Developing Voice AI Agents For Loyalty & Rewards Industry in 2025

Loyalty & Rewards Industry

13 May 2025

Voice isn't the future—it's already here. From customer service to healthcare, more people are talking to tech instead of tapping on it. If your product still relies only on buttons and screens, you might be falling behind.

This blog is here to help you build voice AI agent features that actually make sense for your industry. Whether you're exploring voice as a new channel or looking to fully automate parts of your experience, this guide breaks it all down. You'll walk away with a clearer idea of how to add voice AI to your product in a way that's practical, scalable, and valuable.

Here's what we'll cover:

  • Benefits of Voice AI Agents in Loyalty & Rewards Industry
  • Real Use Cases of Voice AI in Action
  • How to Build a Voice AI Agent From Scratch
  • Examples or Trends Shaping Voice AI in 2025
  • What to Keep in Mind When Integrating Voice AI

Who is this blog for?

You'll find this useful if you're a:

  • Startup founder in Loyalty & Rewards Industry
  • Entrepreneur exploring voice tech
  • Lean product team shipping fast
  • Product manager building digital experiences in Loyalty & Rewards Industry

Why read this blog?

We've been deeply involved in building AI enabled products for our startup client.

During this time, we've helped multiple clients build and integrate AI-driven features into their products. As we speak, our team is actively working on embedding voice AI into several client solutions—making this a timely and experience-driven resource.

In short, this guide will help you think clearly, build fast, and avoid mistakes when it comes to voice AI in Loyalty & Rewards Industry.

Voice AI is expected to grow into a $50B market by 2030, with real impact already visible across industries. This blog isn't theoretical. It's based on what we've built, shipped, and learned—so you can avoid the common traps and build something that works.

Let's get started.

Benefits of Voice AI in Loyalty & Rewards Industry

To build deeper brand relationships, loyalty programs need to be easy to access, fun to use, and personalized. That’s where voice AI agents are starting to make a real difference—by simplifying how your customers engage with loyalty benefits and making the entire experience smoother and more human.

Here’s how voice AI helps across key areas:

Enhanced Accessibility and Inclusivity

Voice-based access means users don’t need to type or tap. It’s easier for people with visual limitations or anyone who prefers hands-free interaction.
Benefit: This improves reach and increases participation in your program.

Improved User Engagement and Personalization

Customers can simply ask, “How many points do I have?” or “What can I redeem today?” and get instant answers.
With AI learning from user history, responses feel tailored—keeping users engaged and more likely to return.

Streamlined Transactions and Redemptions

No need to type codes or browse through screens. Just say the command, and the AI takes care of redemptions or applying discounts.
Impact: More frequent reward usage and higher perceived value.

24/7 Availability and Real-Time Support

Voice AI agents don’t sleep. They help customers check rewards, resolve issues, or ask about new offers anytime—without waiting on hold or navigating clunky apps.

Valuable Data Insights

Every interaction reveals what users like, how they shop, and what drives loyalty.
Result: Better offers, sharper targeting, and improved strategy based on real-time insights.

Operational Efficiency and Cost Savings

AI agents can handle thousands of routine loyalty queries at once.
Benefit: Reduced support costs and more bandwidth for strategic growth.

Let’s also take a quick look at some industry data that backs these trends:

  • Over 75% of U.S. households now use voice assistants, turning voice into a go-to interface.

  • 50% of consumers already use voice for customer service, and 89% prefer brands that offer it.

  • Loyalty programs with AI personalization see 40% more engagement and 38% higher retention.

  • Voice AI reduces call handling time by 35% and queues by 50%, while cutting costs by up to 30%.

  • 70% of businesses plan to adopt voice AI by 2025. The market is growing fast, expected to hit $50B by 2029.

Use-Cases Of Voice-AI in Loyalty & Rewards Industry

Use Cases of Voice AI in the Loyalty Industry

After understanding the benefits voice AI brings to loyalty programs, it’s time to look at how these tools are being used in the real world. From helping your users check rewards to keeping them engaged with gamified interactions, voice AI is adding value at every stage of the loyalty journey.

Here are some practical and effective use cases:

Voice-Activated Loyalty Account Management

Customers can ask their smart speaker or app about their reward points, redeem offers, or update account info—all by speaking naturally.
Brands like Starbucks and Domino’s already let users manage loyalty actions via Alexa and similar voice tools.

