proven, step-by-step process that combines strategy, design, and technology to deliver results that support your growth.

Craft Your Loyalty Strategy
Lay the foundation for a high-performing loyalty program with a clear roadmap.
Define business goals and loyalty objectives
Identify target customer segments and behaviors
Choose the right loyalty models (points, tiers, cashback, gamification)
Align rewards with customer expectations and brand value
Build KPIs and success metrics for tracking ROI
Design & Develop
Transform your vision into an intuitive experience with engaging interactive features.
Visualize concepts through wireframing and prototyping
Create a visually appealing UI/UX design
Develop native apps for iOS and Android platforms
Integrate seamlessly with existing systems
Prioritize security and compliance in development
Implement & Integrate
Seamless integration for unified experience and high customer engagement.
Launch across all channels: online, mobile, and in-store
Simplify customer interactions with intuitive interfaces
Enhance personalization for consistent user experience
Integrate loyalty programs smoothly with your existing systems
Ensure smooth transitions with comprehensive testing
Analyze & Optimize
Use data-driven insights for improvement and refinement of your rewards app for loyal customers.
Measure app impact with advanced analytics
Optimize loyalty program effectiveness
Track user engagement and behaviour
Implement A/B testing for performance enhancement
Provide personalized recommendations for optimization
Personalize & Automate
Bring intelligence into your loyalty app for deeper engagement.
Use AI for tailored rewards and offers
Automate customer segmentation and targeting
Enable predictive analytics for churn reduction
Power chatbots and voice assistants for support
Deliver real-time recommendations in-app
Ongoing Support
Maximize ROI of your loyalty program app by refining your loyalty software.
Provide dedicated support post-launch
Industry best practices and trends insights
New feature development consultations
Competitive landscape analysis updates
Scalability and future growth planning
What Our Clients Say About Us
Highlighted Use Cases
Shape your loyalty program around what really works for your business
Instant Discounts
We engineer loyalty platforms to have a direct impact on your bottom line. We understand that the easier it is for a customer to use their rewards, the more likely they are to engage again. We build a rules-based engine that automatically applies rewards at checkout. This removes all friction from the redemption process and creates a seamless experience that boosts your repeat purchase rate without manual intervention.
Proximity Offers
We develop technology that connects the digital and physical experience. The apps we build can use geofencing to trigger relevant offers when a customer is near your store or a specific product aisle. It’s a powerful way to drive immediate foot traffic and convert app users into in-store sales, bridging the gap between your online community and your physical locations.
Milestone Rewards
Long-term customer relationships are built on more than just transactions. We craft programs that celebrate key moments in the customer journey like birthdays, anniversaries, or significant purchases. These personalized rewards foster a deeper emotional connection with your brand, turning one-time buyers into long-term advocates and increasing their lifetime value.
Reward Optimization
We build intelligent loyalty platforms. The systems we engineer provide the data you need to identify which rewards truly resonate with your customers. This allows you to fine-tune your program, balancing maximum engagement with effective cost control. You can stop guessing what your customers want and start offering what works.
Churn Prevention
Customer churn is a silent drain on your revenue. We can engineer your loyalty app to automatically spot members who are likely to leave and re-engage them with a personalized offer. This proactive approach helps you win back at-risk customers and safeguard your long-term retention rates.
Funnel Optimization
Every drop-off in your loyalty funnel is a missed opportunity. We develop a clear view of your customer journey from sign-up to reward redemption, identifying and fixing points of friction. This strategic approach helps you grow your adoption and redemption rates, turning more users into active, engaged members.
Predictive Segmentation
Not all customers are created equal. We integrate AI and machine learning to analyze your customer data and predict which groups are most valuable. This allows you to move beyond generic campaigns and tailor exclusive offers to your high-value segments, maximizing loyalty and return on investment.
Performance Benchmarking
To lead your industry, you need to know where you stand. We develop custom benchmarking tools that allow you to compare your program's performance against industry peers. This insight helps you identify where you're leading the market and where there are opportunities to improve, giving you a competitive edge.
