Top 8 Loyalty Program App Development Companies

Thinking about building a loyalty or rewards app but not sure where to begin?

You're not alone. Loyalty programs have changed a lot. They're no longer just about points. When done well, they can drive real growth. Some brands have seen a 200% to 400% return on investment. For example, Truly boosted repeat purchases by 55%. Waterdrop saw loyalty members spend 90% more.

Customers are on board too. More than 66% of shoppers are part of at least one loyalty program. For Gen X and millennials, that number is even higher. Loyalty isn't a bonus anymore. People expect it.

At RaftLabs, we’ve helped businesses build loyalty platforms of all kinds, from simple receipt uploads to earn rewards, to advanced systems with personalized offers, gamified challenges, and CRM integration. Over the years, we’ve seen how picking the wrong tech partner can lead to costly delays and budget overruns.

That’s why we created this guide: to help you start off on the right foot by choosing a partner who understands both the tech and business sides of loyalty.

We curated this list based on real-world experience working with clients across retail, industrial, and service sectors. We looked for partners who deliver fast without sacrificing quality, understand loyalty as a growth tool, and maintain clear, transparent communication throughout the project. Our goal is to save you time and help you avoid common pitfalls by pointing you to teams that get results.

Does this sound like you?

Maybe you’re someone starting fresh with an idea and wanting to move fast. Maybe you're trying to fix or replace a system that no longer fits your needs. In either case, finding the right development partner is key, and that’s exactly what we’ll help you do here.

Loyalty programs are no longer limited to just retail, food, or e-commerce. They’re becoming essential across industries like healthcare, finance, B2B services, hospitality, and real estate, anywhere customer engagement and retention matter. No matter your sector, a well-designed loyalty platform can be a powerful growth tool.

For early-stage founders, loyalty can be a smart way to drive repeat business and referrals early on. You need something focused, lightweight, and ready to launch without draining your budget.

Marketing and digital leads at FMCG, DTC, or e-commerce brands often look for ways to connect loyalty with existing campaigns, CRM tools, and user journeys. A custom solution can help move beyond basic points systems and into real engagement.

If you’re running short-term or regional promos, speed and simplicity matter most. You want something that’s easy to manage, gets users excited, and doesn’t require a full-scale platform to work.

Inside larger companies, loyalty programs sometimes get left behind. Outdated tech, poor UX, and integration gaps can slow you down. A well-planned rebuild can solve those problems without disrupting everything else.

Agencies and consultants often have the creative direction mapped out. What they need is a development partner who can turn it into a product that performs and delivers results.

And for CX or CRM teams, loyalty tools can help turn existing customer data into something actionable. Triggered rewards, segmented offers, and better customer journeys start with the right tech foundation.

Whether you’re trying to match platforms like Smile.io or Yotpo, or build something completely custom, this guide will help you choose the right team to bring it to life, with the clarity, speed, and flexibility your business needs.

Why read this now?

Because loyalty apps aren’t just another feature anymore. They are key to growth.

Look at Upside. It helped users earn over $300 million in cashback and brought in more than $700 million in profit for the businesses using it. That’s the power of a well-built cashback rewards app.

But users now expect more. They want smart personalization, real-time deals, card-linked rewards, and apps that work smoothly across devices. If your loyalty app feels slow or outdated, users won’t stick around.

Knowing what to build and how to build it will help you launch faster and avoid costly rework.

The purpose behind building this list

We’ve been building loyalty and rewards systems for over six years, working across retail, industrial, and service sectors.

Some of our clients run short-term loyalty campaigns during festive seasons. Others use our platforms year-round to keep customers engaged and simplify their workflows.

We’ve seen what works well. We’ve also seen where things go wrong. This guide is here to help you make better choices and build something your users will actually use.

Let’s get started.

What to Look for in a Loyalty App Development Company

Choosing the right loyalty software development partner is critical to building a successful loyalty app that truly engages your customers and drives repeat business.

To set your project up for success, focus on these essential qualities too:

1. Alignment with Your Business Stage

Early-stage companies often need rapid MVP development and close collaboration to reduce risks and accelerate launch. More mature organizations may prioritize partners who offer scalability, robust integrations, and ongoing support.

