• Slow check-ins and paper-based guest services hurting your hospitality business?

  • Struggling to deliver personalized guest experiences that build loyalty?

Guest Experience App Development
for Hospitality

We build custom web and mobile apps that modernize every touchpoint in the guest journey. From digital check-in and service requests to guest communication and upselling, our solutions help hotels, resorts, vacation rentals, and other hospitality brands streamline operations, reduce front desk workload, and delight guests.

  • Cut front desk workload by 50% through self-service capabilities.

  • Boost guest satisfaction scores by 40% with personalized experiences.

  • Reduce check-in times by up to 60% with contactless web and mobile solutions.

Trusted by startups & global brands worldwide

Vodafone
Aldi
Calorgas
Energia Rewards
Nike
General Electric
Bank of America
Cisco
Heineken
Microsoft
T-Mobile
Valero

Why Hospitality Businesses Need Guest Experience Apps

Reduction in check-in time with mobile check-in and digital access solutions

Increase in ancillary revenue through in-app service ordering and upselling

Higher guest satisfaction scores with personalized digital experiences

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OFFICIAL Integration Partner

We work directly with RMS Cloud's engineering team to ensure your integration is robust, secure, and future-proof.

Why Go for Custom Guest App Development

Investing in custom guest app development enables businesses, especially in hospitality, events, or residential sectors, to create a highly personalized and branded digital experience tailored to their unique operational needs and customer journey, unlike generic off-the-shelf solutions.

A guest experience web or mobile app functions as a digital concierge, allowing travelers to manage their entire stay from their smartphone or laptop. From mobile check-in and keyless entry to ordering room service and requesting housekeeping, these apps streamline operations while delivering memorable, personalized experiences.

Modern guest experience systems integrate seamlessly with your Property Management System (PMS), providing real-time room updates, automated guest communications, and data-driven personalization. Whether you operate luxury hotels, boutique properties, resorts, vacation rentals, or serviced apartments, a custom guest app becomes a competitive advantage in today’s digital-first hospitality landscape.

Our Guest App Development Services

Custom Guest Mobile Apps

We design and build mobile applications native iOS and Android apps alongside responsive web applications tailored to your brand identity and operational workflows. Our guest app development process ensures your solution reflects your unique service philosophy while delivering intuitive user experiences that guests love across all devices.

Features include:

  • Branded experiences for iOS, Android, and web browsers

  • Seamless PMS integration for real-time data sync

  • Offline functionality for areas with limited connectivity

  • Multi-language support for international guests

  • Accessibility features for inclusive guest experiences

Web-Based Guest Portals

Not every guest wants to download an app. We build responsive web applications provide guest experience systems with full functionality through any browser on desktop, tablet, or mobile, eliminating download friction while maintaining powerful capabilities.

Key capabilities:

  • Progressive web app (PWA) technology for app-like experiences

  • No download required - instant access via QR code or link

  • Cross-platform compatibility across all devices

  • Bookmark-friendly for returning guests

  • Consistent experience from booking through checkout

Contactless Check-In/Check-Out

Reduce lobby congestion and wait times with web and mobile check-in and check-out functionality. Guests complete the entire arrival and departure process from their devices, whether on their phone, tablet, or laptop receiving digital room keys and instant checkout confirmations.

Benefits:

  • Mobile key integration with smart lock systems

  • Digital document signing and payment processing

  • Automated identity verification

  • Pre-arrival check-in up to 24 hours before arrival

  • Express checkout without front desk interaction

Upsell & Ancillary Services

Turn your guest experience app into a revenue generator. Showcase room upgrades, spa packages, dining experiences, and local tours directly within the app, with seamless booking and payment processing.

Revenue opportunities:

  • Early check-in and late checkout upsells

  • Room upgrade promotions

  • F&B ordering and delivery

  • Spa and wellness bookings

  • Local experience packages

  • Parking and transportation services

Guest Feedback & Surveys

Capture feedback in real-time while guests are still on property, enabling immediate service recovery. Post-stay surveys help you understand satisfaction drivers and identify improvement areas.

Capabilities:

  • In-stay feedback collection

  • Real-time service recovery alerts

  • Post-stay satisfaction surveys

  • Net Promoter Score (NPS) tracking

  • Review generation and management

  • Sentiment analysis and reporting

Loyalty Program Integration

Connect your guest experience management system with our loyalty app development services to build your loyalty program to deliver personalized perks, track points, and encourage repeat bookings through exclusive app-only benefits.