Product Discovery
Loyalty is a powerful tool for driving new revenue streams. We can build a cross-category rewards system that incentivizes customers to explore and purchase products from new categories. It’s an effective way to increase average order value and encourage new habits, growing your business from the inside out.
Our Loyalty App Development Case Studies
Why Choose Us for Loyalty App Development
Transparent pricing
We offer clear, pay-as-you-go pricing so you can focus on outcomes, not billable hours.
1-on-1 communication
We're always available on Slack, no ghosting, no excuses, just fast and honest updates throughout your project.
Flexible approach
We adapt to your needs, whether it's a single project or a long-term partnership.
All needs covered
We provide you complete product support, from infrastructure management to bug fixes and ongoing development.
Quick Proof of Concept
Get a functional prototype fast to see and test your idea in action.
Go Live Faster
Most projects go live in 12 weeks, allowing you to make an impact sooner.
Launch a loyalty app that drives ROI
We design and develop loyalty platforms tailored to your business needs, built to scale with your growth.
Generate the master plan to fast track your product to launch
Frequently Asked Questions
What is loyalty app?
A loyalty app is a digital tool businesses use to reward customers for their purchases and interactions. Available through a website or mobile app, it helps businesses engage and retain their customers. A customer loyalty program app can be customized to fit a business’s specific needs and goals, offering features like point tracking, rewards, and exclusive offers to enhance customer satisfaction and loyalty.
What is a native loyalty app, and how does it benefit businesses?
A native loyalty app is a mobile application designed specifically for platforms like iOS or Android. It offers seamless performance and a user-friendly experience, helping businesses engage customers and build loyalty.
With a native loyalty app, businesses can:
Deliver personalized rewards and promotions.
Improve customer retention through a smooth, engaging interface.
Collect valuable insights into customer behavior for better decision-making.
What are digital loyalty programs?
Digital loyalty programs track and reward customer purchases using online platforms or apps. They're easy for both businesses and customers to use, making it simple to access rewards and updates.
What are loyalty program platforms?
Loyalty program platforms are tools that businesses use to manage their loyalty programs. They help create, track, and improve rewards and customer engagement.
Some popular platforms include:LoyaltyLion: Integrates with e-commerce platforms for flexible rewards.
Smile.io: Known for its easy setup and reward options like points and VIP programs.
Yotpo Loyalty: Works with reviews to boost customer engagement.
FiveStars: Combines loyalty programs with marketing to increase customer retention.
How to build customer loyalty online?
Building customer loyalty online requires a strategic approach. Here’s how you can get started:
- Create a Loyalty App for Business
Develop a custom loyalty app tailored to your business needs. Ensure it offers appealing rewards and incentives that encourage repeat purchases. - Offer Exclusive Rewards
Keep customers engaged by providing personalized deals, exclusive discounts, and early access to new products or services. - Monitor and Improve
Regularly assess your loyalty program’s performance. Use customer feedback to refine the app and ensure it continues to meet their expectations. - Schedule a Free Consultation
Ready to build your own loyalty app? Contact us today to discuss your goals and start designing a program that fits your business perfectly.
Let’s create a loyalty program that keeps your customers coming back!
- Create a Loyalty App for Business
How much does it cost to build a loyalty app?
The cost of loyalty app development varies based on the app's features:
Basic App: US $15,000 to US $20,000
Intermediate App: US $20,000 to US $30,000
Advanced App: US $30,000+
Want to know more? Check out our Pricing Page for details!
Are loyalty programs effective?
Yes! Loyalty programs are very effective because they encourage customers to buy more and stick with your brand. Offering rewards in real-time through an app makes the experience fun and keeps customers coming back.
How to create a customer loyalty program?
To increase customer loyalty, consider implementing a well-structured loyalty program.
Start with clear goals (like rewarding repeat purchases or referrals).
Build a points or rewards system that fits your customers’ preferences.
Promote your program through various channels.
Regularly assess and improve the program.
Need help getting started? Visit our Portfolio for inspiration!
Can loyalty programs increase customer loyalty?
Yes, loyalty programs are great for building stronger relationships with customers. By rewarding them for repeat purchases and offering exclusive perks, customers feel valued and are more likely to return.