2. Industry Knowledge

A partner familiar with your sector, whether retail, hospitality, fintech, or e-commerce, can better understand customer behaviors and compliance requirements, leading to a smoother development process.

3. End-to-End Expertise

Loyalty apps usually involve connecting multiple systems like CRM, payment gateways, and analytics platforms. Choose a company that can handle the full user journey, from architecture and UX design to testing and post-launch optimization.

4. Clear Communication and Process

Transparent workflows, regular updates, and clearly defined deliverables keep projects on track. The best partners minimize surprises by making progress visible and maintaining open channels for feedback.

5. Value Beyond Cost

Pricing matters, but lower rates don’t always translate into better outcomes. Look for partners who balance cost with reliability, quality, and the ability to adapt as your needs evolve.

By focusing on these factors, you’ll be better equipped to evaluate potential partners and find the one that fits your unique project needs.

Next, let’s explore some of the top loyalty app development companies in the market today, highlighting their strengths, offerings, and what makes them stand out.

Top Loyalty App Development Companies

RaftLabs

RaftLabs is a product-focused software development company that helps businesses build loyalty apps with speed, clarity, and user-first design.

Their strength lies in working with fast-moving startups, consumer brands, and digital agencies that need modern, scalable loyalty solutions without the usual delays or complexity. With a remote team of 45+ and deep expertise in mobile and web platforms, RaftLabs delivers custom-built loyalty systems that drive real engagement, repeat usage, and campaign performance.

A great example is their work for Aldi Ireland, where they launched a receipt-based loyalty app called AldiFest in just 14 weeks. The app lets customers upload receipts over €25 to enter weekly prize draws. Within the first week, over 2,000 users signed up. More importantly, Aldi saw a 60% lift in engagement and an increase in repeat purchases, all without bloated features or complex onboarding.

In addition, RaftLabs is expanding its offerings by integrating Voice AI technology into loyalty platforms, enabling more interactive and personalized customer experiences.

Company Quick View

• HQ: India (fully remote, globally distributed team)

• Team Size: 45+ across product, design, and engineering

• Clients: Aldi Ireland, Instantor, Energia, Calor Gas

• Clutch Ratings: 4.9/5

• Hourly Rate: $25–$49/hr

Core Services

RaftLabs helps businesses launch loyalty platforms that feel intuitive and perform at scale. Whether it’s a mobile app or web-first tool, their builds focus on clean UX, solid backend, and long-term maintainability.

They cover:

• Loyalty web and mobile apps

• Receipt scanning, reward logic, gamification

• Campaign analytics and admin dashboards

• CRM, payment, and marketing integrations

Who Should Approach?

If you're a startup founder, RaftLabs helps you move from zero to MVP, without the usual drag of over-engineering. They’re used to working in lean cycles, so you’re launching in weeks, not quarters.

If you’re a marketing head at a DTC or FMCG brand, they can help you translate campaign ideas into tech-backed loyalty engines, complete with reward tracking, gamified engagement, and CRM hooks.

If you run a digital agency, RaftLabs can be your white-label dev partner for loyalty tech, letting your team focus on strategy while they handle full-stack delivery.

And if you’re an enterprise innovation lead, their team can extend or modernize legacy loyalty systems without disrupting your current tech stack.

Why Choose RaftLabs?

Choosing a dev partner is about more than code. It’s about trust, speed, and outcomes.

RaftLabs stands out for three reasons:

• They deliver fast. Most MVPs go live in 6–12 weeks.

• They think like product owners. You’re not just getting developers; you’re getting people who’ll ask the right questions and challenge unclear assumptions.

• Their workflows are built for async, global collaboration, with Asana updates, clear documentation, and real visibility into progress.

If you’re tired of slow-moving vendors or hand-wavy freelancers, this is a team that actually gets things done.

Pricing & Engagement Models

RaftLabs offers two flexible engagement models to fit your needs. The Time and Material (T&M) model lets you pay for a fixed set of resource hours each month, giving you full control over the work. The Product Engineering model provides end-to-end product ownership, from discovery to launch and ongoing support.

