Building with Next.js: Best Practices and Benefits for Performance-First Teams

When it comes to building modern web applications that are fast, scalable, and maintainable, Next.js has quickly become the framework of choice for development teams.

In recent years, it has seen a meteoric rise in the JavaScript ecosystem, and in 2025, that momentum shows no signs of slowing down.

A quick look at Google Trends reveals that interest in Next.js is at an all-time high, with searches climbing steadily over the past five years.

The momentum is also clear on npm, where Next.js downloads have surged, reflecting its growing adoption across teams and projects worldwide.

Whether you’re starting a new project or migrating from a traditional React app, knowing how to leverage Next.js’s features effectively is key to delivering a superior user experience.

This post is for:

• Founders and product managers exploring Next.js for their next big app

• Engineering teams planning to scale React apps without compromising performance

• Agencies building high-performing SaaS, e-commerce, or content-driven platforms

• Developers experimenting with cutting-edge features like React Server Components and middleware

What we’ll share:

• How to architect your app for clarity and scalability

• Performance optimization strategies that worked in real-world projects

• Practical insights on using server-side rendering, middleware, and Server Actions effectively

Why us?

We’ve used Next.js extensively across projects like:

• A multi-device online gaming platform delivering optimized experiences for desktop and mobile users, with games loaded via iframes and server-side device detection

• Content-driven websites (marketing sites and SaaS pages) where performance and SEO matter, leveraging a mix of SSR, static generation, and incremental revalidation

• Fullstack web apps with backend integration, user dashboards and interactive platforms requiring secure data mutations with minimal API boilerplate

• Developer-focused tools using React 19’s Server Components, the new use() hook, and React Compiler, built on Next.js 15 App Router

Next.js isn’t just hype. In the latest Stack Overflow survey, it ranked as the 4th most popular web framework and technology. In 2025, it remains the go-to React framework, adopted heavily by major brands, especially in e-commerce, social platforms, and content-heavy sites like blogs.

In this article, we’ll walk you through Next.js best practices and share lessons from building products that push its capabilities to the edge.

Why Next.js Matters for Performance-First Teams

Next.js is more than just a React framework. It is a full-stack solution that helps teams build applications with built-in routing, rendering strategies, and backend integration.

Unlike plain React, which focuses primarily on the UI layer, Next.js provides tools to manage server-side rendering (SSR), static site generation (SSG), and incremental static regeneration (ISR), all of which are essential for optimizing performance and SEO.

For teams aiming to deliver fast, responsive experiences across devices, Next.js enables:

• Efficient server-side rendering that improves initial load times and search engine visibility.

• Automatic code splitting so users only download the JavaScript they need.

• Flexible data fetching strategies to keep backend calls optimized.

• Built-in image optimization that automatically serves modern formats and sizes images per device.

These features translate to better engagement, lower bounce rates, and ultimately happier users.

Structuring Your Next.js Application for Clarity and Scalability

One of the best practices we embraced early was adopting the Next.js folder structure conventions introduced with the App Router. This structure makes it easier to organize code logically, scale the application, and onboard new developers.

Here is a simplified example of how we structured our gaming platform:

--------------------------------------------------------------------------------

/app

├── @desktop

│ └── page.js

├── @mobile

│ └── page.js

├── (games)

│ ├── action

│ │ └── page.js

│ ├── puzzle

│ │ └── page.js

│ └── layout.js

├── layout.js

└── middleware.js

--------------------------------------------------------------------------------

This approach allowed us to:

• Separate device-specific experiences cleanly using parallel routes (@desktop and @mobile).

• Group related routes without affecting URLs by using route groups (e.g., (games)).

• Keep global and nested layouts modular, improving code reuse and readability.

Following this pattern helped us maintain a clear, scalable project architecture as the app grew in complexity.

React 19: Powerful Foundations for Next.js Advancements

With your application structure in place, it’s worth noting how upcoming advancements in React itself are improving what’s possible in Next.js. React 19 brings core updates that Next.js already integrates, helping you write cleaner, faster code.

React 19 introduces several major features that enhance both developer experience and runtime performance. These updates aren’t in conflict with Next.js, they’re enablers.

Here’s how React 19 strengthens the foundation that Next.js builds on:

1. React Compiler: Optimizing Automatically

React 19 includes an automatic compiler that optimizes component rendering by analyzing hooks, dependencies, and state. This compiler reduces unnecessary re-renders without requiring manual memorization.

In a Next.js setup, this means cleaner code and fewer performance bugs. Developers can focus on product logic, while the compiler boosts performance behind the scenes.

2. use() Hook: Simplifying Async Data

The new use() hook allows components to await promises — directly within component logic. No useEffect, no manual state juggling.

In Next.js (especially with Server Components), use() fits naturally with Server Actions and data fetching. You can fetch and render data with far less boilerplate, leading to faster development cycles and cleaner server/client boundaries.