Personalized Voice-Driven Offers & Recommendations

Voice AI taps into past purchases and loyalty status to suggest tailored deals.
This creates a more personal experience and encourages users to stay active in the program.

Automated Customer Support for Loyalty Programs

Common questions like “How many points do I have?” or “When does my reward expire?” can be answered instantly by a voice agent.
It keeps your support load light and your users happy.

Gamification and Interactive Loyalty Engagement

Instead of boring dashboards, voice agents offer daily challenges, quizzes, or spin-the-wheel games—everything triggered through simple conversation.
This makes participation more fun and regular.

Voice-Enabled Loyalty in Hospitality and E-commerce

Guests at hotels or shoppers on e-commerce sites use voice to check offers, track rewards, or unlock exclusive perks—without leaving their flow.
This creates a smoother, more engaging experience.

These use cases show how voice AI brings ease, speed, and personalization to loyalty programs. When done right, it builds stronger user relationships and keeps your brand top of mind.

Now that you’ve seen where voice AI fits into loyalty industry workflows, let’s walk through what it actually takes to build one. Whether you're starting from scratch or looking to improve an existing tool, these five steps will help you shape a reliable voice AI agent that fits your specific goals.

How to Develop a Voice AI Agent in 5 Steps

  1. Plan and understand user requirements

    Start by defining the purpose. What should your voice agent do? In Loyalty & Rewards Industry, this could be managing support calls, handling service requests, or assisting internal teams. Think about who's going to use it. Understand their habits, needs, and how they currently get things done. Set clear goals from the beginning—like improving response times, reducing manual work, or increasing satisfaction scores.

  2. Select the right AI and ML models

    The models you choose need to fit the kind of conversations and tasks common in your Loyalty & Rewards Industry. Use NLP to understand questions, detect intent, and handle common phrases or commands. Combine that with speech recognition and text-to-speech tools for smooth interactions. Pick models that are proven to work well in your type of environment.

  3. Build speech recognition and NLP capabilities

    Your agent needs to hear clearly and understand correctly. Train it with real inputs from your Loyalty & Rewards Industry so it recognizes jargon, customer behavior, or workflow-specific phrases. Make sure it can handle follow-ups, interruptions, and different accents. Add a dialogue system that knows when to pause, clarify, or escalate.

  4. Test for accuracy, performance, and reliability

    Try it in real situations—on the field, in customer calls, or busy offices. Check how fast it responds, how accurate it is, and how well it handles stress or errors. Use that feedback to fine-tune before you scale it further.

  5. Keep learning and improving

    Once it's live, monitor how people are using it. Look for common failures, gaps, or confusing moments. Retrain with better data from your Loyalty & Rewards Industry and update flows regularly. That's what keeps the experience sharp and useful over time.

With this kind of setup, teams in Loyalty & Rewards Industry can move quickly and build voice agents that are useful from day one—and more effective every week after.

Real-world Examples and Emerging Trends

Building on the growing number of loyalty-focused use cases, let’s look at a few examples where voice AI agents are already adding real value. These examples highlight how voice tech is being used to drive better engagement, stronger personalization, and more efficient operations.

Starbucks Rewards

Starbucks has made voice features part of its mobile loyalty experience.
Customers can check points, place orders, and get offer suggestions—just by speaking.
This ease of use is one reason the program has scaled to 34 million+ active U.S. members.
The result: Higher app usage, better customer retention, and smoother repeat orders.

H&M’s Kik Chatbot

While not fully voice-based, H&M’s AI chatbot shows what’s possible when you combine conversational tech with personalization.
The bot suggests outfits based on your style, boosting relevance and customer stickiness.
Takeaway: Similar voice-first experiences can make shopping feel effortless, helpful, and personal.

Plivo’s AI Agents

Plivo's AI-powered voice agents are helping loyalty programs scale customer support.
They resolve up to 70% of routine loyalty queries—like checking points or applying discounts—without human help.
Result: Faster service for customers and lower costs for your team.

Msgkart Voicebots

Msgkart’s voicebots bring proactive loyalty engagement to channels like WhatsApp, IVR, and web.
Customers get real-time responses and targeted offers, keeping the conversation going even when there’s no human in the loop.
Impact: Higher program participation and better user satisfaction across touchpoints.