Hourly rates start at $25 to $49 per hour, depending on project scope. Pricing is divided into three tiers: an MVP with core features costs $10,000 to $20,000 and takes 6 to 8 weeks; a full-featured product ranges from $20,000 to $60,000 and takes 12 to 14 weeks; and advanced tech solutions like AR, VR, or AI receive custom quotes.

All pricing is transparent and tailored to your project goals.

Relia Software

Relia Software builds loyalty and rewards platforms for businesses that want more than just basic features. If you're a digital-first brand or tech-savvy founder looking to blend gamification, AI, or even blockchain into your loyalty strategy, they bring both the depth and agility to make that happen.

Their team specializes in crafting secure, high-performance apps with a strong focus on clean UX and future-ready tech. Whether it’s launching a new rewards experience or upgrading a legacy one, Relia focuses on building systems that are scalable, reliable, and engaging.

Company Quick View

• HQ: Vietnam (serving global clients)

• Team Size: 50+ across design, dev, and QA

• Clients: Google APAC, Mekari, Whitecoat

• Clutch Rating: 4.9/5

• Hourly Rate: $25–$49/hr

Core Services

Relia builds loyalty systems that push beyond the standard, from blockchain-backed rewards to AI-powered personalization.

They cover:

• Custom loyalty & rewards apps (web and mobile)

• CRM, eCommerce, and ERP integration

• Gamification, referral engines, multi-language support

Who Should Approach?

Whether you're a startup or digital brand, Relia can help you launch a loyalty platform that feels cutting-edge, featuring AI-based targeting, gamified user flows, and tech hooks like blockchain or AR. 

For SMBs or mid-market retailers, their team builds customizable reward structures that go beyond the usual, including features like interest-based segments and multi-lingual UIs.

If you're a product or tech lead in a company exploring emerging tech to drive loyalty, Relia brings the right mix of experimentation and delivery discipline.

And for enterprises with strict performance or security requirements, Relia backs every build with strong QA, full-stack observability, and compliance support.

Why Choose Relia Software?

If you’re looking to stand out with tech-enabled loyalty, Relia is a strong bet.

Here’s what makes them unique:

• Advanced tech capabilities; they’ve worked with AI, blockchain, AR/VR

• Strong UX foundation, ensuring smooth journeys even with complex logic

• Security-first builds that are critical for healthcare and retail compliance

• Flexible delivery, able to work fast while maintaining quality

Pricing & Engagement Models

For MVPs, pilot phases, or evolving requirements, they provide a Time and Material (T&M) model, where billing is based on actual developer hours and material costs.

For projects with clearly defined scopes, they offer fixed-price contracts, ensuring a predetermined cost for the entire project.

They also support proof-of-concept (POC) and experimental builds, especially useful for teams exploring advanced technologies like AR, blockchain, or AI.

Relia’s minimum project size starts at $10,000, and their pricing approach is transparent, with clear breakdowns by feature sets and delivery milestones, ideal for teams seeking budget clarity and reduced scope creep.

Appinventiv

Appinventiv is a global product development firm trusted by enterprise brands for building complex, high-scale loyalty platforms. Known for combining enterprise-grade engineering with startup-style agility, they’re the go-to partner when you need a loyalty solution that spans multiple countries, channels, and customer segments.

If you’re leading digital transformation at a retail or e-commerce brand, Appinventiv offers the strategic thinking and delivery muscle to match your ambition. From rapid MVPs to long-term innovation rollouts, Appinventiv brings strong product management, scalability, and a clear roadmap to every engagement.

Company Quick View

• HQ: India (Global presence with delivery across US, EU, MENA)

• Team Size: 1000+ across engineering, product, and design

• Clients: IKEA, Adidas, Domino’s, KFC,

• Clutch Rating: 4.7/5

• Hourly Rate: $25–$49/hr

Core Services

Appinventiv specializes in building enterprise-grade loyalty systems that are secure, scalable, and user-centric.

Their services include:

• Loyalty app development for mobile and web

• AI-powered customer segmentation and reward logic

• Real-time notifications, location-based rewards, referral engines

• Omnichannel integrations (POS, CRM, eCommerce, kiosks)

• Full-cycle delivery: strategy, design, development, QA, post-launch

Who Should Approach?