Features:

  • Points balance display

  • Tier status and benefits

  • Exclusive app-only offers

  • Birthday and anniversary recognition

  • Gamification elements

  • Referral program management

In-App Service Requests & Concierge

Transform your concierge services into a 24/7 digital experience accessible from any device. Guests request housekeeping, order room service, book spa appointments, and get local recommendations without picking up the phone, whether they're using a mobile app or web browser.

Features:

  • Real-time service request tracking

  • Push notifications for request status updates

  • Integration with hotel operations systems

  • Local area guides and recommendations

  • Direct messaging with staff

  • Automated responses for common inquiries

PMS & Hotel Tech Stack Integration

Our guest app development solutions integrate seamlessly with leading PMS platforms and hotel technology systems, creating a unified ecosystem that eliminates data silos and manual processes.

Integration capabilities:

  • Property Management Systems (Opera, Protel, Mews, RMS Cloud)

  • Channel managers and booking engines

  • Payment gateways and digital wallets

  • Smart room controls and IoT devices

  • CRM and marketing automation platforms

  • Revenue management systems

AI-Powered Personalization & Analytics

Leverage AI and analytics to deliver tailored experiences, optimize operations, and maximize revenue. By analyzing guest preferences, behaviors, and booking patterns, your app can automatically suggest relevant services, promotions, and experiences while providing actionable insights for your team.

Capabilities:

  • Personalized recommendations for dining, activities, and amenities

  • Predictive upsell and offer suggestions

  • Guest behavior analytics and reporting dashboards

  • Automated segmentation and targeted communications

  • Insights to optimize staffing, inventory, and revenue

Key Features of Guest Experience Apps

Pre-Arrival Experience

Digital Check-In: Complete registration, upload ID documents, and add payment methods before arrival. Guests save time and you collect necessary information in advance.

Reservation Management: View, modify, or cancel reservations directly in the app. Receive booking confirmations and pre-arrival communications in one convenient location.

Personalized Pre-Arrival Offers: Showcase room upgrades, early check-in options, and special packages before guests arrive, maximizing ancillary revenue opportunities.

Pre-Arrival Experience

During Stay Experience

Mobile Key Access: Replace plastic key cards with smartphone-based entry using Bluetooth or NFC technology integrated with smart lock systems.

Room Controls: Allow guests to adjust temperature, lighting, curtains, and entertainment systems from their devices, creating personalized comfort.

Service Requests: Enable one-tap requests for housekeeping, maintenance, extra amenities, or concierge services with real-time tracking and updates.

In-Room Dining & Restaurant Reservations: Browse menus, place food orders, and book restaurant tables without calling the front desk or leaving the room.

During Stay Experience

Guest Communication Hub

Two-Way Messaging: Facilitate direct communication between guests and staff for quick questions, special requests, or service issues.

Automated Messages: Send pre-programmed messages for welcome notes, check-in reminders, activity suggestions, and checkout instructions.

Multilingual Support: Communicate with international guests in their preferred language, removing language barriers to excellent service.

AI Chatbot Support: Provide instant, 24/7 responses to common guest queries such as amenities, timings, policies, and local recommendations, with seamless handoff to staff when needed.

Guest Communication Hub

Post-Stay Experience

Express Checkout Enable instant checkout from anywhere on the property. Review and approve charges, receive digital receipts, and skip the front desk.

Feedback Collection Gather real-time satisfaction data while experiences are fresh, enabling service recovery and continuous improvement.

Stay History & Preferences Store guest preferences for future visits, creating personalized returning guest experiences that drive loyalty.

Loyalty Program Management Show points earned, display tier benefits, and promote exclusive member offers that encourage repeat bookings.

Post-Stay Experience

Ready to transform your guest experience?

Schedule a free consultation with us to map out your custom app strategy and integration requirements.

Why Choose Us for Guest App Development?

Transparent and Value-Driven Pricing

We offer clear, pay-as-you-go pricing tailored for the hospitality industry, ensuring you can focus on enhancing the guest experience and driving ROI, not complicated billable hours.

Direct, Dedicated Communication

We're always available on your preferred channel (Slack/Teams). Expect fast, honest updates and 1-on-1 access to your dedicated project manager throughout your project, no ghosting, no excuses.