3. Server Components: Deep Integration with Next.js

React Server Components (RSCs) are now more stable and documented in React 19. Next.js has already adopted them deeply via the App Router. This lets you:

• Move more logic to the server (reducing JS bundle size)

• Avoid client-side hydration unless needed

• Improve Time-to-Interactive without sacrificing interactivity

If you’re using Next.js Server Components correctly, you're already future-proofed for React 19 and beyond.

Leveraging Next.js Middleware for Smarter Routing and Personalization

A powerful feature that helped us deliver tailored experiences was Next.js middleware. Middleware runs before a request is completed and allows you to intercept or modify requests and responses dynamically.

In our case, middleware enabled device-based rendering decisions early in the request lifecycle. By analyzing the user agent on the server, we could route users seamlessly to either the desktop or mobile version of our site. This approach ensured that users always received an experience optimized for their device without unnecessary client-side redirects.

Beyond device detection, middleware can also support a wide range of use cases such as:

• Geo-location based content delivery

• Authentication and access control

• URL rewrites and redirects

Implementing middleware helped us reduce latency and streamline navigation, ultimately contributing to the site’s overall performance.

How Server Actions Simplify Backend Integration

Traditionally, handling data mutations in Next.js required creating separate API routes, which added complexity and boilerplate code. With the introduction of Server Actions, Next.js allows you to write server-side logic that can be directly invoked from client components.

For example, adding a game to a user's favorites list became straightforward:

--------------------------------------------------------------------------------
// app/actions.js

'use server';

import { db } from './lib/db';

import { revalidatePath } from 'next/cache';

export async function addGameToFavorites(gameId) {

await db.favorites.add({ gameId, userId: 'current_user_id' });

revalidatePath(`/games/${gameId}`);

return { success: true };

}

--------------------------------------------------------------------------------

On the client side, you call this action directly from a button component without worrying about API endpoints or request handling:

--------------------------------------------------------------------------------
'use client';

import { addGameToFavorites } from '../actions';

export function FavoriteButton({ gameId }) {

const handleClick = async () => {

await addGameToFavorites(gameId);

};

return <button onClick={handleClick}>Add to Favorites</button>;

}

--------------------------------------------------------------------------------
This pattern reduces code overhead, keeps server logic secure, and makes data mutation workflows cleaner and easier to maintain.

Optimizing Performance with Server-Side Rendering and Static Generation

Understanding when and how to use Next.js server-side rendering (SSR) and static site generation (SSG) is critical for performance-first teams.

• SSR allows pages to be rendered on the server for each request, which is ideal for highly dynamic content or user-specific pages.

• SSG pre-renders pages at build time, resulting in ultra-fast load times for static or rarely changing content.

• Next.js’s Incremental Static Regeneration (ISR) lets you update static pages after deployment at configurable intervals, combining the benefits of SSR and SSG.

In our platform, game detail pages and user dashboards used SSR to ensure fresh data, while category listings were statically generated and revalidated hourly to balance speed and freshness.

Being deliberate with these rendering strategies allowed us to slash backend load, improve SEO, and deliver a smooth experience even under high traffic.

Image Optimization: Delivering Visuals Without Compromise

High-quality images are essential for engaging users, especially on a gaming platform, but they often come at the cost of slower load times. To address this, we leveraged Next.js’s built-in image optimization capabilities through the next/image component.

This component automatically:

• Serves images in modern formats like WebP and AVIF

• Resizes images dynamically based on the device and screen resolution

• Lazy-loads images outside the viewport to prioritize critical content

By using next/image with the priority attribute for above-the-fold content, we ensured our game thumbnails loaded quickly and looked sharp across all devices. This optimization had a measurable impact on perceived performance and user engagement.

Fullstack Development with Next.js: Bridging Frontend and Backend

Next.js is a true fullstack framework, enabling teams to build both frontend and backend logic in a unified codebase. Our development approach took advantage of this by combining:

• Server components for rendering UI on the server with minimal client-side JavaScript

• Server Actions for backend mutations without separate API routes

• Middleware for request interception and advanced routing

This seamless integration meant our fullstack Next.js developers could rapidly build features while maintaining security, performance, and code clarity.

Ready to Build Your Next High-Performance Web App?

If you’re looking to create a fast, scalable, and maintainable web application, adopting Next.js and following best practices like the ones we shared can accelerate your path to success.

Whether you need help migrating an existing React app to Next.js, implementing server-side rendering strategies, or building custom middleware and server actions, partnering with experienced Next.js developers can make all the difference.

Our team has helped startups and enterprises alike unlock the full potential of Next.js. If you’re ready to bring your idea to life, hire our developers to build a high-performance app that’s ready for the future.

Aravind Jaimon

•

Senior Software Engineer

Aravind is a fullstack dev at RaftLabs, building fast, modern web and mobile apps.