If you’re leading digital innovation at a retail or e-commerce enterprise, Appinventiv can help you roll out scalable loyalty programs across geographies, devices, and user segments while maintaining consistency and performance.

For growth-stage companies aiming to test loyalty concepts fast, they offer rapid MVP builds without sacrificing future scalability.

CMOs and product leads looking to personalize user journeys with AI, push notifications, and integrated campaigns will find their analytics-first architecture especially valuable.

And for enterprise IT teams, Appinventiv offers integration expertise across legacy systems, cloud infra, and third-party services, making adoption smooth and secure.

Why Choose Appinventiv?

Appinventiv stands out because they’ve delivered at enterprise scale, across multiple verticals, without losing the agility startups need.

Here’s what sets them apart:

• Enterprise-grade delivery with experience handling millions of users

• Strong UX + analytics mindset to personalize engagement at scale

• Proven trust from global brands like IKEA and Adidas

• Cross-platform capability — from mobile apps to in-store touchpoints

Pricing & Engagement Models

Appinventiv offers customized pricing models based on the size, scope, and complexity of your loyalty platform.

For MVPs and simpler builds, they offer structured, fixed-price models that help you validate ideas quickly while staying within budget.

For enterprise-level deployments, Appinventiv provides project-based pricing, with dedicated teams, detailed discovery phases, agile sprints, and cross-functional pods to handle complex requirements.

Their pricing typically starts at $29 per hour for developer hire, with no upfront fees. Costs can vary based on platform (iOS, Android, or both), feature complexity, and integration needs.

DevTechnoSys

Dev Technosys is a mid-sized development company that works with startups and SMBs to build budget-conscious loyalty applications. Their focus is on delivering basic loyalty features such as digital card storage, simple reward tracking, and user-facing mobile apps.

They have developed loyalty tools for industries like retail and services, offering features that support multi-card management, basic analytics, and standard integrations. Their work tends to emphasize quick deployment rather than deep customization or advanced data-driven strategies.

Most of their projects provide functional loyalty apps with standard capabilities tailored to common business needs.

Company Quick View

• HQ: India (serving clients globally)

• Team Size: 100+ across dev, design, QA

• Clients: SMBs and startups across retail, hospitality, services

• Clutch Rating: 4.8/5

• Hourly Rate: $25–$49/hr

Core Services

DevTechnoSys builds scalable loyalty platforms that give you both flexibility and control. Their tech focus is on building lean, analytics-ready solutions that are easy to integrate and expand.

They cover:

• Custom loyalty web and mobile apps

• Cloud-native architecture (AWS, Azure, Firebase)

• Admin dashboards and campaign management tools

• Analytics and user behavior tracking

Who Should Approach?

If you're a startup founder or SMB owner looking to build a loyalty app without over-complicating things, DevTechnoSys helps you go live quickly with the right essentials in place.

For marketing and operations teams, they offer built-in analytics and dashboard tools so you can track user behavior, optimize rewards, and launch tier-based promotions without technical blockers.

And if you’re scaling fast or expanding digital channels, their cloud-native builds and modular backend setups make it easier to grow without replatforming.

Why Choose DevTechnoSys?

DevTechnoSys stands out for its practical, ROI-driven approach to loyalty development.

What makes them a good choice:

• Multi-tier rewards frameworks built in from the start

• Cloud-based infrastructure for speed and scalability

• Easy-to-use analytics dashboards so teams can optimize without dev help

If you need a loyalty partner who builds smart, lean, and scalable — without getting lost in buzzwords or bloated timelines — they’re worth a look.

Pricing & Engagement Models

Dev Technosys offers flexible pricing models to support startups and mid-market teams.

They use hourly rates that vary depending on team roles and project complexity.

For projects with well-defined scope, they provide fixed-price contracts that give clients budget certainty.

For longer-term engagements, Dev Technosys offers a dedicated team model, allowing clients to scale the team size and skillset as needed over time.

Their pricing approach is collaborative and transparent, with detailed breakdowns during scoping and regular check-ins to keep the project aligned.