Flexible Partnership Models

We adapt to your property's specific needs, whether you require a quick-launch single-site app or a long-term, multi-property partnership to scale your digital services.

End-to-End Guest Journey Support

We provide complete product support, from seamless PMS/POS integration and infrastructure management to bug fixes and ongoing feature development ensuring a flawless digital guest experience 24/7.

Ready to Increase Repeat Bookings & Ancillary Revenue?

Get a personalized plan designed for your property type and business needs.

Top Benefits of Guest Apps in Hospitality

Enhanced Guest Experience

Guest apps create seamless, personalized experiences that modern travelers expect. From pre-arrival communication to post-stay follow-ups, every touchpoint becomes an opportunity to exceed expectations and create memorable moments that drive positive reviews and repeat bookings.

Key advantages:

  • Personalized recommendations based on guest preferences

  • Instant access to property information and services

  • Reduced friction in every interaction

  • 24/7 availability without staffing costs

  • Consistent service quality across all guest touchpoints

Competitive Differentiation

Stand out in a crowded market with modern technology that showcases your commitment to innovation and guest satisfaction. Properties with guest apps are perceived as more premium and guest-focused.

Competitive advantages:

  • Appeal to tech-savvy millennial and Gen Z travelers

  • Premium positioning in online travel agent listings

  • Enhanced brand perception and modernity

  • Reduced dependency on OTA commissions

  • Direct booking channel optimization

Stronger Guest Loyalty

Create emotional connections through personalized experiences that keep guests coming back. Integrated loyalty programs reward repeat visits and turn satisfied guests into brand advocates.

Loyalty benefits:

  • 40% higher repeat booking rates

  • Seamless loyalty point tracking and redemption

  • Exclusive app-only offers and perks

  • Recognition of preferences across visits

  • Community building through social features

Higher Revenue Through Upselling

Turn your guest app into a revenue generator. Strategic placement of upgrades, add-ons, and experiences drives ancillary revenue without additional sales effort.

Revenue opportunities:

  • 35% average increase in ancillary revenue

  • Early check-in and late checkout premiums

  • Room upgrade conversions during pre-arrival

  • In-app dining, spa, and activity bookings

  • Automated cross-selling of services and amenities

Contactless & Safe Operations

Meet evolving guest expectations for minimal physical contact while maintaining service excellence. Contactless solutions provide peace of mind and operational flexibility.

Safety features:

  • Mobile key eliminates shared touchpoints

  • Digital menus and service catalogs

  • Remote check-in/checkout processes

  • Contactless payment processing

  • Reduced person-to-person interactions when desired

Scalability Across Properties

Whether you operate one property or manage a portfolio, guest experience management systems scale effortlessly while maintaining brand consistency and operational standards.

Multi-property benefits:

  • Centralized management and reporting

  • Consistent guest experience across locations

  • Shared development and maintenance costs

  • Cross-property loyalty and recognition

  • Unified guest data and preferences

Our Guest App Development Process

A proven methodology that ensures your custom hotel software delivers measurable ROI while maintaining seamless RMS Cloud integration.

Our Custom Guest App Development Process

Guest Journey Analysis & Feature Discovery

We begin by understanding your property, brand, guests, and operational workflows. Through stakeholder interviews and guest journey mapping, we identify opportunities where a mobile app creates maximum value.

Deliverables:

  • Guest persona documentation

  • Guest journey maps

  • Feature prioritization matrix

  • Technical requirements document

  • Project roadmap with milestones

UX/UI Design for Guest-Facing Apps

Our design team creates intuitive, on-brand interfaces that guests love to use. We prototype key flows (check-in, room service, requests) and test with real users to ensure frictionless interactions across web and mobile.

Deliverables:

  • User flow diagrams for key guest interactions

  • Low-fidelity wireframes for core features

  • High-fidelity UI mockups (iOS, Android, Web)

  • Interactive prototypes for stakeholder approval

  • Design system with branded components and style guide

Agile Development

We build a Minimum Viable Product with core features that deliver immediate value. This agile approach gets your app into guests' hands quickly while allowing for feedback-driven refinement.

Deliverables:

  • Functional iOS and Android apps

  • Backend API and admin dashboard

  • PMS integration

  • Payment processing setup

  • Internal testing reports

Testing & Guest Experience Validation

Rigorous testing across devices, operating systems, and real-world guest scenarios ensures your app works flawlessly. We validate every integration point and user flow before launch.

