Small Businesses Create Engaging Marketing Videos in Minutes With Vidmattic’s Platform
We built a white-label video software to help small and medium-sized businesses overcome video creation challenges. The marketing video maker simplifies the process, allowing users to produce high-quality marketing videos quickly and effectively within minutes.
How We Built a White-Label Video Maker Platform for Small Businesses
Traditional video making software presents a significant hurdle for small businesses. These complex tools demand technical expertise, time, and resources that are often scarce for companies like HVAC technicians, restaurants, handymen, and home improvement stores. This digital divide hinders their ability to effectively reach customers through video content, a crucial component of a strong social media presence.
Small businesses face the added challenge of competing with larger enterprises that have dedicated video production teams. The lack of in-house video creation capabilities often results in inconsistent branding, missed marketing opportunities, and a reduced online presence.
Recognizing this gap, a client approached us with a vision: to develop a white-label video platform that empowers these businesses to create professional-quality videos effortlessly.
PlatformsResponsive Web App
Duration3 Months
IndustryMarketing Tech
We developed a custom marketing video maker software for our client, utilizing a robust technology stack to meet their specific needs.
Partnership Goal
A digital marketing agency partnered with us to develop a video creation software designed to help businesses to produce professional-quality videos quickly and effortlessly. The platform must make video creation easier and more accessible by providing tools and resources that allow users to create engaging content without needing advanced technical skills. It should enable more people to create interesting and professional-looking videos, regardless of their technical experience in video production.
Before
- Limited video creation skills
- Time-consuming video editing
- High video production costs
- Struggle to create engaging content
- Inefficient resource allocation
- Difficulty in repurposing videos
After
- Rapid video creation with templates
- Easy-to-use video editing
- Cost-effective video production
- Diverse video content creation (explainer, promo, etc.)
- Increased productivity and focus
- Significant cost savings
- Improved brand storytelling
- Versatile video content repurposing
- Higher engagement and conversions
- Better video marketing ROI
Team Formation
A digital marketing agency sought a small, tech-strong, and flexible team to work in the Martech space, with each member taking full ownership of their tasks. They partnered with us to build a powerful video creation engine. We assembled a focused group of three team members to tackle this challenge. The project demanded a robust video template library, a real-time web-based editor with granular customization, and seamless cloud integration.
We followed Agile methodologies, working in 2-week sprints to maintain focus and efficiency. Communication was vital, with support issues handled quickly through Slack. Rigorous testing in development, testing, and staging environments before deployment ensured a smooth workflow and successful delivery of the healthcare app.
customizable templates
user satisfaction
video renders
customizable templates
user satisfaction
Our Partnership
The challenges faced by SMBs (Small and Medium-sized Businesses)—limited resources, technical complexity, and time constraints—made it difficult to produce high-quality marketing videos.
Recognizing these issues and the opportunity, a leading digital marketing agency in the US approached us to develop a white-label video platform to help businesses create professional videos efficiently. We used Lambda specifically for this use case, where it utilizes FFmpeg to generate videos, taking a maximum of 5 minutes to render and download.
This collaboration marked the inception of Vidmattic, a platform designed to bridge the gap between complex video editing software and the needs of businesses, enabling them to put video to work for their business.
Customizable Templates
Quickly create professional videos with pre-designed layouts.
Versatile Video Creation
Effortlessly produce marketing, promo, and explainer videos tailored to your audience. Also, create video marketing blogs to educate and engage your audience.
Instant Video Processing
Skip the wait! Vidmattic utilizes real-time processing power to deliver your edited video outputs within seconds. Focus on creating, not waiting.
Real-time Editing
Instantly preview changes and refine your video.
Zero Learning Curve
Forget complex tutorials and software manuals. Vidmattic is designed with user-friendliness in mind. Start creating professional videos right away, without the need to learn intricate editing tools.
Design Customization
Enhance your videos with custom images, logos, and graphics to strengthen your brand identity.
Audio Enhancement
Add background music, voiceovers, or sound effects to create immersive video experiences.
Intuitive Interface
Navigate the platform with ease, no design experience required.
Instant Video Processing
Quickly transform your vision into a finished video.
Cloud Integration
Access and manage video assets seamlessly with Dropbox and Google Drive.
B2B Video Marketing
Create compelling videos for sales, lead nurturing, product demonstrations, and other B2B marketing initiatives.
Automated Email Updates
Receive notifications for new user sign-ups and completed video projects.
Multilingual Support
Cater to a global audience with language options.
What happened next
The project was a resounding success. The marketing video maker software empowered thousands of users to create professional-quality videos with ease. By providing an intuitive platform and a vast library of customizable templates, Vidmattic helped businesses capture attention, build brand awareness, and boost traffic & sales. With over 8,000 videos produced and a growing library of 400+ templates, the platform made a significant impact on the MarTech industry.
By lowering the barrier to entry for video production, the marketing video maker helped businesses of all sizes harness the power of video to connect with their audience, drive engagement, and achieve their marketing goals.