Devlight

Devlight is a design-focused software development company that builds loyalty apps for fintech, retail, and service industries. They work with startups and growth-stage businesses to deliver user-friendly, reliable loyalty solutions.

Their expertise includes combining clean user experience design with secure and scalable technology to support loyalty programs that handle a large number of users.

Devlight’s experience covers features like point redemption, account management, goal tracking, and integration with payment systems, demonstrating their capability to develop practical and scalable loyalty applications.

Company Quick View

• Headquarters: Ukraine

• Team Size: 80+ specialists in design, development, QA

• Clients: Startups, fintech firms, SMEs across Europe and MENA

• Clutch Rating: 4.9/5

• Hourly Rate: $25 to $49

Core Services

Devlight focuses on building loyalty platforms that are visually polished and performance-ready. Their work often combines good UX with strong backend systems.

Key services include:

• Custom web and mobile loyalty app development

• UI/UX design focused on clarity and engagement

• Loyalty logic, campaign dashboards, and analytics

Who Should Approach?

If you’re a startup or SMB building your first loyalty product, Devlight can help you launch quickly with a strong visual foundation and manageable scope.

For fintech or banking teams, Devlight’s background in secure, compliant development makes them well-suited for loyalty programs tied to financial products.

If you lead product or marketing and care deeply about how users feel when interacting with your app, their design-first mindset will align well with your goals.

Why Choose Devlight?

Devlight provides loyalty app development with an emphasis on clean user experience and timely delivery.

Their key capabilities include:

• Intuitive UX design suitable for multiple devices

• Agile development processes for faster delivery

• Experience working on secure and compliant fintech projects

This approach is suitable for teams seeking a straightforward, functional product without extensive resource commitment.

Pricing & Engagement Models

Devlight offers both hourly and fixed-scope pricing based on the specific functionality and requirements of each project.

Their minimum project size typically starts at around $25,000 and can go up to $1 million depending on scope and complexity.

Hourly rates generally range from $25 to $49.

For ongoing product development, they support sprint-based retainers with clearly defined deliverables.

Their pricing approach is designed for teams seeking flexibility, predictability, and consistent communication throughout the project.

RewiSoft

RewiSoft helps startups and growing businesses build loyalty apps that are lean, flexible, and easy to scale. Known for their agile delivery style and affordable pricing, they’re a strong partner for teams that want to move fast without overcommitting early. Whether you're launching a new loyalty product or expanding your internal dev capacity, RewiSoft provides both full-cycle development and staff augmentation support.

Their portfolio includes loyalty solutions with custom rewards logic, admin dashboards, CRM integrations, and cloud-based infrastructure. While individual case studies aren't publicly detailed, their client base spans industries like retail, e-commerce, and services, with a focus on fast, functional builds that deliver measurable outcomes.

Company Quick View

• Headquarters: Eastern Europe

• Team Size: 50+ across engineering, design, QA

• Clients: Gojo & Company, Inc., Miestro, SecureFlag

• Clutch Rating: 4.8/5

• Hourly Rate: $25 to $49

Core Services

RewiSoft focuses on helping businesses build loyalty platforms that are lightweight, modular, and easy to manage. They also support in-house teams through staff augmentation.

Services include:

• Custom loyalty app development (web and mobile)

• CRM and eCommerce platform integrations

• Cloud-native infrastructure and analytics

• Campaign dashboards and referral systems

• Staff augmentation for loyalty tech and backend support

Who Should Approach?

If you're a startup founder or SMB leader looking to build your first loyalty app without heavy investment upfront, RewiSoft gives you speed, clarity, and flexibility.

For product or engineering teams that need additional resources for loyalty-related projects, they offer skilled developers on-demand through staff augmentation.

If you’re a marketing or ops lead and need a no-frills loyalty app with admin control and CRM-ready features, they help you get there quickly and affordably.

Why Choose RewiSoft?

RewiSoft works well for teams that prioritize flexibility and collaborative workflows.

Their approach includes:

• Agile processes that enable iterative development

• Competitive pricing suited for early-stage companies

• Responsive communication with active project involvement

This makes them a practical choice for startups and lean teams looking to extend their development capacity without adding overhead.