Together, these examples show how voice AI isn’t just about automation—it’s about making your loyalty program easier to use, more personal, and more impactful.

Things to Consider When Integrating Voice Technology into Your Business

By now, you've seen what voice AI can do and how teams are putting it to use. But building the right solution for your Loyalty & Rewards Industry doesn't just depend on the tech—it depends on how well you plan, test, and scale. Here's what to keep in mind as you move from idea to execution.

Key Considerations for Voice AI Integration in Loyalty & Rewards Industry

Building a voice AI agent is one thing. Making it work well in the real world of Loyalty & Rewards Industry needs a few extra layers of planning. Here's what to keep in mind.

Start small and focus on one clear use case

  • Pick one problem to solve. It could be reducing call wait times, improving daily workflows, or helping users get answers faster.
  • Test it with an existing platform like Alexa for Business or a basic custom setup.
  • Use real feedback to improve before you expand.

Design for real user behavior

  • Keep responses short and easy to follow. Long voice replies frustrate users.
  • Think about where and how people will use the voice agent. In Loyalty & Rewards Industry, that might be noisy environments or shared workspaces where privacy matters.
  • Give users the option to switch channels if needed.

Choose tech that fits your goals

  • Look for platforms that support natural, goal-focused conversations.
  • Make sure the voice agent understands different accents, contexts, and commands common in your Loyalty & Rewards Industry.
  • Decide whether to go with speaker-dependent systems (more secure) or speaker-independent (more flexible).

Build the right stack for your use case

  • You'll need tools like speech-to-text, text-to-speech, noise handling, and maybe biometric ID if your use case calls for it.
  • Decide how to deploy—cloud works well for scaling, embedded gives you speed, APIs help you build fast with ready tech from Google, Amazon, or others.

Put privacy and security first

  • Voice data is sensitive, especially in sectors like Loyalty & Rewards Industry.
  • Use encryption, access controls, and compliance checks to protect user info.
  • Always make it clear how data is stored and used.

Think about how it connects and grows

  • Voice AI shouldn't work in isolation.
  • Make sure it connects with your existing tools—whether that's CRMs, internal databases, or helpdesk systems.
  • Plan early for how the system will grow with new features or higher usage.

Test like it's live

  • Test with real voices, different accents, and varied speech styles.
  • Simulate both success and failure so your system handles errors smoothly and recovers quickly.
  • Make sure it performs well across all user types and environments.

Work with partners who've done this before

  • Partnering with the right voice tech team can save you months of learning.
  • Look for teams who understand both the tech and the specific needs of your Loyalty & Rewards Industry.
  • A good partner will also keep you updated on trends so your solution doesn't fall behind.

Keep improving after launch

  • Start with an MVP. See what works. Drop what doesn't.
  • Use user feedback and real-world usage data to improve how your agent sounds and performs.
  • Voice AI isn't a one-time project. Keep refining as your users and your business evolve.

Starting small, designing around your users, and planning for growth are what set strong voice AI systems apart. When done right, your voice agent becomes more than just a feature—it becomes a trusted part of how you deliver value in Loyalty & Rewards Industry.

Conclusion

Voice AI is steadily moving from concept to real-world utility, especially in Loyalty & Rewards Industry. What once sounded like a future feature is now solving real problems—faster service, lower admin load, more accurate communication, and round-the-clock support. These are no longer just nice-to-haves. In 2025, they're becoming the baseline for great experiences.

Building a voice AI agent doesn't mean you need a big team or a complex setup. What it does require is clarity—on where it fits, who it helps, and how it grows over time. That's where thoughtful planning makes the difference. When built well, a voice AI agent works quietly in the background, easing pressure on your team and making life a bit easier for your users.

At RaftLabs, we've been working on this space closely—designing and integrating voice-driven tools across sectors. If you're exploring how to apply it in your business, we'd be happy to chat. We offer a free consultation to help you assess if voice AI is the right fit, and how to get started without overbuilding.

Whether you're aiming to reduce response time, automate repetitive tasks, or make your service more accessible, there's a good chance a voice AI agent can help you do it more effectively.

Let's see what that could look like for your Loyalty & Rewards Industry setup.

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