What is an example of a customer loyalty program app?
Aldi Fest is a customer loyalty software developed by RaftLabs for Aldi Ireland. Creating loyalty software allows users to earn points for making purchases at Aldi stores, which can then be redeemed for rewards such as discounts, vouchers, and festival tickets.
The Aldifest loyalty app also includes features such as:
Receipt scanning: Users can scan their receipts in the app to earn points.
Rewards catalog: Users can browse the rewards catalog and redeem their points for discounts, vouchers, and festival tickets.
Notifications: Users can receive notifications about new rewards, promotions, and events.
Personalization: Users can personalize their app experience by adding their favorite products and stores.
How to build customer loyalty in retail?
To build loyalty in retail, create a loyalty app that offers rewards, exclusive deals, and personalized experiences. Regularly check how the app is working and improve it based on customer feedback. This makes customers feel valued and encourages repeat visits. Contact us for top-tier loyalty app development at the best budget.
What is loyalty software integration?
Loyalty software integration involves connecting loyalty program software with other business systems, such as CRM or POS systems. This integration ensures seamless data flow and enhances overall efficiency.
What is customer loyalty software?
Customer loyalty software helps businesses manage and track loyalty programs. It encourages repeat business by rewarding loyal customers.
How does a loyalty app design benefit my business?
A good design makes it easy for customers to use the app and stay engaged. A seamless experience encourages them to keep coming back, increasing customer retention and brand loyalty.
How can custom app development benefit my loyalty program?
Custom app development means you get a loyalty app that fits your business perfectly. You can add unique features that align with your brand and enhance the customer experience.
What is customer activity tracking in a loyalty program?
This feature tracks customer purchases and interactions with your brand, helping you personalize offers and rewards based on their behavior. It makes your loyalty program more relevant and engaging.
How does a personalized loyalty program work?
A personalized loyalty program uses customer data to tailor rewards and offers. This approach makes customers feel valued and understood, leading to higher engagement and satisfaction.
What features should I look for in loyalty management software?
Key features of a loyalty management software must include easy reward tracking, customer segmentation, personalized offers, integration capabilities, and robust reporting tools. These features help manage and optimize your loyalty program effectively.
What is an enterprise loyalty platform?
An enterprise loyalty platform is a comprehensive solution designed for large businesses. It offers advanced features like multi-channel support, scalability, and deep analytics to manage complex loyalty programs.
How can enterprise loyalty software benefit my business?
Enterprise loyalty software helps large businesses streamline their loyalty programs, providing advanced tools for customer engagement, personalized rewards, special offers and detailed analytics. This leads to improved customer retention and increased sales.
What are reward programs?
Reward programs are initiatives implemented by businesses as part of their marketing strategy to incentivize and reward customers for their loyalty and engagement.
These programs typically offer various benefits such as reward points, discounts, exclusive offers, or free products/services based on customers' purchases or actions.
The goal is to encourage repeat business, increase customer retention, and foster a positive relationship between the business and its customers. Reward programs are commonly used in retail, hospitality, e-commerce, and other industries to enhance customer satisfaction and drive sales.
What are some of the most successful rewards programs?
Determining the single most successful rewards program can vary based on industry, region, and customer demographics. However, several widely recognized programs are often cited for their effectiveness:
- Starbucks Rewards: Known for its simplicity and tiered membership levels that offer personalized rewards, free drinks, and special promotions based on purchases.
- Amazon Prime: Although broader than just a rewards program, Prime offers benefits like free shipping, streaming services, and exclusive deals, contributing to high customer retention.
- Sephora Beauty Insider: Offers a tiered rewards system with points that can be redeemed for beauty products, exclusive sales, and experiences, encouraging frequent purchases.
- Nike Plus Membership: Provides members with exclusive products, early access to new releases, personalized training programs, and other benefits tailored to athletes.
- Costco Membership: While primarily a subscription-based model, Costco offers discounts, exclusive events, and rewards on purchases, driving customer loyalty through value and savings.