Pricing & Engagement Models

RewiSoft offers multiple pricing models based on the stage and structure of your project.

• Hourly rates range from $25 to $49

• Fixed-cost MVP builds typically delivered in 6 to 8 weeks

• Ongoing development supported through monthly retainers or developer augmentation

They provide clear scopes, weekly progress updates, and transparent billing — so teams always know what to expect.

Softermii

Softermii is a full-cycle product development company focused on delivering well-designed, innovative, and reliable software solutions. They combine technical expertise with product-oriented thinking to handle complex requirements while maintaining attention to user experience and delivery schedules.

Their experience includes developing mobile apps for industries like real estate, where they have helped improve workflows and communication.

Company Quick View

• Headquarters: Ukraine (serving clients across EU, US, MENA)

• Team Size: 100+ across design, development, product, QA

• Clients: Real estate associations, fintech startups, retail brands

• Clutch Rating: 4.9/5

• Hourly Rate: $50 - $99 / hr

Core Services

Softermii delivers loyalty platforms end-to-end, from strategy and design to deployment and long-term support. Their services are particularly valuable for companies exploring modern loyalty frameworks that combine great UX with advanced tech.

Core offerings include:

• Web and mobile loyalty app development

• UI/UX design and discovery workshops

• NFT, blockchain, and fintech loyalty integration

• Real-time analytics and campaign dashboards

Who Should Approach?

If you’re a real estate agency or proptech company, Softermii has proven expertise in loyalty apps tailored to property engagement, customer transparency, and team productivity.

For retail and fintech leaders, they offer platforms with embedded analytics, secure financial integrations, and community-building features like gamification and referral engines.

If you're a startup founder or product VP, and your roadmap includes a design-first, feature-rich loyalty solution, Softermii is structured to handle both discovery and delivery, even for technically demanding projects.

For marketing leads focused on engagement, they build loyalty systems designed for activation, with tools for segmentation, automation, and omnichannel support.

Why Choose Softermii?

Softermii is a tech partner for businesses looking to build loyalty programs from scratch, even though they have not yet delivered a standalone loyalty app.

They have experience working in complex, regulated industries such as real estate, healthcare, and fintech.

Their expertise includes user engagement features, referral systems, payment integrations, and handling data-rich platforms.

They follow agile development processes with a focus on transparency, making them suitable for marketing or product teams working in fast-paced environments.

For companies needing a loyalty platform tailored to specific sectors like real estate, healthcare, or finance, Softermii offers relevant domain knowledge and technical capabilities.

Pricing & Engagement Models

Softermii’s pricing is in line with Eastern European software teams — competitive but designed for quality and depth.

• Hourly rates range from $40 to $80 depending on project scope, tech stack, and resource mix

• MVP builds are structured as fixed-cost phases, typically 8 to 12 weeks

• They also support ongoing development through dedicated team models or sprint-based retainers

Each engagement starts with a discovery session to align on product goals, timelines, and delivery scope, ensuring smooth execution throughout.

Apptunix

Apptunix is a global app development company known for building feature-rich loyalty and rewards platforms that blend personalization, security, and advanced analytics. If your brand depends on repeat engagement, transaction volume, or complex customer journeys, Apptunix brings the technical depth and domain expertise to help you scale fast.

Their track record includes developing hyperpersonalized loyalty solutions for e-commerce and hospitality clients in the UAE and other global markets. These apps integrated AI-based targeting, IoT features, and secure CRM + payment systems, all aimed at maximizing retention and ROI while keeping the user experience frictionless.

Company Quick View

• Headquarters: India (with global delivery support)

• Team Size: 200+

• Clients: Retail, e-commerce, fintech, hospitality

• Clutch Rating: 4.3/5

• Hourly Rate: $25 - $49 / hr

Core Services

Apptunix helps businesses turn loyalty into a competitive advantage by combining smart tech with conversion-focused design.

Their core services include:

• Custom loyalty and rewards app development

• IoT integration for physical + digital loyalty touchpoints

• CRM, e-commerce, and payment gateway integration

• Compliance-ready builds with secure architecture

Who Should Approach?