Deliverables:

  • Functional and usability testing across all platforms

  • PMS integration and data sync validation

  • Payment flow and transaction security testing

  • Cross-device and cross-OS compatibility testing

  • Performance optimization and load testing

  • Comprehensive bug tracking and resolution reports

Deployment & Support

We ensure a seamless rollout of your custom guest experience app, handling all technical aspects of launching and monitoring. Also, our team actively monitors application performance, usage analytics, and stability in the live environment.

Deliverables:

  • Live Application Deployment

  • Knowledge Transfer (KT) Documentation and Sessions

  • Guest onboarding assets

Optimization & Growth

After launch, we monitor app performance, gather guest feedback, and continuously improve functionality. Regular feature releases keep your app fresh and your guests engaged.

Ongoing services:

  • Performance monitoring

  • Bug fixes and updates

  • Feature enhancements

  • A/B testing for conversion optimization

  • Quarterly strategy reviews

Pricing for Guest App Development

Basic Integration

Connect a single third-party system (channel manager, payment gateway, or CRM) to support your guest app through secure API synchronization.

  • Single integration point
  • Data mapping and sync setup
  • Testing in RMS Cloud sandbox
  • Timeline: 2-4 weeks

Guest Experience App

Build a custom iOS, Android, or web-based guest experience app with essential features and seamless system integration.

  • Mobile check-in
  • Digital room key (Bluetooth locks)
  • Service requests
  • Upsell/add-ons
  • Real-time booking sync
  • Custom design
  • Timeline: 8-12 weeks

Full-Stack Solution

A complete, scalable guest experience platform with advanced integrations, automation, and long-term support.

  • Everything in Guest App
  • Channel manager integration
  • Loyalty program
  • Custom reporting dashboard
  • Payment processing (RMS Pay, Stripe, Square)
  • Multi-property support (optional)
  • Timeline: 12-16+ weeks

Let’s Together Build Your Guest Application

Partner with a our team that delivers measurable results and continuous support.

Hospitality Software Solutions We’ve Delivered

Building Custom Booking Software Case Study
72+Weekly self check-ins via mobile app
580+Active users on the new website within 2 months of rollout
7xGrowth in self check-ins after app launch
City Break Apartments Logo

Working with RaftLabs has been amazing. The team is super responsive and quick to address our needs. They built a booking platform that’s been a game changer for our team and our guests.

Photo of Paula Castro
Paula CastroReservations Officer, City Break Apartments
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Ireland

Who We Serve: Hospitality Sectors

Hotels

We build guest experience apps for every hotel segment, whether its luxury hotels offering personalized butler services and VIP treatments, boutique hotels wanting to highlight their unique story, or budget hotels looking for efficient, cost-effective digital solutions that modern travelers expect.

Vacation Rentals & Short-Term Properties

From Airbnb-style stays with self-check-in and digital guidebooks to serviced apartments designed for business travelers and long-term guests, we help property owners deliver seamless, professional guest experiences with maintenance requests, notifications, and local recommendations.

Hostels & Guesthouses

We create community-driven guest apps that encourage social interactions, promote group activities, and simplify shared-space management while keeping operations efficient and budget-friendly.

Resorts

We create solutions to support a wide range of resort experiences, including beach resorts with cabana and water activity bookings, mountain resorts offering ski passes and trail updates, spa resorts with wellness schedules and treatment bookings, and all-inclusive resorts managing multi-venue dining, activities, and on-property experiences.

Theme Parks & Entertainment Venues

Deliver seamless, high-energy guest experiences with mobile tools for ride wait times, interactive maps, show schedules, ticket upgrades, food pre-orders, and real-time crowd navigation, helping guests enjoy more and wait less.

Hostels & Guesthouses

Create community-focused guest apps that facilitate social connections, promote group activities, and streamline shared space bookings while maintaining budget-friendly operations.

Camping, Glamping & RV Parks

Support outdoor properties with features like site selection, amenity reservations, activity bookings, offline maps, and emergency info, perfect for remote or low-connectivity locations.

Motels

Bring modern convenience to motel stays with express check-in, local dining suggestions, and easy communication between guests and staff.

Bed & Breakfasts (B&Bs)

Enhance the intimate charm of B&Bs with tools for breakfast preferences, personalized recommendations, and direct host communication.

FAQs