These programs are successful due to their ability to cater to customer preferences, provide tangible benefits, and create a sense of exclusivity and appreciation for members.
How can push notifications benefit my loyalty program?
Push notifications are essential for keeping loyal users informed about new rewards and promotions, driving engagement and retention. By integrating push notifications into your app, you can effectively communicate updates and incentives to customers.
Why should I choose a digital loyalty card over a physical card?
Digital loyalty cards offer convenience and accessibility for loyal users, allowing them to carry and use their rewards on their smartphones. This eliminates the need for physical cards and creates an engaging user experience with seamless access to rewards.
What role does the development team play in creating a mobile loyalty app?
A skilled development team manages everything:
From design to implementation
Ensuring the app meets business and customer needs
Handling updates and ensuring the app runs smoothly
Need a development team? Contact us for a consultation.
How do I choose a loyalty app development team?
Choosing the right loyalty app development team is crucial. Consider their expertise, technology stack, customization capabilities, communication skills, and support offerings.
RaftLabs specializes in developing the right rewards and loyalty software for your business. We help you create a custom platform tailored to your well-structured loyalty program. Using cutting-edge technology, we ensure that your app thrives in the competitive market.
How can mobile loyalty app development enhance customer engagement and retention?
Mobile apps give customers easy access to rewards and personalized offers. You can send notifications to keep them engaged and use customer data to create targeted offers, boosting engagement and loyalty.
What factors influence loyalty app development time?
Several factors affect the development time of a loyalty app:
Complexity: Advanced features and intricate loyalty program mechanics can extend development timelines.
Platform: Developing for multiple platforms (iOS, Android) requires additional time for platform-specific adaptations.
Design: Detailed UI/UX and complex user interfaces increase development time.
Integration: Connecting with CRM systems or payment gateways adds to the development timeline.
Testing: Thorough testing across devices and scenarios ensures reliability.
Additional Features: Incorporating extra functionalities can further extend the development process.
RaftLabs typically takes 12-14 weeks to develop a basic rewards and loyalty software, depending on project specifics.
How can we reduce mobile loyalty app development costs?
Plan carefully and focus on essential features to reduce mobile loyalty app development costs. Use existing mobile loyalty solutions to speed up development. Keep the design simple and user-friendly for app users. Use cutting-edge technology to optimize performance and lower maintenance costs.
Work with an experienced mobile loyalty app development team/loyalty app developers to avoid extra expenses and ensure efficient development of a mobile solution for a well-structured loyalty program.
When app development time increases, especially in complex loyalty app development, costs typically rise. So efficient planning and execution must be done for the entire project.
How to make a loyalty card for business?
Creating a loyalty card program for your business can significantly boost customer engagement and retention. As an app development company, we help businesses digitize their loyalty programs for maximum convenience and impact. Here’s how we approach it:
1. Understand Your Needs
We start by understanding your goals—whether it’s driving repeat purchases, increasing average spend, or building brand loyalty. This helps us tailor the solution to your business.
2. Craft a Seamless System
Our team can develop a points-based or tiered loyalty system that aligns with your offerings. For example:
Points for Purchases: Customers earn points with every purchase and redeem them for rewards.
Visit-Based Rewards: Encourage repeat visits with a free item after a set number of transactions.
3. Design User-Friendly Interfaces
We create sleek, branded loyalty cards—whether physical, digital, or both. With digital solutions, customers can track their points and rewards directly on your app or website.
4. Integrate with Your Business
Our apps integrate seamlessly with your POS systems, ensuring rewards are automatically tracked and redeemed without hassle.
5. Ensure Data Insights
We provide tools to monitor customer behavior, track program performance, and fine-tune rewards based on real-time data.
6. Promote Through Digital Channels
Through integrated notifications, email campaigns, and social media, your loyalty program gets the visibility it needs to thrive.
We specialize in building apps that make loyalty programs efficient and engaging, helping businesses create lasting connections with their customers.
Do I need a developer to implement an open-source loyalty program?
While some open-source loyalty programs are user-friendly and may not require extensive technical expertise, having a developer on your team is highly recommended for installation, customization, and integration with your existing systems.