If you are a retail or hospitality enterprise, Apptunix provides loyalty systems that can scale. Their solutions include tiered rewards, push campaigns, referral programs, and personalized offers designed to encourage repeat business.

For startup founders or digital brands looking to build a loyalty product that grows with their users, Apptunix offers cost-effective delivery and flexibility. Their approach supports experimentation with a focus on return on investment.

For companies in regulated industries, they emphasize compliance, secure architecture, and data privacy to help integrate loyalty safely into core offerings.

Marketing teams looking for data-driven engagement tools will find features like predictive analytics, user segmentation, and campaign automation that support testing, learning, and scaling.

Why Choose Apptunix?

Apptunix brings together innovation and stability, a rare combination in fast-moving loyalty builds.

Here’s what makes them a reliable partner:

• Proven experience with global brands, especially in the UAE

• Strong focus on data security, compliance, and scalable backend systems

• Advanced tech capabilities: AI, IoT, blockchain, analytics

Their work stands out in markets where personalized experiences and user retention are make-or-break, helping clients build loyalty that actually moves numbers.

Pricing & Engagement Models

For well-defined MVPs and smaller modules, they provide fixed-price projects with a predetermined budget and timeline.

For projects with evolving requirements or ongoing development, they use a time and material model, billing clients based on actual time and resources used.

For larger, long-term projects, Apptunix offers a dedicated team model, assigning specialized teams to support continuous development and optimization.

Their client-side hourly rates average around $30 per hour.

Their pricing approach is designed to provide flexibility and value without locking clients into long, rigid contracts.

How to Choose the Right Loyalty Program App Development Company

Choosing the right development partner for your loyalty app is a crucial decision. It impacts how quickly you launch, how well your app performs, and how easily you can grow and adapt it over time. To help you decide, we’ve put together this list of trusted companies with different strengths. Use it alongside the following checklist of key factors to consider when selecting the right partner:

• Understand your current stage and priorities. Early-stage teams often need speed, flexibility, and close collaboration. Look for partners who offer lean MVP development and hands-on support to reduce risk and speed up launch.

• For more mature teams, focus on partners that provide long-term stability, deep integration capabilities, and scalability.

• Consider industry experience. Some companies specialize in regulated sectors, while others have strong backgrounds in retail, hospitality, or e-commerce. Choosing a team familiar with your market and customer journey can save onboarding time and avoid friction.

• Look beyond just development skills. Loyalty platforms connect to multiple systems like CRM, payment gateways, analytics, and campaign dashboards. Choose partners who understand the full user flow and can help with architecture planning, UX design, testing, and post-launch improvements.

• Pay attention to how they work, not just loyalty app dev cost. Lower hourly rates don’t always mean better value. Prioritize reliable communication, clear scopes and deliverables, and a transparent process that keeps you updated without needing to chase progress.

Remember, picking the right partner upfront means fewer headaches later and a smoother experience for your users from day one.

Final Thoughts

Loyalty programs today are more than reward engines. They drive repeat business, build long-term trust, and give brands a direct way to stay connected with their best customers.

But building a loyalty platform that truly works means choosing a development partner who understands both your business goals and the user journey.

This list brings together a range of strong partners. Some are best for fast MVPs. Others specialize in enterprise-scale systems. Each one offers a different path depending on where you are and what you're building.

At RaftLabs, we take a slightly different approach.

We always think like product teams. That means we focus on outcomes, work in fast feedback loops, and keep communication simple and clear throughout the process.

From first-time builds to complex integrations, we help brands launch loyalty experiences that are easy to use, easy to scale, and built to deliver results.

At RaftLabs, we’ve spent years helping brands build loyalty platforms that are simple, scalable, and rooted in real business outcomes. From MVPs to advanced reward engines, we focus on what works.

If you’re exploring a new loyalty product or need help building one that actually performs, check out our work here. You’ll find examples, ideas, and a team that understands how to turn loyalty into growth.

If you are impressed, contact us to create a loyalty platform tailored to your needs.

Riya Thambiraj

•

Creative content writer at RaftLabs

Riya has a knack for making complex tech easy to grasp, writing about SaaS innovations, AI developments, and cutting-edge IT trends.